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Artwork for Web3 CMO Stories

Web3 CMO Stories

Joeri Billast
Artificial Intelligence
Web3
Marketing
Trust
RYO
Personal Branding
Life Wallet
The Future CMO
Blockchain
Stablecoins
Defi
Branding
Generative Organization
COTI
Bitcoin
Read AI
Digital Twin
Evolve Commerce Club
Miwi
Nearshoring

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.

Guests include respected thought leaders and marketing minds ... more

PublishesWeeklyEpisodes309Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Web3 CMO Stories

Latest Episodes

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Most founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then watch it stall because the market never hears the story in a way that mak... more

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93% of LinkedIn company pages didn't grow last year. That headline sounds like an algorithm problem. I see something more interesting: a belief problem. When personal profiles earn roughly the same impressions as company pages yet d... more

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Regulation is supposed to slow you down, right? We argue the opposite: in Web3, regulation can be the advantage that makes you hard to copy and easy to trust. I sit down with Butch Takaoka from the RYO Project, a veteran of traditio... more

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Starting a new domain can feel like shouting into the void, then waiting months for Google to believe you are real. Alex Drew, founder and CEO of Odys Global, shares a different approach: use aged domains with real history to accele... more

Key Facts

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Recent Guests

Joao Garcia
DevRel lead at Cartesi
Cartesi
Episode: What If DeFi Was Built For Finance First? | S6 E28
Pierre Lindh
Co-founder and managing director of Next.io
Next.io
Episode: A Police Raid Started His Event Career | S6 E27
Valentina Diaco
Founder and strategic business and iGaming advisor; fractional CCO of Profit Matches
Profit Matches
Episode: AI Is Not a Crystal Ball, It’s a Mirror | S6 E26
Emma Powell
Intern at CCLBL, 19 years old, Antwerp, Belgium
CCLBL
Episode: How The Next Generation Sees Work In The AI Age | S6 E23
Jack Haldorsson
Managing partner and co-founder at Lunar Strategy
Lunar Strategy
Episode: The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21
Megan Stark
CEO at Cubic ICE, B2B and Industrial Marketing; Director at Hola Business
Cubic ICE; Hola Business
Episode: How To Use AI In B2B Without Losing The Human Touch | S6 E20
Matt Wilkinson
AI marketing strategist building life sciences authority that generates demand
Striven (Str-iven.com)
Episode: Keep The Buyer In The Room | S6 E18
Stephan Bajaio
CEO, co-founder, and CMO with 20+ years in SEO and digital marketing
VibeLogic
Episode: Stop Hiding Behind Your Brand | S6 E17
Kalib Stevens
Corporate communications at RYO in Japan
RYO
Episode: Crypto That Feels Like A Text Message | S6 E15

Host

Joeri Billast
Host of the show; central figure driving interviews and interview structure.

Reviews

5.0 out of 5 stars from 49 ratings
  • Learn what the top CMOs in the world know

    Joeri Billast runs one of the better marketing conversations out there with Web3 CMO Stories. He’s deeply knowledgeable, intentional with his questions, and focused on creating conversations that actually matter. You can tell he’s put real thought into both his guests and the discussion arc. Highly recommend the show for CMOs and operators who value depth over hype.

    Audible
    5
    Valerie U
    United States6 months ago
  • Joeri Billast runs one of the better marketing conversations out there with Web3 CMO Stories. He’s deeply knowledgeable, intentional with his questions, and focused on creating conversations that actually matter. You can tell he’s put real thought into both his guests and the discussion arc. Highly recommend the show for CMOs and operators who value depth over hype.

    Audible
    5
    Valerie U
    United States6 months ago
  • Know where marketing is going

    Joeri Billast runs one of the better marketing conversations out there with Web3 CMO Stories. He’s deeply knowledgeable, intentional with his questions, and focused on creating conversations that actually matter. You can tell he’s put real thought into both his guests and the discussion arc. Highly recommend the show for CMOs and operators who value depth over hype.

    Apple Podcasts
    5
    Bulldog232
    United States6 months ago
  • You must listen when Joeri speaks

    I was fortunate enough to be interviewed on Web3 CMO Stories about my new book, Theatre of the Mind. One of the reasons I said yes is due to the alignment I feel with Joeri. I am so glad I did say yes. The moment he sent me the questions for our conversation, I knew that I had made the right choice. He is thoughtful and on the money with all

    of the content he

    puts out. He speaks from experience and is incredibly knowledgeable. It is hard to find podcasts that are relevant to people who have don... more

    Apple Podcasts
    5
    SoulPurposeFound
    United States6 months ago
  • If you like technology and marketing then this podcast is for you!

    The host does a WONDERFUL job which touching on a huge span of technology and marketing topics! The AI and funnels episodes were my favorite so far. Tune in if you want to expand your knowledge 🧠💡

    Apple Podcasts
    5
    Partyovo18
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds the show consistently practical, with AI and tech topics presented in a grounded way.
Listeners praise the host for thoughtful questions and deep conversations ideal for CMOs and operators.
Many describe the series as a must-listen for marketers in Web3 and AI, highlighting guest quality and actionable takeaways.

Talking Points

Recent interactions between the hosts and their guests.

Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
Q: What awareness campaigns stood out during the launch, and how did you approach TikTok and other platforms?
We leveraged a mix of TikTok, PR, and partnerships like Pudgy Penguins, plus airdrops and guild campaigns to drive awareness. A viral TikTok moment from a previous project demonstrated the power of organic content and social proof, which we adapted for this launch to generate significant traffic with minimal paid media.
Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
Q: How is the marketing around a Web3 game different from traditional games, and what surprises did you encounter?
Marketing for a Web3 game requires balancing two audiences—Web3 natives who care about tokens and decentralization, and Web2 players who care about gameplay and accessibility. The surprise was discovering how to maintain product storytelling across channels while addressing crypto elements and achieving broad onboarding through browser-based play and simple wallet creation.
Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
Q: Tell me a bit more about your background and the mind shift between Microsoft, startups, and Web3.
I started at Microsoft and gradually moved into gaming and startups, learning from zero knowledge in Web3 and embracing the potential of decentralized gaming, which shaped my approach to building communities and marketing products for Web3 audiences while also targeting Web2 players.
How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
Q: What regulatory challenges shape your marketing and how do you balance regional differences in messaging?
Regulatory requirements vary by region and necessitate careful, compliant messaging. Marketers must understand local rules, adapt communications without being defensive, and emphasize safety, licensing, and risk controls. This regional approach helps maintain trust while expanding presence in regulated markets like the UK, Europe, and the US.
How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
Q: How have you approached branding and storytelling as Transak grew from a user-focused product to a broader payments infrastructure?
The approach has been phase-driven: start with a simple, transparent UX, gather end-user feedback, and then expand to B2B by showcasing reliability, licenses, and real-world use cases like cross-border remittances and stablecoins. Messaging differs for Web3-native audiences versus traditional financial stakeholders, with infrastructure-oriented language for incumbents and more community-driven narratives for crypto ecosystems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Age Range
Household Income
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Frequently Asked Questions About Web3 CMO Stories

What is Web3 CMO Stories about and what kind of topics does it cover?

This show centers on strategic marketing in Web3 and AI, with a strong emphasis on trust, brand clarity, and human-centered messaging in technically complex industries. Guests range from global marketing thinkers to practitioners shaping go-to-market plays for Web3 products, AI-driven campaigns, and luxury or enterprise brands. Across episodes, listeners hear practical frameworks for brand strategy, product-market fit, and responsible AI adoption, plus real-world anecdotes about events, communities, and partnerships that drive growth. It's likely to appeal to CMOs, senior marketers, and founders who seek actionable insights, rigorous questioning, and a nuanced view of how technology, trust, and narrative intersect in fast-evolving markets, ... more

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How many listeners does Web3 CMO Stories get?

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Which podcasts are similar to Web3 CMO Stories?

These podcasts share a similar audience with Web3 CMO Stories:

1. a16z crypto show
2. Unchained
3. Bankless
4. The Defiant
5. The a16z Show

How many episodes of Web3 CMO Stories are there?

Web3 CMO Stories launched 5 years ago and published 309 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Web3 CMO Stories?

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What guests have appeared on Web3 CMO Stories?

Recent guests on Web3 CMO Stories include:

1. Joao Garcia
2. Pierre Lindh
3. Valentina Diaco
4. Emma Powell
5. Jack Haldorsson
6. Megan Stark
7. Matt Wilkinson
8. Stephan Bajaio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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