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Leaders Insights — Marketing

Leaders Insights

Leaders Insights — Marketing. Daily strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episode every day at mba-training.com.

PublishesDailyEpisodes30Founded18 days ago
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EducationManagementBusiness

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Latest Episodes

Influencer marketing has matured from experimental budget line to core channel, yet most brands still lack the governance structures to match that investment. This article examines what serious influencer accountability looks like and what CMOs need ... more

Most brand architecture failures aren't strategic errors, they're execution failures that happen long before a product launches or an acquisition closes. Here's how CMOs can build frameworks that hold up under real organizational pressure.

Read the ... more

Most acquisition strategies fail not because of poor execution but because of a flawed model for what growth actually costs. Here is what senior marketers need to rethink before the next budget cycle.

Read the full article and transcript: ww... more

Most marketing technology stacks have grown through acquisition and urgency rather than design, producing data that is fragmented, inconsistent, and quietly undermining decisions. Here is how senior marketers can assess what they actually have and bu... more

AI-powered search is reshaping how content gets found, evaluated, and cited, and most marketing teams are still optimizing for a world that no longer exists. Here is what the shift actually means for how you build, govern, and measure content at scal... more

Influencer marketing has matured past the era of follower counts and spray-and-pray brand deals. CMOs who treat it as a media buy rather than a strategic channel are leaving both margin and brand equity on the table.

Read the full article and transc... more

Most marketing attribution models still reward the last touchpoint before conversion, systematically misallocating budget and distorting strategic decisions. Here is what CMOs need to understand about where measurement is now, and what to do differen... more

The era of burning capital to buy market share is over, and CMOs who haven't recalibrated their acquisition playbooks are already behind. This article examines what disciplined, high-performance customer acquisition looks like in 2026 and what it dem... more

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Leaders Insights launched 18 days ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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