吹銷 - 吹住水傾營銷
Marcus & Anson《吹銷》可能係全港最有營養嘅營銷節目 吹銷一刻值千金！每週四錄音，唔知幾時出到街⋯⋯ Marcus Bro @marcus.marketing.Blog Anson Bro @sleepy.anson 合作邀約：broblowmarketing@gmail.com 營銷丨廣告丨自媒體丨廣東話Podcast
| Publishes | Monthly | Episodes | 20 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | MarketingBusiness |
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Latest Episodes
【吹銷】今集我哋邀請到最可靠嘅社媒軍師——Jansen🔥台灣 FamilyMart 會幫隔籬間 7-11 慶祝生日，仲要請人食雪糕。Anson 同 Marcus 問，呢類招數香港係咪真係做唔到。Jansen 反問返一句「難唔難學呢，唔難學但真係唔學⋯⋯講到兩地小編點解差咁遠，Jansen 歸咎到人同人之間嘅距離，而台灣做到「成堆小編好似攞住公司個 account 一齊傾偈」。佢又話自己睇中文文案，一眼就分到邊句由英文硬譯過嚟，「我一睇就睇到成句英文出嚟」。下半場轉去講 Marketer 嘅自我... more
【吹銷】今集我哋邀請到資深廣告與數碼營銷人——Jansen🔥出 post 冇人睇，第一個諗到嘅解釋通常都係「俾人限流」。Anson 同 Marcus 由一杯咖啡問起：同樣係咖啡，七仔嗰杯同坐低慢慢飲嗰杯，點解可以差咁遠。Jansen 話 marketing 講到尾就係改變認知，你點睇一件事，佢喺你心目中就值幾多錢。Jansen 對 shadowban 嘅講法好直接：今日我話係假，聽日你話係真，你同我都證實唔到，除非我哋係 IG 個 engine，拆解到嗰行 code 出嚟。真正嘅代價係，你將流... more
有冇試過出 Post 出到冇氣，個個都話俾人限流？呢集吹書拆 Gary Vaynerchuk 呢本《自媒體行銷：短影音時代打造 IP 和流量變現》，佢話根本冇限流呢回事，係你搶錯咗注意力。Gary Vee 成本書一個概念：邊個平台嘅注意力仲平、仲未被搶爆，你就去嗰度落重注，唔好死守一個位。由點定義 Target Audience 傾起。跟住拆 LinkedIn 點解係 B2B 金礦、TikTok 個興趣圖譜又點玩。仲有點解「一條片一魚多吃」貼晒去每個平台其實係災難，同埋 AI 其實係攞嚟解碼受眾... more
廣告做到隻雕噉都冇人記得？問題唔係出喺預算，係你冇故事今集吹書，Marcus 同 Anson 拆許榮哲《故事課2：99%有效的故事行銷，創造品牌力》。由盲人乞丐一句文案、薯仔點樣變王家蔬菜，講到 Apple 用 Think Different 同 Get a Mac 狙擊對手嘅完整套路聽完你會知品牌故事點樣改變認知價值，仲學到一個練習講故事嘅方法：反差本書五大重點：1. 故事比平鋪直敘嘅廣告更有力2. 改變認知價值，唔係實際價值3. 掛羊頭賣狗肉：合理地扭曲現實4. 用反差同衝突講故事5. 講聽... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #4 |  Hong Kong/Business/Marketing |
Apple Podcasts | #122 | Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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吹銷 - 吹住水傾營銷 launched 8 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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