吹銷 - 吹住水傾營銷
Marcus & Anson《吹銷》可能係全港最有營養嘅營銷節目 吹銷一刻值千金！每週四錄音，唔知幾時出到街⋯⋯ Marcus Bro @marcus.marketing.Blog Anson Bro @sleepy.anson 合作邀約：broblowmarketing@gmail.com 營銷丨廣告丨自媒體丨廣東話Podcast
| Publishes | Twice monthly | Episodes | 14 | Founded | 21 days ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | BusinessMarketing | ||
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Latest Episodes
你身邊有冇啲同行明明好有料，但係死都唔肯開 Page 分享？或者你自己出親 Post、接每一個 Project，都會有種「我呃緊人」、「我根本唔配」嘅自我懷疑？
歡迎來到【吹銷】！今集 Anson 同 Marcus 同大家深情剖白，探討創作者同行銷人最常面對嘅心理關口——「冒名頂替症候群」(Imposter Syndrome) 。
我哋會拆解心理學家 Valerie Young 提出嘅 5 種冒名頂替者類型（完美主義者、天才型、超人型、專家型、獨行俠型），睇吓你中咗邊幾樣 ！影片後半部仲會... more
你以為鑽石代表永恆？你以為早餐一定要吃煙肉煎蛋？其實這一切可能都只是 PR 新聞稿和行銷手段！😱歡迎回到【吹銷】！今集 Anson 和 Marcus 要來探討一個震撼的觀點：「Marketing Ruins Everything（行銷毀滅一切）」。已故喜劇大師 Bill Hicks 曾叫行銷人「去死」，究竟 Marketer 做錯了什麼？我們將從三個層次分析行銷造成的破壞：毀滅體驗、毀滅傳統、毀滅信任。從 Social Media 的演算法綁架，到 De Beers 如何創造鑽石需求；從把「海... more
點解一個女大學生會揀「飛機杯」做創業切入點？一年之後竟然仲可以成功賣走間公司？ 今集《吹銷》Marcus 同 Anson 會同大家「吹書」，拆解行銷奇才 神山理子 的著作《女大生創業為什麼要賣飛機杯》。呢本書不單止個名吸引，背後嘅 「14個創業行業選擇標準」 同埋 「N=1 田野調查法」 直情係行銷人同創業人士嘅必讀指南！想知點樣透過「資訊差」賣貴20倍產品？點樣提升「概念力」去解決顧客未察覺嘅煩惱？即刻睇片！【你將會學到】💡 14 個判斷「行業值不值得進入」的標準🔍 深入核心的「田野調查」... more
今集《吹銷》同大家跟進 Instagram 阿頭 Adam Mosseri 11月28日最新嘅 AMA (Ask Me Anything)！
如果你係小編或者 Creator，有無試過因為太忙停更咗一排，之後發現個 Reach 跌到谷底救唔返？又有無試過辛辛苦苦剪好條 Reels，轉頭因為版權問題變咗啞巴片？
今次 Podcast 同大家拆解 3 大 IG 運作迷思，原來所謂嘅「流量懲罰」背後有更深層嘅數據原因？
📌 今集重點內容：
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演算法測試新功能： 官方證實正在測試 Ree... more
今集《吹銷》同大家跟進 Instagram 阿頭 Adam Mosseri 最新嘅 AMA (Ask Me Anything)！
最近有無發覺 IG 嘅 View 數好似少咗？
Reels 究竟要拍幾長先最著數？
有人用 2倍速睇你條片又點計數？
今次 Podcast 同大家拆解 12月6日 Adam Mosseri 透露嘅 3 大重點，特別係關於流量計算方式嘅改變，原來以前嘅數一直都係「虛」嘅？
📌 今集重點內容：
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View Count 計算方式變更： 點解最近數據跌咗？... more
元朗大寶冰室最近喺 Threads 上面洗版式爆紅，到底係因為「全亞洲最優秀的肉餅飯」，定係一場精心策劃嘅 Marketing Campaign？
今集《吹銷》Marcus 同 Anson 同你深度拆解呢場「流量黑天鵝」事件！
錄製日期：12月11日
由 Threads 嘅 CopyPasta 文化講起，分析大寶冰室點樣由一個普通茶記，變成網民口中嘅「肉餅工匠」。
呢單嘢究竟係「不情願的英雄」定係「高深莫測的營銷」？
精彩重點：
🔥 Threads 生態：點解一句 CopyPas... more
SEO 大神 Ringo Li 來到《吹銷》下集啦！今集唔單止講 SEO 技術，更深入探討作為一個行銷人的「道」與「術」。在這個人人自稱專家的年代，Ringo 如何定義「專家」？為何作為 SEO 專家，卻反其道而行推出實體 Newsletter (期刊)？這背後的「觸感行銷」邏輯是什麼？今集內容極度精彩，包含： 🔥 冒名頂替症候群：覺得自己不夠格？Ringo 如何克服？ 🔥 實體 vs 數碼：拆解 Newsletter 背後的注意力經濟學。 🔥 面對 Haters：一句「又一個 Brian... more
【吹銷】今集我哋邀請到香港SEO界傳奇人物——Ringo Li (李均樂)！🔥由放棄SEO到東山再起，再由一人公司擴展到15人團隊，Ringo嘅創業故事本身就係一本教科書。今集佢會同我哋深入吹水，由最前線嘅SEO技術迷思，傾到最新、人人自危嘅GEO (生成式引擎優化) 趨勢，再到佢獨特嘅公司管理哲學同個人心態修煉。想知道點樣喺AI時代繼續做好Marketing？「零點擊」時代，企業/品牌有無應對策略？「穩定度重要過創新」的管理哲學？Ringo Li將會喺節目中毫無保留同你分享！
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Apple Podcasts | #3 |  Hong Kong/Business/Marketing |
Apple Podcasts | #123 | Hong Kong/Business |
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吹銷 - 吹住水傾營銷 launched 21 days ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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