中小企業診断士ラジオ
まこじ誠と悟史は中小企業の診断士の試験に向けて勉強中。二人が勉強する中で掘り下げていきたいトピックを掘り下げて、わかりやすく面白く語り合うポッドキャストです。
| Publishes | Twice monthly | Episodes | 4 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  Japanese | Number of Listeners | Category | Education |
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Latest Episodes
マーケティング戦略の第一歩「セグメンテーション」を徹底解説！「市場を分けること」と思われがちですが、実は分析こそが本質。PEST分析で外部環境を俯瞰し、ファイブフォースで競争構造を把握、さらに顧客の「なぜ買うのか」を深掘りする3ステップを、受験生コンビがわかりやすく語り合います。中小企業診断士試験対策にも、ビジネスの現場にも使える内容です。
🎙️ 戦略が先か？組織が先か？—ソニー×トヨタ×楽天から学ぶ経営戦略論のリアル
中小企業診断士一次試験を目指す誠と悟史が、受験勉強にも役立つ「戦略と組織の関係性」を実例を交えて語り合います！
名著『組織は戦略に従う』 vs 『戦略は組織に従う』という論争を、ソニー、トヨタ、楽天の企業事例で徹底分析。
ユルくて面白いのに、学びはガッツリ。用語解説コーナーやクロストーク、まとめパートも充実！
📝 本エピソードで学べること：
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経営戦略と組織構造の基本概念
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ソニーのカンパニ... more
「どこで戦うか」vs「何で勝つか」。経営戦略の二大巨頭の視点で、ユニクロとAppleの強さを丸裸にする。
同じ市場環境にいながら、なぜ特定の企業だけが圧倒的な収益を上げ続けるのか？本番組では、経営戦略の二大潮流である「ポジショニング派（マイケル・ポーター）」と「ケイパビリティ派（ジェイ・バーニー）」、それぞれの視点を持つパーソナリティ・誠と悟史が、最強企業の競争優位の源泉を解き明かします 。
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中小企業診断士ラジオ launched 3 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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