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Artwork for Candle Business PRO

Candle Business PRO

Sabastian Garsnett
Candle Business
Candle Making
Wholesale
Candle Business PRO
Branding
Email Marketing
Shopify
Goal Setting
Fragrance Oils
Social Media
E-Commerce
SEO
Social Media Marketing
Candle Supplies
Inventory
Fundraising
Etsy
Marketing
Work-Life Balance
Financial Goals

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready t... more

PublishesWeeklyEpisodes53Foundeda year ago
Number of ListenersCategories
BusinessCraftsLeisureEntrepreneurship

Listen to this Podcast

Artwork for Candle Business PRO

Latest Episodes

#053 We lay out a practical selling roadmap for candle makers who feel confident making products but unsure how to find customers. We break 60+ sales ideas into 12 categories so we can choose the right channel for our time, margins, and goals. 

• bui... more

#52. We answer the question we get nonstop: what we would do differently if we had to restart our candle business today. From product focus to SEO to wholesale, we lay out the exact moves that save time, cash, and years of trial and error. 

• leadin... more

#51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candle bran... more

#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you.

In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still working her full-... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Bam Violet
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Jay Kelly
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
John Rushing
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Shakara Deuce
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Cici Costa de Nova
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months

Host

Sabastian Garsnett
Host of Candle Business PRO; co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO

Reviews

4.8 out of 5 stars from 48 ratings
  • Next level value and care

    I’m a long-time hobbyist recently inspired to learn how to level up. Years ago, I watched and listened to everything on candle making. Nobody has come close to providing the value, education and creative insight as Sebastian. With every episode, I remain overwhelmed with gratitude that someone exuding such kindness and class chose to share their wealth of information backed by evidence of their honest success. This podcast/YT series is proof that gatekeeping doesn’t take you farther. Uplifting a... more

    Apple Podcasts
    5
    Jaysunnysun
    United States4 months ago
  • Love this podcast

    Just found this podcast and I’m obsessed. Super helpful tips and info for anyone into candle making. Feels like chatting with a friend who knows their stuff.

    Apple Podcasts
    5
    Bundt Shoppe
    United States10 months ago
  • Finally!

    I have been a maker for more than 5 years and subscribe to various other marketing/makers podcasts. They are helpful. But this one blows them ALL out of the water for me. It’s like the difference between sitting in an audience of a 1000 people listening to someone teach vs having a 1-1 conversation with a mentor where they specifically meet and talk about your individual concerns. Thank you so much for sharing your journey and knowledge. I absolutely cannot wait to learn more!

    Apple Podcasts
    5
    Neiten
    United Statesa year ago
  • A Must-Listen for Aspiring Candle Entrepreneurs!

    I As someone just starting out in the world of candle making, this podcast is an absolute game-changer. It’s like having a supportive mentor cheering you on with every episode! Sebastian uses his experience to share best practices, business tips, and honest advice that make the process feel a lot less overwhelming—and a lot more exciting. From social media to how to approach wholesale accounts, I’ve learned something new (and super helpful) every time I listen. If you're dreaming of turning your... more

    Apple Podcasts
    5
    Gerri_Y
    United Statesa year ago
  • Love me some CBP

    Great info for candlemakers and hobbyists. There is so much good information from guys who are actually working the business and making the candles. Thanks so much Sebastian and Chad! Yall are the best.

    Apple Podcasts
    5
    Suzi Travels
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, actionable advice for candlepreneurs.
Genuine, mentor-like guidance with no fluff.
Brings real-world branding and growth tactics.
Mentions community resources that help beginners scale.
Valuable, practical guidance that translates to real revenue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Stop Guessing And Start Selling After Your Candle Tests Pass
Q: What are the best places to buy supplies from, and how do you start with zero clients?
Use trusted suppliers (list provided in notes) rather than unknown sources like Amazon; choose vendors that offer reliable service and quality, and build a supply base that can be sourced from multiple suppliers to avoid outages; download the free supplier directory from the show notes.
Stop Guessing And Start Selling After Your Candle Tests Pass
Q: How do you start your small business when you have zero brand awareness and zero clients?
Define a single ideal customer and a clear niche, study where that person shops and hangs out, differentiate from competitors with bright, distinct branding, and communicate directly to that person in all marketing and packaging to attract initial customers.
Stop Guessing And Start Selling After Your Candle Tests Pass
Q: How do I keep the fragrance in the candle consistent and pleasant throughout the entire burn?
Ensure proper pouring temperature (below about 140 degrees, ideally 135) and give time for the mixture to cool and blend before pouring; differences in wax and oil binding affect scent throw, so adjust stirring, temperature, and wick size accordingly.
Stop Guessing And Start Selling After Your Candle Tests Pass
Q: When does someone know that testing is done and that you're ready to start selling your products?
Know you've found the right wick, wax, and oil, and that the candle burns cleanly from start to finish; test the recipe multiple times to ensure consistency, then proceed to scale by starting with a small initial line and using customer feedback to expand.
We Started a Candle Business From Our Kitchen. Here's How We Did It.
Q: what are the basics of starting a candle business?
Focus on five foundations: master the craft and ensure a safe product, define a specific target customer, create a simple product line (start with five to six scents), decide where to sell (website, marketplaces, wholesale), and actively solicit customer feedback to guide product development and expansion.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Candle Business PRO

What is Candle Business PRO about and what kind of topics does it cover?

A practical, mentor-forward show focused on turning candle making into scalable businesses. Episodes routinely cover branding, wholesale, pricing, marketing, and operations, with hosts sharing real-world experiments, case studies, and step-by-step tactics. Guests and listener questions emphasize practical growth—from launching, aging product lines, and managing slow periods to building community and wholesale programs. A standout is the creator-led blend of hands-on candle knowledge with rigorous business strategy, plus an active Inner Circle and community-driven resources that help makers go from hobby to pro. Listeners can expect actionable frameworks, data-informed decisions, and candid discussions about risks, failures, and steady long-... more

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How many listeners does Candle Business PRO get?

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To see how many followers or subscribers Candle Business PRO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Candle Business PRO?

These podcasts share a similar audience with Candle Business PRO:

1. Candle Business Coach
2. The Product Boss with Jacqueline Snyder
3. Shopify Masters
4. She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
5. BigDeal

How many episodes of Candle Business PRO are there?

Candle Business PRO launched a year ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Candle Business PRO?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Candle Business PRO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Candle Business PRO?

Recent guests on Candle Business PRO include:

1. Sam Bam Violet
2. Jay Kelly
3. John Rushing
4. Shakara Deuce
5. Cici Costa de Nova

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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