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Artwork for Candle Business PRO

Candle Business PRO

Sabastian Garsnett
Candle Business
Candle Making
Wholesale
Email Marketing
Branding
Candle Business PRO
Shopify
Goal Setting
Fragrance Oils
Social Media
E-Commerce
SEO
Social Media Marketing
Candle Supplies
Inventory
Fundraising
Etsy
Marketing
Work-Life Balance
Financial Goals

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready t... more

PublishesWeeklyEpisodes50Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipLeisureCrafts

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Artwork for Candle Business PRO

Latest Episodes

#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you.

In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still working her full-... more

We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious instead ... more

#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use social... more

We answer five real questions candle makers ask when they are trying to go from hobby to a profitable, scalable brand. We share hard-earned lessons on scents, vessels, inventory mistakes, and practical ways to get more customers to your website witho... more

Key Facts

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Recent Guests

Sam Bam Violet
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Jay Kelly
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
John Rushing
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Shakara Deuce
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Cici Costa de Nova
Viewer who submitted a question
Episode: Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months

Host

Sabastian Garsnett
Host of Candle Business PRO; co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO

Reviews

4.8 out of 5 stars from 48 ratings
  • Next level value and care

    I’m a long-time hobbyist recently inspired to learn how to level up. Years ago, I watched and listened to everything on candle making. Nobody has come close to providing the value, education and creative insight as Sebastian. With every episode, I remain overwhelmed with gratitude that someone exuding such kindness and class chose to share their wealth of information backed by evidence of their honest success. This podcast/YT series is proof that gatekeeping doesn’t take you farther. Uplifting a... more

    Apple Podcasts
    5
    Jaysunnysun
    United States3 months ago
  • Love this podcast

    Just found this podcast and I’m obsessed. Super helpful tips and info for anyone into candle making. Feels like chatting with a friend who knows their stuff.

    Apple Podcasts
    5
    Bundt Shoppe
    United States10 months ago
  • Finally!

    I have been a maker for more than 5 years and subscribe to various other marketing/makers podcasts. They are helpful. But this one blows them ALL out of the water for me. It’s like the difference between sitting in an audience of a 1000 people listening to someone teach vs having a 1-1 conversation with a mentor where they specifically meet and talk about your individual concerns. Thank you so much for sharing your journey and knowledge. I absolutely cannot wait to learn more!

    Apple Podcasts
    5
    Neiten
    United Statesa year ago
  • A Must-Listen for Aspiring Candle Entrepreneurs!

    I As someone just starting out in the world of candle making, this podcast is an absolute game-changer. It’s like having a supportive mentor cheering you on with every episode! Sebastian uses his experience to share best practices, business tips, and honest advice that make the process feel a lot less overwhelming—and a lot more exciting. From social media to how to approach wholesale accounts, I’ve learned something new (and super helpful) every time I listen. If you're dreaming of turning your... more

    Apple Podcasts
    5
    Gerri_Y
    United Statesa year ago
  • Love me some CBP

    Great info for candlemakers and hobbyists. There is so much good information from guys who are actually working the business and making the candles. Thanks so much Sebastian and Chad! Yall are the best.

    Apple Podcasts
    5
    Suzi Travels
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, actionable advice for candlepreneurs.
Genuine, mentor-like guidance with no fluff.
Brings real-world branding and growth tactics.
Mentions community resources that help beginners scale.
Valuable, practical guidance that translates to real revenue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Q: How to grow in the slow months after Christmas?
Pivot to wholesale, private labeling, and corporate gifting; approach larger businesses with branding opportunities and leverage new budgets in January to sustain orders.
Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Q: What advice would you give on promoting your business online, especially when customers can't smell your product?
Be consistent and convey a vivid sense of what the product will smell like through thorough branding and descriptive copy; rely on branding to communicate value beyond scent and use education and visuals to bridge the sensory gap.
Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Q: How to stay motivated to work on your business when there are no results?
Maintain passion for the brand, be consistent, and invest in learning new skills (social media, advertising, design) while building a community and leveraging mastermind groups to sharpen your business practices.
Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Q: How do I market to make sales?
Identify where your customers spend time, be present on those platforms, participate in markets, and consider wholesale as a channel once you have a solid product and a catalog; emphasize a strong website and social handles for trust and reach.
Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
Q: Which is better, candles or wax melts?
Candles tend to sell more due to a wider audience, but wax melts are easier to make; a smart approach is to focus on one initially, then add the other later as you build a following, and consider offering both to maximize sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Candle Business PRO

What is Candle Business PRO about and what kind of topics does it cover?

A practical, mentor-forward show focused on turning candle making into scalable businesses. Episodes routinely cover branding, wholesale, pricing, marketing, and operations, with hosts sharing real-world experiments, case studies, and step-by-step tactics. Guests and listener questions emphasize practical growth—from launching, aging product lines, and managing slow periods to building community and wholesale programs. A standout is the creator-led blend of hands-on candle knowledge with rigorous business strategy, plus an active Inner Circle and community-driven resources that help makers go from hobby to pro. Listeners can expect actionable frameworks, data-informed decisions, and candid discussions about risks, failures, and steady long-... more

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How many listeners does Candle Business PRO get?

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How many subscribers and views does Candle Business PRO have?

To see how many followers or subscribers Candle Business PRO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Candle Business PRO?

These podcasts share a similar audience with Candle Business PRO:

1. Candle Business Coach
2. The Product Boss with Jacqueline Snyder
3. The Jasmine Star Show
4. The Mel Robbins Podcast
5. Shopify Masters

How many episodes of Candle Business PRO are there?

Candle Business PRO launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Candle Business PRO?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Candle Business PRO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Candle Business PRO?

Recent guests on Candle Business PRO include:

1. Sam Bam Violet
2. Jay Kelly
3. John Rushing
4. Shakara Deuce
5. Cici Costa de Nova

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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