Nesta edição do Café com Varejo, falamos sobre um tema central para os varejistas - ofertas. more
Definir metas e estruturar estratégias para atingi-las são passos muito importantes para o trabalho de CRM em supermercados. more
Estruturação e coleta de dados para o CRM são os temas centrais desta edição do podcast Café com Varejo. more
O CRM é uma ótima estratégia para supermercados, não só por fielizar clientes. Bem estruturados, os dados gerados pelos clubes de vantagens servem para guiar decisões de curto, médio e longo prazo. more
O universo tecnológico passa por atualizações constantes e uma das dificuldades do varejo alimentício é entender qual a sua necessidade e como encontrar a melhor solução. Sabemos que a necessidade de mudar é urgente e o risco é grande, então, como en... more
A experiência do shopper é uma pauta cada vez mais frequente quando falamos de varejo. Dentre os tópicos, é abordada a diferença entre shopper e consumidor, a importância de escutar e entender o cliente, processos de tomada de decisão, venda omnichan... more
Em meio à pandemia da Covid-19, o varejo busca adaptar-se. Uma das mudanças está na rápida adoção de sistemas de entrega. more
A comunicação com o cliente tem um papel diferente em tempos de crise como a da pandemia da Covid-19. Levar informações para deixá-los mais seguros passa a ter uma relevância ainda maior. more
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Apple Podcasts | #216 | Brazil/Business/Management |
Listeners, engagement and demographics and more for this podcast.
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Café com Varejo launched 4 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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