Rephonic
Artwork for Business of Therapy®
Private Practice
Instagram
Mental Health
Instagram Marketing
Social Media Marketing
Therapy
Therapists
Marketing
Private Practice Academy
Insurance Credentialing
Instagram Reels
Content Creation
Maternity Leave
Business Coaching
Private Pay Clients
Reels Membership
Marketing Strategies
Burnout
Client Acquisition
Podcasting

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly ... more

PublishesWeeklyEpisodes91Founded2 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Business of Therapy®

Latest Episodes

I’m excited to welcome couples therapist Alea DiGirolamo to the podcast today!

Alea has been in private practice since 2022, and her business has changed a LOT in that time.

When she first started, she was earning $4200 per month. Alea joined PPA a... more

Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!

Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.

If they don’t follow you, they don’t ge... more

If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.

more

I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today!

Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Irene Koutsidis-Martelli
Relational trauma therapist in New York City; mom
Independent practice in New York City
Episode: Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli
Carolyn Solo
EMDR therapist, coach for EMDR therapists launching intensives
Independent practitioner (Vermont-based)
Episode: Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo
Caitlin Silverstein
Licensed clinical social worker specializing in perinatal mental health
Self-employed psychotherapist
Episode: How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Lauren Auer
Trauma therapist based in Illinois with a focus on trauma education on social media
Your Trauma Therapist
Episode: BTS of 20 Million Views on Reels with Therapist Lauren Auer
Angela Avery
Licensed professional counselor with a successful practice focusing on toxic and challenging relationships
The Counseling Studio
Episode: How Angela Got 17 New Private Pay Clients in 4 Months
Sarra Lashhab
Trauma therapist specializing in sexual violence recovery
Healing Loudly
Episode: How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Julie Newman
A therapist based in New York City specializing in managing anxiety and relationships.
Private Practice Academy alumni
Episode: Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist
Sara Schreiber
Licensed therapist specializing in group therapy.
Private Practice in New Jersey
Episode: How to Earn 6-Figures+ with Group Therapy with Sara Schrieber
Ariell Murcko
Therapist working with moms, experienced significant Instagram growth
Wild Wives Counseling
Episode: How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko

Host

Kelly McKenna
Host of the Business Of Therapy Podcast; licensed therapist with an MBA; focuses on practical strategies for therapists to grow private practices, monetize via social media, and scale.

Reviews

4.9 out of 5 stars from 170 ratings
  • Worth it every time

    Kelly is the best. She is so knowledgeable and accessible. I always love how willing and open she is to share the information that she has gained over the years.

    Apple Podcasts
    5
    thefish33
    United States22 days ago
  • Great info!

    I’ve gained a ton of private practice knowledge and confidence from this podcast :) would highly recommend to therapists!

    Apple Podcasts
    5
    Reviewstering
    United States23 days ago
  • I listen every week!

    And always learn something new and feel more inspired. Thank you!!

    Apple Podcasts
    5
    kely5764269532
    United States23 days ago
  • Never miss an episode

    This is the only podcast where I’ve listened to every episode. I’m literally obsessed & will re-listen to episodes. It’s been a huge value to have this information for FREE while I build my private practice!

    Apple Podcasts
    5
    Bee Latta
    United States23 days ago
  • Practical + inspiring

    Kelly is a go-to! When I have a question about something in PP or wanna get my business brain cooking, I love the option of revisiting PPA or throwing on an episode that matches my needs. Thank you kelly! And thank you for also having me ❤️

    Apple Podcasts
    5
    talktoirene
    United States23 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the actionable advice and concrete tactics for growing a private practice.
Many comment on the host's transparency about imperfect launches and real revenue numbers.
Audience notes the focus on Instagram-driven client acquisition and work-life balance as especially helpful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What advice do you have for therapists looking to start their own private practice?
Caitlin suggested starting small, setting long-term goals, and understanding that running a practice as a business is not only acceptable but necessary.
How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What inspired you to move from a group practice to starting your own private practice?
Caitlin felt the desire to have full control over her professional life and income, aiming to work with clients she truly wanted to help.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: What are the best do's and don'ts for marketing?
Focus on the outcome people desire rather than the features of your course.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: Is it worth creating a course if you only have a small following?
Yes, but it might not be as profitable, and you will need to focus more on marketing.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: How to know when is the best time to create a course or group coaching program?
Wait until your one-on-one therapy caseload is full as selling one-on-one services is generally easier than selling a course.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Therapy®

What is Business of Therapy® about and what kind of topics does it cover?

A practical, entrepreneur-focused show for therapists aiming to grow private practices, monetize expertise, and scale beyond one-on-one work. Episodes frequently center on private pay models, Instagram marketing, course launches, and building sustainable systems, with transparent behind-the-scenes looks at launches, revenue breakdowns, and strategic planning. Listeners likely value actionable tactics, real-world client acquisition stories, and balanced perspectives on work–life integration, branding, and audience growth. A notable strength is the host's transparency about her own journey—from burnout to six-figure earnings in year one and deliberate planning around maternity leave—along with guest conversations that illuminate scalable path... more

Where can I find podcast stats for Business of Therapy®?

Rephonic provides a wide range of podcast stats for Business of Therapy®. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Therapy® and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Business of Therapy® get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Business of Therapy®, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Business of Therapy®?

Rephonic provides comprehensive predictive audience data for Business of Therapy®, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Business of Therapy® have?

To see how many followers or subscribers Business of Therapy® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Therapy®?

These podcasts share a similar audience with Business of Therapy®:

1. The Entrepreneurial Therapist Podcast
2. Good Content with Shannon McKinstrie
3. Therapy Chat
4. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
5. Money For Couples with Ramit Sethi

How many episodes of Business of Therapy® are there?

Business of Therapy® launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Therapy®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Therapy®?

Rephonic pulls ratings and reviews for Business of Therapy® from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Business of Therapy®?

Rephonic provides full transcripts for episodes of Business of Therapy®. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Business of Therapy®?

Recent guests on Business of Therapy® include:

1. Irene Koutsidis-Martelli
2. Carolyn Solo
3. Caitlin Silverstein
4. Lauren Auer
5. Angela Avery
6. Sarra Lashhab
7. Julie Newman
8. Sara Schreiber

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days