Rephonic
Artwork for Business of Therapy®
Private Practice
Instagram
Mental Health
Instagram Marketing
Social Media Marketing
Therapy
Therapists
Marketing
Private Practice Academy
Insurance Credentialing
Instagram Reels
Content Creation
Maternity Leave
Business Coaching
Burnout
Private Pay Clients
Reels Membership
Marketing Strategies
Client Acquisition
Private Pay Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly ... more

PublishesWeeklyEpisodes103Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Business of Therapy®

Latest Episodes

Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t?

TBH, the answer isn't a massive following or “lucky” viral Reel.

I’ve worked with thousands of therapists inside Private Practice Academy and ... more

YouTube

I’m excited to welcome holistic therapist Lali Herrera to the podcast today!

Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing wh... more

YouTube

I can’t believe it, but…

We’ve made it to the 100th episode of The Business of Therapy podcast!!

TBH - hitting this milestone feels surreal. I’m sooo grateful for every single download, share, review, and listener who has been part of this journey!... more

YouTube

Ever felt like your Reels are falling flat? It might not be your content ideas - it might be your visuals.

B-roll is suuuper simple, and it’s an effective way to speak to your ideal client. It’s literally everywhere on Instagram these days! The text... more

YouTube

Key Facts

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Recent Guests

Lali Herrera
Therapist, founder of Inner World Psychotherapy
Inner World Psychotherapy
Episode: 10K New Followers with Repurposed Content (with Therapist Lali Herrera)
Rachel Sleeper
Anxiety therapist, Private Practice Academy alumna
Private Practice Academy (PPA)
Episode: How She Filled Her Caseload During the Summer Slump with Rachel Sleeper (A Pre-licensed Therapist)
Sarah Bolor
Licensed therapist; Stay At Mental Health founder; specializes in anxious high-achieving women
Stay At Mental Health
Episode: How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor
Jaclyn Sappah
EMDR and trauma therapist; private practice owner in multiple states
Holistic Trauma Therapy / wildflowertherapygroup.com
Episode: The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah
Alea DiGirolamo
Couples therapist based in New York City
Private Practice in NYC
Episode: How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo
Kristina Huckstup
Mindful Journey LLC, niche: adults with PTSD/trauma
Mindful Journey LLC
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Dr. Ashley Carreras
Anxiety Therapist, EMDR-focused, Virginia/Florida
Independent practice
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Megan Gauthier
MSW, RSW, Ever Worth Counseling, Ontario
Ever Worth Counseling
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Irene Koutsidis-Martelli
Relational trauma therapist in New York City; mom
Independent practice in New York City
Episode: Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli

Host

Kelly McKenna
Host of the show, licensed therapist and business coach

Reviews

4.9 out of 5 stars from 197 ratings
  • Kelly Got Me To Do it scared!

    Kelly’s podcast and reels membership is what finally got me moving from indecision and fear to action to start marketing on Instagram. It’s been a total game changer. Highly recommend.

    Apple Podcasts
    5
    SarahBinks
    Canada18 days ago
  • Worth it every time

    Kelly is the best. She is so knowledgeable and accessible. I always love how willing and open she is to share the information that she has gained over the years.

    Apple Podcasts
    5
    thefish33
    United States4 months ago
  • Great info!

    I’ve gained a ton of private practice knowledge and confidence from this podcast :) would highly recommend to therapists!

    Apple Podcasts
    5
    Reviewstering
    United States4 months ago
  • I listen every week!

    And always learn something new and feel more inspired. Thank you!!

    Apple Podcasts
    5
    kely5764269532
    United States4 months ago
  • Never miss an episode

    This is the only podcast where I’ve listened to every episode. I’m literally obsessed & will re-listen to episodes. It’s been a huge value to have this information for FREE while I build my private practice!

    Apple Podcasts
    5
    Bee Latta
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate actionable, real-world strategies for private practice growth.
Many hear inspiring, confidence-boosting messages that help them transition to private-pay models.
Listeners find the host's guidance practical and easy to implement.

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Talking Points

Recent interactions between the hosts and their guests.

How She Filled Her Caseload During the Summer Slump with Rachel Sleeper (A Pre-licensed Therapist)
Q: What were the results of your summer marketing efforts?
Ads ran June through September resulting in 21 intro calls and 16 client conversions, with follower growth from 1,900 to 2,800 and a full caseload by September.
How She Filled Her Caseload During the Summer Slump with Rachel Sleeper (A Pre-licensed Therapist)
Q: How did you start and grow your practice right out of grad school?
She details moving from nonprofit work to private practice due to financial pressures, leveraging grad-school momentum, PPA, and local networking to grow quickly, with a heavy emphasis on consistent posting and local ads.
How She Filled Her Caseload During the Summer Slump with Rachel Sleeper (A Pre-licensed Therapist)
Q: Tell folks a little bit about who you are, the types of clients you see, where you practice.
Rachel describes being based in Montana, focusing on anxiety, and using Instagram to reach clients, with a bio centering on people-pleasing and conflict avoidance, which helped attract the right clientele.
How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What advice do you have for therapists looking to start their own private practice?
Caitlin suggested starting small, setting long-term goals, and understanding that running a practice as a business is not only acceptable but necessary.
How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What inspired you to move from a group practice to starting your own private practice?
Caitlin felt the desire to have full control over her professional life and income, aiming to work with clients she truly wanted to help.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Therapy®

What is Business of Therapy® about and what kind of topics does it cover?

This show targets therapists who want to build, market, and scale private practices, often focusing on private-pay models, Instagram-driven growth, and systems that support sustained revenue. Across episodes, listeners hear actionable strategies for niching, bio optimization, pricing, and high-ticket offerings like intensives, along with practical tips on hiring help, leveraging branding, and producing repeatable marketing. A standout aspect is the clear emphasis on ethical marketing, transparency about revenue, and a practical, step-by-step approach to moving from 1:1 care to scalable business models. The host blends personal experience with guest insights to offer a realistic pathway from burnout to a thriving practice, making it especial... more

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How many listeners does Business of Therapy® get?

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To see how many followers or subscribers Business of Therapy® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Therapy®?

These podcasts share a similar audience with Business of Therapy®:

1. The Entrepreneurial Therapist Podcast
2. The Tamsen Show
3. Good Content with Shannon McKinstrie
4. The Amy Porterfield Show
5. The Mel Robbins Podcast

How many episodes of Business of Therapy® are there?

Business of Therapy® launched 2 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Therapy®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Business of Therapy®?

Recent guests on Business of Therapy® include:

1. Lali Herrera
2. Rachel Sleeper
3. Sarah Bolor
4. Jaclyn Sappah
5. Alea DiGirolamo
6. Kristina Huckstup
7. Dr. Ashley Carreras
8. Megan Gauthier

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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