Rephonic
Artwork for Business of Therapy®
Private Practice
Instagram
Mental Health
Instagram Marketing
Social Media Marketing
Therapy
Therapists
Marketing
Private Practice Academy
Reels Membership
Insurance Credentialing
Instagram Reels
Content Creation
Maternity Leave
Business Coaching
Burnout
Private Pay Clients
Marketing Strategies
Client Acquisition
Private Pay Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly ... more

PublishesWeeklyEpisodes109Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Business of Therapy®

Latest Episodes

Ever worried that your Instagram content doesn't sound professional, insightful, or "expert" enough??

Imposter syndrome is a tricky thing. It can convince us that we need to prove how much we know. But the harder you try to sound like an expert, the... more

YouTube

Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist?

I want to challenge that idea.

Your income problem isn't that you're a therapist.

Honestly? It’s a marketing, position... more

YouTube

Ever wonder what really goes into a successful launch?

Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch!

This launch led to $21,534 in revenue in just six days. Some things worked super well,... more

YouTube

If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend.

I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work!

In my first year of building m... more

YouTube

Key Facts

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Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jamie Reutershan
Digital marketer and former Google strategist
Therapist Digital Marketing
Episode: Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Lali Herrera
Therapist, founder of Inner World Psychotherapy
Inner World Psychotherapy
Episode: 10K New Followers with Repurposed Content (with Therapist Lali Herrera)
Rachel Sleeper
Anxiety therapist, Private Practice Academy alumna
Private Practice Academy (PPA)
Episode: How She Filled Her Caseload During the Summer Slump with Rachel Sleeper (A Pre-licensed Therapist)
Sarah Bolor
Licensed therapist; Stay At Mental Health founder; specializes in anxious high-achieving women
Stay At Mental Health
Episode: How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor
Jaclyn Sappah
EMDR and trauma therapist; private practice owner in multiple states
Holistic Trauma Therapy / wildflowertherapygroup.com
Episode: The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah
Alea DiGirolamo
Couples therapist based in New York City
Private Practice in NYC
Episode: How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo
Kristina Huckstup
Mindful Journey LLC, niche: adults with PTSD/trauma
Mindful Journey LLC
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Dr. Ashley Carreras
Anxiety Therapist, EMDR-focused, Virginia/Florida
Independent practice
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Megan Gauthier
MSW, RSW, Ever Worth Counseling, Ontario
Ever Worth Counseling
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

Host

Kelly McKenna
Host of the show, licensed therapist and business coach

Reviews

4.8 out of 5 stars from 202 ratings
  • Kelly Got Me To Do it scared!

    Kelly’s podcast and reels membership is what finally got me moving from indecision and fear to action to start marketing on Instagram. It’s been a total game changer. Highly recommend.

    Apple Podcasts
    5
    SarahBinks
    Canada2 months ago
  • Highly recommended

    Every bit of kelly’s knowledge has been helpful to me for building my practice, navigating the unknown terrain of marketing therapy. Instead of a long journey of trial and error with limited chance of success I find all her therapy business content precise, relevant and momentum building.

    Apple Podcasts
    5
    Khizzeralam
    Denmark2 months ago
  • Worth it every time

    Kelly is the best. She is so knowledgeable and accessible. I always love how willing and open she is to share the information that she has gained over the years.

    Apple Podcasts
    5
    thefish33
    United States5 months ago
  • Great info!

    I’ve gained a ton of private practice knowledge and confidence from this podcast :) would highly recommend to therapists!

    Apple Podcasts
    5
    Reviewstering
    United States5 months ago
  • I listen every week!

    And always learn something new and feel more inspired. Thank you!!

    Apple Podcasts
    5
    kely5764269532
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate actionable, real-world strategies for private practice growth.
Many hear inspiring, confidence-boosting messages that help them transition to private-pay models.
Listeners find the host's guidance practical and easy to implement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

BTS Launch Debrief: $21,534 in 6 Days
Q: What platforms or systems do you use for your processes and timeline?
She lists ActiveCampaign for email, ThriveCart for checkout, WordPress for the sales page, DevLine Funnel for countdown timers, Instagram for marketing, Teachable for hosting Reels Membership, and a six-week prep timeline with a heavy emphasis on less busy calendars during launches.
BTS Launch Debrief: $21,534 in 6 Days
Q: What did you change and why? What data or metrics do you review?
She explains testing a hybrid, shorter presale followed by a short open sale, focusing on pre-sale conversion, email performance, and which product variations were purchased. They tracked sales page performance, open and click rates, social metrics, challenge registrations, attendees, and which version sold most, using data to iteratively improve future launches.
Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Q: What's a key advantage of using YouTube as a learning resource for DIY ads?
YouTube walkthroughs and setup guides are valuable, but therapists should be mindful of budget and the risk of overspending without understanding how to optimize campaigns.
Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Q: What's the ballpark investment to work with you, Jamie?
Total investment ranges from $2,500 to $4,500 depending on whether the website needs major work or just copy edits and page tweaks, with services including niche alignment, copywriting, landing page optimization, and three ad groups.
Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Q: How much should therapists invest monthly to see results?
The recommended starting point is about $500 per month, which helps data to accumulate quickly and often comes with promotional credits from Google; budgets can be adjusted up or down as results come in.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Therapy®

What is Business of Therapy® about and what kind of topics does it cover?

This show targets therapists who want to build, market, and scale private practices, often focusing on private-pay models, Instagram-driven growth, and systems that support sustained revenue. Across episodes, listeners hear actionable strategies for niching, bio optimization, pricing, and high-ticket offerings like intensives, along with practical tips on hiring help, leveraging branding, and producing repeatable marketing. A standout aspect is the clear emphasis on ethical marketing, transparency about revenue, and a practical, step-by-step approach to moving from 1:1 care to scalable business models. The host blends personal experience with guest insights to offer a realistic pathway from burnout to a thriving practice, making it especial... more

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How many listeners does Business of Therapy® get?

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To see how many followers or subscribers Business of Therapy® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Therapy®?

These podcasts share a similar audience with Business of Therapy®:

1. The Entrepreneurial Therapist Podcast
2. Notice That
3. Good Content with Shannon McKinstrie
4. Everything Is Energy with Cathy Heller
5. The Lively Show

How many episodes of Business of Therapy® are there?

Business of Therapy® launched 2 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Therapy®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Business of Therapy® from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Business of Therapy®?

Recent guests on Business of Therapy® include:

1. Jamie Reutershan
2. Lali Herrera
3. Rachel Sleeper
4. Sarah Bolor
5. Jaclyn Sappah
6. Alea DiGirolamo
7. Kristina Huckstup
8. Dr. Ashley Carreras

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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