Rephonic
Artwork for Business of Therapy®
Instagram
Private Practice
Mental Health
Instagram Marketing
Social Media Marketing
Therapy
Marketing
Therapists
Private Practice Academy
Insurance Credentialing
Reels Membership
Instagram Reels
Maternity Leave
Content Creation
Business Coaching
Burnout
Private Pay Clients
Marketing Strategies
Client Acquisition
Networking

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly ... more

PublishesWeeklyEpisodes116Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Business of Therapy®

Latest Episodes

You all have been LOVING my launch debrief episodes, so we're doing another one!

I'm taking you behind the scenes of my latest Private Practice Academy launch. We’re talking the good, the bad, and the ugly.

This time, I tested a much shorter four-d... more

YouTube

I'm excited to welcome LA-based Licensed Professional Clinical Counselor Halle Guidi to the podcast today!

Halle is joining us in the middle of her private practice journey, which is exactly why I wanted you to hear her story! She started building h... more

YouTube

I'm taking you behind the scenes of something I've never really shared before: how I manage my personal finances.

Sharing my business income and expenses openly is something I've been doing for YEARS.

But talking about what happens with that money ... more

YouTube

If you have less than 500 followers on Instagram, I know how frustrating that can feel.

You're putting in a TON of effort without seeing the results you want (yet).

When I started @sitwithkelly, it took me about 90 posts and three months to reach m... more

YouTube

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Recent Guests

Halle Guidi
Therapist in California
Private practice in California
Episode: ~$10K Months with No Website or Instagram with Therapist Halle Guidi
Megan Kirby
Therapist for anxious millennial moms; private practice academy alumni
Private Practice
Episode: Permission to Slow Down & Enjoy What You’re Building with Therapist Megan Kirby
Jamie Reutershan
Digital marketer and former Google strategist
Therapist Digital Marketing
Episode: Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Lali Herrera
Therapist, founder of Inner World Psychotherapy
Inner World Psychotherapy
Episode: 10K New Followers with Repurposed Content (with Therapist Lali Herrera)
Rachel Sleeper
Anxiety therapist, Private Practice Academy alumna
Private Practice Academy (PPA)
Episode: How She Filled Her Caseload During the Summer Slump with Rachel Sleeper (A Pre-licensed Therapist)
Sarah Bolor
Licensed therapist; Stay At Mental Health founder; specializes in anxious high-achieving women
Stay At Mental Health
Episode: How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor
Jaclyn Sappah
EMDR and trauma therapist; private practice owner in multiple states
Holistic Trauma Therapy / wildflowertherapygroup.com
Episode: The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah
Alea DiGirolamo
Couples therapist based in New York City
Private Practice in NYC
Episode: How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo
Kristina Huckstup
Mindful Journey LLC, niche: adults with PTSD/trauma
Mindful Journey LLC
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

Host

Kelly McKenna
Host of the show; licensed therapist and business coach with focus on private practice growth and marketing.

Reviews

4.8 out of 5 stars from 205 ratings
  • Best podcast for Therapists figuring out the ins-and-outs of the business world.

    I’m so thankful for the knowledge I am gaining from this podcast as I clumsily stumble into the private practice world of therapy. Learning to open your own business can feel overwhelming but Kelly makes it feel doable and exciting! This podcast is the multi-tool in my toolbox.

    Apple Podcasts
    5
    MHauns
    United Statesa month ago
  • Relatable and real!

    I’ve been a private practice owner for 6 years now. There isn’t much I haven’t heard. I learn new things every time I listen to Kelly. I see myself in her, at the beginning stages and I see myself in her with all of the success. She keeps it real, honest, and relatable.

    Apple Podcasts
    5
    Billy🚬🛀
    United States2 months ago
  • Kelly Got Me To Do it scared!

    Kelly’s podcast and reels membership is what finally got me moving from indecision and fear to action to start marketing on Instagram. It’s been a total game changer. Highly recommend.

    Apple Podcasts
    5
    SarahBinks
    Canada3 months ago
  • Practical and encouraging

    I’ve learned so much from this podcast! Kelly gives practical and actionable advice for building a private practice. I genuinely also love her vibe! Highly recommend for any therapist growing their business.

    Apple Podcasts
    5
    Minhie1
    United States3 months ago
  • One of the Best

    Kelly is super knowledgeable, down to earth… my go to for podcasts for therapists 🙂

    Oh, and she has a business degree

    Apple Podcasts
    5
    NateBSmith
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences note the host's relatable, down-to-earth style and the value of real-world metrics and templates.
Many reviewers mention consistent, useful content that helps move from theory to actionable steps.
Listeners describe the show as practical, easy to implement, and inspiring for therapists aiming to grow private practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

BTS Launch Debrief: $21,534 in 6 Days
Q: What platforms or systems do you use for your processes and timeline?
She lists ActiveCampaign for email, ThriveCart for checkout, WordPress for the sales page, DevLine Funnel for countdown timers, Instagram for marketing, Teachable for hosting Reels Membership, and a six-week prep timeline with a heavy emphasis on less busy calendars during launches.
BTS Launch Debrief: $21,534 in 6 Days
Q: What did you change and why? What data or metrics do you review?
She explains testing a hybrid, shorter presale followed by a short open sale, focusing on pre-sale conversion, email performance, and which product variations were purchased. They tracked sales page performance, open and click rates, social metrics, challenge registrations, attendees, and which version sold most, using data to iteratively improve future launches.
Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Q: What's a key advantage of using YouTube as a learning resource for DIY ads?
YouTube walkthroughs and setup guides are valuable, but therapists should be mindful of budget and the risk of overspending without understanding how to optimize campaigns.
Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Q: What's the ballpark investment to work with you, Jamie?
Total investment ranges from $2,500 to $4,500 depending on whether the website needs major work or just copy edits and page tweaks, with services including niche alignment, copywriting, landing page optimization, and three ad groups.
Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan
Q: How much should therapists invest monthly to see results?
The recommended starting point is about $500 per month, which helps data to accumulate quickly and often comes with promotional credits from Google; budgets can be adjusted up or down as results come in.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Therapy®

What is Business of Therapy® about and what kind of topics does it cover?

The show centers on building and growing a private-pay therapy practice, with a heavy emphasis on marketing, branding, and client acquisition—especially via Instagram and online strategies. Episodes routinely unpack practical, repeatable tactics for filling caseloads, pricing, and scaling a therapy business, often including real-world metrics, templates, and sponsor integrations for practice management tools. A notable strength is the founder-host's candid, actionable approach: she shares her own six-figure-year trajectory and curates guest perspectives from therapists who've grown or diversified their practices, including niche-focused marketing, ad testing, and content strategies tailored to clinicians. Listeners can expect a pragmatic mi... more

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How many listeners does Business of Therapy® get?

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What are the audience demographics for Business of Therapy®?

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How many subscribers and views does Business of Therapy® have?

To see how many followers or subscribers Business of Therapy® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Therapy®?

These podcasts share a similar audience with Business of Therapy®:

1. The Entrepreneurial Therapist Podcast
2. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
3. Notice That
4. Happy, Healthy, & Wealthy Therapists
5. The Couples Therapist Couch

How many episodes of Business of Therapy® are there?

Business of Therapy® launched 2 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Therapy®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Therapy®?

Rephonic pulls ratings and reviews for Business of Therapy® from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Business of Therapy®?

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What guests have appeared on Business of Therapy®?

Recent guests on Business of Therapy® include:

1. Halle Guidi
2. Megan Kirby
3. Jamie Reutershan
4. Lali Herrera
5. Rachel Sleeper
6. Sarah Bolor
7. Jaclyn Sappah
8. Alea DiGirolamo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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