Rephonic
Artwork for Business Of Therapy
Private Practice
Instagram
Instagram Reels
Burnout
Social Media Marketing
Marketing Strategies
Mental Health
Therapy Practice Growth
Therapy
Outsourcing In Business
Marketing
Instagram Marketing
Therapists
Coaching Programs
Business Coaching
Growth Strategies
Content Creation
Instagram Growth
Therapy Practices
Consistency

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly t... more

PublishesWeeklyEpisodes76Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Business Of Therapy

Latest Episodes

The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning!

Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into ... more

Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME.

I didn’t even tell ... more

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you!

But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to m... more

I’m excited to welcome trauma therapist Lauren Auer to the podcast!

In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.

What I love about Lauren is that her entire Instagram pres... more

Key Facts

Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Lauren Auer
Trauma therapist based in Illinois with a focus on trauma education on social media
Your Trauma Therapist
Episode: BTS of 20 Million Views on Reels with Therapist Lauren Auer
Angela Avery
Licensed professional counselor with a successful practice focusing on toxic and challenging relationships
The Counseling Studio
Episode: How Angela Got 17 New Private Pay Clients in 4 Months
Sarra Lashhab
Trauma therapist specializing in sexual violence recovery
Healing Loudly
Episode: How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Julie Newman
A therapist based in New York City specializing in managing anxiety and relationships.
Private Practice Academy alumni
Episode: Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist
Sara Schreiber
Licensed therapist specializing in group therapy.
Private Practice in New Jersey
Episode: How to Earn 6-Figures+ with Group Therapy with Sara Schrieber
Ariell Murcko
Therapist working with moms, experienced significant Instagram growth
Wild Wives Counseling
Episode: How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko
Dr. Marina Rosenthal
Licensed psychologist, certified sex therapist, and couples therapist specializing in high-conflict couples.
Self-employed
Episode: Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal
Abby Thomason
Early childhood play therapist and mom
Episode: Doubling Her Income while Spending More Time with Her Kids with Play Therapist Abby Thomason
Liana Ross
EMDR therapist based in Long Island, clinical director at a private paid group practice, specializes in trauma, substance abuse, and addiction.
Episode: Relatability, Reels, and RHONY with Liana Ross

Host

Kelly McKenna
Licensed therapist, business coach, and content creator who shares insights on building successful private therapy practices and strategies for marketing on social media.

Reviews

4.9 out of 5 stars from 155 ratings
  • So much value

    Kelly, the podcast, the PPA…just do it!

    Apple Podcasts
    5
    Sodapop747
    United Statesa month ago
  • Wealth of Information!

    So happy I started listening to Kelly’s podcast I have learned so much already. The most important thing for me is I’m finding my mindset is shifting about going all in on my social media to monetize it and it’s all the thanks to this podcast!

    Apple Podcasts
    5
    Sarah Alkayali
    United States2 months ago
  • OMG LOVE!!!

    This podcast is wildly helpful and so inspiring! Absolutely love and recommend to all my therapist friends & colleagues!

    Apple Podcasts
    5
    Brittany M. (The AZ Therapist)
    United States4 months ago
  • 5/5 from @askamaliah 🤍

    I listen to this podcast pretty much daily (until i’m all caught up ofc 😅) on my way to my full time CD job — this has been so helpful in getting the ball rolling for my transition into successful Private Practice life! 🤍

    Apple Podcasts
    5
    @askamaliah
    United States4 months ago
  • Love it!

    This podcast is informative and interesting. I love the practical advice that is so easily implementable.

    Apple Podcasts
    5
    Alzyyyyy
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the actionable advice shared about private pay practices and the importance of social media in client acquisition.
Listeners find McKenna relatable and her insights valuable as they navigate their own paths in mental health and private therapy entrepreneurship.
Podcasts are praised for being uplifting and encouraging, especially for therapists seeking growth in their practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Courses & Scaling Beyond 1:1 Therapy Q&A
Q: What are the best do's and don'ts for marketing?
Focus on the outcome people desire rather than the features of your course.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: Is it worth creating a course if you only have a small following?
Yes, but it might not be as profitable, and you will need to focus more on marketing.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: How to know when is the best time to create a course or group coaching program?
Wait until your one-on-one therapy caseload is full as selling one-on-one services is generally easier than selling a course.
How Angela Got 17 New Private Pay Clients in 4 Months
Q: What advice would you give to therapists who are thinking about starting on Instagram to really try and get private pay clients for the first time?
I would suggest that you learn how to use Instagram, and then some of the little tips and tricks, like a call to action. I didn't even know what that was.
How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Q: Can you tell me a little bit about what that transition was like for you to go from serving survivors in a community mental health setting to making that decision to start your own practice?
It was difficult to continue moving forward in my life... I decided to make the jump into private practice and wanting to see clients through my own brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business Of Therapy

What is Business Of Therapy about and what kind of topics does it cover?

Focused on empowering therapists, the content provides a deep exploration of building and scaling successful private practices, particularly through actionable strategies relating to social media marketing. Key topics include Instagram marketing techniques, the transition from nonprofit work to private practice, achieving financial stability, and fostering a fulfilling work environment. The host shares personal experiences of overcoming burnout to create a business thriving beyond traditional methods, encouraging ongoing conversation about mental health and entrepreneurship. Unique insights around creating online courses and nurturing client relationships are also prominent, making this a valuable resource for therapists who aspire to grow ... more

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How many listeners does Business Of Therapy get?

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How many episodes of Business Of Therapy are there?

Business Of Therapy launched a year ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business Of Therapy?

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What guests have appeared on Business Of Therapy?

Recent guests on Business Of Therapy include:

1. Lauren Auer
2. Angela Avery
3. Sarra Lashhab
4. Julie Newman
5. Sara Schreiber
6. Ariell Murcko
7. Dr. Marina Rosenthal
8. Abby Thomason

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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