Rephonic
Artwork for Business Of Therapy
Private Practice
Instagram
Instagram Reels
Burnout
Social Media Marketing
Marketing Strategies
Mental Health
Therapy Practice Growth
Therapy
Outsourcing In Business
Instagram Marketing
Therapists
Coaching Programs
Business Coaching
Growth Strategies
Content Creation
Instagram Growth
Therapy Practices
Marketing
Consistency

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly t... more

PublishesWeeklyEpisodes84Founded2 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Business Of Therapy

Latest Episodes

Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are!

One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step... more

Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!

If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per sessi... more

As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like.

Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show... more

I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast!

Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session!

S... more

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Recent Guests

Caitlin Silverstein
Licensed clinical social worker specializing in perinatal mental health
Self-employed psychotherapist
Episode: How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Lauren Auer
Trauma therapist based in Illinois with a focus on trauma education on social media
Your Trauma Therapist
Episode: BTS of 20 Million Views on Reels with Therapist Lauren Auer
Angela Avery
Licensed professional counselor with a successful practice focusing on toxic and challenging relationships
The Counseling Studio
Episode: How Angela Got 17 New Private Pay Clients in 4 Months
Sarra Lashhab
Trauma therapist specializing in sexual violence recovery
Healing Loudly
Episode: How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Julie Newman
A therapist based in New York City specializing in managing anxiety and relationships.
Private Practice Academy alumni
Episode: Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist
Sara Schreiber
Licensed therapist specializing in group therapy.
Private Practice in New Jersey
Episode: How to Earn 6-Figures+ with Group Therapy with Sara Schrieber
Ariell Murcko
Therapist working with moms, experienced significant Instagram growth
Wild Wives Counseling
Episode: How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko
Dr. Marina Rosenthal
Licensed psychologist, certified sex therapist, and couples therapist specializing in high-conflict couples.
Self-employed
Episode: Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal
Abby Thomason
Early childhood play therapist and mom
Episode: Doubling Her Income while Spending More Time with Her Kids with Play Therapist Abby Thomason

Host

Kelly McKenna
Licensed therapist, business coach, and content creator who shares insights on building successful private therapy practices and strategies for marketing on social media.

Reviews

4.9 out of 5 stars from 158 ratings
  • So much value

    Kelly, the podcast, the PPA…just do it!

    Apple Podcasts
    5
    Sodapop747
    United States3 months ago
  • Wealth of Information!

    So happy I started listening to Kelly’s podcast I have learned so much already. The most important thing for me is I’m finding my mindset is shifting about going all in on my social media to monetize it and it’s all the thanks to this podcast!

    Apple Podcasts
    5
    Sarah Alkayali
    United States4 months ago
  • OMG LOVE!!!

    This podcast is wildly helpful and so inspiring! Absolutely love and recommend to all my therapist friends & colleagues!

    Apple Podcasts
    5
    Brittany M. (The AZ Therapist)
    United States6 months ago
  • 5/5 from @askamaliah 🤍

    I listen to this podcast pretty much daily (until i’m all caught up ofc 😅) on my way to my full time CD job — this has been so helpful in getting the ball rolling for my transition into successful Private Practice life! 🤍

    Apple Podcasts
    5
    @askamaliah
    United States6 months ago
  • Love it!

    This podcast is informative and interesting. I love the practical advice that is so easily implementable.

    Apple Podcasts
    5
    Alzyyyyy
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the actionable advice shared about private pay practices and the importance of social media in client acquisition.
Listeners find McKenna relatable and her insights valuable as they navigate their own paths in mental health and private therapy entrepreneurship.
Podcasts are praised for being uplifting and encouraging, especially for therapists seeking growth in their practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What advice do you have for therapists looking to start their own private practice?
Caitlin suggested starting small, setting long-term goals, and understanding that running a practice as a business is not only acceptable but necessary.
How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What inspired you to move from a group practice to starting your own private practice?
Caitlin felt the desire to have full control over her professional life and income, aiming to work with clients she truly wanted to help.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: What are the best do's and don'ts for marketing?
Focus on the outcome people desire rather than the features of your course.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: Is it worth creating a course if you only have a small following?
Yes, but it might not be as profitable, and you will need to focus more on marketing.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: How to know when is the best time to create a course or group coaching program?
Wait until your one-on-one therapy caseload is full as selling one-on-one services is generally easier than selling a course.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About Business Of Therapy

What is Business Of Therapy about and what kind of topics does it cover?

Focused on empowering therapists, the content provides a deep exploration of building and scaling successful private practices, particularly through actionable strategies relating to social media marketing. Key topics include Instagram marketing techniques, the transition from nonprofit work to private practice, achieving financial stability, and fostering a fulfilling work environment. The host shares personal experiences of overcoming burnout to create a business thriving beyond traditional methods, encouraging ongoing conversation about mental health and entrepreneurship. Unique insights around creating online courses and nurturing client relationships are also prominent, making this a valuable resource for therapists who aspire to grow ... more

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How many listeners does Business Of Therapy get?

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What are the audience demographics for Business Of Therapy?

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How many subscribers and views does Business Of Therapy have?

To see how many followers or subscribers Business Of Therapy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business Of Therapy?

These podcasts share a similar audience with Business Of Therapy:

1. The Entrepreneurial Therapist Podcast
2. The Liz Moody Podcast
3. On Purpose with Jay Shetty
4. The Amy Porterfield Show
5. The Mel Robbins Podcast

How many episodes of Business Of Therapy are there?

Business Of Therapy launched 2 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business Of Therapy?

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Where can I see ratings and reviews for Business Of Therapy?

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What guests have appeared on Business Of Therapy?

Recent guests on Business Of Therapy include:

1. Caitlin Silverstein
2. Lauren Auer
3. Angela Avery
4. Sarra Lashhab
5. Julie Newman
6. Sara Schreiber
7. Ariell Murcko
8. Dr. Marina Rosenthal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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