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Artwork for Business of Therapy®
Private Practice
Instagram
Mental Health
Instagram Marketing
Social Media Marketing
Therapy
Therapists
Marketing
Private Practice Academy
Insurance Credentialing
Instagram Reels
Content Creation
Maternity Leave
Business Coaching
Burnout
Private Pay Clients
Reels Membership
Marketing Strategies
Client Acquisition
Private Pay Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly ... more

PublishesWeeklyEpisodes94Founded2 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Business of Therapy®

Latest Episodes

I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today!

In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, a... more

If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.

It’s a balance problem!

Most therapists lean too far one way - either constantly teaching OR constantly relating.

But you don’t get clients from just one. Connect... more

Ever feel like your private practice is growing, but your to-do list is growing even faster??

If so, it’s probably time to hire a virtual assistant!

One of the FIRST things I recommend once your caseload is full is getting support behind the scenes... more

I’m excited to welcome couples therapist Alea DiGirolamo to the podcast today!

Alea has been in private practice since 2022, and her business has changed a LOT in that time.

When she first started, she was earning $4200 per month. Alea joined PPA a... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Alea DiGirolamo
Couples therapist based in New York City
Private Practice in NYC
Episode: How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo
Kristina Huckstup
Mindful Journey LLC, niche: adults with PTSD/trauma
Mindful Journey LLC
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Dr. Ashley Carreras
Anxiety Therapist, EMDR-focused, Virginia/Florida
Independent practice
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Megan Gauthier
MSW, RSW, Ever Worth Counseling, Ontario
Ever Worth Counseling
Episode: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
Irene Koutsidis-Martelli
Relational trauma therapist in New York City; mom
Independent practice in New York City
Episode: Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli
Carolyn Solo
EMDR therapist, coach for EMDR therapists launching intensives
Independent practitioner (Vermont-based)
Episode: Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo
Caitlin Silverstein
Licensed clinical social worker specializing in perinatal mental health
Self-employed psychotherapist
Episode: How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Lauren Auer
Trauma therapist based in Illinois with a focus on trauma education on social media
Your Trauma Therapist
Episode: BTS of 20 Million Views on Reels with Therapist Lauren Auer
Angela Avery
Licensed professional counselor with a successful practice focusing on toxic and challenging relationships
The Counseling Studio
Episode: How Angela Got 17 New Private Pay Clients in 4 Months

Host

Kelly McKenna
Host of the Business Of Therapy Podcast; licensed therapist with an MBA; focuses on practical strategies for therapists to grow private practices, monetize via social media, and scale.

Reviews

4.9 out of 5 stars from 171 ratings
  • Worth it every time

    Kelly is the best. She is so knowledgeable and accessible. I always love how willing and open she is to share the information that she has gained over the years.

    Apple Podcasts
    5
    thefish33
    United Statesa month ago
  • Great info!

    I’ve gained a ton of private practice knowledge and confidence from this podcast :) would highly recommend to therapists!

    Apple Podcasts
    5
    Reviewstering
    United Statesa month ago
  • I listen every week!

    And always learn something new and feel more inspired. Thank you!!

    Apple Podcasts
    5
    kely5764269532
    United Statesa month ago
  • Never miss an episode

    This is the only podcast where I’ve listened to every episode. I’m literally obsessed & will re-listen to episodes. It’s been a huge value to have this information for FREE while I build my private practice!

    Apple Podcasts
    5
    Bee Latta
    United Statesa month ago
  • Practical + inspiring

    Kelly is a go-to! When I have a question about something in PP or wanna get my business brain cooking, I love the option of revisiting PPA or throwing on an episode that matches my needs. Thank you kelly! And thank you for also having me ❤️

    Apple Podcasts
    5
    talktoirene
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the actionable advice and concrete tactics for growing a private practice.
Many comment on the host's transparency about imperfect launches and real revenue numbers.
Audience notes the focus on Instagram-driven client acquisition and work-life balance as especially helpful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What advice do you have for therapists looking to start their own private practice?
Caitlin suggested starting small, setting long-term goals, and understanding that running a practice as a business is not only acceptable but necessary.
How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein
Q: What inspired you to move from a group practice to starting your own private practice?
Caitlin felt the desire to have full control over her professional life and income, aiming to work with clients she truly wanted to help.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: What are the best do's and don'ts for marketing?
Focus on the outcome people desire rather than the features of your course.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: Is it worth creating a course if you only have a small following?
Yes, but it might not be as profitable, and you will need to focus more on marketing.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: How to know when is the best time to create a course or group coaching program?
Wait until your one-on-one therapy caseload is full as selling one-on-one services is generally easier than selling a course.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Therapy®

What is Business of Therapy® about and what kind of topics does it cover?

A practical, entrepreneur-focused show for therapists aiming to grow private practices, monetize expertise, and scale beyond one-on-one work. Episodes frequently center on private pay models, Instagram marketing, course launches, and building sustainable systems, with transparent behind-the-scenes looks at launches, revenue breakdowns, and strategic planning. Listeners likely value actionable tactics, real-world client acquisition stories, and balanced perspectives on work–life integration, branding, and audience growth. A notable strength is the host's transparency about her own journey—from burnout to six-figure earnings in year one and deliberate planning around maternity leave—along with guest conversations that illuminate scalable path... more

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How many episodes of Business of Therapy® are there?

Business of Therapy® launched 2 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Therapy®?

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What guests have appeared on Business of Therapy®?

Recent guests on Business of Therapy® include:

1. Alea DiGirolamo
2. Kristina Huckstup
3. Dr. Ashley Carreras
4. Megan Gauthier
5. Irene Koutsidis-Martelli
6. Carolyn Solo
7. Caitlin Silverstein
8. Lauren Auer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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