
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 541 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' con... more
In this Business of Story episode, Park Howell interviews Femi Oke, distinguished international journalist with 30-plus years at BBC, CNN, NPR, and Al Jazeera, and co-founder of Moderate the Panel. Femi shares professional moderating techniques inclu... more
Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for... more
In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Gen... more
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Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Hands down my favorite new podcast find! Will be binging this all weekend!
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
If you’re looking to level-up your storytelling chops then this is the podcast for you. In addition to his great depth of wisdom on the topic, Park brings exceptional guests from all walks of life to share diverse yet actionable tips on storytelling. You’ll leave better than when you first hit play!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #232 | |
Apple Podcasts | #34 | |
Apple Podcasts | #48 | |
Apple Podcasts | #120 | |
Apple Podcasts | #133 | |
Apple Podcasts | #138 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This series provides invaluable insights into the art of storytelling, particularly appealing to sales and marketing professionals who want to enhance their communication skills and brand narratives. Through interviews with industry experts, entrepreneurs, and thought leaders, it explores various aspects of storytelling, from emotional intelligence in business to innovative marketing strategies that leverage artificial intelligence. Each episode offers practical advice, case studies, and actionable tips, making it essential listening for anyone looking to improve their storytelling abilities and understand its impact on business success. Unique content elements include a blend of expert interviews and relatable anecdotes that inspire listen... more
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1. Coaching Real Leaders
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3. Negotiate Anything
4. The School of Greatness
5. Marketing Against The Grain
Business of Story launched 10 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Business of Story include:
1. Greg Logan
2. Jen Moss
3. Alane Boyd
4. Kyle Gray
5. Alice Heiman
6. Laura Ries
7. Sara Nay
8. Nick Francis
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