Rephonic
Artwork for Business of Story
Storytelling
Entrepreneurship
Influence
Communication
Leadership
Direct Sales
Data Storytelling
Intentional Leadership
Personal Development
Ross Weisman
Micro Actions
Visual Storytelling
Fusion Points
Data Visualization
Curiosity
Current Meditation
Epic Managers
Communication Strategy
Victim Mentality
Self-Awareness

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

PublishesWeeklyEpisodes541Founded10 years ago
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MarketingBusiness

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Artwork for Business of Story

Latest Episodes

Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' con... more

YouTube

In this Business of Story episode, Park Howell interviews Femi Oke, distinguished international journalist with 30-plus years at BBC, CNN, NPR, and Al Jazeera, and co-founder of Moderate the Panel. Femi shares professional moderating techniques inclu... more

YouTube

Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for... more

YouTube

In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Gen... more

YouTube

Key Facts

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Recent Guests

Greg Logan
Author of Creating a Blockbuster Brand and founder of Narrativity.
Narrativity
Episode: #536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Jen Moss
Co-founder of JAR Podcast Solutions
JAR Podcast Solutions
Episode: #536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with Jen Moss
Alane Boyd
Co-CEO of Biggest Goal, consultant on AI-driven productivity solutions
Biggest Goal
Episode: #535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Kyle Gray
Founder of Story Engine, world-class presentation coach and story strategist
Story Engine
Episode: #534: From Expert to Authority: The 3-Story Secret With Kyle Gray
Alice Heiman
Chief Sales Energizer and renowned sales strategy expert
Episode: #533: Why Random Acts of AI Are Killing Your Sales With Alice Heiman
Laura Ries
Chairwoman of global consulting firm Ries, best-selling author of The Strategic Enemy
Reis
Episode: #531: How to Position Your Brand Against a Clear-Cut Enemy With Laura Ries
Sara Nay
CEO of Duct Tape Marketing and author
Duct Tape Marketing
Episode: #531: How to Break Free From Broken Marketing Models With Sara Nay
Nick Francis
Founder of Casual, the UK's number one brand video production company
Casual Films
Episode: #530: Why Close-ups of Your Customers Create the Most Powerful Stories With Nick Francis
Dr. Robin Hills
Business psychologist and founder of EI4Change
EI4Change
Episode: #529: How EI + AI = ROI, Your Return on Intelligence With Dr. Robin Hills

Host

Park Howell
Host known as The World's Most Industrious Storyteller, Park Howell is an expert in storytelling techniques, particularly in business contexts. He utilizes his extensive experience to guide professionals on how to narrate their stories effectively to achieve better business outcomes.

Reviews

4.9 out of 5 stars from 211 ratings
  • Why I Keep Coming Back to This Show

    Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.

    Apple Podcasts
    5
    Kasper_MC
    United Kingdom3 months ago
  • A Gem of a Show

    Hands down my favorite new podcast find! Will be binging this all weekend!

    Apple Podcasts
    5
    Robbin Marx
    United States6 months ago
  • Awesome.

    Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.

    Apple Podcasts
    5
    Woodson21Detroit
    United States9 months ago
  • speaking your story with Park

    Park is the master-

    helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit

    Learn how to get your story across with proven nonverbal and oral image techniques.

    Apple Podcasts
    5
    Laurie Schloff
    United Statesa year ago
  • Your go-to Storytelling podcast!

    If you’re looking to level-up your storytelling chops then this is the podcast for you. In addition to his great depth of wisdom on the topic, Park brings exceptional guests from all walks of life to share diverse yet actionable tips on storytelling. You’ll leave better than when you first hit play!

    Apple Podcasts
    5
    JoySpencer
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the diverse range of expert guests who contribute unique perspectives on storytelling and marketing.
Overall, there is a strong emphasis on how the content empowers listeners to enhance their storytelling capabilities for improved personal and professional growth.
Listeners praise the educational and practical value provided in each episode, often highlighting the actionable insights that can be directly applied to their own businesses.
The host's engaging interviewing style is frequently noted as a key factor in making complex topics accessible and enjoyable to a wide audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Q: Can you elaborate on the idea of enemy and superpower development?
Before we even talk about the superpower you have, let's talk about your customer's greatest enemy.
#536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Q: What makes your book different from others on the market about how to use Hollywood storytelling for branding?
I think what is great is the world's discovering that you just can't sell anymore. Like you have to tell a story, you have to engage people.
#536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with Jen Moss
Q: What is the one big mistake we podcasters make?
Sound quality matters, and a lot of people think they can record without proper equipment.
#535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Q: What will happen to agencies that don't adopt some sort of AI in the management of their company?
If you're not adopting AI, you will struggle to compete and could potentially go out of business as the industry advances rapidly with automation and technology.
#535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Q: How did you get into the management world in helping fix broken processes for people and specifically for agencies?
I created an agency that did social media management and reputation management for car dealerships, which I built up for 11 years, and after selling it, I realized not every company has processes like mine.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Professions
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Frequently Asked Questions About Business of Story

What is Business of Story about and what kind of topics does it cover?

This series provides invaluable insights into the art of storytelling, particularly appealing to sales and marketing professionals who want to enhance their communication skills and brand narratives. Through interviews with industry experts, entrepreneurs, and thought leaders, it explores various aspects of storytelling, from emotional intelligence in business to innovative marketing strategies that leverage artificial intelligence. Each episode offers practical advice, case studies, and actionable tips, making it essential listening for anyone looking to improve their storytelling abilities and understand its impact on business success. Unique content elements include a blend of expert interviews and relatable anecdotes that inspire listen... more

Where can I find podcast stats for Business of Story?

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How many listeners does Business of Story get?

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What are the audience demographics for Business of Story?

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How many subscribers and views does Business of Story have?

To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Story?

These podcasts share a similar audience with Business of Story:

1. Coaching Real Leaders
2. Coaching for Leaders
3. Negotiate Anything
4. The School of Greatness
5. Marketing Against The Grain

How many episodes of Business of Story are there?

Business of Story launched 10 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Story?

Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Business of Story?

Recent guests on Business of Story include:

1. Greg Logan
2. Jen Moss
3. Alane Boyd
4. Kyle Gray
5. Alice Heiman
6. Laura Ries
7. Sara Nay
8. Nick Francis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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