Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 588 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Most creatives are terrified of AI.
And honestly? That terror makes sense.
Sameness. Replacement. Theft.
Those three fears have colonized the creative internet. And they're not entirely wrong. Bad AI use produces a gray paste of mediocrity. It ... more
What kills iconic brands like MTV, Nike, Blockbuster, and GoPro? Not bad marketing. Not weak products. But four specific strategic traps that fragment brand story governance — and silently destroy enterprise value from the inside out.
Brand strateg... more
Most organizations don't have a brand storytelling problem. They have a negotiation problem.
When sales, marketing, and IT each champion their own version of the company story, the result is narrative entropy — the slow fragmentation of your brand ... more
Your brand is being described right now on platforms you don't control — and AI is assembling those fragments into a story you'd never tell about yourself. Matt Beezley, Senior Strategist at Red Fan Communications and creator of the Brand Authority I... more
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- Find your scene
“Don’t look for your story. Look for your scene, and your story will find you.” Park’s episode with Ryan Kohn was a potent demonstration of exactly this. Such a treat!
Apple Podcasts5Media_HW
South Africa2 months ago - Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgiuma year ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdoma year ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United Statesa year ago - Awesome.
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Apple Podcasts5Woodson21DetroitUnited States2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #126 | United States/Business/Marketing |
Apple Podcasts | #37 | Belgium/Business/Marketing |
Apple Podcasts | #84 |  Hong Kong/Business/Marketing |
Apple Podcasts | #88 |  Chile/Business/Marketing |
Apple Podcasts | #159 |  Singapore/Business/Marketing |
Apple Podcasts | #166 |  United Arab Emirates/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
The show centers on practical storytelling for business leaders, marketing teams, and revenue-focused professionals. Across recent episodes, guests share frameworks for turning complex ideas into clear, action-oriented narratives, from internal messaging and employer branding to product storytelling and AI-assisted creativity. Notable throughlines include the ABT storytelling method, StoryOps as an operating discipline, and strategies for scaling storytelling in large organizations, agencies, and startups. The host tends to spotlight authentic, human-centered approaches and real-world examples, making it useful for listeners who want repeatable storytelling tools that drive engagement, alignment, and sales outcomes.
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
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What are the audience demographics for Business of Story?
Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
These podcasts share a similar audience with Business of Story:
1. Marketing Against The Grain
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The StoryBrand Podcast
4. The Futur with Chris Do
5. Founders
How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 588 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Business of Story?
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Business of Story?
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. Attia Qureshi
2. Matt Beezley
3. Lindsey Busfield
4. Gavin McMahon
5. Rain Bennett
6. Sharon Toerek
7. Collin Henderson
8. Brian Burkhart
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.