Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 593 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Why Survival is the Best Marketing Teacher, With Lynn Harper
Most marketing education happens in classrooms. Lynn Harper's happened in a Hollywood recording studio with Charles Manson, a focus group where nobody remembered her brand, and a satellit... more
Two minutes. 272 words. One speech that has endured 160 years. Abraham Lincoln's Gettysburg Address wasn't great because of beautiful language. It endured because of flawless narrative structure — the And, But, Therefore (ABT) framework.
In this ep... more
Most organizations let product, sales, and marketing each tell their own version of the brand story. In the AI era, that fragmentation doesn't stay quiet — it gets amplified at machine speed before anyone in leadership notices the drift.
Jason Stol... more
Tara Shuler Reveals How Speaking in Questions Slays the Invisible Monster Killing Your Sales Most salespeople believe objections are the problem. Sales trainer and convo control expert Tara Shuler says they are wrong. In this episode of the Business ... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
Story skills that actually sell
Park's Oct 12 episode with Tara Shuler on speaking in questions, and why objections are really a symptom of poor discovery, was a fresh take on sales conversations. A must listen for leaders who want their story to move people to act.
Podchaser524 days agoSabrina Runbeck- Find your scene
“Don’t look for your story. Look for your scene, and your story will find you.” Park’s episode with Ryan Kohn was a potent demonstration of exactly this. Such a treat!
Apple Podcasts5Media_HW
South Africa4 months ago - Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgiuma year ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdoma year ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United States2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #196 |  Australia/Business/Marketing |
Apple Podcasts | #100 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #141 |  China/Business/Marketing |
Apple Podcasts | #162 |  Norway/Business/Marketing |
Apple Podcasts | #162 | Belgium/Business/Marketing |
Apple Podcasts | #194 |  Saudi Arabia/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
Weekly interviews make business storytelling practical for people working in sales, marketing, communications and leadership. Park Howell speaks with brand strategists, agency leaders, sales trainers, executives, creators and other specialists about using clear, consistent stories to connect with customers and align teams. Conversations often turn frameworks into applied guidance, covering brand governance, customer discovery, persuasive communication, AI's impact on messaging, and ways to carry a narrative across an organization. A distinctive focus is treating storytelling not just as a creative or marketing skill, but as an operating discipline that can shape sales, strategy and company behavior. The mix of established methods, guest cas... more
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Business of Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Business of Story?
Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
These podcasts share a similar audience with Business of Story:
1. All-In with Chamath, Jason, Sacks & Friedberg
2. My First Million
3. Think Fast Talk Smart: Communication Techniques
4. The Game with Alex Hormozi
5. The Amy Porterfield Show
How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 593 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Business of Story?
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Business of Story?
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. Randy Olson
2. Jason Stolarczyk
3. Tara Shuler
4. Sean Schroeder
5. Parker Howell
6. Magda Adamska
7. Attia Qureshi
8. Matt Beezley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.