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Artwork for Business of Story

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

PublishesWeeklyEpisodes469Founded9 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Business of Story

Latest Episodes

Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand. more

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5 days ago

Barry LaBov, Founder, President, and CEO of LABOV Marketing Communications and Training, shows you how to discover and celebrate your brand's unique qualities through the stories you tell.  more

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12 days ago

Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business. more

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19 days ago

Celisa Steele, Co-Founder and Managing Director of Tagoras, a training firm to show you how to maximize learning engagement in continuing education & professional development that helps organizations in the business of lifelong learning, professional... more

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a month ago

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Reviews

4.9 out of 5 stars from 198 ratings
  • Incredible show

    Park has been there and done that and knows so much about storytelling! What a much needed show for so many

    Apple Podcasts
    5
    Ashley Stahl, Career Coach to
    United States2 months ago
  • Essential listening for business and government leaders

    Park and his guests remind us that effective storytelling is the foundation for all human progress. You can always learn something new from this show on how to communicate better with everyone from clients, colleagues and employees to friends and relatives.

    Apple Podcasts
    5
    ARPSorkin
    United States3 months ago
  • Great guidance from the host!

    And Park also brings on knowledgeable and entertaining guests! Highly recommended

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States10 months ago
  • Great Podcast!

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this channel. Subscribed and will be adding this to my future rotation. Thank you!

    Apple Podcasts
    5
    T&M1985
    South Africaa year ago
  • Well worth your time. Informative and entertaining.

    The Business of Story delivers. Park invites the right guests and asks them the right questions, so listeners get what they need. Interesting, informative, and above all — useful. Highly recommend!

    Apple Podcasts
    5
    NHarhut
    United Statesa year ago

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Business of Story launched 9 years ago and published 469 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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