Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 584 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
What separates the brands that dominate their category from those that disappear into digital noise? Two things: a ruthlessly focused niche and a brand story governed with such precision that your ideal client finds no other logical answer.
Lindsey... more
Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling Business of Story Podcast | Host: Park Howell
Most brand stories fragment the moment they leave the marketing department. Gavin McMahon has a name for what stops that — and ... more
Rain Bennett — award-winning documentary filmmaker and author of The Chief Storytelling Officer — joins Park Howell on the Business of Story to make the case that your brand story doesn't belong to marketing. It belongs to your entire organization. A... more
Sharon Toerek: Don't Sell What You Do. Profit from How You Think — Libsyn Description
Most marketing agencies are unknowingly giving away their most valuable asset — and AI has quietly turned that mistake into a legal emergency.
IP attorney Sharo... more
Key Facts
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Reviews
- Find your scene
“Don’t look for your story. Look for your scene, and your story will find you.” Park’s episode with Ryan Kohn was a potent demonstration of exactly this. Such a treat!
Apple Podcasts5Media_HW
South Africaa month ago - Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgium10 months ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdoma year ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United Statesa year ago - Awesome.
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Apple Podcasts5Woodson21DetroitUnited States2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #4 |  Singapore/Business/Marketing |
Apple Podcasts | #14 | Belgium/Business/Marketing |
Apple Podcasts | #46 |  Chile/Business/Marketing |
Apple Podcasts | #56 |  Mexico/Business/Marketing |
Apple Podcasts | #65 |  Norway/Business/Marketing |
Apple Podcasts | #83 |  Sweden/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
The show centers on practical storytelling for business leaders, marketing teams, and revenue-focused professionals. Across recent episodes, guests share frameworks for turning complex ideas into clear, action-oriented narratives, from internal messaging and employer branding to product storytelling and AI-assisted creativity. Notable throughlines include the ABT storytelling method, StoryOps as an operating discipline, and strategies for scaling storytelling in large organizations, agencies, and startups. The host tends to spotlight authentic, human-centered approaches and real-world examples, making it useful for listeners who want repeatable storytelling tools that drive engagement, alignment, and sales outcomes.
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Business of Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Business of Story?
Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
These podcasts share a similar audience with Business of Story:
1. The Amy Porterfield Show
2. Claude AI Genius Podcast w/ Claude Anthropic Expert Brandon Gaille
3. The Mel Robbins Podcast
4. Marketing Against The Grain
5. A Bit of Optimism
How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 584 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Business of Story?
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Business of Story?
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. Sharon Toerek
2. Collin Henderson
3. Brian Burkhart
4. Ryan Kohn
5. Rob Snyder
6. Elliott Rayner
7. Jason Swenk
8. Brett Hurt
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.