The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Publishes | Weekly | Episodes | 509 | Founded | 10 years ago |
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Number of Listeners | Categories | BusinessMarketing |
Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish.
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Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller.
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Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business.
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Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,
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Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
If you’re looking to level-up your storytelling chops then this is the podcast for you. In addition to his great depth of wisdom on the topic, Park brings exceptional guests from all walks of life to share diverse yet actionable tips on storytelling. You’ll leave better than when you first hit play!
I love how Park brings on people with a variety of backgrounds to reveal the different ways story can be creatively expressed! Tuning in always results in new insights.
Park has been there and done that and knows so much about storytelling! What a much needed show for so many
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Focused on the art and science of storytelling in the business context, this series features engaging conversations with experts in various domains, from marketing and branding to leadership and entrepreneurship. By exploring diverse perspectives, it provides listeners with actionable insights on how to leverage storytelling techniques to enhance their personal and professional narratives. The episodes often highlight unique frameworks and methods, making storytelling accessible to a broad audience, which includes business leaders, marketers, and creatives seeking to improve their communication skills and effectively connect with their target audiences.
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These podcasts share a similar audience with Business of Story:
1. The Tim Ferriss Show
2. How I Write
3. Why That Worked – Presented by StoryBrand.ai
4. Creator Science
5. Huberman Lab
Business of Story launched 10 years ago and published 509 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Business of Story include:
1. Gregory Shepard
2. Mark Schaefer
3. Dr. Greg Wells
4. Robert Wolfe
5. Mark Rampolla
6. Amanda Miller
7. Jamie Notter
8. Katie Richardson
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