
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 549 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Miles Spencer's SoulTech platform brings loved ones' voices back from just 10 seconds of audio, transforming grief into connection through interactive AI conversations. Discover how Reflekta created the Soul Technology category, why spontaneous conve... more
What if working LESS is the smartest business growth strategy for 2026?
Michael Walsh went three years without a vacation—grinding relentlessly, believing scaling required personal sacrifice. Then his wife forced him to take time off. The result? H... more
Discover why 80% of new ideas fail—even with perfect execution—and how to test market desirability before wasting time and money. Alberto Savoia, Google's first Director of Engineering who launched AdWords, reveals the pretotyping method he developed... more
Damon Lembi is a 3x bestselling author, the host of The Learn-It-All Podcast, and CEO of Learnit – a live learning platform that has upskilled over 2 million people. Drawing from his more than 30 years in the learning industry, Damon brings invaluabl... more
People also subscribe to these shows.



Park gives lots of value for his audience but also his guests in every episode. Check it out!
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Hands down my favorite new podcast find! Will be binging this all weekend!
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #210 | |
Apple Podcasts | #36 | |
Apple Podcasts | #70 | |
Apple Podcasts | #146 | |
Apple Podcasts | #200 | |
Apple Podcasts | #217 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Focused on the art and science of storytelling, this podcast equips sales and marketing professionals with techniques to enhance their storytelling capabilities. A range of topics, including personal narratives, leadership storytelling, and the intersection of storytelling with digital tools like AI, are explored through engaging conversations with industry experts and thought leaders. The podcast emphasizes the importance of storytelling as a strategic asset for effective communication, brand engagement, and personal connection in various business contexts.
Listeners can expect actionable insights and frameworks to improve their storytelling skills, ranging from leadership applications to brand storytelling strategies. Notably, the podcas... more
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Business of Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Business of Story:
1. Inside the Strategy Room
2. Freakonomics Radio
3. The Ezra Klein Show
4. Up First from NPR
Business of Story launched 11 years ago and published 549 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Business of Story include:
1. Alberto Savoia
2. Damon Lembi
3. Julie Lancaster
4. Shagen Ganason
5. Joeri Billast
6. Jason Leong
7. Mark Schaefer
8. Greg Logan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.