Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 552 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
The content marketing pioneer who coined the term in 2001 reveals the urgent reality: creators have 12-24 months to build discoverable human audiences before AI-generated synthetic content makes it nearly impossible.
The 99% Problem and the Vinyl S... more
Why This Episode Matters This milestone 550th episode brings the Business of Story full circle to its foundational inspiration: Joseph Campbell and the Hero's Journey. Host Park Howell interviews John Bucher, PhD, Executive Director of the Joseph Cam... more
What good is reach if you don't have resonance?
In this transformative episode of Business of Story, host Park Howell sits down with Jay Acunzo to explore why clarity isn't enough for brand stories and how to transform expertise into influential pu... more
Miles Spencer's SoulTech platform brings loved ones' voices back from just 10 seconds of audio, transforming grief into connection through interactive AI conversations. Discover how Reflekta created the Soul Technology category, why spontaneous conve... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgium2 months ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdom6 months ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United States8 months ago - Awesome.
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Apple Podcasts5Woodson21DetroitUnited Statesa year ago - speaking your story with Park
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
Apple Podcasts5Laurie SchloffUnited Statesa year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #221 | United States/Business/Marketing |
Apple Podcasts | #116 |  Canada/Business/Marketing |
Apple Podcasts | #147 |  France/Business/Marketing |
Apple Podcasts | #44 |  South Africa/Business/Marketing |
Apple Podcasts | #54 |  Norway/Business/Marketing |
Apple Podcasts | #166 |  Brazil/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
Focused on the art and science of storytelling, this podcast equips sales and marketing professionals with techniques to enhance their storytelling capabilities. A range of topics, including personal narratives, leadership storytelling, and the intersection of storytelling with digital tools like AI, are explored through engaging conversations with industry experts and thought leaders. The podcast emphasizes the importance of storytelling as a strategic asset for effective communication, brand engagement, and personal connection in various business contexts.
Listeners can expect actionable insights and frameworks to improve their storytelling skills, ranging from leadership applications to brand storytelling strategies. Notably, the podcas... more
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Business of Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Business of Story?
Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
These podcasts share a similar audience with Business of Story:
1. The Prof G Pod with Scott Galloway
2. The Rewatchables
3. Inside the Strategy Room
How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 552 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Business of Story?
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Business of Story?
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. John Bucher
2. Alberto Savoia
3. Damon Lembi
4. Julie Lancaster
5. Shagen Ganason
6. Joeri Billast
7. Jason Leong
8. Mark Schaefer
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.