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Artwork for Business of Story
Storytelling
Influence
Entrepreneurship
Communication
Leadership
Direct Sales
Data Storytelling
Intentional Leadership
Personal Development
Ross Weisman
Micro Actions
Visual Storytelling
Fusion Points
Data Visualization
Curiosity
Epic Managers
Current Meditation
Communication Strategy
Victim Mentality
Self-Awareness

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

PublishesWeeklyEpisodes549Founded11 years ago
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BusinessMarketing

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Artwork for Business of Story

Latest Episodes

Miles Spencer's SoulTech platform brings loved ones' voices back from just 10 seconds of audio, transforming grief into connection through interactive AI conversations. Discover how Reflekta created the Soul Technology category, why spontaneous conve... more

What if working LESS is the smartest business growth strategy for 2026?

Michael Walsh went three years without a vacation—grinding relentlessly, believing scaling required personal sacrifice. Then his wife forced him to take time off. The result? H... more

YouTube

Discover why 80% of new ideas fail—even with perfect execution—and how to test market desirability before wasting time and money. Alberto Savoia, Google's first Director of Engineering who launched AdWords, reveals the pretotyping method he developed... more

YouTube

Damon Lembi is a 3x bestselling author, the host of The Learn-It-All Podcast, and CEO of Learnit – a live learning platform that has upskilled over 2 million people. Drawing from his more than 30 years in the learning industry, Damon brings invaluabl... more

YouTube

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Recent Guests

Alberto Savoia
Author of The Right It, former Director of Engineering at Google, and expert in pretotyping
Google
Episode: #546: Pretotyping: How to Build the Right 'It' Before You Build it Right, With Alberto Savoia
Damon Lembi
CEO of Learnit, a live learning platform that has upskilled over 2 million people.
Learnit
Episode: #545: How Curiosity and Stories Rescue Your Corporate Training, With Damon Lembi
Julie Lancaster
Leadership coach and author of 'Beyond Words, How Our Stories & Strategies Inspire Action'.
Lancaster Leadership
Episode: #544: The REST Method: How to Turn Hostage-Taking Stories Into Leadership Gold with Julie Lancaster
Shagen Ganason
Author of The Storyteller's Ledger and a global audit expert
The Storyteller's Ledger
Episode: #543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason
Joeri Billast
Author of 'The Future CMO' and host of 'Web3 CMO Stories' podcast
Episode: #541: How CMOs Turn AI Marketing Chaos into Credible Brand Storytelling With Joeri Billast
Jason Leong
Co-founder and CEO of Pocketsmith, personal finance software.
Pocketsmith
Episode: #540: From Money Horror Stories to Financial Happiness: Rewrite Your Financial Narrative with Jason Leong
Mark Schaefer
Globally recognized futurist, business consultant, and author
Episode: #538: Curious How AI Changes Your Customers? Mark Schaefer Has Some Answers.
Greg Logan
Author of Creating a Blockbuster Brand and founder of Narrativity.
Narrativity
Episode: #536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Jen Moss
Co-founder of JAR Podcast Solutions
JAR Podcast Solutions
Episode: #536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with Jen Moss

Host

Park Howell
Host of a popular business storytelling podcast, known for helping leaders harness the power of storytelling in marketing and sales contexts.

Reviews

4.9 out of 5 stars from 214 ratings
  • Top podcast in brand storytelling

    Park gives lots of value for his audience but also his guests in every episode. Check it out!

    Apple Podcasts
    5
    efficado
    Belgium2 months ago
  • Why I Keep Coming Back to This Show

    Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.

    Apple Podcasts
    5
    Kasper_MC
    United Kingdom5 months ago
  • A Gem of a Show

    Hands down my favorite new podcast find! Will be binging this all weekend!

    Apple Podcasts
    5
    Robbin Marx
    United States8 months ago
  • Awesome.

    Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.

    Apple Podcasts
    5
    Woodson21Detroit
    United Statesa year ago
  • speaking your story with Park

    Park is the master-

    helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit

    Learn how to get your story across with proven nonverbal and oral image techniques.

    Apple Podcasts
    5
    Laurie Schloff
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is described as both informative and transformative, with many stating it has positively influenced their approach to storytelling in their own careers.
Listeners appreciate the engaging style of the host, noting the variety of guests and practical tips offered throughout each episode.
Audience members highlight the authenticity and value of the discussions, leading to recommendations for others in their field.
The podcast provides actionable storytelling insights that are simple yet powerful, aiding professionals in enhancing their communication skills.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#546: Pretotyping: How to Build the Right 'It' Before You Build it Right, With Alberto Savoia
Q: How should we be thinking about vibe coding and its relation to pre-typing?
Alberto explains that vibe coding simplifies the prototyping process and lowers the barrier for creating apps, making it useful for pre-typing but warns it might not assure building a fully functional product due to concerns about scalability and security.
#546: Pretotyping: How to Build the Right 'It' Before You Build it Right, With Alberto Savoia
Q: Can you tell us, give us a little background about how you got there?
Alberto describes his journey as an entrepreneur, starting from building video games, joining successful companies like Sun Microsystems, and leading the engineering team at Google for AdWords, before realizing the necessity of validating ideas through pretotyping after a failed startup experience.
#544: The REST Method: How to Turn Hostage-Taking Stories Into Leadership Gold with Julie Lancaster
Q: What do you think of storytelling in leadership?
Julie explains that effective leaders have been seen using storytelling to inspire engagement and connection, pointing to her REST method as a framework for effective storytelling.
#544: The REST Method: How to Turn Hostage-Taking Stories Into Leadership Gold with Julie Lancaster
Q: What compelled you to write the book?
Julie shares that it started organically while she was writing content for videos, realizing that her research had wider applicability and her own story about hating storytelling inspired her to help others.
#543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason
Q: How does storytelling help change that adversarial role to an advocacy role for the auditor?
Storytelling transforms the auditor's role by fostering collaboration and engagement, allowing clients to own the issues rather than feel blamed.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Story

What is Business of Story about and what kind of topics does it cover?

Focused on the art and science of storytelling, this podcast equips sales and marketing professionals with techniques to enhance their storytelling capabilities. A range of topics, including personal narratives, leadership storytelling, and the intersection of storytelling with digital tools like AI, are explored through engaging conversations with industry experts and thought leaders. The podcast emphasizes the importance of storytelling as a strategic asset for effective communication, brand engagement, and personal connection in various business contexts.

Listeners can expect actionable insights and frameworks to improve their storytelling skills, ranging from leadership applications to brand storytelling strategies. Notably, the podcas... more

Where can I find podcast stats for Business of Story?

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How many listeners does Business of Story get?

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What are the audience demographics for Business of Story?

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How many subscribers and views does Business of Story have?

To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Story?

These podcasts share a similar audience with Business of Story:

1. Inside the Strategy Room
2. Freakonomics Radio
3. The Ezra Klein Show
4. Up First from NPR

How many episodes of Business of Story are there?

Business of Story launched 11 years ago and published 549 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Story?

Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Business of Story?

Recent guests on Business of Story include:

1. Alberto Savoia
2. Damon Lembi
3. Julie Lancaster
4. Shagen Ganason
5. Joeri Billast
6. Jason Leong
7. Mark Schaefer
8. Greg Logan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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