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Artwork for Business of Story
Storytelling
Entrepreneurship
Influence
Communication
Leadership
Direct Sales
Data Storytelling
Intentional Leadership
Personal Development
Ross Weisman
Micro Actions
Visual Storytelling
Fusion Points
Data Visualization
Curiosity
Epic Managers
Current Meditation
Victim Mentality
Self-Awareness
Communication Strategy

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

PublishesWeeklyEpisodes509Founded10 years ago
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BusinessMarketing

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Artwork for Business of Story

Latest Episodes

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish.

Improve your storytelling immediately with my The ABTs of A... more

YouTube

Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the... more

Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business.

Improve your storytelling immed... more

YouTube

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious, 

Improve your storytelling immediately with my The... more

YouTube

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Recent Guests

Gregory Shepard
Founder of startupscience.io and author of 'The Startup Lifecycle', an expert in startup successes and failures.
startupscience.io
Episode: #506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
Mark Schaefer
Globally recognized author, keynote speaker, futurist, marketing professor, business consultant
Episode: #505: How Audacious of a Brand Storyteller are You?
Dr. Greg Wells
Author of the book Power House, an expert in human physiology and a competitive swimmer.
Wells Performance
Episode: #503: How to Maintain Brain Health to be Your Best Storytelling Self
Robert Wolfe
Entrepreneur, founder of MooseJaw, Crowdrise, and Zeck
Episode: #501: Fixing the Misery of Board Meetings With Engaging Storytelling
Mark Rampolla
Founder of ZICO Coconut Water
ZICO Coconut Water
Episode: #498: Why Your Brand Story Needs a Radical Focus and How to Find It
Amanda Miller
Career advocate helping job seekers with storytelling in resumes and interviews.
Your Career Advocate
Episode: #497: How to Land Your Ideal Job by Telling Your Accomplishment Stories
Jamie Notter
Co-author of 'Culture Change Made Easy', author, consultant, and leading expert on workplace culture.
Propelnow.co
Episode: #494: How to Make Culture Change Easy Using Your Stories
Katie Richardson
Personal storytelling coach and executive business coach
Episode: 495: How to Reframe Your Personal Brand Story With the Vital Framework
Laurie Schloff
Communication expert and speaker coach
Author of Smart Speaking
Episode: 494: Speaking Secrets to Dramatically Increase the Impact of Your Stories

Host

Park Howell
Known as the World's Most Industrious Storyteller, Park Howell is an expert in business storytelling who helps sales and marketing leaders effectively communicate their messages through storytelling techniques. He is also the author of several books on the subject and has extensive experience in advertising and marketing.

Reviews

4.9 out of 5 stars from 201 ratings
  • Awesome.

    Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.

    Apple Podcasts
    5
    Woodson21Detroit
    United States2 months ago
  • speaking your story with Park

    Park is the master-

    helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit

    Learn how to get your story across with proven nonverbal and oral image techniques.

    Apple Podcasts
    5
    Laurie Schloff
    United States3 months ago
  • Your go-to Storytelling podcast!

    If you’re looking to level-up your storytelling chops then this is the podcast for you. In addition to his great depth of wisdom on the topic, Park brings exceptional guests from all walks of life to share diverse yet actionable tips on storytelling. You’ll leave better than when you first hit play!

    Apple Podcasts
    5
    JoySpencer
    United States7 months ago
  • Fresh perspective

    I love how Park brings on people with a variety of backgrounds to reveal the different ways story can be creatively expressed! Tuning in always results in new insights.

    Apple Podcasts
    5
    SKHardcastle
    United States9 months ago
  • Incredible show

    Park has been there and done that and knows so much about storytelling! What a much needed show for so many

    Apple Podcasts
    5
    Ashley Stahl, Career Coach to
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Comments frequently mention that the information presented is immediately applicable to listeners' professional lives.
The engaging interview style of the host is frequently praised for making complex concepts accessible.
Many highlight the diverse range of expert guests who share unique perspectives.
Listeners appreciate the wealth of actionable storytelling insights provided in each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Canada/Business/Marketing
Apple Podcasts
#21
Mexico/Business/Marketing
Apple Podcasts
#38
New Zealand/Business/Marketing
Apple Podcasts
#186
Mexico/Business
Apple Podcasts
#220
Hong Kong/Business/Marketing
Apple Podcasts
#225
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
Q: What inspired you to write 'The Startup Lifecycle'?
I wanted to understand why startups fail and how to prevent that, leading me to conduct extensive research and ultimately write the book to help founders succeed.
#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
Q: What are some key reasons startups fail?
Startups often fail due to a lack of funding, bad decisions influenced by investors without startup experience, and the failure to connect their story to the customers' needs.
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth
Q: What is the stigma around using AI in the workplace?
Many believe using AI is cheating, leading to reluctance among certain groups, particularly women, to adopt it openly.
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth
Q: What are the key takeaways for businesses looking to implement AI?
Start with a small pilot program and ensure there's an AI literacy mindset across the organization.
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth
Q: How did you train your AI Chief of Staff?
It was an iterative process, building my own personality, voice, and target audience into the AI's responses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Story

What is Business of Story about and what kind of topics does it cover?

Focused on the art and science of storytelling in the business context, this series features engaging conversations with experts in various domains, from marketing and branding to leadership and entrepreneurship. By exploring diverse perspectives, it provides listeners with actionable insights on how to leverage storytelling techniques to enhance their personal and professional narratives. The episodes often highlight unique frameworks and methods, making storytelling accessible to a broad audience, which includes business leaders, marketers, and creatives seeking to improve their communication skills and effectively connect with their target audiences.

Where can I find podcast stats for Business of Story?

Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Business of Story get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Business of Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Business of Story?

Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Business of Story have?

To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Story?

These podcasts share a similar audience with Business of Story:

1. The Tim Ferriss Show
2. How I Write
3. Why That Worked – Presented by StoryBrand.ai
4. Creator Science
5. Huberman Lab

How many episodes of Business of Story are there?

Business of Story launched 10 years ago and published 509 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Story?

Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Business of Story?

Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Business of Story?

Recent guests on Business of Story include:

1. Gregory Shepard
2. Mark Schaefer
3. Dr. Greg Wells
4. Robert Wolfe
5. Mark Rampolla
6. Amanda Miller
7. Jamie Notter
8. Katie Richardson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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