Artwork for Business of Story

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

PublishesWeeklyEpisodes459Founded9 years ago
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Artwork for Business of Story

Latest Episodes

Jackie Cross, founder of Ignite on Wheels and member of the eXp Realty team, shares how she combined her love for rollerskating with business to create an influential personal brand that has ignited her success as the Austin, TX, Roller Skating Real ... more

7 days ago

Roger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively. more

14 days ago

Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your g... more

21 days ago

Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips. more

a month ago


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4.9 out of 5 stars from 196 ratings
  • Great guidance from the host!

    And Park also brings on knowledgeable and entertaining guests! Highly recommended

    Apple Podcasts
    ninja steth jelly 7655
    United States8 months ago
  • Great Podcast!

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this channel. Subscribed and will be adding this to my future rotation. Thank you!

    Apple Podcasts
    South Africaa year ago
  • Well worth your time. Informative and entertaining.

    The Business of Story delivers. Park invites the right guests and asks them the right questions, so listeners get what they need. Interesting, informative, and above all — useful. Highly recommend!

    Apple Podcasts
    United Statesa year ago
  • A must listen!

    Great host, gives out the most valuable stories and tips! Really learning a lot on here!

    Apple Podcasts
    Philippinesa year ago
  • Changed Everything For Me

    Storytelling is the oldest, most powerful method of persuasion, and I’ve studied it intensely, but I struggled to implement my learnings. Therefore, finding the simplicity of the ABT that Park evangelizes in this show, allowed me to FINALLY implement storytelling in all my communications!

    Apple Podcasts
    United Statesa year ago

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Chart Rankings

Apple Podcasts
#124 Canada/Business/Marketing
Apple Podcasts
#239 Italy/Business/Marketing
Apple Podcasts
#155 Switzerland/Business/Marketing
Apple Podcasts
#183 Hong Kong/Business/Marketing
Apple Podcasts
#209 Norway/Business/Marketing
Apple Podcasts
#232 India/Business/Marketing


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How many episodes of Business of Story are there?

Business of Story launched 9 years ago and published 459 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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