Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 565 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
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BGBrand Genius Genie™ Sent on 3/26/2026, 3:09:10 PM On it — working through Steps 6, 9, and 10 now. Let me start with the Libsyn description.
Step 6: Libsyn Episode Description
What if the story your business is telling the world is completely ou... more
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Key Facts
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Reviews
- Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgium5 months ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdom9 months ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United Statesa year ago - Awesome.
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Apple Podcasts5Woodson21DetroitUnited Statesa year ago - speaking your story with Park
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
Apple Podcasts5Laurie SchloffUnited Statesa year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #148 | United States/Business/Marketing |
Apple Podcasts | #189 | United Kingdom/Business/Marketing |
Apple Podcasts | #75 |  France/Business/Marketing |
Apple Podcasts | #189 |  Australia/Business/Marketing |
Apple Podcasts | #26 |  Spain/Business/Marketing |
Apple Podcasts | #188 | Spain/Business |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
Focused on empowering sales and marketing leaders, this podcast explores the art and science of storytelling as a powerful tool for business success. Featuring expert guests from various industries, discussions revolve around practical storytelling techniques, emotional engagement, and audience connection. Themes include brand storytelling, recruitment through narrative, and the effective use of technology in enhancing storytelling processes. Unique frameworks like the 'And, But, Therefore' model are shared to inspire listeners to craft compelling narratives that resonate deeply with their audiences. It also covers the intersection of storytelling with contemporary issues like artificial intelligence, emphasizing how narrative can strengthe... more
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
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What are the audience demographics for Business of Story?
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How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
These podcasts share a similar audience with Business of Story:
1. Inside the Strategy Room
2. Coaching Real Leaders
3. Founders
4. The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network
5. Andy Stanley Leadership Podcast
How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 565 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
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Where can I see ratings and reviews for Business of Story?
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Business of Story?
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. Shawn Nelson
2. Nick Jain
3. Joe Lazer
4. Rachel McCord
5. Charly Tate
6. Charles Gaudet
7. Dan Manning
8. Shamir Duverseau
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.