Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 571 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence.
You've mastered your subject. You know your material cold. So why does the room glaze over when the stakes are highest?
more
Mark Roberge scaled HubSpot from $0 to $100M in revenue as its Chief Revenue Officer — and now teaches founders and operators at Harvard Business School why most growth strategies fail. The answer isn't effort. It's sequence.
In this episode, Mark ... more
How to Find Your Million Dollar Story, With Elizabeth Brett
What if your most powerful business story is the one you've been most afraid to tell?
In this episode, Park Howell sits down with Elizabeth Brett — former NBC reporter, creator of Story ... more
The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams
How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strateg... more
Key Facts
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Reviews
- Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgium7 months ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdom10 months ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United Statesa year ago - Awesome.
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Apple Podcasts5Woodson21DetroitUnited Statesa year ago - speaking your story with Park
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
Apple Podcasts5Laurie SchloffUnited Statesa year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #95 |  South Africa/Business/Marketing |
Apple Podcasts | #182 |  Netherlands/Business/Marketing |
Apple Podcasts | #199 |  Singapore/Business/Marketing |
Apple Podcasts | #226 |  Japan/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
A practical, insight-driven show focused on the art and science of storytelling in business. Episodes routinely explore how authentic narratives, customer-centric branding, and AI-enabled tools can transform marketing, recruitment, and growth. Guests range from founders and CEOs to authors and consultants, all sharing actionable frameworks, case studies, and tactical steps to turn stories into measurable business outcomes. Noteworthy are deep dives into storytelling frameworks, post-click optimization, and AI's role as an augmenting partner rather than a replacement for human storytelling. This program is especially valuable for leaders, marketers, and founders looking to elevate their brand through compelling, credible narratives and scala... more
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
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What are the audience demographics for Business of Story?
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How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
These podcasts share a similar audience with Business of Story:
1. The Diary Of A CEO with Steven Bartlett
2. The School of Greatness
3. The Amy Porterfield Show
4. Coaching for Leaders
5. AI Explored
How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 571 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Business of Story?
Rephonic pulls ratings and reviews for Business of Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Business of Story?
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What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. Elizabeth Brett
2. Bryan Adams
3. Sara Connell
4. Marcus Sheridan
5. Bruno Sarda
6. Shawn Nelson
7. Nick Jain
8. Joe Lazer
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.