Business Class Lounge by SearchPilot, hosted by Will Critchlow
Will CritchlowWill Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles. more
| Publishes | Weekly | Episodes | 26 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
In this week's live stream, Will covers a whole bunch of articles and thoughts on whether a Google subscription works or not. He also talks briefly about the effect of your (UK) social status on your work pay and promotion. He shares podcast episodes... more
Learn about a goal-setting model for your experimentation program, early lessons for SEO A/B testing from Googlebot and GSC, and Will's insights on being a 'sustainable' founder. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostl... more
This week's talk centers around the value of experimentation to help you make meaningful decisions. Will also shares some research paper and trend lines on statistics and ecommerce growth. All that to point to the importance of testing for both CRO a... more
Will Critchlow pull out the threads on a common SEO element that is within your full control: internal linking? How can you influence this element more? How to set up SEO A/B tests for internal links? Plus Google's new Head of Search and Apple and Go... more
This new research proves that search is still the biggest channel and offers you your biggest opportunity for growth. Not only that but the data staggeringly shows that Google dominates the search stream. Will goes through this latest research from R... more
When you have experimentation ingrained in your organization's culture, it's important to have the right tool to match this practice and discipline. More often, we come across this question: Build or Buy? Will discusses this big ol' question referenc... more
After a week's break, Will is back with some thoughts on his experience bootstrapping while building his business. He also shares some of his holiday reading list. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If... more
In this episode, we are taking the SEO geek path as Will talks about Googlebot, Gemini (formerly Bard), Google's large language model, and how tracking works for SEO testing. Also, did you know that our platform has a new feature that shows you if yo... more
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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this podcast launched a year ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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