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Business By The Numbers

Hunt Demarest
Auto Repair Industry
Auto Repair Shops
Productivity
Employee Retention Tax Credit
Tax Deductions
Retirement Planning
Shop Management Software
Profitability
Financial Planning
Gross Profit
Automotive Industry
Social Security
Auto Repair
Financial Management
Interest Rates
Tax Planning
Shop Management Systems
Customer Acquisition Cost
Lifetime Value
Life Insurance

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owne... more

PublishesWeeklyEpisodes250Founded5 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Business By The Numbers

Latest Episodes

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Do you actually know what you'll owe the IRS next spring, or are you just hoping it works out? And if your accountant has been extending your taxes for years, is that ... more

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Would you take the job you're offering your own technicians? Could a candidate's spouse be the real decision maker in your next hire, and do you know what she needs to... more

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Do you actually know your break-even point, or just a number that feels close enough? And if you hit it, would you even know why?

This week's episode started with a p... more

YouTube

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Are you accidentally paying taxes on money you're never actually going to collect? Could the way you're deleting a bad ticket in your shop management software be costi... more

YouTube

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Recent Guests

Sam Freeman
Promotive team member, data-driven recruiter
Promotive
Episode: Why 70% of New Technicians Quit Within a Year ​[E240]
Lisa Coyle
Promotive team member, data-driven recruiter
Promotive
Episode: Why 70% of New Technicians Quit Within a Year ​[E240]
Lisa (Promotive)
Promotive representative discussing hiring solutions for auto shops
Promotive
Episode: The Hiring Playbook Auto Shops Are Missing: PTO, Tool Allowances, and the 3-Day Interview Rule [E222]
Sam (Promotive)
Promotive representative discussing hiring solutions for auto shops
Promotive
Episode: The Hiring Playbook Auto Shops Are Missing: PTO, Tool Allowances, and the 3-Day Interview Rule [E222]
Michelle Tanzi
from Euroclinic
Euroclinic
Episode: How Cutting Costs Doesn't Always Mean Keeping More Profit [E221]
Lauren Langston
President and COO of Tekmetric
Tekmetric
Episode: AI, Agents and the Death of Mundane Work: Tekmetric's COO on the Future of Shop Software [E217]
Mike Delcruz
Industry marketing executive and founder of Overdrive Marketing
Overdrive Marketing
Episode: Stop Spray and Pray: The Marketing System Helping Auto Shops Fill Bays in 2026 [E216]
Brian Rooney
Shop owner in Iowa, author of Protecting Outcomes
Owner of an auto repair shop; author
Episode: Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Chris Lawson
Founder/CEO of Technician Find, specialist in recruiting automotive technicians
Technician Find
Episode: That Empty Bay Is Costing You $175,000 a Year: The Real Math Behind Recruiting (Or Not Recruiting) [E213]

Host

Hunt Demarest
Host of multiple shows focusing on auto shop profitability, financial management, and benchmarking; principal contributor with deep experience in CPA-driven financial coaching for auto shops.

Reviews

5.0 out of 5 stars from 52 ratings
  • So much great info here!

    Business by the numbers is full on great tips and just good information about how to do things on the financial side of your business. I’m learning so many things that I never even thought to consider. Thanks Hunt! I’m a dedicated listener and always look forward to the next episode!

    Apple Podcasts
    5
    Rooney’s Auto
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, data-driven and practical guidance for shop profitability.
The host emphasizes measurement and accountability as key to improvement.
Sponsors add value without overwhelming the content.
Great actionable tips tied to benchmarks and real-world examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Chris Cotton on Why Less Than 10% of Shops Ever Hit Their True Capacity [E235]
Q: So I guess if you want to talk about the report, like what surprise you've been seeing over the years, or what's your takeaway that you're hammering with clients right now?
The key takeaway is that coaching and measurement together unlock real improvements: tracking and coaching drive higher performance, while pure pressure or chasing hours without addressing root causes rarely yields sustainable profit; the focus should be on diagnosing bottlenecks, aligning pay with value, and using coaching to fix systemic issues rather than just pushing more work.
The Hidden Volatility Killing Auto Repair Shop Profits: The 3 Category Framework That Fixes It [E218]
Q: If you knew that you're going to be busy next month, would you hire that person now or in two months?
A thoughtful decision depends on expected demand and hiring lead times; it's better to plan ahead to avoid gaps, even if it means hiring earlier than the momentary need.
Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Q: How do you implement target-setting and maintain buy-in in a shop?
He describes setting explicit targets (e.g., sales and gross profit), sharing the numbers with the crew, and using ongoing discussions to ensure the team understands how to hit the targets, which leads to better performance and accountability.
Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Q: What inspired you to write Protecting Outcomes and who is it for?
The guest explains that the book grew out of evolving from technician to owner and seeing how clear expectations and open communication with employees improve outcomes for both the shop and customers, making the material relevant for owners and staff alike.
Does Training Actually Pay Off? What Shop Owners Get Wrong About Technician Development [E202]
Q: How do you motivate technicians to engage in training?
It's important to connect the training to their job objectives and show them the personal benefits of engaging in training.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Business By The Numbers

What is Business By The Numbers about and what kind of topics does it cover?

A financially driven show focused on the auto repair industry, unpacking profitability, pricing, cash flow, and operational discipline. Episodes frequently feature data-driven benchmarks, coaching insights, and real-world tactics for improving shop performance, from leadership and process design to back-office controls and financing options. Noteworthy is the heavy emphasis on measurable outcomes, practical tools, and sponsor-supported resources that help shop owners implement improvements without sacrificing client experience. The format often blends actionable guidance with case studies and Q&A, making it useful for owners, managers, and financial professionals in the auto repair space who want to run more profitable businesses.

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Which podcasts are similar to Business By The Numbers?

These podcasts share a similar audience with Business By The Numbers:

1. Chris Cotton Weekly Blitz
2. Remarkable Results Radio Podcast
3. The Auto Repair Marketing Podcast
4. Ratchet+Wrench Radio
5. Confessions of a Shop Owner

How many episodes of Business By The Numbers are there?

Business By The Numbers launched 5 years ago and published 250 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business By The Numbers?

Recent guests on Business By The Numbers include:

1. Sam Freeman
2. Lisa Coyle
3. Lisa (Promotive)
4. Sam (Promotive)
5. Michelle Tanzi
6. Lauren Langston
7. Mike Delcruz
8. Brian Rooney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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