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Business By The Numbers

Hunt Demarest
Retirement Planning
Taxation
Financial Advisor
Social Security
Auto Repair
Wealth Tax
Auto Repair Shops
Investing
Earnings Calculation
Profitability Metrics
Shop Management
Labor Rates
Real Estate Ownership
Personal Finance
Financial Advisory
Self-Employment
Employee Retention Tax Credit
Productivity
Auto Repair Industry
Interest Rates

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owne... more

PublishesWeeklyEpisodes224Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

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Latest Episodes

Thanks to our partners Promotive and Wicked File

You know comeback work costs money, but do you know how much?

Most shop owners look at what they paid their technician and stop there. Hunt Demarest shows why that number is almost always the smalles... more

YouTube

Thanks to our partners Promotive and Wicked File

What if the reason your team isn't hitting your numbers is simply that they don't know what the numbers are?

How do you go from being the guy fixing the cars to the guy running the business — and wha... more

YouTube

Thanks to our partners Promotive and Wicked File

What if that empty bay in your shop is costing you $175,000 a year?

What happens when your best technician walks in on Friday afternoon and says they're not coming back Monday?

In this episode, Hunt... more

YouTube

Thanks to our partners Promotive and Wicked File

Would you swap out wiper blades for $500? Probably yes. Would you replace an entire engine for $500? Absolutely not.

But here’s the real question: what if the math behind why you said yes to one and ... more

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Recent Guests

Brian Rooney
Shop owner in Iowa, author of Protecting Outcomes
Owner of an auto repair shop; author
Episode: Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Chris Lawson
Founder/CEO of Technician Find, specialist in recruiting automotive technicians
Technician Find
Episode: That Empty Bay Is Costing You $175,000 a Year: The Real Math Behind Recruiting (Or Not Recruiting) [E213]
Brad Templin
Second-generation owner of Scott's YouSave, working in the automotive repair industry.
Scott's YouSave
Episode: From MBA to the Bays: Why the Next Generation Isn't Taking Over Family Shops (And What One Second-Gen Owner Did Differently) [E209]
David Boyes
President of Today's Class, a provider of training and development tools for the automotive aftermarket.
Today's Class
Episode: Does Training Actually Pay Off? What Shop Owners Get Wrong About Technician Development [E202]
Chris Jones
Group Editorial Director at Endeavor Business Media
Endeavor Business Media
Episode: Why 2026 Will Redefine Auto Repair: Inside the Industry’s Biggest Shifts, Struggles, and Opportunities [E197]
Alex Saladna
CEO of Wicked File, technology solutions for auto repair shops
Wicked File
Episode: Finding Lost Money with Alex Saladna - WickedFile [E165]
Chris Cotton
Owner and coach at Autofix SOS Shop Coaching, fellow podcaster
Autofix SOS Shop Coaching
Episode: Talking Numbers with Chris Cotton [E138]

Host

Hunt Demarest
Lead host with CPA background focusing on financial best practices for auto repair businesses.

Reviews

5.0 out of 5 stars from 51 ratings
  • So much great info here!

    Business by the numbers is full on great tips and just good information about how to do things on the financial side of your business. I’m learning so many things that I never even thought to consider. Thanks Hunt! I’m a dedicated listener and always look forward to the next episode!

    Apple Podcasts
    5
    Rooney’s Auto
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hunt breaks down complex topics into actionable steps.
So much practical financial guidance for auto shops.
Always solid, data-driven insights for pricing and profitability.
Great for sponsors seeking a targeted automotive audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Q: How do you implement target-setting and maintain buy-in in a shop?
He describes setting explicit targets (e.g., sales and gross profit), sharing the numbers with the crew, and using ongoing discussions to ensure the team understands how to hit the targets, which leads to better performance and accountability.
Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Q: What inspired you to write Protecting Outcomes and who is it for?
The guest explains that the book grew out of evolving from technician to owner and seeing how clear expectations and open communication with employees improve outcomes for both the shop and customers, making the material relevant for owners and staff alike.
Does Training Actually Pay Off? What Shop Owners Get Wrong About Technician Development [E202]
Q: How do you motivate technicians to engage in training?
It's important to connect the training to their job objectives and show them the personal benefits of engaging in training.
Does Training Actually Pay Off? What Shop Owners Get Wrong About Technician Development [E202]
Q: How do shop owners identify hotspots or key areas for technician training?
Shop owners can start by observing behaviors and using data to identify gaps in skills and knowledge.
ERTC Audits Are Here: What Every Shop Owner Needs to Know in 2025 [E193]
Q: Hunt, am I going to get audited for this?
The answer depends on how much you've claimed and how you filed. If your claim is under $200,000 and filed through a normal company, you're likely safe. However, clients who used larger PEOs might face higher risks of audit.

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Frequently Asked Questions About Business By The Numbers

What is Business By The Numbers about and what kind of topics does it cover?

A financially focused show for auto shop owners and operators, it concentrates on profitability, pricing, labor productivity, and cash flow management. Episodes frequently compare real-world job mix, GP per hour, and production efficiency to help listeners improve margins, rather than chasing bigger, longer jobs. The host also covers tax planning, compensation structures, insurance, and succession—often weaving practical, action-oriented steps with anecdotes from the field. A standout trait is the emphasis on understanding the numbers behind everyday decisions, making it a strong resource for owners, managers, and financial leaders in auto repair.

Overall, the program stands out for translating complex financial concepts into actionable sh... more

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Which podcasts are similar to Business By The Numbers?

These podcasts share a similar audience with Business By The Numbers:

1. Remarkable Results Radio Podcast
2. Chris Cotton Weekly Blitz
3. Ratchet+Wrench Radio
4. Changing The Industry Podcast
5. The Auto Repair Marketing Podcast

How many episodes of Business By The Numbers are there?

Business By The Numbers launched 4 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business By The Numbers?

Recent guests on Business By The Numbers include:

1. Brian Rooney
2. Chris Lawson
3. Brad Templin
4. David Boyes
5. Chris Jones
6. Alex Saladna
7. Chris Cotton

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