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Business By The Numbers

Hunt Demarest
Auto Repair Industry
Auto Repair Shops
Productivity
Employee Retention Tax Credit
Tax Deductions
Retirement Planning
Profitability
Financial Planning
Shop Management Software
Automotive Industry
Social Security
Gross Profit
Financial Management
Auto Repair
Interest Rates
Tax Planning
Shop Management Systems
Customer Acquisition Cost
Lifetime Value
Life Insurance

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owne... more

PublishesWeeklyEpisodes246Founded5 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Business By The Numbers

Latest Episodes

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Are you chasing being rich, or are you actually building wealth? Could the shop owner making $150,000 a year retire with more freedom than the one clearing $800,000? H... more

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Why do two auto repair shops with virtually identical profits sell for wildly different amounts, one at a nine-time multiple and another at three? And if you're not pl... more

YouTube

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Why are less than 10% of shops operating within even 40% of what they're actually capable of? And if throwing more money at your technicians won't fix your productivit... more

YouTube

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve

Is your new LLC actually protecting you, or just quietly draining your bank account? Before you file paperwork for that second location, that self rental, or that "cle... more

YouTube

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Recent Guests

Chris Cotton
Owner of AutoFix Shop Coaching; podcaster on the network; coach to multiple auto shop owners
AutoFix Shop Coaching
Episode: Chris Cotton on Why Less Than 10% of Shops Ever Hit Their True Capacity [E235]
Lisa (Promotive)
Promotive representative discussing hiring solutions for auto shops
Promotive
Episode: The Hiring Playbook Auto Shops Are Missing: PTO, Tool Allowances, and the 3-Day Interview Rule [E222]
Sam (Promotive)
Promotive representative discussing hiring solutions for auto shops
Promotive
Episode: The Hiring Playbook Auto Shops Are Missing: PTO, Tool Allowances, and the 3-Day Interview Rule [E222]
Michelle Tanzi
from Euroclinic
Euroclinic
Episode: How Cutting Costs Doesn't Always Mean Keeping More Profit [E221]
Lauren Langston
President and COO of Tekmetric
Tekmetric
Episode: AI, Agents and the Death of Mundane Work: Tekmetric's COO on the Future of Shop Software [E217]
Mike Delcruz
Industry marketing executive and founder of Overdrive Marketing
Overdrive Marketing
Episode: Stop Spray and Pray: The Marketing System Helping Auto Shops Fill Bays in 2026 [E216]
Brian Rooney
Shop owner in Iowa, author of Protecting Outcomes
Owner of an auto repair shop; author
Episode: Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Chris Lawson
Founder/CEO of Technician Find, specialist in recruiting automotive technicians
Technician Find
Episode: That Empty Bay Is Costing You $175,000 a Year: The Real Math Behind Recruiting (Or Not Recruiting) [E213]
Brad Templin
Second-generation owner of Scott's YouSave, working in the automotive repair industry.
Scott's YouSave
Episode: From MBA to the Bays: Why the Next Generation Isn't Taking Over Family Shops (And What One Second-Gen Owner Did Differently) [E209]

Host

Hunt Demarest
Host of the show; CPA focusing on financial aspects of auto repair shops

Reviews

5.0 out of 5 stars from 52 ratings
  • So much great info here!

    Business by the numbers is full on great tips and just good information about how to do things on the financial side of your business. I’m learning so many things that I never even thought to consider. Thanks Hunt! I’m a dedicated listener and always look forward to the next episode!

    Apple Podcasts
    5
    Rooney’s Auto
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Value comes from real-world math and case studies
Guest variety keeps perspectives fresh
Sponsors add practical tools without clutter
Clear, actionable financial guidance for shop owners

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Chris Cotton on Why Less Than 10% of Shops Ever Hit Their True Capacity [E235]
Q: So I guess if you want to talk about the report, like what surprise you've been seeing over the years, or what's your takeaway that you're hammering with clients right now?
The key takeaway is that coaching and measurement together unlock real improvements: tracking and coaching drive higher performance, while pure pressure or chasing hours without addressing root causes rarely yields sustainable profit; the focus should be on diagnosing bottlenecks, aligning pay with value, and using coaching to fix systemic issues rather than just pushing more work.
The Hidden Volatility Killing Auto Repair Shop Profits: The 3 Category Framework That Fixes It [E218]
Q: If you knew that you're going to be busy next month, would you hire that person now or in two months?
A thoughtful decision depends on expected demand and hiring lead times; it's better to plan ahead to avoid gaps, even if it means hiring earlier than the momentary need.
Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Q: How do you implement target-setting and maintain buy-in in a shop?
He describes setting explicit targets (e.g., sales and gross profit), sharing the numbers with the crew, and using ongoing discussions to ensure the team understands how to hit the targets, which leads to better performance and accountability.
Number One Thing Your Team Needs to Hit Your Goals, And It Has Nothing to Do With Skill [E214]
Q: What inspired you to write Protecting Outcomes and who is it for?
The guest explains that the book grew out of evolving from technician to owner and seeing how clear expectations and open communication with employees improve outcomes for both the shop and customers, making the material relevant for owners and staff alike.
Does Training Actually Pay Off? What Shop Owners Get Wrong About Technician Development [E202]
Q: How do you motivate technicians to engage in training?
It's important to connect the training to their job objectives and show them the personal benefits of engaging in training.

Audience Metrics

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Frequently Asked Questions About Business By The Numbers

What is Business By The Numbers about and what kind of topics does it cover?

This show centers on the financial mechanics of running auto repair shops, with episodes unpacking profitability, pricing, overhead, HR, and back-office systems. Listeners hear practical frameworks for improving margins—from GP dollars per hour and pricing strategy to payroll structures and recruitment, often anchored by real-world shop stories and sponsor-supported tooling and services. A distinctive angle is the strong emphasis on actionable metrics, leadership, and data-driven growth, making it valuable for shop owners, managers, and professionals who advise them. Notable is the recurring collaboration with clearly identified industry vendors and consultants, which helps listeners translate insights into concrete improvements in operatio... more

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Which podcasts are similar to Business By The Numbers?

These podcasts share a similar audience with Business By The Numbers:

1. Remarkable Results Radio Podcast
2. Chris Cotton Weekly Blitz
3. Ratchet+Wrench Radio
4. The Auto Repair Marketing Podcast
5. Confessions of a Shop Owner

How many episodes of Business By The Numbers are there?

Business By The Numbers launched 5 years ago and published 246 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business By The Numbers?

Recent guests on Business By The Numbers include:

1. Chris Cotton
2. Lisa (Promotive)
3. Sam (Promotive)
4. Michelle Tanzi
5. Lauren Langston
6. Mike Delcruz
7. Brian Rooney
8. Chris Lawson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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