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Artwork for The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

Kim and Brian Walker
Marketing Strategies
Google Ads
Auto Repair Shops
Auto Repair Industry
Community Engagement
Community Involvement
Marketing
Auto Repair
Customer Experience
Email Marketing
SEO
Social Media Marketing
Appfueled
Artificial Intelligence
Automotive Industry
Entrepreneurship
Shop Marketing Pros
Google Local Services Ads
Networking
June Marketing

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

PublishesWeeklyEpisodes225Founded4 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Auto Repair Marketing Podcast

Latest Episodes

Thanks to our Partner, AppFueled

Trust is becoming the currency of search, and auto repair shops that are willing to educate their customers are going to have a serious advantage.

Brian Walker sits down with Shop Marketing Pros CMO Caroline Estess ... more

YouTube

Thanks to our Partner, AppFueled

SEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it’s time to stop focusing on one keyword a... more

YouTube

Thanks to our Partner, AppFueled

SEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it’s time to stop focusing on one keyword a... more

YouTube

Thanks to our Partner, AppFueled

Alaska may be known for its breathtaking scenery and extreme conditions, but running a successful auto repair shop there comes with challenges that most shop owners in the Lower 48 never have to consider. In this con... more

YouTube

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Recent Guests

Stan Stokes
Founder/representative of GuestX
GuestX
Episode: 37% of Your Leads Are Booking. Where Are the Rest Going? Real Data with Stan Stokes [E218]
Robert Wright
Owner of 1023 Diesel & Fleet
1023 Diesel & Fleet
Episode: Running an Auto Repair Shop in Alaska with Robert Wright [E217]
Eric Joern
Partner, Kaizen CPAs
Kaizen CPAs
Episode: Could You Be Ready for a Fractional CFO? with Eric Joern [E216]
Joe Marconi
Founder of Elite Worldwide
Elite Worldwide
Episode: Advertising Doesn't Fix Car Count Problems with Joe Marconi [E215]
Michael Doherty
Marketing Service Advisor
Shop Marketing Pros
Episode: Most Commonly Found Missed Marketing Opportunities [E214]
Matt Mevert
Owner of Mevert Automotive & Tire Center
Mevert Automotive & Tire Center
Episode: What It Really Takes to Become the Best Place to Work [E213]
Wendy Falgu
Senior messaging strategist
Shop Marketing Pros
Episode: How to Capture Great Content, Not Just Create It [E210]
Andrew Fleming
Customer Success Manager
Shop Marketing Pros
Episode: How to Capture Great Content, Not Just Create It [E210]
Joe Schindler
Shop owner experimenting with AI in his auto repair business
Change in the Industry group / Auto Repair Marketing Mastermind
Episode: Real-World AI for Auto Repair Shops with Joe Schindler [E209]

Hosts

Brian Walker
Host of The Auto Repair Marketing Podcast with a focus on growth strategies for auto shops.
Kim Walker
Co-host focusing on marketing systems, content strategy, and practitioner-level tactics for shop growth.

Reviews

4.9 out of 5 stars from 12 ratings
  • Thank you

    Absolutely wonderful. Informative and easy to listen to. I couldn’t ask for more as a fairly new shop owner!

    Apple Podcasts
    5
    WorryRory
    Canada3 years ago

Listeners Say

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Hosts provide actionable steps without hype.
Excellent mix of strategy and execution, with real-world examples.
Fresh insights and practical takeaways for shop owners.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Running an Auto Repair Shop in Alaska with Robert Wright [E217]
Q: Can you describe the area you're in and what life in Palmer is like for a shop owner?
Robert explains Palmer sits within a large state with a strong population cluster near Anchorage; it's a mix of rural and accessible markets, often requiring face-to-face community engagement and word-of-mouth for growth rather than relying solely on digital channels. He notes the balance between a close-knit community and the need to recruit locally while attracting talent from elsewhere.
Most Commonly Found Missed Marketing Opportunities [E214]
Q: What role does StoryBrand play in the shop's marketing and social media Strategy?
StoryBrand is used as a framework to craft customer-first messaging, ensuring content speaks to customers' problems and outcomes. It informs social media calendars, year-at-a-glance planning, and ongoing content creation to boost brand clarity and engagement.
Most Commonly Found Missed Marketing Opportunities [E214]
Q: How should shops approach local service ads and Google ads to avoid waste?
LSAs require correct setup and ongoing optimization, including careful call listening and rating to train Google's AI for better lead quality. Google Search Ads should be highly tailored (e.g., brake work ad, AC work ad) with clear calls to action and ongoing collaboration between shop and the marketing team to ensure ads stay relevant and effective.
Most Commonly Found Missed Marketing Opportunities [E214]
Q: What are the most common missed opportunities shops have in their marketing today?
The guests outline several areas: a lack of a website or a non-optimized Google Business Profile, low or zero SEO footprint, insufficient or misaligned blog content, cookie-cutter Google Search Ads, underfunded ad budgets, and a lack of a social media strategy. They emphasize proactive planning, consistent content, and a collaborative, transparent process to improve visibility and results.
Why the BBB Still Matters in 2026 with Mark Lowe [E193]
Q: Do you have any other things in your business that you have found to be like strong Trust Signals, any kind of memberships, affiliations or certifications?
ASE certification stands out as a major trust signal; maintaining ongoing renewals and encouraging technicians to pursue tests builds confidence in the team and in customers.

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Frequently Asked Questions About The Auto Repair Marketing Podcast

What is The Auto Repair Marketing Podcast about and what kind of topics does it cover?

The show centers on practical auto-repair shop marketing, operations, and leadership. Episodes frequently explore how to connect marketing efforts to real shop performance, with guests ranging from fractional CFOs and AI practitioners to shop owners and marketing consultants. A standout theme is turning marketing into a holistic, revenue-focused discipline—not just ads—through better internal processes, customer experience, and content creation. A notable strength is the blend of hands-on tactics (SEO, content capture, AI tooling) with broader leadership and culture insights, making it valuable for shop owners, marketing managers, and agency partners seeking actionable strategies and measurable growth.

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How many listeners does The Auto Repair Marketing Podcast get?

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How many subscribers and views does The Auto Repair Marketing Podcast have?

To see how many followers or subscribers The Auto Repair Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Auto Repair Marketing Podcast?

These podcasts share a similar audience with The Auto Repair Marketing Podcast:

1. Chris Cotton Weekly Blitz
2. Business By The Numbers
3. Remarkable Results Radio Podcast
4. Confessions of a Shop Owner
5. Ratchet+Wrench Radio

How many episodes of The Auto Repair Marketing Podcast are there?

The Auto Repair Marketing Podcast launched 4 years ago and published 225 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Auto Repair Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Auto Repair Marketing Podcast?

Recent guests on The Auto Repair Marketing Podcast include:

1. Stan Stokes
2. Robert Wright
3. Eric Joern
4. Joe Marconi
5. Michael Doherty
6. Matt Mevert
7. Wendy Falgu
8. Andrew Fleming

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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