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Artwork for Built to Sell Radio

Built to Sell Radio

John Warrillow
Entrepreneurship
Private Equity
Mergers and Acquisitions
Negotiation
Business Acquisition
Acquisition
Venture Capital
Saas
Acquisitions
EBITDA
Recurring Revenue
Covid-19
Merchant Aviation
SBA Loans
Amazon
Due Diligence
Payment Processing
Investment
Investment Strategies
Selling a Business

Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transac... more

PublishesWeeklyEpisodes562Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Built to Sell Radio

Latest Episodes

More owners than ever say they are simply tired. A look at 10,255 PREScore™ assessments over six years found that 17.5% pointed to burnout, not retirement, as the number one reason they want out.

So the question went to two people who spend their... more

What do you need to know before selling your business to an ETA buyer?

Most owners have received the email. It usually starts with something flattering: "I love what you've built…" Then comes the ask: a quick call to learn more about your business.... more

Knowing what kind of seller you are turns out to be one of the most important things you can figure out before you ever take a meeting with a potential acquirer. There are three: the transactional seller who wants the money and the door, the transiti... more

YouTube

"When I sell the company, then I'll be happy." Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would know. She made her money in the 90s, retired to an oceanfront apartment in Borneo, and fell str... more

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Recent Guests

Will Smith
Host of Acquiring Minds, podcast about buying a business as a path to entrepreneurship
Acquiring Minds
Episode: Ep 552: What to Know Before Selling to an ETA Buyer | Built to Sell Radio
Cameron Passmore
Leader of the wealth management firm that sold a stake to OneDigital and led multiple post-sale acquisitions
OneDigital (acquired firm)
Episode: Ep 551 Cameron Passmore Sold Half an $8 Billion Firm—Then Acquired 5 More Businesses
Jo Swann
Strategic psychotherapist who helps founders navigate the emotional side of selling
Episode: Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale
Tim Hellebrand
Owner/leader of Don's Appliances family business
Don's Appliances/Kodiak (buyer)
Episode: Ep 549 How a $105 Million Business Sale Revealed the Second Most Important Number in an LOI
Jaryd Krause
Entrepreneur who buys online businesses; hosts a podcast on acquiring businesses
Episode: Ep 548 The Threat and Curse of AI
Sean Kernan
Founder/Partner, Advisor Resource Council (ARC)
Advisor Resource Council (ARC) / LPL ecosystem
Episode: Ep 547 How to Get Your Partners to Buy You Out
Dori Yona
Founder and entrepreneur who led Earny and later started Simple Closure and Asset Hub
Earny; Simple Closure; Asset Hub
Episode: Ep 546 $14M Raised, A Car-Changing Exit
Boris Berenberg
Founder of Atlas Authority and former Atlassian partner
Atlas Authority / Modus Create (acquired) / Atlassian ecosystem
Episode: Ep 544 Why He Regrets Selling for 3.5X EBITDA
Ret Taylor
Founder of Ned (NED), a natural remedies company
NED
Episode: Ep 543 From $32M Valuation to Fire Sale — How Ret Taylor Sold Ned After an Apple Update Crushed His Margins and Re-Invented Himself as a Spiritual Guide

Host

Colin Morgan
Executive Producer of the show; involved in interview direction and production

Reviews

4.8 out of 5 stars from 471 ratings
  • Exits Are Built Long Before They’re Sold

    This episode does something rare: it reframes exits as a series of daily decisions, not a single transaction. The way you highlighted value creation, buyer perspective, and emotional readiness brings real maturity to the conversation. Thoughtful, grounded, and genuinely helpful for founders who want to build with the end in mind, without losing themselves along the way.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom6 months ago
  • Solid content, buy your guest some microphones

    Sounds like a calling in on a Motorola razor

    Apple Podcasts
    3
    CelebProducer
    United States7 months ago
  • Building What Others Want to Buy

    Absolutely fantastic episode, you revealed what too many founders miss: acquirers don’t buy your revenue, they buy your assets-in-motion. The way you and Chris Hutchins laid out how team, IP, roadmap, and momentum matter more than EBITDA was eye-opening. A brilliant guide for anyone building from legacy to lift-off.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago
  • The best podcast for entrepreneurs

    I have learned so much from this show! Yes, the primary focus is on exit strategies, but the conversations go so much deeper into business operations, finance, negotiation, and how the successes and failures have impact founders’ personal lives. A must listen if you’re interested in entrepreneurship.

    Apple Podcasts
    5
    tbm59285839
    United States8 months ago
  • Highly valuable

    This episode was such a masterclass in perspective. What struck me most wasn’t just the strategy behind acquisitions—it was the way Lee opened a window into the mindset of an acquirer. So often, conversations around business growth stay on the surface of numbers and deals, but here you created space for the psychology, the human lens, the why behind the moves.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Favored by founders seeking a blueprint for exits and post‑exit planning.
Listeners praise practical, in‑depth deal guidance and real‑world negotiation tips.
Many reviews highlight the host's interviewing skill and the breadth of guest experience.
Audience notes the show balances technical deal details with psychology and personal impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale
Q: What should founders prepare for before selling their company?
Founders should anticipate an identity shift and aim to live in alignment with their values now, not after the money lands; they should slow down, assess what truly matters, and plan daily steps that reflect their longer-term goals.
Ep 551 Cameron Passmore Sold Half an $8 Billion Firm—Then Acquired 5 More Businesses
Q: What was the key factor in maintaining culture and governance after the sale?
The emphasis on 'one team, one philosophy' and the belief that the system, not any single person, is the star, ensured cohesiveness post-transaction and prevented bureaucracy from creeping in; founders were given space to maintain leadership and collaboration.
Ep 551 Cameron Passmore Sold Half an $8 Billion Firm—Then Acquired 5 More Businesses
Q: Why did you ultimately decide to accept an offer from OneDigital rather than pursue other LOIs?
OneDigital stood out because they treated the relationship as investors in their partners, offered a long-term growth mindset, allowed the Canadian platform to retain its philosophy and leadership, and provided the capital and expertise needed to scale across borders.
Ep 551 Cameron Passmore Sold Half an $8 Billion Firm—Then Acquired 5 More Businesses
Q: How did you structure equity and ownership among the next generation of leaders during the transition?
They created a broad equity program where team members could buy in through vendor financing, funded via payroll deductions, with a Canadian mirror shares structure to preserve tax efficiency and alignment with the company's currency for acquisitions.
Ep 551 Cameron Passmore Sold Half an $8 Billion Firm—Then Acquired 5 More Businesses
Q: What was it about Mike's approach in the first interactions that helped him stand out from other potential buyers?
Cameron describes Mike as exceptionally nice and decent, which made them slow down and rigorously vet the deal with the team, ensuring there was alignment and trust before moving toward LOI.

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Frequently Asked Questions About Built to Sell Radio

What is Built to Sell Radio about and what kind of topics does it cover?

This show centers on real-world exits and the mechanics of selling a business, featuring founders, executives, and acquirers sharing how they built value, navigated negotiations, and structured deals. Episodes often drill into governance, funding the exit, earnouts, and the emotional and personal dimensions of selling, with practical takeaways on valuation, deal terms, and post‑exit transitions. A standout thread across episodes is the depth of insight into both sides of a transaction—from bootstrapped startups to high‑growth tech plays and professional services firms—making it a strong resource for owners planning an exit, buyers evaluating opportunities, and deal advisors seeking actionable frameworks.

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How many listeners does Built to Sell Radio get?

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What are the audience demographics for Built to Sell Radio?

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How many subscribers and views does Built to Sell Radio have?

To see how many followers or subscribers Built to Sell Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built to Sell Radio?

These podcasts share a similar audience with Built to Sell Radio:

1. Acquiring Minds
2. Acquisitions Anonymous - #1 for business buying, selling and operating
3. Moneywise
4. My First Million
5. Startups For the Rest of Us

How many episodes of Built to Sell Radio are there?

Built to Sell Radio launched 11 years ago and published 562 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built to Sell Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built to Sell Radio?

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What guests have appeared on Built to Sell Radio?

Recent guests on Built to Sell Radio include:

1. Will Smith
2. Cameron Passmore
3. Jo Swann
4. Tim Hellebrand
5. Jaryd Krause
6. Sean Kernan
7. Dori Yona
8. Boris Berenberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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