Rephonic
Artwork for Built to Sell Radio

Built to Sell Radio

John Warrillow
Entrepreneurship
Private Equity
Mergers and Acquisitions
Negotiation
Business Acquisition
Acquisition
Venture Capital
Saas
Acquisitions
EBITDA
Recurring Revenue
Covid-19
Merchant Aviation
SBA Loans
Amazon
Due Diligence
Payment Processing
Investment
Investment Strategies
Selling a Business

Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transac... more

PublishesWeeklyEpisodes553Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Built to Sell Radio

Latest Episodes

Boris Berenberg bootstrapped Atlas Authority, an Atlassian partner that resold Jira and Confluence to mid-market companies and built apps on top of the platform, to high seven figures in revenue with 18% net margins, then sold to private equity in Ma... more

YouTube

Ret Taylor spent his entire adult life chasing a number. First it was $30 million. Then $10 million. Then $6 million. Then he sat in a tent at 18,000 feet on Denali with two Arctic storms closing in and realized the number was never the point.

He ... more

At some point every founder needs to ask a simple question: is it better to own a big slice of a small pie, or a smaller slice of a bigger pie?

In this week's episode, we hear from someone who chose a smaller slice of a bigger pie. Simon Lorenz co... more

YouTube

Most founders think they're not great negotiators. John Richardson thinks they're wrong. Richardson has spent decades teaching negotiation at MIT's Sloan School of Management and before that at Harvard Law, where he was an associate at the Harvard Ne... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Acquiring Minds
Acquiring MindsWill Smith
Acquisitions Anonymous - #1 for business buying, selling and operating
Acquisitions Anonymous - #1 for business buying, selling and operatingBill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley
Moneywise
MoneywiseHampton
My First Million
My First MillionHubspot Media
Founders
FoundersDavid Senra

Recent Guests

Boris Berenberg
Founder of Atlas Authority and former Atlassian partner
Atlas Authority / Modus Create (acquired) / Atlassian ecosystem
Episode: Ep 544 Why He Regrets Selling for 3.5X EBITDA
Ret Taylor
Founder of Ned (NED), a natural remedies company
NED
Episode: Ep 543 From $32M Valuation to Fire Sale — How Ret Taylor Sold Ned After an Apple Update Crushed His Margins and Re-Invented Himself as a Spiritual Guide
Simon Lorenz
Founder of Klara, later involved with Zello
Klara, Zello
Episode: Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months
John Richardson
MIT Sloan School of Management negotiation teacher and author of Never Settle
MIT Sloan School of Management
Episode: Ep 541 Mastering the Deal: 7-Figure Negotiation Mistakes Founders Make When Selling Their Business with MIT's John Richardson, Author of Never Settle
Murray Kent
Owner/Operator of Connex (electrical conduit supplier)
Connex
Episode: Ep 540 From $40K to 8 Figures -- How Murray Kent Sold His Electrical Conduit Business for 6.2x EBITDA
Jay Richards
Founder of Imagen Insights, a qualitative research platform
Imagen Insights
Episode: Ep 539 Deal Collapsed at LOI, Sold for 6x EBITDA Anyway
David Sinkinson
Co-founder of AppArmor, author of Startup Different
AppArmor
Episode: Ep 538 How 2 Brothers Bootstrapped AppArmor to a $40M Exit — The Answer That Almost Cost Them $20M
Sharon Gillenwater
Founder of Boardroom Insiders
Boardroom Insiders
Episode: Ep 537 Why this $5M Business Sold for $25M
Mark Ferrier
Founder who sold a marketing company to private equity and later started a private investment company
N Capital / Safety Co (as described in episode)
Episode: Ep 536 Mastering the Deal: 3 Types of Sellers, 3 Very Different Deals — Which One Are You?

Hosts

Colin Morgan
Executive Producer and Host of Built to Sell Radio
John Morillo
Host of Built to Sell Radio; focuses on deal mechanics and founder insights

Reviews

4.8 out of 5 stars from 468 ratings
  • Exits Are Built Long Before They’re Sold

    This episode does something rare: it reframes exits as a series of daily decisions, not a single transaction. The way you highlighted value creation, buyer perspective, and emotional readiness brings real maturity to the conversation. Thoughtful, grounded, and genuinely helpful for founders who want to build with the end in mind, without losing themselves along the way.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom4 months ago
  • Solid content, buy your guest some microphones

    Sounds like a calling in on a Motorola razor

    Apple Podcasts
    3
    CelebProducer
    United States5 months ago
  • Building What Others Want to Buy

    Absolutely fantastic episode, you revealed what too many founders miss: acquirers don’t buy your revenue, they buy your assets-in-motion. The way you and Chris Hutchins laid out how team, IP, roadmap, and momentum matter more than EBITDA was eye-opening. A brilliant guide for anyone building from legacy to lift-off.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom6 months ago
  • The best podcast for entrepreneurs

    I have learned so much from this show! Yes, the primary focus is on exit strategies, but the conversations go so much deeper into business operations, finance, negotiation, and how the successes and failures have impact founders’ personal lives. A must listen if you’re interested in entrepreneurship.

    Apple Podcasts
    5
    tbm59285839
    United States6 months ago
  • Highly valuable

    This episode was such a masterclass in perspective. What struck me most wasn’t just the strategy behind acquisitions—it was the way Lee opened a window into the mindset of an acquirer. So often, conversations around business growth stay on the surface of numbers and deals, but here you created space for the psychology, the human lens, the why behind the moves.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-quality and well-prepared with diverse perspectives on exits.
The show provides practical, actionable insights for founders aiming to exit.
Listeners praise the host's interviewing skill and depth of analysis for deal mechanics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: What would you do differently if you could rewind the clock and go through it again?
Would engage brokers/advisors, build a more robust pipeline, and align the exit with personal values and a prepared psychological and family plan; consider bringing in a CEO to run the business rather than selling.
Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: When you talk about three and a half or so times profit in the structure was part cash up front, part equity rollover?
Yes, the deal included a rollover of equity and a complex structure with multiple entities; he notes tax considerations and imperfect, sometimes opaque, financial engineering common in PE deals.
Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: And what were your expectations, and what did you hear back from the market around valuation? Were they valuing on a multiple of EBITDA or revenue?
He describes the three buyer categories, the frustration with offers, and the realization that valuation was heavily influenced by timing, buyer type, and lack of advisory guidance.
Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: Got it. So you didn't necessarily own a lot of your own IP, although you just have the apps that sat on top of...
The guest explains the revenue mix and the role of apps, services, and resales, including how IP fit into the business and why margins differed across lines.
Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months
Q: Tell me a little bit about Klara. What was the origin story here?
Klara began as a teledermatology D2C app in Germany but pivoted after realizing doctors and clinics needed secure, asynchronous patient communication integrated with their EHRs, ultimately evolving into a comprehensive patient messaging platform.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Built to Sell Radio

What is Built to Sell Radio about and what kind of topics does it cover?

The show centers on real-world business exits, value creation, and deal mechanics for founders and operators aiming to sell or optimize a sale. Episodes routinely explore deal structures, alignment between buyers and founders, due diligence pitfalls, and how to maximize upfront cash while managing earn-outs or ongoing roles. A standout is the consistent emphasis on psychology, governance, and the human side of transactions—from acquirers' perspectives to founder mindset—paired with practical frameworks, templates, and cautionary tales that translate across industries. Listeners likely appreciate candid lessons from founders and buyers, actionable takeaways for preparing a business for sale, and a results-oriented lens on building durable va... more

Where can I find podcast stats for Built to Sell Radio?

Rephonic provides a wide range of podcast stats for Built to Sell Radio. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Built to Sell Radio and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Built to Sell Radio get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Built to Sell Radio, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Built to Sell Radio?

Rephonic provides comprehensive predictive audience data for Built to Sell Radio, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Built to Sell Radio have?

To see how many followers or subscribers Built to Sell Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built to Sell Radio?

These podcasts share a similar audience with Built to Sell Radio:

1. Acquiring Minds
2. Acquisitions Anonymous - #1 for business buying, selling and operating
3. Moneywise
4. My First Million
5. Founders

How many episodes of Built to Sell Radio are there?

Built to Sell Radio launched 11 years ago and published 553 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built to Sell Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built to Sell Radio?

Rephonic pulls ratings and reviews for Built to Sell Radio from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Built to Sell Radio?

Rephonic provides full transcripts for episodes of Built to Sell Radio. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Built to Sell Radio?

Recent guests on Built to Sell Radio include:

1. Boris Berenberg
2. Ret Taylor
3. Simon Lorenz
4. John Richardson
5. Murray Kent
6. Jay Richards
7. David Sinkinson
8. Sharon Gillenwater

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days