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Built to Sell Radio

John Warrillow
Entrepreneurship
Private Equity
Mergers and Acquisitions
Negotiation
Acquisition
Venture Capital
Business Acquisition
Saas
Acquisitions
EBITDA
Recurring Revenue
Covid-19
Merchant Aviation
SBA Loans
Due Diligence
Amazon
Payment Processing
Investment Strategies
Selling a Business
Investment

Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transac... more

PublishesWeeklyEpisodes569Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Built to Sell Radio

Latest Episodes

Dane Pan and his wife built Monet Brands to $1.3 million in revenue with two employees, selling a $24.99 skincare tool that cost them $6.10.

When they took the company to market in 2025, nine buyers cleared the proof-of-funds screen and four of th... more

One of the fastest growing groups of acquirers is the self funded searcher. A searcher is not a competitor nor a private equity group. A searcher is usually one person, often recently out of an MBA program, who puts ten to twenty percent down from pe... more

In 2016, Janessa White and her business partner started Simply Eloped, a marketplace that planned elopements and small weddings for couples in 35 cities across the United States. They also decided, before they had a single customer, which company the... more

There are four types of financial buyers who might make an offer on your business, and more often than any other type, the one approaching you is an independent sponsor. It is an unhelpful label for a group that raises the money for a deal only after... more

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Recent Guests

Janessa White
Founder of Simply Eloped, later founder of Founders I Love
Simply Eloped; Founders I Love
Episode: Ep 558 $6M Wedding Marketplace Courted The Knot for 4 Years with Janessa White
Travis Jamison
Founder/CEO of Capital Pad, expert on independent sponsors
Capital Pad
Episode: Ep 557 4 Types of Buyers Circling Your Business, and the One Now Doing 28% of Deals
Adam Katz
Author of Making the Zeroes Count, former head of KORE Private Wealth
KORE Private Wealth
Episode: Ep 556 How Decamillionaires Think About Money. The 3 Digit Rule, Mistakes That Cause Founders to Walk Away From Life-Changing Offers, and Why the Best Thing About Selling Has Nothing to Do With What You Can Buy.
April Dunford
World's leading authority on positioning, author of Obviously Awesome and Sales Pitch
Episode: Ep 555 How to Avoid an Earn Out and Get Your Employees to Sell Like You, Featuring the World's Leading Positioning Expert, April Dunford
Jeff Church
Founder/CEO of Suja Juice
Suja Juice
Episode: Ep 554 $325M Exit After Coke Walked Away From Suja Juice | Built to Sell Radio
Will Smith
Host of Acquiring Minds, podcast about buying a business as a path to entrepreneurship
Acquiring Minds
Episode: Ep 552: What to Know Before Selling to an ETA Buyer | Built to Sell Radio
Cameron Passmore
Leader of the wealth management firm that sold a stake to OneDigital and led multiple post-sale acquisitions
OneDigital (acquired firm)
Episode: Ep 551 Cameron Passmore Sold Half an $8 Billion Firm—Then Acquired 5 More Businesses
Jo Swann
Strategic psychotherapist who helps founders navigate the emotional side of selling
Episode: Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale
Tim Hellebrand
Owner/leader of Don's Appliances family business
Don's Appliances/Kodiak (buyer)
Episode: Ep 549 How a $105 Million Business Sale Revealed the Second Most Important Number in an LOI

Host

Colin Morgan
Executive Producer of the show; involved in interview direction and production

Reviews

4.8 out of 5 stars from 472 ratings
  • Exits Are Built Long Before They’re Sold

    This episode does something rare: it reframes exits as a series of daily decisions, not a single transaction. The way you highlighted value creation, buyer perspective, and emotional readiness brings real maturity to the conversation. Thoughtful, grounded, and genuinely helpful for founders who want to build with the end in mind, without losing themselves along the way.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago
  • Solid content, buy your guest some microphones

    Sounds like a calling in on a Motorola razor

    Apple Podcasts
    3
    CelebProducer
    United States8 months ago
  • Building What Others Want to Buy

    Absolutely fantastic episode, you revealed what too many founders miss: acquirers don’t buy your revenue, they buy your assets-in-motion. The way you and Chris Hutchins laid out how team, IP, roadmap, and momentum matter more than EBITDA was eye-opening. A brilliant guide for anyone building from legacy to lift-off.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom9 months ago
  • The best podcast for entrepreneurs

    I have learned so much from this show! Yes, the primary focus is on exit strategies, but the conversations go so much deeper into business operations, finance, negotiation, and how the successes and failures have impact founders’ personal lives. A must listen if you’re interested in entrepreneurship.

    Apple Podcasts
    5
    tbm59285839
    United States10 months ago
  • Highly valuable

    This episode was such a masterclass in perspective. What struck me most wasn’t just the strategy behind acquisitions—it was the way Lee opened a window into the mindset of an acquirer. So often, conversations around business growth stay on the surface of numbers and deals, but here you created space for the psychology, the human lens, the why behind the moves.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Favored by founders seeking a blueprint for exits and post‑exit planning.
Listeners praise practical, in‑depth deal guidance and real‑world negotiation tips.
Many reviews highlight the host's interviewing skill and the breadth of guest experience.
Audience notes the show balances technical deal details with psychology and personal impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 558 $6M Wedding Marketplace Courted The Knot for 4 Years with Janessa White
Q: Walk me through the moment you decided to pursue a sale to The Knot Worldwide.
Janessa explains that the decision was driven by a long-term goal and a realistic view of the market, supported by quarterly engagements with The Knot over four years. The LOI and due diligence followed a natural progression once they demonstrated clear traction and a viable strategic fit, coupled with Janessa's own readiness to transition after a health setback.
Ep 557 4 Types of Buyers Circling Your Business, and the One Now Doing 28% of Deals
Q: How do independent sponsors keep the founder engaged after the sale, and what tools are used like seller notes or equity rolls?
Founders are often encouraged to roll a portion of equity and may receive a seller note to bridge incentives, while the sponsor installs a new management layer to reduce reliance on any single founder; the aim is to create a scalable platform that can attract larger private equity later, with the founder potentially remaining for a transitional period.
Ep 557 4 Types of Buyers Circling Your Business, and the One Now Doing 28% of Deals
Q: Could you walk me through the typical capital stack in an independent sponsor deal?
The sponsor typically contributes a smaller equity stake than a traditional buyer, secures debt around 50%, and packages in other equity from family offices and SBIC-like funds; there is also a recurring management fee and a performance carry to align incentives, with a substantial portion of upside earned through value creation.
Ep 557 4 Types of Buyers Circling Your Business, and the One Now Doing 28% of Deals
Q: And so the obvious question is, what do you look for in a business?
The core criteria are a non-cyclical, diversified business with little concentration risk, predictable revenue, and the absence of a single dominant customer or payer; these attributes reduce risk when leverage is applied and make the company more attractive for a potential sponsor.
Ep 556 How Decamillionaires Think About Money. The 3 Digit Rule, Mistakes That Cause Founders to Walk Away From Life-Changing Offers, and Why the Best Thing About Selling Has Nothing to Do With What You Can Buy.
Q: Can you explain the three-speed analogy and how it helps founders unlearn their one-speed mindset after a sale?
He describes needing a three-speed mindset to move beyond the aggressive, win-lose approach that helped them reach success, arguing that a more nuanced pace enables sustainable wealth growth and personal balance.

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Frequently Asked Questions About Built to Sell Radio

What is Built to Sell Radio about and what kind of topics does it cover?

This show centers on real-world exits and the mechanics of selling a business, featuring founders, executives, and acquirers sharing how they built value, navigated negotiations, and structured deals. Episodes often drill into governance, funding the exit, earnouts, and the emotional and personal dimensions of selling, with practical takeaways on valuation, deal terms, and post‑exit transitions. A standout thread across episodes is the depth of insight into both sides of a transaction—from bootstrapped startups to high‑growth tech plays and professional services firms—making it a strong resource for owners planning an exit, buyers evaluating opportunities, and deal advisors seeking actionable frameworks.

Where can I find podcast stats for Built to Sell Radio?

Rephonic provides a wide range of podcast stats for Built to Sell Radio. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Built to Sell Radio and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Built to Sell Radio get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Built to Sell Radio, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Built to Sell Radio?

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How many subscribers and views does Built to Sell Radio have?

To see how many followers or subscribers Built to Sell Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built to Sell Radio?

These podcasts share a similar audience with Built to Sell Radio:

1. Acquiring Minds
2. Acquisitions Anonymous - #1 for business buying, selling and operating
3. Moneywise
4. My First Million
5. Startups For the Rest of Us

How many episodes of Built to Sell Radio are there?

Built to Sell Radio launched 11 years ago and published 569 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built to Sell Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built to Sell Radio?

Rephonic pulls ratings and reviews for Built to Sell Radio from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Built to Sell Radio?

Rephonic provides full transcripts for episodes of Built to Sell Radio. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Built to Sell Radio?

Recent guests on Built to Sell Radio include:

1. Janessa White
2. Travis Jamison
3. Adam Katz
4. April Dunford
5. Jeff Church
6. Will Smith
7. Cameron Passmore
8. Jo Swann

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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