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Artwork for Built to Sell Radio

Built to Sell Radio

John Warrillow
Entrepreneurship
Merchant Aviation
Private Equity
Business Selling
Consulting
Decision-Making
EBITDA
Negotiation
Aeroport De Paris
Recurring Revenue
Acquisitions
Product Lifecycle Management
Due Diligence
Negotiation Strategies
Aviation Industry
Mav
Stress Management
Earn Out Strategies
Marketing Agencies
Datastay

Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transac... more

PublishesWeeklyEpisodes548Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Built to Sell Radio

Latest Episodes

Jay Richards spent five months deep in an acquisition process. He had a letter of intent. He had mentally checked out. He was planning what came next.

Then issues surfaced in diligence and the deal collapsed.

This week on Built to Sell Radio, J... more

David Sinkinson and his brother Chris built AppArmor over eleven years without taking a single dollar from outside investors. They bootstrapped it by running side businesses, plowing the profits back in, and staying lean through long sales cycles and... more

When Sharon Gillenwater built Boardroom Insiders, she was doing something nobody else wanted to do: manually researching the personal work styles, business initiatives, and habits of Fortune 500 executives so that enterprise sales teams could finally... more

YouTube

Most founders approach a sale with one goal: get the highest price possible. But Mark Ferrer argues that focusing only on price can lead to the wrong deal, the wrong partner, and a painful transition after closing.

In this episode of Built to Sell... more

YouTube

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Recent Guests

David Sinkinson
Co-founder of AppArmor, author of Startup Different
AppArmor
Episode: Ep 538 How 2 Brothers Bootstrapped AppArmor to a $40M Exit — The Answer That Almost Cost Them $20M
Sharon Gillenwater
Founder of Boardroom Insiders
Boardroom Insiders
Episode: Ep 537 Why this $5M Business Sold for $25M
Mark Ferrier
Founder who sold a marketing company to private equity and later started a private investment company
N Capital / Safety Co (as described in episode)
Episode: Ep 536 Mastering the Deal: 3 Types of Sellers, 3 Very Different Deals — Which One Are You?
Andrew McConnell
Entrepreneur and founder of Rented, a SaaS platform for dynamic pricing in vacation rentals
Alively
Episode: Ep 534 Why a "short list" of acquirers may be a trap
Jed Morris
Veteran and business acquisition expert with a background in military and tech
Sunset Coast
Episode: Ep 533 Inside the Mind of an Acquirer: The Anatomy of a Failed Deal
Jason Patel
Founder of Transitions Education and current CEO of OpenForge AI
OpenForge AI
Episode: Ep 532 Is Your Business Worth More Dead or Alive?
Nick Katz
Founder of Acasa, a platform that helps housemates track and pay household bills.
Acasa
Episode: Ep 531 The #1 M&A Mistake Founders Make with Nick Katz
Nick Telson-Sillett
Co-founder of DesignMyNight
DesignMyNight
Episode: Ep 530 $40M for a Big Fish in a Small Pond
Shenar Wood
Founder of an underground power business specializing in burying power lines
Episode: Ep 528 The Dirty Businesses that Create Quiet Millionaires

Hosts

Colin Morgan
Executive Producer and Host of Built to Sell Radio
John Morillo
Host of Built to Sell Radio; focuses on deal mechanics and founder insights

Reviews

4.8 out of 5 stars from 467 ratings
  • Exits Are Built Long Before They’re Sold

    This episode does something rare: it reframes exits as a series of daily decisions, not a single transaction. The way you highlighted value creation, buyer perspective, and emotional readiness brings real maturity to the conversation. Thoughtful, grounded, and genuinely helpful for founders who want to build with the end in mind, without losing themselves along the way.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom3 months ago
  • Solid content, buy your guest some microphones

    Sounds like a calling in on a Motorola razor

    Apple Podcasts
    3
    CelebProducer
    United States3 months ago
  • Building What Others Want to Buy

    Absolutely fantastic episode, you revealed what too many founders miss: acquirers don’t buy your revenue, they buy your assets-in-motion. The way you and Chris Hutchins laid out how team, IP, roadmap, and momentum matter more than EBITDA was eye-opening. A brilliant guide for anyone building from legacy to lift-off.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom4 months ago
  • The best podcast for entrepreneurs

    I have learned so much from this show! Yes, the primary focus is on exit strategies, but the conversations go so much deeper into business operations, finance, negotiation, and how the successes and failures have impact founders’ personal lives. A must listen if you’re interested in entrepreneurship.

    Apple Podcasts
    5
    tbm59285839
    United States5 months ago
  • Highly valuable

    This episode was such a masterclass in perspective. What struck me most wasn’t just the strategy behind acquisitions—it was the way Lee opened a window into the mindset of an acquirer. So often, conversations around business growth stay on the surface of numbers and deals, but here you created space for the psychology, the human lens, the why behind the moves.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-quality and well-prepared with diverse perspectives on exits.
The show provides practical, actionable insights for founders aiming to exit.
Listeners praise the host's interviewing skill and depth of analysis for deal mechanics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 537 Why this $5M Business Sold for $25M
Q: What was the outcome of the sale and how did they structure the deal?
The deal closed at 25 million in cash with no earnout or stock, which Sharon and her partner decided was better given risk of future performance and the substantial upfront certainty it provided.
Ep 537 Why this $5M Business Sold for $25M
Q: How did the team approach valuation and the process of selling?
They pursued a process with an M&A banker after a dramatic early verbal offer, gathered references, and created a competitive environment to avoid settling for a lowball deal, while prioritizing cash at close and strategic value.
Ep 537 Why this $5M Business Sold for $25M
Q: What triggered the decision to start exploring an exit for Boardroom Insiders?
The combination of faster growth and a forecasted big tech downturn made Sharon and her partner realize that exiting at the peak of SaaS multiples and at the right time could protect and maximize value, especially with risk that sales could falter if growth slowed.
Ep 536 Mastering the Deal: 3 Types of Sellers, 3 Very Different Deals — Which One Are You?
Q: How do you differentiate private investment companies from traditional private equity, and why does that matter for founders seeking value creation?
Private investment companies like N Capital operate more like permanent capital, with a long-horizon, hands-on operational approach and a focus on building value through the company, culture, and customers rather than quick flips; this flexibility enables more customized, founder-friendly deal terms and long-term partnerships.
Ep 536 Mastering the Deal: 3 Types of Sellers, 3 Very Different Deals — Which One Are You?
Q: Let's walk through each of the three types of sellers—transactional, transitional, and transformative—and describe the basic contours of a deal structure.
The transactional founder typically seeks high upfront cash with a shorter, simpler earn-out or vendor take-back component; the transitional founder accepts more term length and may use tools like a Partner Accelerator Incentive to stay engaged while keeping the deal clean; the transformative founder commands higher involvement, potentially retains equity, and may gain access to growth capital, with structures that allow continued participation in the business's expansion.

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Frequently Asked Questions About Built to Sell Radio

What is Built to Sell Radio about and what kind of topics does it cover?

The show centers on real-world business exits, value creation, and deal mechanics for founders and operators aiming to sell or optimize a sale. Episodes routinely explore deal structures, alignment between buyers and founders, due diligence pitfalls, and how to maximize upfront cash while managing earn-outs or ongoing roles. A standout is the consistent emphasis on psychology, governance, and the human side of transactions—from acquirers' perspectives to founder mindset—paired with practical frameworks, templates, and cautionary tales that translate across industries. Listeners likely appreciate candid lessons from founders and buyers, actionable takeaways for preparing a business for sale, and a results-oriented lens on building durable va... more

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Which podcasts are similar to Built to Sell Radio?

These podcasts share a similar audience with Built to Sell Radio:

1. Acquiring Minds
2. Acquisitions Anonymous - #1 for business buying, selling and operating
3. Moneywise
4. My First Million
5. Startups For the Rest of Us

How many episodes of Built to Sell Radio are there?

Built to Sell Radio launched 11 years ago and published 548 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Built to Sell Radio?

Recent guests on Built to Sell Radio include:

1. David Sinkinson
2. Sharon Gillenwater
3. Mark Ferrier
4. Andrew McConnell
5. Jed Morris
6. Jason Patel
7. Nick Katz
8. Nick Telson-Sillett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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