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Artwork for Built to Sell Radio

Built to Sell Radio

John Warrillow
Entrepreneurship
Private Equity
Mergers and Acquisitions
Negotiation
Business Acquisition
Acquisition
Venture Capital
Saas
Acquisitions
EBITDA
Recurring Revenue
Covid-19
Merchant Aviation
SBA Loans
Amazon
Due Diligence
Payment Processing
Investment
Investment Strategies
Selling a Business

Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transac... more

PublishesWeeklyEpisodes556Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Built to Sell Radio

Latest Episodes

When Sean Kernan wanted out of the financial advisor support business he co-founded in Dallas, he didn't shop it to outside acquirers, and he didn't wait for his five partners to make him an offer. He engineered the buyout himself. Three and a half m... more

YouTube

There's an old idea in M&A called the Rembrandt in the attic. A company owns something valuable — a brand, a patent, a customer list, a data set — and nobody inside the business sees it for what it is. The right acquirer walks in, looks at the same a... more

YouTube

Aaron Leibtag was one of the most popular guests in Built to Sell Radio history. He sold his 15-employee bootstrapped healthcare AI company, Pentavere, for $15 million.

Pentavere built AI to unlock patient data trapped inside PDFs and clinical not... more

YouTube

Boris Berenberg bootstrapped Atlas Authority, an Atlassian partner that resold Jira and Confluence to mid-market companies and built apps on top of the platform, to high seven figures in revenue with 18% net margins, then sold to private equity in Ma... more

YouTube

Key Facts

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Recent Guests

Sean Kernan
Founder/Partner, Advisor Resource Council (ARC)
Advisor Resource Council (ARC) / LPL ecosystem
Episode: Ep 547 How to Get Your Partners to Buy You Out
Dori Yona
Founder and entrepreneur who led Earny and later started Simple Closure and Asset Hub
Earny; Simple Closure; Asset Hub
Episode: Ep 546 $14M Raised, A Car-Changing Exit
Aaron Leibtag
Founder and former CEO of Pentavere
HealWell (acquirer)
Episode: Ep 545 $15M for 15 Employees — How Aaron Leibtag Structured His Pentavere Sale to HealWell
Boris Berenberg
Founder of Atlas Authority and former Atlassian partner
Atlas Authority / Modus Create (acquired) / Atlassian ecosystem
Episode: Ep 544 Why He Regrets Selling for 3.5X EBITDA
Ret Taylor
Founder of Ned (NED), a natural remedies company
NED
Episode: Ep 543 From $32M Valuation to Fire Sale — How Ret Taylor Sold Ned After an Apple Update Crushed His Margins and Re-Invented Himself as a Spiritual Guide
Simon Lorenz
Founder of Klara, later involved with Zello
Klara, Zello
Episode: Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months
John Richardson
MIT Sloan School of Management negotiation teacher and author of Never Settle
MIT Sloan School of Management
Episode: Ep 541 Mastering the Deal: 7-Figure Negotiation Mistakes Founders Make When Selling Their Business with MIT's John Richardson, Author of Never Settle
Murray Kent
Owner/Operator of Connex (electrical conduit supplier)
Connex
Episode: Ep 540 From $40K to 8 Figures -- How Murray Kent Sold His Electrical Conduit Business for 6.2x EBITDA
Jay Richards
Founder of Imagen Insights, a qualitative research platform
Imagen Insights
Episode: Ep 539 Deal Collapsed at LOI, Sold for 6x EBITDA Anyway

Hosts

Colin Morgan
Executive Producer and Host of Built to Sell Radio
John Morillo
Host of Built to Sell Radio; focuses on deal mechanics and founder insights

Reviews

4.8 out of 5 stars from 469 ratings
  • Exits Are Built Long Before They’re Sold

    This episode does something rare: it reframes exits as a series of daily decisions, not a single transaction. The way you highlighted value creation, buyer perspective, and emotional readiness brings real maturity to the conversation. Thoughtful, grounded, and genuinely helpful for founders who want to build with the end in mind, without losing themselves along the way.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom5 months ago
  • Solid content, buy your guest some microphones

    Sounds like a calling in on a Motorola razor

    Apple Podcasts
    3
    CelebProducer
    United States5 months ago
  • Building What Others Want to Buy

    Absolutely fantastic episode, you revealed what too many founders miss: acquirers don’t buy your revenue, they buy your assets-in-motion. The way you and Chris Hutchins laid out how team, IP, roadmap, and momentum matter more than EBITDA was eye-opening. A brilliant guide for anyone building from legacy to lift-off.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom6 months ago
  • The best podcast for entrepreneurs

    I have learned so much from this show! Yes, the primary focus is on exit strategies, but the conversations go so much deeper into business operations, finance, negotiation, and how the successes and failures have impact founders’ personal lives. A must listen if you’re interested in entrepreneurship.

    Apple Podcasts
    5
    tbm59285839
    United States7 months ago
  • Highly valuable

    This episode was such a masterclass in perspective. What struck me most wasn’t just the strategy behind acquisitions—it was the way Lee opened a window into the mindset of an acquirer. So often, conversations around business growth stay on the surface of numbers and deals, but here you created space for the psychology, the human lens, the why behind the moves.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-quality and well-prepared with diverse perspectives on exits.
The show provides practical, actionable insights for founders aiming to exit.
Listeners praise the host's interviewing skill and depth of analysis for deal mechanics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 547 How to Get Your Partners to Buy You Out
Q: How was the buyout financed and who provided the funding?
The two remaining partners used the custodian's financing facility; the custodian loaned the money, using the pay/fee streams as collateral, which allowed Sean and one other partner to cash out while the rest of the firm continued under the existing structure.
Ep 547 How to Get Your Partners to Buy You Out
Q: What was the initial catalyst to consider selling your stake in ARC?
The combination of growing competition, the custodian's increasingly adversarial stance, and the recognition that the group dynamics among six partners were fragile enough to complicate ongoing operations pushed me to explore a clean, cash-out opportunity while maintaining the integrity of the remaining business.
Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: What would you do differently if you could rewind the clock and go through it again?
Would engage brokers/advisors, build a more robust pipeline, and align the exit with personal values and a prepared psychological and family plan; consider bringing in a CEO to run the business rather than selling.
Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: When you talk about three and a half or so times profit in the structure was part cash up front, part equity rollover?
Yes, the deal included a rollover of equity and a complex structure with multiple entities; he notes tax considerations and imperfect, sometimes opaque, financial engineering common in PE deals.
Ep 544 Why He Regrets Selling for 3.5X EBITDA
Q: And what were your expectations, and what did you hear back from the market around valuation? Were they valuing on a multiple of EBITDA or revenue?
He describes the three buyer categories, the frustration with offers, and the realization that valuation was heavily influenced by timing, buyer type, and lack of advisory guidance.

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Frequently Asked Questions About Built to Sell Radio

What is Built to Sell Radio about and what kind of topics does it cover?

The show centers on real-world business exits, value creation, and deal mechanics for founders and operators aiming to sell or optimize a sale. Episodes routinely explore deal structures, alignment between buyers and founders, due diligence pitfalls, and how to maximize upfront cash while managing earn-outs or ongoing roles. A standout is the consistent emphasis on psychology, governance, and the human side of transactions—from acquirers' perspectives to founder mindset—paired with practical frameworks, templates, and cautionary tales that translate across industries. Listeners likely appreciate candid lessons from founders and buyers, actionable takeaways for preparing a business for sale, and a results-oriented lens on building durable va... more

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Which podcasts are similar to Built to Sell Radio?

These podcasts share a similar audience with Built to Sell Radio:

1. Acquisitions Anonymous - #1 for business buying, selling and operating
2. Acquiring Minds
3. Moneywise
4. My First Million
5. The Game with Alex Hormozi

How many episodes of Built to Sell Radio are there?

Built to Sell Radio launched 11 years ago and published 556 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Built to Sell Radio?

Recent guests on Built to Sell Radio include:

1. Sean Kernan
2. Dori Yona
3. Aaron Leibtag
4. Boris Berenberg
5. Ret Taylor
6. Simon Lorenz
7. John Richardson
8. Murray Kent

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