Breaking the Code
Havas Medical AnthropologyBehavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join... more
| Publishes | Monthly | Episodes | 50 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In Breaking the Code's 50th episode, we are joined by our 2025 summer intern, Gabriel Robinson (GR), not to be confused with Gabriel Allen-Cummings (GA). This conversation began because of GR's curiosity about social media being used for self-diagnos... more
"Ripped From The Headlines" is a new series for Breaking the Code, where Sonika and Gabe react to a news story with a medical anthropology lens. On this edition, they react to Anixa Biosciences' breast cancer vaccine completing phase one of clinical ... more
Behavioral inertia has become a buzzword in marketing, often associated with the stubborn action (or inaction) of a target audience. As anthropologists, Sonika and Gabe are often approached with the challenge of designing interventions that break ine... more
Thinking holistically is easy to say, but hard to do, especially when designing strategies to change behavior within a specific role like patient, HCP, or caregiver. In this episode, Sonika and Gabe unpack how they disrupt their own thinking to uncov... more
Recent Guests
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Reviews
- Insight and entertainment combined
Brad and Sonika bring some great insight and thought to the trends and behaviors in our world. Just a super listen with words and thoughts to bring up at the family dinner table or in deep marketing discussions!
And Club Penguin!
Apple Podcasts5Rooster for real
United States2 years ago - Absolutely wonderful, blessing on the auditory system
Dr. Davidson breaks everything down, best podcast out.
Apple Podcasts5Epicpanda9000United States2 years ago
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Frequently Asked Questions About Breaking the Code
What is Breaking the Code about and what kind of topics does it cover?
A unique blend of behavioral science and marketing is examined throughout the series, focusing on the importance of accurately interpreting social science to better influence behavior. The discussions often revolve around contemporary issues, cultural shifts, and their implications for marketing practices, emphasizing the distinction between meaningful insights and misleading data. By engaging with diverse topics—from health trends and cultural perceptions to leadership and education—the hosts aim to provide their audience with a comprehensive understanding of what constitutes good social science, and how it is essential for effective marketing strategies. Listeners can expect insightful conversations that challenge conventional views and p... more
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How many listeners does Breaking the Code get?
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What are the audience demographics for Breaking the Code?
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How many subscribers and views does Breaking the Code have?
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Which podcasts are similar to Breaking the Code?
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How many episodes of Breaking the Code are there?
Breaking the Code launched 3 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Breaking the Code?
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Where can I see ratings and reviews for Breaking the Code?
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What guests have appeared on Breaking the Code?
Recent guests on Breaking the Code include:
1. Jenny Tsitsopoulos
2. Eirásmin Lokpez-Cobo
3. Claire Knapp
4. Denise Melone
5. Matt Zakreski
6. Katherine Parsons
7. Dr. Balogun
8. Eve McDavid
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.