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Artwork for Breaking and Entering Advertising Podcast

Breaking and Entering Advertising Podcast

Breaking and Entering Media
Advertising
Advertising Industry
Creativity
Marketing
Independent Agencies
Super Bowl
Marketing Strategy
Nike
Creative Advertising
Crowbar Awards
Gen Z
Digital Marketing
Marketing Strategies
NFL
Brand Positioning
Client Relationships
Austin
Uncommon Creative Studio
Super Bowl Advertising
Networking

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring t... more

PublishesTwice weeklyEpisodes550Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Breaking and Entering Advertising Podcast

Latest Episodes

Sam Slaughter is the Founder of Lighthouse Creative Group.

After getting fired from his previous job, Sam and his co-founder decided to build the kind of company they actually wanted to work for. Today, Lighthouse is a 40-person employee-owned agenc... more

For nearly 30 years, Chuck McBride has heard the same prediction: advertising is dying.

He's heard it through the rise of the internet, social media, YouTube, streaming, creators, and now AI. Yet after helping launch the iconic Got Milk? campaign, l... more

Patrick Coffee of The Wall Street Journal joins the Breaking and Entering Advertising Podcast to break down the current state of the advertising industry.

We talk about why creative departments feel increasing pressure inside holding companies, how ... more

In this solo episode of the Breaking and Entering Podcast, Geno Schellenberger opens up about how AI, holding company consolidation, and changing agency structures are reshaping the path into advertising. From portfolio schools to creative partnershi... more

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Recent Guests

Chuck McBride
Founder of Cutwater, renowned advertiser involved in landmark campaigns
Cutwater
Episode: Advertising Isn't Dying. You're Just Listening to the Wrong People. | Ad Legend Chuck McBride
Patrick Coffee
Reporter at The Wall Street Journal, CMO Today
The Wall Street Journal
Episode: Patrick Coffee on the Real State of Advertising
Lonnie Elliot
Manifesto expert and brand writer, previously at Meta Reality Labs; former writer at Apple (Media Arts Lab) and Facebook.
Meta Reality Labs
Episode: The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot
Todd Condie
GCD at Terry & Sandy
Terry & Sandy
Episode: Todd Condie on Leaving Law Behind for a Career in Advertising
Brian Collins
Founder/Designer at Collins
Collins
Episode: The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)
Rick Brim
Founder and CCO of Ace of Hearts
Ace of Hearts
Episode: #539| 100+ Cannes Lions Later: The Truth About Great Advertising | Rick Brim
Ted Markovic
Global Head of Advertising & Creative Ops at Canva
Canva
Episode: #538: Inside Canva’s Creative System | Ted Markovic, Global Head of Advertising & Creative Ops at Canva
Jaime Robinson
CCO of JOAN, guest judge for the competition
JOAN
Episode: Jaime Robinson, CCO of JOAN, on Creativity, Advice for Advertising's Next Generation
Daniel Portrait
Founder/Partner at Camp Grizzly
Camp Grizzly
Episode: #537 - Daniel Portrait | How Kamp Grizzly Lands Apple, Adidas & Uber Eats Work

Host

Gino
Host of Breaking and Entering Advertising Podcast

Reviews

4.8 out of 5 stars from 239 ratings
  • Insightful.

    Very insightful podcast led by Geno & Jack. Keep up the good work, guys.

    Apple Podcasts
    5
    Lenny Caruso
    United Statesa year ago
  • Grow in Advertising

    The Breaking and Entering podcast is an amazing resource for anyone looking to start and grow a career in advertising. It’s packed with practical insights, industry trends, and expert advice that help you navigate the field. There are lots of episodes that offer unique perspectives and valuable networking tips, making it a fantastic place to connect and learn from successful voices in the industry.

    Apple Podcasts
    5
    Seanmilleryvr
    Canada2 years ago
  • The very best podcast in advertising today

    I started listening to Geno’s breaking and entering podcast a few months ago and I think this is the best advertising podcast to listen to if you are trying to get into the business.

    He interviews all sorts of guests, and they provide full in depth stories and insights into the world of advertising, and how they got started in the business.

    I’ve learned a great deal and I’m even more encouraged about the industry after listening.

    This is a world of knowledge for anyone in the business and those ... more

    Apple Podcasts
    5
    Justin Cri
    Canada2 years ago
  • Highly recommend listening

    This is the best podcast– gives a ton of insight into the ad industry and the stories behind the most successful creatives. I look forward to it every week!

    Apple Podcasts
    5
    DSil11
    United States2 years ago
  • Incredible Podcast

    This podcast serves as the holy grail for any individual looking to break into the industry or learn more about cool people in advertising. Does a phenomenal job bringing in guests from all different ends of the spectrum, asks meaningful questions, and is an incredible networking tool!

    Apple Podcasts
    5
    Jeanne4040
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as experienced, candid, and industry-leading, with a focus on real-world outcomes.
The show is a strong resource for students and early-career creatives.
Listeners praise practical, actionable insights for breaking into advertising.

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Talking Points

Recent interactions between the hosts and their guests.

Patrick Coffee on the Real State of Advertising
Q: How should up-and-coming professionals prepare for this environment?
Be prepared to generate a high volume of content, develop deep niche knowledge (especially around specific platforms and ad tech), and be ready to embed yourself in the business side to demonstrate impact. A cynically realistic mindset paired with hands-on campaign management and data literacy will be crucial.
Patrick Coffee on the Real State of Advertising
Q: But what is your state-of-the-union on advertising today, for someone new to the space?
The industry is navigating a transition toward more transactional revenue and greater emphasis on measurement, while creative work remains a key differentiator. AI is a tool that supplements but does not replace human creativity, and brands are increasingly exploring creators and longer-term partnerships to drive sustained value beyond single campaigns.
The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot
Q: Can you read one of the manifestos you've written to illustrate the structure for our listeners?
Lonnie agrees to present an instructive manifesto, starting with the core tension and moving through the problem, belief, and a strong rally at the end, using a real example to show how the lines function and how the structure supports the message.
Todd Condie on Leaving Law Behind for a Career in Advertising
Q: How important are mentors and workplace culture in shaping a career in advertising?
Very important. You should seek bosses who are great mentors, as they can dramatically accelerate your growth. Being in an environment where creativity is nurtured helps you stay the course for many years, even through the industry's constant changes.
Todd Condie on Leaving Law Behind for a Career in Advertising
Q: What are the practical steps someone should take today to break into advertising?
Be willing to work hard and take on extra, under-the-radar work at night to prove your talent, build a strong book, move to where the action is (like New York), and leverage personal networks to access opportunities beyond traditional ladders. AI can accelerate your process, but persistence and making yourself unignorable are key.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on practical pathways into advertising and leadership within the industry, featuring conversations with agency founders, brand designers, creative directors, and veterans who share how they broke in, built teams, and navigated changes like AI and industry consolidation. Episodes often emphasize hands-on advice for interns and early-career creatives, the craft of brand storytelling, design and typography, and real-world campaigns that demonstrate how ideas translate into impact. Notably, the host and frequent guests stress mentorship, portfolio-building, collaboration, and staying human-centered in a fast-moving, ever-evolving field. The format tends toward actionable guidance, candid career journeys, and behind-the-scenes ... more

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1. The CMO Podcast
2. Uncensored CMO
3. Plain English with Derek Thompson
4. Tetragrammaton with Rick Rubin
5. All-In with Chamath, Jason, Sacks & Friedberg

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this podcast launched 6 years ago and published 550 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chuck McBride
2. Patrick Coffee
3. Lonnie Elliot
4. Todd Condie
5. Brian Collins
6. Rick Brim
7. Ted Markovic
8. Jaime Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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