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Artwork for Breaking and Entering Advertising Podcast

Breaking and Entering Advertising Podcast

Breaking and Entering Media
Advertising
Advertising Industry
Creativity
Marketing
Independent Agencies
Super Bowl
Marketing Strategy
Nike
Creative Advertising
Gen Z
Crowbar Awards
Networking
Digital Marketing
Marketing Strategies
NFL
Brand Positioning
Client Relationships
Austin
Uncommon Creative Studio
Super Bowl Advertising

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring t... more

PublishesTwice weeklyEpisodes546Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Breaking and Entering Advertising Podcast

Latest Episodes

What separates memorable brands from forgettable ones? According to brand writer and manifesto expert Lonnie Elliot, it starts with belief.

In this episode of Breaking and Entering Advertising, Geno Schellenberger sits down with the former Apple and... more

Todd Condie could’ve stayed on the traditional path: Georgetown Law, Wall Street, big paycheck, partner track. Instead, he walked away from it all to chase creativity.

In this episode, the Terri & Sandy Group Creative Director shares his unconventio... more

A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning.

In the WORLD FAMOUS TWO M... more

Sarah Collinson, CEO of Havas New York, joins the Breaking and Entering Advertising Podcast to talk about what it takes to break into advertising at a time when there are fewer roles and higher expectations than ever.

She shares how she built a high... more

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Recent Guests

Lonnie Elliot
Manifesto expert and brand writer, previously at Meta Reality Labs; former writer at Apple (Media Arts Lab) and Facebook.
Meta Reality Labs
Episode: The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot
Todd Condie
GCD at Terry & Sandy
Terry & Sandy
Episode: Todd Condie on Leaving Law Behind for a Career in Advertising
Brian Collins
Founder/Designer at Collins
Collins
Episode: The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)
Rick Brim
Founder and CCO of Ace of Hearts
Ace of Hearts
Episode: #539| 100+ Cannes Lions Later: The Truth About Great Advertising | Rick Brim
Ted Markovic
Global Head of Advertising & Creative Ops at Canva
Canva
Episode: #538: Inside Canva’s Creative System | Ted Markovic, Global Head of Advertising & Creative Ops at Canva
Jaime Robinson
CCO of JOAN, guest judge for the competition
JOAN
Episode: Jaime Robinson, CCO of JOAN, on Creativity, Advice for Advertising's Next Generation
Daniel Portrait
Founder/Partner at Camp Grizzly
Camp Grizzly
Episode: #537 - Daniel Portrait | How Kamp Grizzly Lands Apple, Adidas & Uber Eats Work
Rony Castor
GCD at BarkleyOKRP
BarkleyOKRP
Episode: #536 Rony Castor (BarkleyOKRP) on How Long It Takes to Break Through After Breaking In
Andre Gray
Advertising executive and industry commentator
Episode: #535 - Andre Gray | You Don’t Know sh*t… And That’s Your Advantage

Reviews

4.8 out of 5 stars from 239 ratings
  • Insightful.

    Very insightful podcast led by Geno & Jack. Keep up the good work, guys.

    Apple Podcasts
    5
    Lenny Caruso
    United Statesa year ago
  • Grow in Advertising

    The Breaking and Entering podcast is an amazing resource for anyone looking to start and grow a career in advertising. It’s packed with practical insights, industry trends, and expert advice that help you navigate the field. There are lots of episodes that offer unique perspectives and valuable networking tips, making it a fantastic place to connect and learn from successful voices in the industry.

    Apple Podcasts
    5
    Seanmilleryvr
    Canada2 years ago
  • The very best podcast in advertising today

    I started listening to Geno’s breaking and entering podcast a few months ago and I think this is the best advertising podcast to listen to if you are trying to get into the business.

    He interviews all sorts of guests, and they provide full in depth stories and insights into the world of advertising, and how they got started in the business.

    I’ve learned a great deal and I’m even more encouraged about the industry after listening.

    This is a world of knowledge for anyone in the business and those ... more

    Apple Podcasts
    5
    Justin Cri
    Canada2 years ago
  • Highly recommend listening

    This is the best podcast– gives a ton of insight into the ad industry and the stories behind the most successful creatives. I look forward to it every week!

    Apple Podcasts
    5
    DSil11
    United States2 years ago
  • Incredible Podcast

    This podcast serves as the holy grail for any individual looking to break into the industry or learn more about cool people in advertising. Does a phenomenal job bringing in guests from all different ends of the spectrum, asks meaningful questions, and is an incredible networking tool!

    Apple Podcasts
    5
    Jeanne4040
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved the actionable career advice and guest insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#190
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot
Q: Can you read one of the manifestos you've written to illustrate the structure for our listeners?
Lonnie agrees to present an instructive manifesto, starting with the core tension and moving through the problem, belief, and a strong rally at the end, using a real example to show how the lines function and how the structure supports the message.
Todd Condie on Leaving Law Behind for a Career in Advertising
Q: How important are mentors and workplace culture in shaping a career in advertising?
Very important. You should seek bosses who are great mentors, as they can dramatically accelerate your growth. Being in an environment where creativity is nurtured helps you stay the course for many years, even through the industry's constant changes.
Todd Condie on Leaving Law Behind for a Career in Advertising
Q: What are the practical steps someone should take today to break into advertising?
Be willing to work hard and take on extra, under-the-radar work at night to prove your talent, build a strong book, move to where the action is (like New York), and leverage personal networks to access opportunities beyond traditional ladders. AI can accelerate your process, but persistence and making yourself unignorable are key.
Todd Condie on Leaving Law Behind for a Career in Advertising
Q: When did you realize you wanted to work in advertising, and how did your path unfold?
I grew up around ads, studied English and film, pursued magazines briefly, and realized the magazine industry was dying, which nudged me back toward advertising. The shift involved taking risks, paying off law school debt, and ultimately moving to New York to build with a small agency, which became my long-term home.
The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)
Q: What is the best rebrand of all time or in history?
Brian argues that the best rebrand in modern history was the transformation of the colonies into the United States, emphasizing how a clear, value-driven identity and a unifying, three-word headline ('We the People') created a durable, aspirational brand for a nation.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on the advertising and marketing industry, featuring conversations with agency leaders, brand marketers, and industry thinkers. Episodes frequently explore agency culture, creative process, technology's impact (including AI), and strategies for breaking into and succeeding in advertising, with a practical, behind-the-scenes focus that appeals to both aspiring talent and seasoned professionals. Notable throughlines include building authentic client relationships, leveraging emotion in campaigns, and navigating a rapidly evolving media landscape. A standout trait is the emphasis on real-world journeys and actionable guidance from guests who have shaped agencies and brands, making it a valuable listen for those aiming to enter... more

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1. Uncensored CMO
2. The Prof G Pod with Scott Galloway
3. The Happiness Lab with Dr. Laurie Santos
4. Hard Fork
5. Las Culturistas with Matt Rogers and Bowen Yang

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this podcast launched 6 years ago and published 546 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lonnie Elliot
2. Todd Condie
3. Brian Collins
4. Rick Brim
5. Ted Markovic
6. Jaime Robinson
7. Daniel Portrait
8. Rony Castor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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