Evergreen Playbook: Marketing Strategies and Ideas that Stand the Test of Time
David Göz - HEXAGRAM CREATIVEEvergreen Playbook (formerly Brands of Value) is for CMOs, Heads of Growth, founders, and strategy consultants who want an effective, efficient path to marketing growth and business strategy. I’m David Göz, a science backed strategy consultant. In each interview I follow my curiosity to unpack a guest’s evidence and experience into clear processes you can apply: GTM, brand strategy, positioning, p... more
| Publishes | Infrequently | Episodes | 10 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Most agencies don’t have a creativity problem. They have a value creation problem.
In this episode, David Göz and TeamOne Developers AI-partner Paul Krauss dissect the structural issues in today’s agency landscape: shrinking margins, wrong incentives... more
Emotion Over Promotion: Rethinking B2B Marketing with Manuela Kohlhas
In this episode of Brands of Value, host David Göz sits down with Manuela Kohlhas, Director of Product Marketing at PTC, to challenge outdated beliefs in B2B marketing — and unpac... more
How do small brands grow? Where should startups start with marketing? And when does brand marketing actually make sense?
In this episode of Brands of Value, host David Göz sits down with Peter Kiefer, Managing Partner at PUNCH Marketing Consultancy.... more
Is your marketing strategy truly driving your business forward, or is it too focused on promotion?
In this episode of "Brands of Value," host David Göz engages in a compelling conversation with Alexander Schulze, Manager at Vivaldi Group—a global ma... more
Unlock the secrets of simplicity in marketing with Billy Broas on the latest episode of Brands of Value.
Billy contacted me and said that he had an idea for the podcast description of an evergreen idea and he wasn't wrong!
In this episode, we thor... more
In this episode of Brands of Value, host David Göz interviews marketing expert Ethan Decker to reveal the science of brand growth. Ethan, a scientist-turned-marketer, discusses evidence-based marketing strategies that challenge common myths and expla... more
What is processual brand thinking? Why is it important?What are the steps in that process?
In this episode of “Brands of Value” Michael Reinicke gets to lay out the problems with the current way Brand Managers and Marketing Managers talk about bran... more
In this Episode I interview Mirja Schwartz. She is an expert in community strategy, an underrated aspect of business and marketing strategy.
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this podcast launched 3 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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