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Artwork for Grow Your Camp
Rebooking
Group Rentals
Google Grants
Family Forest Carbon Program
Regpack
Group Retreats
Emanuel Pines
Landing Pages
SEO
Marketing
Williamsburg Christian Retreat Center
Storybrand
Donor Development
Capacity Management
American Forest Foundation
Installments
Regpack Platform
CRM Integrations
Digital Marketing
Camp Websites

Welcome to the Grow Your Camp Podcast: 'Cause You Can't Minister to Empty Beds

Where we share stories and systems to help camps grow.

Hosts:

Mark P. Fisher, of Inspiring Growth

Carl Lefever, of Improve & Grow

Overview:

Most camp directors didn't sign up to be marketers. They signed up because they know what happens to a kid who spends a week away from everything — and they wanted to be part of i... more

PublishesWeeklyEpisodes13Founded5 months ago
Number of ListenersCategories
Non-ProfitMarketingBusiness

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Artwork for Grow Your Camp

Latest Episodes

Many camp leaders assume the only way to grow revenue is to add more guests, build more facilities, or create more programs. But what if growth starts with better stewardship of the capacity you already have?

Mark Fisher shares the personal story th... more

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Refreshing Mountain has doubled revenue over the last decade while maintaining a strong focus on guest relationships and retention. In this episode, Administrative Director Justin Harnish shares the principles that helped the camp grow without losing... more

YouTube

Hume New England launched with a bold mission: bring the Hume camp experience to the Northeast and expand gospel impact in a region with fewer large Christian camp ministries. But early years brought operational setbacks, financial pressure, staffing... more

YouTube

In this episode Mark opens with a tribute to one of his earliest camp mentors, Neil Fichthorn, the longtime executive director at Sandy Cove. Mark shares the leadership lessons Neil taught him — including the phrase that became foundational to this p... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Justin Harnish
Administrative Director at Refreshing Mountain Retreat and Adventure Center
Refreshing Mountain
Episode: Ep 12 | The Real Reason Guests Rebook Your Camp
Brian Mount
Director at LifeShape; former COO at Hume Christian Camps
LifeShape; Hume Christian Camps
Episode: Ep 11 | How a Camp Went from Struggling to Waitlisted
Casey Fuerst
Owner of Tic Tac Toe Marketing for Camps
Tic Tac Toe Marketing for Camps
Episode: Ep 10 | The Camp Messaging Problem: Why Clarity Beats Cleverness
Bob Terrell
Executive leader at Emanuel Pines Camp
Emanuel Pines Camp
Episode: Ep 9 | How Systems & Culture Helped Emmanuel Pines Double Revenue
Kathi Terrell
Executive leader at Emanuel Pines Camp
Emanuel Pines Camp
Episode: Ep 9 | How Systems & Culture Helped Emmanuel Pines Double Revenue
Bob Briscoe
Executive Director
Williamsburg Christian Retreat Center
Episode: Ep 8 | From Spiky Bookings to Steady Growth
Dusty Ledbetter
Digital Outreach Manager at Camp Cho-Yeh
Camp Cho-Yeh
Episode: Ep 7 | How One Camp Used Better Follow-Up to 5X New Registrations
John Schwieterman
Executive Director
Cross Oaks Camp and Retreat Center
Episode: Ep 6 | From Empty Beds to a Waiting List
Ryan Moore
Consultant at Kaleidoscope, works with camps and retreat centers
Kaleidoscope
Episode: Ep 4 | Growth Comes from Saying No

Hosts

Carl Lefever
Co-host of Grow Your Camp podcast; focuses on Improve & Grow and mission-aligned growth strategies
Mark P. Fisher
Host of Grow Your Camp Podcast; leads Inspiring Growth and hosts conversations on camp growth and marketing

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 7 | How One Camp Used Better Follow-Up to 5X New Registrations
Q: Dusty, what is your target audience profile and how do you tailor your messaging to moms of different age groups?
The core target is parents, especially mothers, of age-eligible campers, with geolocation-based targeting and programmatic differentiation across age groups; messaging is crafted to reflect the developmental benefits parents seek for their child, updated as programs evolve.
Ep 7 | How One Camp Used Better Follow-Up to 5X New Registrations
Q: Dusty, can you give us a high level overview of the approach you developed at Cho-Yeh to drive camp registrations?
We built a sales process around picking up leads from paid ads, pairing a landing-page funnel with a sales team, and using a structured follow-up plan to convert inquiries into registrations, complemented by a personalized, age-segmented messaging strategy and an incentivized sales force.
Ep 9 | How Systems & Culture Helped Emmanuel Pines Double Revenue
Q: How do you balance personal relationships with professional growth as a married couple leading the camp?
They prioritize spiritual connection, intentional time away, and open communication, maintaining a shared mission while delegating roles to create space for rest and home life, which helped sustain growth without burning out.
Ep 9 | How Systems & Culture Helped Emmanuel Pines Double Revenue
Q: How did you approach staff culture and leadership during the growth?
Beyond physical renovations, they implemented ICU into leadership development, recognizing staff with gift cards and handwritten notes, and embedding the camp's mission in onboarding and daily work to keep the team aligned with guest experience and long-term goals.
Ep 9 | How Systems & Culture Helped Emmanuel Pines Double Revenue
Q: What were the key changes that led to the growth at Emanuel Pines?
The biggest shifts were a website and audience study to rebrand and target the right group, a stronger first-impression strategy, and a new ICU staff development program coupled with a dedicated virtual sales capability that could focus on bookings and pricing.

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Frequently Asked Questions About Grow Your Camp

What is Grow Your Camp about and what kind of topics does it cover?

A practical, growth-focused show for faith-based and nonprofit camps and retreat centers. Across episodes, the hosts bring real-world strategies to fill beds, increase year-round bookings, and grow revenue while staying mission-aligned. Topics consistently center on inbound marketing systems, lead generation and follow-up, clear messaging, and the operational discipline needed to scale without compromising values. Noteworthy are deep dive case studies (e.g., increased occupancy, revenue growth milestones, and reusable playbooks) and the emphasis on leadership, culture, and collaboration with external marketing partners. The format typically opens with a quick, actionable tip, followed by a grounded interview or case study that provides conc... more

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How many episodes of Grow Your Camp are there?

Grow Your Camp launched 5 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grow Your Camp?

Recent guests on Grow Your Camp include:

1. Justin Harnish
2. Brian Mount
3. Casey Fuerst
4. Bob Terrell
5. Kathi Terrell
6. Bob Briscoe
7. Dusty Ledbetter
8. John Schwieterman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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