Branding Avenue: construyendo marcas en la era digital
Tenx Lat¡Bienvenidos a Branding Avenue: construyendo marcas en la era digital! El podcast de Natalia Rodríguez, Cofundadora y Directora de TenX Latam, donde exploramos cómo reinventar el branding digital en tiempos dominados por el performance. Acompáñanos en conversaciones con líderes de la industria y medios, quienes compartirán experiencias, aprendizajes clave y estrategias para equilibrar branding y r... more
| Publishes | Twice monthly | Episodes | 8 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
En este episodio de Branding Avenue, Natalia Rodríguez conversa con Carlos Berna, CEO de Astro Digital Media, sobre cómo las marcas pueden destacar en un entorno cada vez más saturado de anuncios digitales. Carlos comparte la visión de Astro: transfo... more
En este episodio de Branding Avenue, conversamos con Carolina Ayala Solís, líder de la estrategia de marketing y comunicación digital en OXXO GAS, sobre cómo una marca con fuerte presencia física está liderando su transformación digital con foco en e... more
¿Cómo se construye una marca sólida en una industria tan tradicional como la renta de autos? En este episodio de Branding Avenue, conversamos con Eddy Breach, Director de Marketing y Experiencia del Cliente en Avis México, sobre cómo la marca ha logr... more
En este episodio de Branding Avenue, conversamos con Luis Romay, gerente de comunicación de la Red de Universidades Anáhuac en México, sobre cómo una institución con más de 60 años de historia se adapta a las nuevas audiencias sin perder su esencia. more
En este episodio de Branding Avenue, conversamos con Ricardo Izquierdo, fundador de AdCademy, una plataforma que está marcando un antes y un después en la formación de profesionales en publicidad digital, programática y AdTech en Latinoamérica.
Ric ... more
En este episodio de Branding Avenue, conversamos con Abraham Acevedo, Country Manager de LEGO Stores en México, sobre cómo una de las marcas más queridas del mundo conecta con niños, adultos y coleccionistas a través de experiencias omnicanal, alianz... more
En este episodio de Branding Avenue, conversamos con Victor Perez, vicepresidente LatAm de Perion, una empresa líder en AdTech que integra soluciones como Search, Display, Native, Video y Digital Out of Home (DOOH). Con una amplia trayectoria en el m... more
En este primer episodio de Branding Avenue, conversamos con Fernando Ávila, Head of Programmatic en Clear Channel, sobre cómo la publicidad programática está transformando el Digital Out of Home (DOOH). Fernando nos comparte su experiencia liderando ... more
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Apple Podcasts | #62 |  Chile/Business/Marketing |
Apple Podcasts | #102 |  Mexico/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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this podcast launched 4 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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