Branded Content Conversations by BCMA Canada
Haem RoyBranded Content Marketing Association Canada introduces a new series where Haem Roy and Rebecca Herr will speak to leaders in the marketing, content, and advertising industry about concerns, topics and issues that we are all thinking about. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun virtual backgrounds while we are all social distancing. We invite you to ... more
| Publishes | Daily | Episodes | 6 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
What can brands and organizations do towards diversity, inclusion, and belonging? How can they reach and truly connect with the communities? And how can this also reflect in the content and brand values? Haem and Rebecca speak to Orene Askew, aka DJ... more
It's all about the money, honey! It is always assumed that marketing and finance teams don't always see eye to eye. That they have different priorities. But that doesn't have to be true. Especially in the current circumstances when businesses are wo... more
COVID-19 has brought forth challenging times especially when it comes to mental health. In this episode of Candid Chats, Rebecca and Haem talk to Sarah Chamberlin, VP of Marketing and Donor Experience at Centre for Addiction and Mental Health (CAMH).... more
What is the benefit of going beyond just traditional advertising, and exploring innovative avenues? What are the solutions? What do brands need to consider? Haem and Rebecca speak to Lindsay Wilson, VP Content and Creative at Mediacom to get the agen... more
We are in an age of digital transformation that has heightened further due to the pandemic. But what is this transformation, and how does it benefit companies? How can digitization, AI, and content come together to bring the most impact? Haem and Re... more
What is the impact of branded content for clients? What are they looking for from creators and agencies? How did an agency convince a client to invest in branded content? Hear about all this and a lot from Mike Bascom of Labatt Breweries and Carmen ... more
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Apple Podcasts | #137 |  China/Business/Marketing |
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this podcast launched 3 years ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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