
Behind every brand is a person. We share their unheard stories as their journeys unfold. Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines. Each episode takes you inside the process: the sparks, the setbacks, and the strategi... more
| Publishes | Twice weekly | Episodes | 26 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurship | ||||

Founder Tricia Mulder of River City Grant Writing joins Brand in the Making to share how she helps nonprofits turn passion into sustainable impact.
She explains why structure, collaboration, and humility matter as much as heart — and how staying tru... more
Carla Flanders, founder of CMF Marketing and Events, shares her journey of entrepreneurship in West Michigan, from creating large-scale community events to launching her own children’s book. Carla talks about balancing visionary thinking with executi... more
Greg Austic and Dan TerAvest, co-founders of Our-Sci, share how they’re transforming agricultural research and technology by empowering communities instead of imposing top-down solutions. From handheld tools that measure food nutrition to software pl... more
Anthony Bison, leadership and influence coach and owner of Anony's Asphalt, shares his journey of starting a business from less than $1,000, surviving early challenges, and growing into a leader who inspires others. From managing teams in the heat of... more
Owen VanEck, CEO of ADAS Find, shares how his family’s long history in auto repair led him to create a platform that simplifies calibrations for modern vehicles. From estimator to ADAS technician to software founder, Owen reveals how he turned real i... more
Jim Vinoski, longtime manufacturing leader and Forbes contributor, shares insights from 30+ years in the industry. From writing 300+ articles to running his own manufacturing podcast, Jim discusses the challenges of reshoring, Michigan’s role in tech... more
Dan Mikita, founder of Devs Operative, joins us to discuss how enterprises can make AI practical and cost-efficient. From Kubernetes optimization to Intel’s surprising take on Nvidia’s dominance, Dan explains how local enterprises can build scalable ... more
Shaw Cash of Insperity joins us to share his journey from retail and banking into HR and how he’s helping West Michigan businesses scale with people-first leadership. Sean explains why HR can’t wait until later, how outsourcing HR empowers rather tha... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #203 |










Listeners, social reach, demographics and more for this podcast.
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this podcast launched 6 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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