Blue Sense Podcast
Scott Wilkinson, Nathan Perdriau & Sebastian BenschThe Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational effici... more
| Publishes | Weekly | Episodes | 44 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
How to integrate AI into your creative workflow without flattening your brand, eroding trust, or producing the same slop everyone else is running. Nathan and Gabby break down where AI actually adds leverage (production, research, workflow) versus whe... more
How omnichannel brands like DECJUBA and Blue Illusion are unifying their online, in-store and loyalty data to fix the attribution gap that's quietly distorting paid media decisions. Aaron Luxmoore (Head of Strategy at Lexer) joins Nathan and Ibra fro... more
In this episode, Scott and Nathan break down why Blue Sense moved away from percentage of ad spend pricing and what brands should actually look for when choosing an agency model that supports long term growth.
They explain why traditional agency ret... more
In this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?
With OpenAI announcing ads inside ChatGPT, and more b... more
In this episode, Scott and Nathan break down one of the most misunderstood ideas in eCommerce growth. That paid media should be used to drive retention.
They explain why most brands overspend on existing customers, why retention ROAS is often mislea... more
In this episode, Scott and Nathan break down why profitable eCommerce brands still run out of cash. The conversation focuses on the gap between what looks good on a P&L and what actually keeps a business alive.
They unpack why brands can be profitab... more
In this episode, Scott, Nathan, Gaby, and Ibra dive deep into how to build a smarter marketing calendar for 2026. We tackle why so many brands default to discounting—and how to break that habit with better planning and more creative inputs.
Highligh... more
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026.
Key themes discussed:
• Why organic content will be more important than paid in 2026
• The real role of influencers versus in house creators
• Why AI low... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #172 |  France/Business/Marketing |
Apple Podcasts | #8 |  Israel/Business/Marketing |
Apple Podcasts | #121 | Israel/Business |
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Frequently Asked Questions About Blue Sense Podcast
What is Blue Sense Podcast about and what kind of topics does it cover?
This program examines how fast-scaling eCommerce brands manage growth with a finance-forward lens, balancing profitability, creative testing, and performance media. Across episodes, the discussion centers on cash flow awareness, attribution, and the velocity of creative assets, with practical frameworks for testing, forecasting, and optimizing media spend. The format tends to pair case studies with actionable takeaways—ranging from inventory management and revenue planning to innovative marketing calendars and non-discount driven growth strategies. A standout angle is the emphasis on financial-led marketing and the need for disciplined experimentation to sustain profitable scale, even as costs rise and margins tighten. The show is likely to... more
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How many listeners does Blue Sense Podcast get?
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What are the audience demographics for Blue Sense Podcast?
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How many episodes of Blue Sense Podcast are there?
Blue Sense Podcast launched 7 months ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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