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Artwork for Blue Sense Podcast
Ecommerce
Creative Strategy
Black Friday
Marketing
Founder-Generated Content
Brand Auditing
E-Commerce
Cash Flow
Inventory Management
Customer Retention
Attribution Data
Incrementality
Digital Marketing
Performance Marketing
Email Marketing
Q1 Revenue Strategy
Organic Content
Influencer Marketing
AI In Marketing
Ecommerce Marketing Calendar

The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational effici... more

PublishesWeeklyEpisodes42Founded6 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Blue Sense Podcast

Latest Episodes

In this episode, Scott and Nathan break down why Blue Sense moved away from percentage of ad spend pricing and what brands should actually look for when choosing an agency model that supports long term growth.

They explain why traditional agency ret... more

In this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?

With OpenAI announcing ads inside ChatGPT, and more b... more

In this episode, Scott and Nathan break down one of the most misunderstood ideas in eCommerce growth. That paid media should be used to drive retention.

They explain why most brands overspend on existing customers, why retention ROAS is often mislea... more

In this episode, Scott and Nathan break down why profitable eCommerce brands still run out of cash. The conversation focuses on the gap between what looks good on a P&L and what actually keeps a business alive.

They unpack why brands can be profitab... more

In this episode, Scott, Nathan, Gaby, and Ibra dive deep into how to build a smarter marketing calendar for 2026. We tackle why so many brands default to discounting—and how to break that habit with better planning and more creative inputs.

Highligh... more

Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026.

Key themes discussed:

• Why organic content will be more important than paid in 2026

• The real role of influencers versus in house creators

• Why AI low... more

In this episode, Scott and Nathan unpack why Q1 feels so difficult and how brands can create momentum instead of blaming seasonality.

We cover:

• Why demand drops and returns spike after Black Friday

• Messaging and offers that work when customers... more

In this episode Scott, Gaby, and Ibra unpack what actually drove a record-breaking Black Friday across the Blue Sense portfolio. We break down why 26 brands hit all-time highs, how evergreen ads outperformed expectations, and why scalable structures ... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
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Host

Scott Wilkinson
Head of Growth at Blue Sense Digital and Host of the podcast, sharing insights on how to scale eCommerce brands through innovation and strategic marketing.

Chart Rankings

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Apple Podcasts
#99
Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

BSD Pod Episode 3: Creative Strategy for 2025-26
Q: What do you think creative teams will look like over the next 12 months?
Creatives will likely wear more caps with an increased capacity for content production, but the fundamental roles will remain.

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Listeners per Episode
Gender Skew
Location
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Social Media Reach

Frequently Asked Questions About Blue Sense Podcast

What is Blue Sense Podcast about and what kind of topics does it cover?

Exploring the dynamics of successful eCommerce, conversations cover the critical elements that enable 7, 8, and 9-figure brands to flourish in a competitive landscape. Episodes delve into finance, creative marketing strategies, and the intricate workings of performance media, illustrating how these connect to drive profitability and growth. Noteworthy topics include mastering attribution, optimizing creative processes, and forecasting amid challenges, with insights from industry professionals emphasizing the impact of strategic choices on brand resilience. The discussions aim to equip marketers and brand leaders with actionable approaches to navigate trends and drive sustainable growth amid shifting market conditions.

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How many listeners does Blue Sense Podcast get?

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What are the audience demographics for Blue Sense Podcast?

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How many subscribers and views does Blue Sense Podcast have?

To see how many followers or subscribers Blue Sense Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Blue Sense Podcast are there?

Blue Sense Podcast launched 6 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Blue Sense Podcast?

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