
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational effici... more
| Publishes | Weekly | Episodes | 42 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode, Scott and Nathan break down why Blue Sense moved away from percentage of ad spend pricing and what brands should actually look for when choosing an agency model that supports long term growth.
They explain why traditional agency ret... more
In this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?
With OpenAI announcing ads inside ChatGPT, and more b... more
In this episode, Scott and Nathan break down one of the most misunderstood ideas in eCommerce growth. That paid media should be used to drive retention.
They explain why most brands overspend on existing customers, why retention ROAS is often mislea... more
In this episode, Scott and Nathan break down why profitable eCommerce brands still run out of cash. The conversation focuses on the gap between what looks good on a P&L and what actually keeps a business alive.
They unpack why brands can be profitab... more
In this episode, Scott, Nathan, Gaby, and Ibra dive deep into how to build a smarter marketing calendar for 2026. We tackle why so many brands default to discounting—and how to break that habit with better planning and more creative inputs.
Highligh... more
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026.
Key themes discussed:
• Why organic content will be more important than paid in 2026
• The real role of influencers versus in house creators
• Why AI low... more
In this episode, Scott and Nathan unpack why Q1 feels so difficult and how brands can create momentum instead of blaming seasonality.
We cover:
• Why demand drops and returns spike after Black Friday
• Messaging and offers that work when customers... more
In this episode Scott, Gaby, and Ibra unpack what actually drove a record-breaking Black Friday across the Blue Sense portfolio. We break down why 26 brands hit all-time highs, how evergreen ads outperformed expectations, and why scalable structures ... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #99 |








Recent interactions between the hosts and their guests.
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Exploring the dynamics of successful eCommerce, conversations cover the critical elements that enable 7, 8, and 9-figure brands to flourish in a competitive landscape. Episodes delve into finance, creative marketing strategies, and the intricate workings of performance media, illustrating how these connect to drive profitability and growth. Noteworthy topics include mastering attribution, optimizing creative processes, and forecasting amid challenges, with insights from industry professionals emphasizing the impact of strategic choices on brand resilience. The discussions aim to equip marketers and brand leaders with actionable approaches to navigate trends and drive sustainable growth amid shifting market conditions.
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Blue Sense Podcast launched 6 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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