Rephonic
Artwork for The Field Guide by BizMarketing

The Field Guide by BizMarketing

Peter Wilson
Bizmarketing
Customer Acquisition Cost
Door Hanger Marketing
Branding
Customer Lifetime Value
Driveway Marketing
New York City
Instagram
Get Biz Marketing
Field Guide
Domain Names
Architextures
Average Revenue Per Sale
Localized Marketing
The Hamptons
Direct Response Marketing
Cash Flow
Purchase Frequency
Ask AI
Time Management

Stories of people doing business and life well. We explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, an... more

PublishesMonthlyEpisodes135Founded8 years ago
Categories
BusinessPersonal JournalsSociety & Culture

Listen to this Podcast

Artwork for The Field Guide by BizMarketing

Latest Episodes

You can have a great marketing strategy and still watch your business slowly fall apart. Business coach Steve Pitcairn has spent 20 years working with small business owners across the country, and he sees the same three problems over and over again: ... more

What if everything you know about marketing your business is wrong? In this episode, Peter Wilson sits down with John Dwyer, founder of the Institute of Wow, to challenge the way most small businesses think about advertising. John's argument is blunt... more

In this episode of The Field Guide, Peter Wilson sits down with Brian Maletis, founder of fatcork, a Seattle-based company that imports small-producer champagne directly from France and sells it to customers across the United States.

Brian shares th... more

YouTube

What happens when marketers lead with helping instead of selling? In this episode of The Field Guide Podcast, Peter talks with Rachel Smith and Dalton Joyner of Big Sky Automation about a practical, results-driven approach to local marketing.

They b... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

The Daily
The DailyThe New York Times
Prof G Markets
Prof G MarketsVox Media Podcast Network

Recent Guests

Steve Pickcairn
Business coach and consultant with Clear Vision Business Services
Clear Vision Business Services
Episode: The 3 Things Killing Your Small Business - And It's Not Marketing
John Dwyer
Founder of the Institute of Wow
Institute of Wow
Episode: Marketing That Stands Out and Sells with John Dwyer
Brian Melides
Founder of Fat Quark (Fat Cork)
Fat Quork Fat Cork
Episode: How fatcork Built a Direct-to-Consumer Champagne Business
Rachel Smith
Co-founder of Big Sky Automation
Big Sky Automation
Episode: Local Marketing That Works: Community Cards, Reputation, and AI Automation
Dalton Joyner
Co-founder of Big Sky Automation
Big Sky Automation
Episode: Local Marketing That Works: Community Cards, Reputation, and AI Automation
Peter Bacon
Representative from Call Tracking Metrics
Call Tracking Metrics
Episode: The Hidden Power of Call Tracking: Insights from Peter Bacon
Ivy Moore
Social media manager
Fat Quirk
Episode: How to Run Social Media That Actually Works
Bianca D'Alessio
Star of Selling the Hamptons, founder and CEO of the Masters Division
Masters Division
Episode: Bianca D’Alessio: Building a Life and Business That Lasts
Mark Midkiff
Vice President of Architextures
Architextures
Episode: Inside Architextures: Crafting a Family Legacy with Mark Midkiff

Host

Peter Wilson
Host of The Field Guide,BizMarketing

Reviews

5.0 out of 5 stars from 10 ratings
  • Great show!

    Peter, host of the podcast, highlights all aspects of balancing business, life and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • A “don’t miss” offering!

    Each episode is educational and entertaining! Love listening to the latest insights that Peter and his guests share each week.

    Apple Podcasts
    5
    GadgetGuy59
    United States5 years ago
  • Great podcast

    Love the business advice and great conversations featured on this podcast. Peter and guests give tangible business feedback that actually works.

    Apple Podcasts
    5
    gwk1223
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Conversations deliver tangible business feedback that works for real-world teams.
Listeners praise the host for balancing business, life, and actionable insights.
Episodes are educational and entertaining with practical insights.

Talking Points

Recent interactions between the hosts and their guests.

Local Marketing That Works: Community Cards, Reputation, and AI Automation
Q: What exactly is the community card and why is it valuable for local businesses?
The community card is a shared advertising postcard that targets specific Missoula neighborhoods, delivering repeated exposure to the same potential customers at a lower per-location cost, which helps build trust and brand familiarity and can lead to more sustainable, recurring business.
The Hidden Power of Call Tracking: Insights from Peter Bacon
Q: What is DNI and how does it tie a call to its source?
DNI dynamically swaps the displayed phone number to match the source, so when a customer lands on the page after clicking an ad, the system records which ad or source led to the call, along with session data and keywords.
The Hidden Power of Call Tracking: Insights from Peter Bacon
Q: Let's talk about call tracking. What actually is call tracking kind of in plain English? What is it? How does it work?
Call tracking identifies the sources that drive phone calls to a business, associating each call with its origin (ads, referrals, or offline sources) and making it easier to measure which channels generate conversions and ROI.
How fatcork Built a Direct-to-Consumer Champagne Business
Q: Tell us what you do.
We import and distribute small-production champagne from the Champagne region, manage it through a temperature-controlled cave in Seattle, and sell direct to consumers across the country, including a quarterly club that emphasizes customization and education.
Marketing That Stands Out and Sells with John Dwyer
Q: What is the real takeaway for small business owners who can't match the resources of a Seinfeld campaign?
For small businesses, focus on incentive-based marketing that moves eyes off price, implement simple, repeatable promos (like contests or reward-based offers), and use systems that convert leads into customers with a strong follow-up. Resource-light strategies can still yield hundreds of leads weekly at very low cost.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Field Guide by BizMarketing

What is The Field Guide by BizMarketing about and what kind of topics does it cover?

The series centers on practical business growth, leadership, and personal development through real-world stories. Episodes frequently cover cash flow, marketing tactics, and scalable operations, anchored by experienced coaches, founders, and operators who share concrete tactics, cautionary tales, and measurable outcomes. A notable thread is the emphasis on implementing repeatable systems—from time management and delegation to automated marketing and client retention—often illustrated with hands-on examples and field-tested strategies. The show stands out for its blend of actionable guidance and intimate, experience-driven narratives, making it a strong resource for small business owners, operators, and marketers seeking tangible takeaways y... more

Where can I find podcast stats for The Field Guide by BizMarketing?

Rephonic provides a wide range of podcast stats for The Field Guide by BizMarketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Field Guide by BizMarketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Field Guide by BizMarketing get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Field Guide by BizMarketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Field Guide by BizMarketing?

Rephonic provides comprehensive predictive audience data for The Field Guide by BizMarketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Field Guide by BizMarketing have?

To see how many followers or subscribers The Field Guide by BizMarketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Field Guide by BizMarketing?

These podcasts share a similar audience with The Field Guide by BizMarketing:

1. The Daily
2. Prof G Markets
3. Raging Moderates with Scott Galloway and Jessica Tarlov

How many episodes of The Field Guide by BizMarketing are there?

The Field Guide by BizMarketing launched 8 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Field Guide by BizMarketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Field Guide by BizMarketing?

Rephonic pulls ratings and reviews for The Field Guide by BizMarketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Field Guide by BizMarketing?

Rephonic provides full transcripts for episodes of The Field Guide by BizMarketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Field Guide by BizMarketing?

Recent guests on The Field Guide by BizMarketing include:

1. Steve Pickcairn
2. John Dwyer
3. Brian Melides
4. Rachel Smith
5. Dalton Joyner
6. Peter Bacon
7. Ivy Moore
8. Bianca D'Alessio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days