Biotech Best Practices
Dale W. Harrison, Owen SwiftAre you with a biotech firm? For 20-30 minutes each week, you can receive ideas and tips for improving your commercialization efforts. Each week we discuss a different topic around business and commercialization in the biotech and clinical diagnostic space. Hosted by Dale W. Harrison and Owen Swift, each with two-plus decades of experience in biotech with research tools and clinical diagnostics co... more
| Publishes | Daily | Episodes | 13 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | Life SciencesScienceBusiness | ||||
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Latest Episodes
This week, we discuss "Sales Friction - Are You Making It Too Hard for Customers to Buy?" Many biotech companies unwittingly through up obstacles that make it harder for new customers to buy from them. Can a new customer clearly understand what you o... more
Sales Pipeline Velocity is probably the most important business metric you're not using! Sales Velocity tracks the overall effectiveness of your entire sales and marketing effort in terms of the flow of recognized revenue per unit of time (per week, ... more
Price discounting tends to be an overly used tactic with both salespeople and in marketing campaigns. In general, discounting doesn't draw in more regular customers and almost never increases profits. Discounting has its place but should be used care... more
Conferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specificall... more
What separates successful biotech companies from those struggling to achieve predictable revenue traction? The key is shifting from a product-focused approach to a customer-focused approach.
Conferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specificall... more
This week, we discuss "Predicting Customer Orders" Last week, we talked about customer churn; this week's topic is closely related. Can you predict when a given customer should be ready to order? Conversely, can you predict if it's been too long and ... more
Customer churn is an issue for all companies in the biotech space, especially if you sell a product that is re-purchased at a high frequency. Customers always have other options, and often they switch suppliers. We will talk about how churn works and... more
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Apple Podcasts | #93 |  New Zealand/Science/Life Sciences |
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Biotech Best Practices launched 2 years ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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