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Beyond The Technique Podcast

Kati Whitledge
Salon Management
Beauty Industry
Salon Ownership
Mental Health
Financial Burnout
Pricing Strategy
Covid-19 Impact
Business Growth
Leadership
Revive Day Spa
Sustainability
Diverse Team Culture
Client Retention
Salon Operations
Financial Management
Team Building
Boutiques
Client Experience
Emotional Wellbeing
Hairdressing

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
Fashion & BeautyArtsBusinessMarketing

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Artwork for Beyond The Technique Podcast

Latest Episodes

Today, your host, Kati Whitledge breaks down how salon and spa owners can finally achieve big goals without becoming overwhelmed or quitting too soon. She challenges the belief that failure comes from lack of ability, revealing instead how "the gap" ... more

YouTube

In this episode, Kati sits down with Kellie Johnson to explore the soft skills that truly separate top-performing salon professionals and leaders. From confidence and happiness as learned skills to building trust, integrity, and emotional intelligenc... more

In this episode, Kati challenges the idea that happiness is something to chase, revealing how the "pursuit" mindset can actually keep salon and spa owners feeling stuck, dissatisfied, and always behind. Drawing on the concept of "the gap," she explai... more

YouTube

Join us today as we sit down with Award-Winning Salon Owner Jennifer Alvarez to tackle one of the most overlooked yet critical systems in business: your employee exit policy. Jennifer shares how a painful team departure led her to build a clear, stru... more

YouTube

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Recent Guests

Tonya Raybon
Owner of Salon Raybon, Baton Rouge entrepreneur and leader
Salon Raybon
Episode: 676: Be Great at Anything!
Mary Beth Berns
Former Salon Today Top 200 Award winning owner, business strategist, certified exit planning advisor
Salon Spa Connection; Qunity
Episode: 674: Five Succession Planning Myths That Could Ruin Your Exit
Anson Whitledge
VP of Operations at Inspired Enterprises; engineer and entrepreneur
Inspired Enterprises / Maya
Episode: 672: An Unlikely Entrepreneur, with Anson Whitledge
Rachel Thomas
Beauty industry entrepreneur and expert from The Woodlands, Texas
Salon Syndicate, BYOB (Build Your Own Brand)
Episode: 670: Bridge The Gap Between Salon Owners and Stylists
Jenny Jacome
Owner of The Artists Collective Salon; Co-founder of Ace Extensions
The Artists Collective Salon; Ace Extensions
Episode: 668: Don't Be Afraid to Stand For What You Want
Michelle Senour
Owner of Ellenco Styling Salon and host of the Limitless Podcast
Ellenco Styling Salon
Episode: 665: The 2026 Hybrid Salon, with Michelle Senour
Allison Moncheck
Passionate stylist and educator, multiple business owner.
Episode: 663: Meet The Unorthodox Stylist!
Traci Barrett
A passionate industry expert and owner of The Root Salon with extensive experience in hairdressing and celebrity clientele.
The Root Salon
Episode: 661: Breaking Bad & Changing A Broken Model
Terra Harvell
Founder and CEO of Harper Ellis Hair Co., a luxury hair extension brand
Harper Ellis Hair Co.
Episode: 659: How to Walk Away Successfully, with Terra Harvell

Host

Kati Whitledge
Host of Beyond The Technique Podcast, focusing on leadership, business growth, and culture in beauty and wellness.

Reviews

4.7 out of 5 stars from 120 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United States18 days ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States4 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United States9 months ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United Statesa year ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for actionable, leadership-forward content and diverse, industry-relevant guests.
Audiences appreciate the host's energy and the podcast's ability to translate complex topics into doable steps.
Guests and host are consistently described as inspiring and practical for growing beauty businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

674: Five Succession Planning Myths That Could Ruin Your Exit
Q: What is a myth that could ruin your exit if you don't know it?
The myth that succession planning can wait until the end; it should be started early and continuously worked on so the business is sale-ready at any time, with clear value and transferable systems in place.
676: Be Great at Anything!
Q: How did Tonya evolve from a beauty practitioner to a salon owner with a strong leadership model?
Tonya described starting later in life, doing bookkeeping and back-office work, then joining a salon through an apprenticeship. She gradually moved into behind-the-chair roles, opened her own salon in a booth-rent setting, and ultimately transitioned to a commission-based model to foster teamwork, accountability, and financial structure. Along the way she built education networks, surrounded herself with like-minded business owners, and focused on leadership development for her team.
670: Bridge The Gap Between Salon Owners and Stylists
Q: What is your approach to bridging that gap, and what does a successful bridge look like?
A successful bridge involves reframing the business around two buckets: salon operations and personal earnings, with clear profit-focused systems, KPI-driven promotions, and high-ticket services. It also means owners step back from being primarily hairstylists to becoming true business leaders who separate money streams so the salon can stand on its own while still rewarding the owner and team.
670: Bridge The Gap Between Salon Owners and Stylists
Q: What is the gap between salon owners and stylists that you see most clearly?
The gap stems from owners being financially responsible and behind the chair most of the time, while stylists enjoy the revenue but without bearing the same level of liability, leading to misaligned incentives and decisions. A rental or hybrid model often compounds the issue because owners still carry costs even when renters leave, creating ongoing profitability challenges.
663: Meet The Unorthodox Stylist!
Q: What does that mean to you about finally having that team dynamic?
It involves mutual respect and help, where everyone contributes to the salon environment and supports one another.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

A consistently practical show for beauty and wellness pros that blends leadership, business operations, and personal development with deep dives into salon culture, branding, and growth strategies. Episodes frequently feature successful salon owners, educators, and industry innovators who share actionable frameworks—from succession planning and retention to bridging gaps between owners and stylists, tech-enabled marketing, and culture-building. A standout throughline is turning technical skill into scalable business systems, with guest perspectives that emphasize people, mentorship, and sustainable models.

The show often highlights how culture, leadership mindset, and structured processes drive growth more reliably than tactics alone. A no... more

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How many listeners does Beyond The Technique Podcast get?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. The Jon Gordon Podcast
4. Ramsey Everyday Millionaires
5. THE ED MYLETT SHOW

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Tonya Raybon
2. Mary Beth Berns
3. Anson Whitledge
4. Rachel Thomas
5. Jenny Jacome
6. Michelle Senour
7. Allison Moncheck
8. Traci Barrett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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