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Beyond The Technique Podcast

Kati Whitledge
Beauty Industry
Leadership
Client Retention
Maya
Salon Management
Beauty and Wellness Industry
Salon Ownership
Mental Health
Business Growth
Accountability
Personal Development
Entrepreneurship
Emotional Intelligence
Social Media Marketing
Mentorship
Personal Growth
Team Dynamics
Sustainability
Financial Management
Hiring Practices

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded11 years ago
Number of ListenersCategories
Fashion & BeautyArtsBusinessMarketing

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Latest Episodes

How much should we really trust customer feedback when emotions can change from one moment to the next? In this episode, Kati Whitledge sits down with social scientist, and the CCO for European Wax Center, Katie Mullen to explore the complicated rela... more

YouTube

What do you do when your salon experiences a walkout or another devastating team loss? In this episode, Kati shares one of the biggest lessons she learned through her own salon walkouts: give yourself space to feel the emotions, but don't stay there—... more

YouTube

The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. Kati welcomes back Terra Harvell, founder and CEO of Harper Ellis Hair Co. and Strata Salon Sy... more

YouTube

Are you someone who naturally resists structure, expectations, or doing things simply because "that's how it's done"? In this episode, Kati explores how our natural tendencies can become strengths or stumbling blocks, especially when independence and... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Celene Dupuis
Award-winning salon owner, international speaker, certified Profit First Professional, and author
Revamp Salon Company
Episode: 0734: Four Signs You're Ready for A Salon Mentor
Kayla Morgan
Director of Network Marketing at Imaginal Marketing Group and entrepreneur
Imaginal Marketing Group
Episode: 0732: Holiday Marketing Ideas that Work!
Brigette Sobus
Founder of Power and Joy Coaching Academy; former salon owner and international speaker
Power and Joy Coaching Academy
Episode: 0730: Stop Discounting Your Services
Elizabeth Faye
Hairdresser turned trauma-informed life coach; Founder of The Vitality Project and Hair Love University
The Vitality Project / Hair Love University
Episode: 0728: The Vitality Project, with Elizabeth Faye
Anna Johnson
11-year veteran hairstylist, salon owner of Atelier Studio, Aveda brand educator
Atelier Studio (Aveda salon)
Episode: 0726: Back From a Financial Fallout
Rachel Gower
President and CEO of The Upper Hand salon
The Upper Hand (Houston)
Episode: 0724: Winning at Adaptation, with Rachel Gower
Courtney Claghorn
Co-founder and president of Sugar Plus Bronzed
Sugar Plus Bronzed
Episode: 0722: Creating Space to Be Sugared and Bronzed
Antonio Stanley
Founder of Salon Symphony and former marketing director for Acapella Salons
Salon Symphony
Episode: 0720: Manage Your Team More Efficiently
Jyoti Iyer
Linguist by PhD training, conversation designer at Rosie AI
Rosie AI
Episode: 0718: Get this Conversation Right

Host

Kati Whitledge
Host of Beyond The Technique Podcast

Reviews

4.7 out of 5 stars from 125 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United States7 months ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States10 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United Statesa year ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United States2 years ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show blends mindset with business tactics, which many listeners find unique.
Hosts and guests deliver motivation with tangible steps for implementation.
Thoughtful guests and practical takeaways for growing beauty businesses.
Consistently useful insights on leadership and operations for salon owners.
High-quality guests with valuable, actionable advice for scaling teams and brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

0734: Four Signs You're Ready for A Salon Mentor
Q: What would be the next sign that somebody is absolutely beyond ready for a salon mentor?
Dupuis says relying on search history or ChatGPT to run the business is a sign to seek guidance from someone with credentials and knowledge of the salon industry.
0734: Four Signs You're Ready for A Salon Mentor
Q: What are the signs that you're ready for a salon mentor?
Dupuis identifies recurring business problems, relying on search engines or ChatGPT for business answers, feeling exhausted from carrying every decision alone, and knowing the business can grow but not knowing the next step.
0732: Holiday Marketing Ideas that Work!
Q: How do you talk through the concern that gift cards turn out to be liabilities on a profit and loss statement?
Morgan acknowledges that gift cards are liabilities but says limited offers can bring clients back, where teams can encourage pre-booking, retail purchases, and service add-ons. She recommends testing a short promotion and using clear redemption rules.
0732: Holiday Marketing Ideas that Work!
Q: For us in this industry, when is the prime spot to start marketing your holiday specials?
Morgan says salons should start planning in August and generally launch campaigns in October; November can still work, while December is often better suited to open houses and holiday events.
0726: Back From a Financial Fallout
Q: How did AI help you turn things around?
AI analyzed P&Ls, balance sheets, productivity, and retention data to reveal payroll as the main issue and guided a practical path: restructure commissions, adjust prices, and manage hours without lowering anyone's pay.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

The show centers on practical business growth for beauty and wellness professionals, with a strong emphasis on leadership, marketing, operations, and team development. Episodes frequently feature salon owners, brand founders, and industry tech experts discussing scaling, talent pipelines, digital marketing, and tools that simplify running multi-location businesses. A notable pattern is the integration of mindset and personal development with firm, actionable advice for building healthy internal cultures, improving client experience, and driving sustainable growth. A recurring strength is its guest mix—highly experienced practitioners alongside technology providers—delivering both real-world tactics and emerging trends for salon and spa oper... more

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How many listeners does Beyond The Technique Podcast get?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. The Jamie Sea Show
4. Sex With Emily
5. Grow My Salon Business Podcast

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Celene Dupuis
2. Kayla Morgan
3. Brigette Sobus
4. Elizabeth Faye
5. Anna Johnson
6. Rachel Gower
7. Courtney Claghorn
8. Antonio Stanley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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