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Beyond The Technique Podcast

Kati Whitledge
Beauty Industry
Leadership
Client Retention
Maya
Salon Management
Beauty and Wellness Industry
Salon Ownership
Mental Health
Business Growth
Accountability
Personal Development
Entrepreneurship
Social Media Marketing
Emotional Intelligence
Mentorship
Personal Growth
Team Dynamics
Sustainability
Financial Management
Hiring Practices

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded11 years ago
Number of ListenersCategories
Fashion & BeautyArtsBusinessMarketing

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Artwork for Beyond The Technique Podcast

Latest Episodes

What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and unsustainable staffing costs erased her profits—eve... more

YouTube

If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiri... more

YouTube

What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeshi... more

YouTube

You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family, social, physical, intellectual, and spiritua... more

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Recent Guests

Courtney Claghorn
Co-founder and president of Sugar Plus Bronzed
Sugar Plus Bronzed
Episode: 0722: Creating Space to Be Sugared and Bronzed
Antonio Stanley
Founder of Salon Symphony and former marketing director for Acapella Salons
Salon Symphony
Episode: 0720: Manage Your Team More Efficiently
Jyoti Iyer
Linguist by PhD training, conversation designer at Rosie AI
Rosie AI
Episode: 0718: Get this Conversation Right
Kelley Martell
Salon owner specializing in vivid color and extensions; educator for Dreamcatchers and Danger Jones
Five-chair salon in Wisconsin; Dreamcatchers; Danger Jones
Episode: 0716: Stay Humble, Thirsty, and Strong!
Jennifer Culverhouse
Leadership and wellness division trainer and certified Enneagram coach with Summit Salon Business Center
Summit Salon Business Center
Episode: 0714: Which Enneagram Are You?
Kara Holden
Founder and CEO of Aglow
Aglow Sunless Tanning
Episode: 712: The Ultimate Business Upgrade
Heather Bagby
International speaker, facilitator, and author
Summit Salon Business Center
Episode: 710: The Book Every Salon Leader Needs, with Heather Bagby!
Ashlee Vance
Founder of Heal The Industry, mentor, educator
Heal The Industry
Episode: 708: Heal the Industry, with Ashlee Vance
Alfredo Lewis
Founder of Coat hair brand, industry disruptor
Coat
Episode: 704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!

Host

Kati Whitledge
Host of Beyond The Technique Podcast

Reviews

4.7 out of 5 stars from 125 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United States6 months ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States9 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United Statesa year ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United Statesa year ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive energy and clear expertise from the host and guests stand out in reviews.
Shows consistently delivers practical leadership and growth insights for salon owners.
Guests are diverse and bring high-value, actionable advice for business growth.
A few listeners wish for broader credibly varied topics; overall feedback is highly positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

0720: Manage Your Team More Efficiently
Q: What's coming next for Salon Symphony in collaboration with MYA?
They are piloting a broader collaboration that will integrate MYA content and resources into Salon Symphony, with a promotional giveaway and beta testers among salon owners.
0720: Manage Your Team More Efficiently
Q: How does Salon Symphony handle onboarding and recruiting for growing salons?
They offer a self-service sign-up plus a White Glove onboarding package, including inviting teams and importing documents, and they've built a built-in candidate referral form to streamline recruiting and onboarding.
0720: Manage Your Team More Efficiently
Q: What features does Salon Symphony prioritize for salon owners?
The platform emphasizes chat, events, resources, onboarding checklists, goals, surveys, and a unified workspace to replace scattered communications. It also supports admin controls for large teams and offers onboarding services like White Glove Setup.
0720: Manage Your Team More Efficiently
Q: Where did Salon Symphony begin and how did it evolve into an all-in-one platform?
It started as an internal tool called My Acapello to solve the chaos of using multiple apps in a family-owned salon business. The team and founders expanded it into Salon Symphony, a native app and desktop solution designed to unify chat, events, and resources for salons and spas, and to integrate with industry brands and partners.
0722: Creating Space to Be Sugared and Bronzed
Q: Do you have a sweet spot for store size and footprint when planning expansion?
Yes, the target is around 1200 square feet with six rooms, prioritizing proximity to boost efficiency and avoid cannibalizing nearby stores, though larger spaces are used when a strong real estate deal allows, often repurposed for training rooms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

The show targets beauty and wellness professionals aiming to grow their teams and businesses by focusing on leadership, culture, and strategy beyond technical skills. Across episodes, listeners hear actionable guidance on hiring, branding, customer experience, and scalable operations from salon owners, educators, and industry tech leaders. Noteworthy strengths include a practical, leadership-forward lens, diverse guest perspectives, and a clear emphasis on culture, education, and personal growth that listeners can apply to real-world growth. This mix makes it valuable for owners, managers, and aspiring industry leaders seeking reproducible tactics for long-term success.

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How many listeners does Beyond The Technique Podcast get?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. THE ED MYLETT SHOW
4. The Working Genius Podcast with Patrick Lencioni
5. The Mel Robbins Podcast

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond The Technique Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Courtney Claghorn
2. Antonio Stanley
3. Jyoti Iyer
4. Kelley Martell
5. Jennifer Culverhouse
6. Kara Holden
7. Heather Bagby
8. Ashlee Vance

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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