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Beyond The Technique Podcast

Kati Whitledge
Salon Management
Beauty Industry
Salon Ownership
Mental Health
Financial Burnout
Pricing Strategy
Covid-19 Impact
Business Growth
Leadership
Revive Day Spa
Diverse Team Culture
Sustainability
Client Retention
Salon Operations
Team Building
Client Experience
Financial Management
Boutiques
Emotional Wellbeing
Hairdressing

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
MarketingFashion & BeautyArtsBusiness

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Artwork for Beyond The Technique Podcast

Latest Episodes

In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how t... more

In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she f... more

YouTube

This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of ... more

In today's episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan's shift toward integr... more

YouTube

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Recent Guests

Morgan Thomas
Award-winning stylist and educator, known for her innovative editorial and avant-garde looks
Jade Beauty Co.
Episode: 629: The Myth About Work-Life Balance
Nikki Le
Salon business coach, consultant, and leadership futurist with over two decades of experience.
Episode: 627: Elevate Your Employee Experience
Misty Jane
Money Mindset and Accountability Coach for stylists, and host of the Starting Messy Podcast.
Starting Messy Podcast
Episode: 625: Your Income Won't Save You
Tiffany Loe
Founder of Christian Michael Hair Extensions and an advocate for stylist education
Christian Michael Hair Extensions
Episode: 623: Hair Extensions in A Hybrid Salon
Kristin Stutz
Certified financial planner and former salon owner
Episode: 621: Money Talks!
Stephen Moody
John Paul Mitchell Systems Artistic Director and award-winning global hair cutting educator
John Paul Mitchell Systems
Episode: 619: What Gen Z Stylists Need for Future Success!
Ryan Weeden
Founder of Masters of Balayage and hair industry expert
Masters of Balayage
Episode: 617: Master Your Craft with Ryan Weeden!
Tim Fisk
Senior Director of Brand Development and Co-Owner of Summit Salon Business Center
Summit Salon Business Center
Episode: 615: Your Real Competition is Not In This Industry
Danielle Keasling
Award-winning celebrity hairstylist, global beauty educator, and visionary entrepreneur with over 28 years of experience transforming the beauty industry
Hairbiz and Beyond, CEO of Another Million Miles
Episode: 613: Rise of The Fiercely Committed!

Host

Kati Whitledge
Host of the podcast, she focuses on providing business insights and strategies tailored for beauty and wellness professionals, emphasizing the critical balance of technical skills and business acumen for success in the industry.

Reviews

4.7 out of 5 stars from 113 ratings
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United States3 months ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United States7 months ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United States8 months ago
  • Highly Recommend

    Beyond the Technique is such an inspiring and insightful show! The topics are always relevant and engaging, and the host brings so much passion and expertise to each episode. It’s clear she puts a lot of effort into delivering valuable content. Highly recommend it to anyone looking for ways to expand their marketing efforts for overall success and growth!

    Apple Podcasts
    5
    KellyMarie1213
    United Statesa year ago
  • Informative, Current, and the best beauty industry podcast!

    Katie your podcast is amazing! Love listening to your words of wisdom and encouragement in the beauty industry. We need more thought leaders like you in the industry.

    Apple Podcasts
    5
    Jennifer Jade Alvarez
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some negative feedback highlights dissatisfaction with specific advice, suggesting listeners should seek corroboration.
Overall, feedback generally leans towards a strong endorsement of the podcast's relevance and utility for beauty professionals.
Listeners appreciate the actionable advice and insights shared, particularly regarding financial management and employee engagement.
The podcast is praised for its positive energy and Kati's relatable hosting style, making complex topics accessible.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

630: The Power of Suggestion
Q: How can you influence them?
You can shift your marketing by adding more suggestion into your conversations and campaigns.
619: What Gen Z Stylists Need for Future Success!
Q: What makes Gen Z stylists desperate for inspiration?
Stephen believes they are seeking real face-to-face inspiration and guidance due to the overwhelming amount of filtered, doctored information available on social media.
619: What Gen Z Stylists Need for Future Success!
Q: What did you take away from your mom, and the influence she had on you as a professional, and then that number one thing?
From his mom, Stephen learned a strong sense of direction and the importance of leading and guiding clients and staff in their hairstyles and business practices.
617: Master Your Craft with Ryan Weeden!
Q: How did this go from you optimizing your own life as a balayage colorist and making six figures to then saying, huh, which is so like you, now that I'm hearing your whole story, and creating your own way, paving your own path?
I wanted something bigger than myself and realized I could pay my bills and wanted to share my passion for balayage with others.
617: Master Your Craft with Ryan Weeden!
Q: What advice do you wish you would have just settled into as it pertains to your professional journey?
Enjoy the journey because it is often challenging, and learn more about your parents before it's too late.

Audience Metrics

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Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

Focused on supporting beauty and wellness professionals, this podcast emphasizes the importance of business acumen alongside technical skills to achieve substantial success in the industry. Topics covered include employee retention, financial wellness, effective communication, and the evolving landscape of salon management. The episodes feature insights from industry leaders and coaches, providing actionable strategies to help both new and seasoned professionals thrive in their careers. Furthermore, the guest appearances enrich discussions with diverse perspectives on marketing, leadership, and personal growth, making it a must-listen for anyone in the beauty field.

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How many listeners does Beyond The Technique Podcast get?

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How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond The Technique Podcast?

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Morgan Thomas
2. Nikki Le
3. Misty Jane
4. Tiffany Loe
5. Kristin Stutz
6. Stephen Moody
7. Ryan Weeden
8. Tim Fisk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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