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Beyond The Technique Podcast

Kati Whitledge
Beauty Industry
Client Retention
Leadership
Salon Management
Beauty and Wellness Industry
Salon Ownership
Maya
Mental Health
Accountability
Business Growth
Entrepreneurship
Personal Development
Emotional Intelligence
Social Media Marketing
Personal Growth
Team Dynamics
Mentorship
Sustainability
Financial Management
Hiring Practices

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
Fashion & BeautyMarketingBusinessArts

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Artwork for Beyond The Technique Podcast

Latest Episodes

Today your host, Kati shares how salon and spa owners can stay positive without ignoring the real challenges of running a business. She breaks down how mindset, ownership, and emotional leadership directly impact your team culture and long-term succe... more

In this inspiring episode of Beyond The Technique, Kourtnee Jinright shares her journey from starting with zero experience to becoming a respected hairstylist, educator, and co-creator of Haus of Artisan. She opens up about overcoming isolation in th... more

Setting boundaries isn't about being difficult, it's about protecting your time, energy, and the culture you've worked so hard to build. In this episode, Kati breaks down what healthy boundaries actually look like in a salon or spa, from client polic... more

In this data-driven episode, Kati sits down with industry expert, Alain Audet to unpack what's really happening in today's salon and spa industry. We talk about rising prices and declining client counts and the critical role of accurate data and benc... more

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Recent Guests

Alain Audet
Industry veteran, VP of Sales and Marketing for Salon Interactive and The Kim Report
Salon Interactive, Kim Report
Episode: 684: The Data You've Never Been Shown Before
Lindsey Young-Bullock
Business strategist and coach with 124 Go, salon and spa coaching
124Go
Episode: 682: Build Your Leadership Muscle
Kellie Johnson
Certified professional coach, certified hypnotherapist, and salon leader
Elan Hair Studio / Salon owner
Episode: 680: The Soft Skills That Separate the Top 1%
Jennifer Alvarez
Award-winning salon owner
Unspecified salon owner, Naperville outside of Chicago area
Episode: 678: What's Your Exit Policy?
Tonya Raybon
Owner of Salon Raybon, Baton Rouge entrepreneur and leader
Salon Raybon
Episode: 676: Be Great at Anything!
Mary Beth Berns
Former Salon Today Top 200 Award winning owner, business strategist, certified exit planning advisor
Salon Spa Connection; Qunity
Episode: 674: Five Succession Planning Myths That Could Ruin Your Exit
Anson Whitledge
VP of Operations at Inspired Enterprises; engineer and entrepreneur
Inspired Enterprises / Maya
Episode: 672: An Unlikely Entrepreneur, with Anson Whitledge
Rachel Thomas
Beauty industry entrepreneur and expert from The Woodlands, Texas
Salon Syndicate, BYOB (Build Your Own Brand)
Episode: 670: Bridge The Gap Between Salon Owners and Stylists
Jenny Jacome
Owner of The Artists Collective Salon; Co-founder of Ace Extensions
The Artists Collective Salon; Ace Extensions
Episode: 668: Don't Be Afraid to Stand For What You Want

Host

Kati Whitledge
Host of Beyond The Technique Podcast, focusing on leadership, business growth, and culture in beauty and wellness.

Reviews

4.7 out of 5 stars from 120 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United Statesa month ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States4 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United States10 months ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United Statesa year ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for actionable, leadership-forward content and diverse, industry-relevant guests.
Audiences appreciate the host's energy and the podcast's ability to translate complex topics into doable steps.
Guests and host are consistently described as inspiring and practical for growing beauty businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

684: The Data You've Never Been Shown Before
Q: What is the Kim Report and why is it important for salons and manufacturers?
The Kim Report consolidates anonymized salon data from multiple software platforms to show trends in revenue, transactions, and retail, helping manufacturers plan launches years in advance and helping salons benchmark themselves against top performers.
678: What's Your Exit Policy?
Q: How should owners involve their team in building the policy?
By soliciting input on what should be fair and effective, using that feedback to draft the policy, documenting everything, and then reviewing with the team to ensure clarity and buy-in.
678: What's Your Exit Policy?
Q: What are the core components of the Departing Protocol?
Initial disclosure to the owner, a written last-day notice, coordinated client handoffs, internal and public announcements, a clear policy on client communications, and an exit interview to gather feedback and improve.
678: What's Your Exit Policy?
Q: What sparked the idea for an exit policy?
A painful experience with a high-performing team member leaving without a structured plan showed how it could harm morale, clients, and the business. The guest emphasized creating a policy that protects assets and supports both the employee and the salon.
674: Five Succession Planning Myths That Could Ruin Your Exit
Q: What is a myth that could ruin your exit if you don't know it?
The myth that succession planning can wait until the end; it should be started early and continuously worked on so the business is sale-ready at any time, with clear value and transferable systems in place.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

A consistently practical show for beauty and wellness pros that blends leadership, business operations, and personal development with deep dives into salon culture, branding, and growth strategies. Episodes frequently feature successful salon owners, educators, and industry innovators who share actionable frameworks—from succession planning and retention to bridging gaps between owners and stylists, tech-enabled marketing, and culture-building. A standout throughline is turning technical skill into scalable business systems, with guest perspectives that emphasize people, mentorship, and sustainable models.

The show often highlights how culture, leadership mindset, and structured processes drive growth more reliably than tactics alone. A no... more

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How many listeners does Beyond The Technique Podcast get?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. BigDeal
4. The Diary Of A CEO with Steven Bartlett
5. THE ED MYLETT SHOW

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Alain Audet
2. Lindsey Young-Bullock
3. Kellie Johnson
4. Jennifer Alvarez
5. Tonya Raybon
6. Mary Beth Berns
7. Anson Whitledge
8. Rachel Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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