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Beyond The Technique Podcast

Kati Whitledge
Beauty Industry
Leadership
Client Retention
Salon Management
Maya
Beauty and Wellness Industry
Salon Ownership
Mental Health
Business Growth
Accountability
Personal Development
Entrepreneurship
Emotional Intelligence
Social Media Marketing
Mentorship
Personal Growth
Team Dynamics
Sustainability
Financial Management
Hiring Practices

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
Fashion & BeautyMarketingBusinessArts

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Artwork for Beyond The Technique Podcast

Latest Episodes

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Are your stylists and service providers building their careers through real-world experiences—or just watching everyone else's on social media? In this episode, Kati challenges salon owners, leaders, hairstylists, and beauty professionals to get out ... more

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Discover how salon owner and mentor Ashley Vance is leading a movement to heal the beauty industry by addressing burnout, mindset, and the leadership challenges that keep salons from thriving. In this inspiring conversation, Ashley shares her journey... more

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Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboratio... more

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Recent Guests

Ashlee Vance
Founder of Heal The Industry, mentor, educator
Heal The Industry
Episode: 708: Heal the Industry, with Ashlee Vance
Alfredo Lewis
Founder of Coat hair brand, industry disruptor
Coat
Episode: 704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
Chris Galeo
Founder of Grit and Grace Salon; retreats organizer
Grit and Grace Salon
Episode: 702: Never Lose Sight of Your Vision
Terry McKim
Multi-founder, operator and investor with a track record of building and scaling technology platforms in the service industry
IntroVu (and former Tippy founder)
Episode: 700: Hire Better, Stronger, Faster!
Jessi Ivey
Co-founder of Lewis and Ivey Salon and founder of Lewis and Ivey Academy in Tucson, Arizona
Lewis and Ivey Salon; Lewis and Ivey Academy
Episode: 696: Revamp Your Hiring Process, with Jessi Ivey
Sherri Belanger
Owner of Belle Sirene Salon in La Jolla, California
Belle Sirene Salon
Episode: 694: The Heart of Hospitality, A Salon Owner's Story of Success
Dina Ousley
Founder of Dinair Airbrush Makeup
Dinair Airbrush Makeup
Episode: 692: Transform The World One Makeup Application At a Time
McKenzie Turley
Founder of Invisible Bead Extensions (IBE)
Invisible Bead Extensions (IBE)
Episode: 690: Better Training, Bigger Profits!
Sarah Carroll
Salon owner, international educator, texture/curl specialist
Independent educator, former Goldwell collaborator
Episode: 688: Keep Inspiring Your Team, with Sarah Carroll

Host

Kati Whitledge
Host of Beyond The Technique Podcast

Reviews

4.7 out of 5 stars from 122 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United States4 months ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States7 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United Statesa year ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United Statesa year ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive energy and clear expertise from the host and guests stand out in reviews.
Shows consistently delivers practical leadership and growth insights for salon owners.
Guests are diverse and bring high-value, actionable advice for business growth.
A few listeners wish for broader credibly varied topics; overall feedback is highly positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
Q: What led to Coat and the idea of a new top coat category?
A observation of social media-driven client dissatisfaction with color longevity, an exploration of the hydrophobic lipid layer, and collaboration with chemists to create a pro-only product that extends color life while remaining salon-revenue positive.
704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
Q: How did you become so gifted in your craft and grow behind the chair?
Alfredo emphasizes mentorship, a long apprenticeship, and the importance of assisting for years, learning formulas, and gradually building a reputation that led to celebrity client work and education roles.
700: Hire Better, Stronger, Faster!
Q: What is the pricing approach during the discovery phase?
Pricing is currently in discovery, with a focus on keeping it affordable and building case studies before formal pricing is set.
700: Hire Better, Stronger, Faster!
Q: What does the demo look like and what kind of support is offered?
The demo is typically under 30 minutes; setup is designed to be self-guided with ongoing support available as needed.
700: Hire Better, Stronger, Faster!
Q: Can salon owners listening sign up for this right now?
Yes, IntroVu is in launch and owners can sign up by visiting introvu.com to fill out an inquiry and test the system.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Social Media Reach

Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

The show targets beauty and wellness professionals aiming to grow their teams and businesses by focusing on leadership, culture, and strategy beyond technical skills. Across episodes, listeners hear actionable guidance on hiring, branding, customer experience, and scalable operations from salon owners, educators, and industry tech leaders. Noteworthy strengths include a practical, leadership-forward lens, diverse guest perspectives, and a clear emphasis on culture, education, and personal growth that listeners can apply to real-world growth. This mix makes it valuable for owners, managers, and aspiring industry leaders seeking reproducible tactics for long-term success.

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How many listeners does Beyond The Technique Podcast get?

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How many subscribers and views does Beyond The Technique Podcast have?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. The Mel Robbins Podcast
4. The School of Greatness
5. The Mindset Mentor

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond The Technique Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Beyond The Technique Podcast?

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Ashlee Vance
2. Alfredo Lewis
3. Chris Galeo
4. Terry McKim
5. Jessi Ivey
6. Sherri Belanger
7. Dina Ousley
8. McKenzie Turley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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