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Beyond The Technique Podcast

Kati Whitledge
Beauty Industry
Leadership
Client Retention
Salon Management
Beauty and Wellness Industry
Salon Ownership
Maya
Mental Health
Business Growth
Accountability
Entrepreneurship
Personal Development
Emotional Intelligence
Social Media Marketing
Mentorship
Personal Growth
Team Dynamics
Sustainability
Financial Management
Hiring Practices

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
Fashion & BeautyArtsMarketingBusiness

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Artwork for Beyond The Technique Podcast

Latest Episodes

Today, your host Kati Whitledge breaks down the DISC personality profiles and explains how salon and spa owners can use them to better understand communication styles, leadership approaches, and team dynamics. She walks through each type—D, I, S, and... more

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In this episode of Beyond the Technique, Kati Whitledge sits down with pioneering makeup artist Dina Ousley to explore her groundbreaking journey in the airbrush makeup industry. From working behind the chair to serving celebrity clients like Meryl S... more

YouTube

In this episode of Beyond the Technique, Kati Whitledge challenges salon and spa owners to stop labeling people as "annoying" and start addressing the specific behaviors that disrupt team culture. She shares practical strategies for identifying commo... more

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Today, we have the founder of Invisible Bead Extensions®, McKenzie Turley here to share how an education-first approach to hair extensions can transform both stylist performance and salon profitability. From losing her voice as an opera singer to pio... more

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Recent Guests

McKenzie Turley
Founder of Invisible Bead Extensions (IBE)
Invisible Bead Extensions (IBE)
Episode: 690: Better Training, Bigger Profits!
Sarah Carroll
Salon owner, international educator, texture/curl specialist
Independent educator, former Goldwell collaborator
Episode: 688: Keep Inspiring Your Team, with Sarah Carroll
Kourtnee Jinright
Hairstylist, educator, creator of Haus of Artisan; co-host of Overprocessed Podcast
Haus of Artisan; Danger Jones
Episode: 686: The Power of Identity, with Kourtnee Jinright
Alain Audet
Industry veteran, VP of Sales and Marketing for Salon Interactive and The Kim Report
Salon Interactive, Kim Report
Episode: 684: The Data You've Never Been Shown Before
Lindsey Young-Bullock
Business strategist and coach with 124 Go, salon and spa coaching
124Go
Episode: 682: Build Your Leadership Muscle
Kellie Johnson
Certified professional coach, certified hypnotherapist, and salon leader
Elan Hair Studio / Salon owner
Episode: 680: The Soft Skills That Separate the Top 1%
Jennifer Alvarez
Award-winning salon owner
Unspecified salon owner, Naperville outside of Chicago area
Episode: 678: What's Your Exit Policy?
Tonya Raybon
Owner of Salon Raybon, Baton Rouge entrepreneur and leader
Salon Raybon
Episode: 676: Be Great at Anything!
Mary Beth Berns
Former Salon Today Top 200 Award winning owner, business strategist, certified exit planning advisor
Salon Spa Connection; Qunity
Episode: 674: Five Succession Planning Myths That Could Ruin Your Exit

Host

Kati Whitledge
Host of Beyond The Technique Podcast, focusing on leadership, business growth, and culture in beauty and wellness.

Reviews

4.7 out of 5 stars from 121 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United States2 months ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States5 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United States10 months ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United Statesa year ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for actionable, leadership-forward content and diverse, industry-relevant guests.
Audiences appreciate the host's energy and the podcast's ability to translate complex topics into doable steps.
Guests and host are consistently described as inspiring and practical for growing beauty businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

686: The Power of Identity, with Kourtnee Jinright
Q: What are your plans for scaling Haus of Artisan and your education platform?
She discusses expanding into more in-person events and possibly a dedicated studio, continuing to grow the podcast, and deepening education around the Danger Jones brand as part of her mission to empower other artists.
686: The Power of Identity, with Kourtnee Jinright
Q: What inspired the creation of Haus of Artisan?
Kourtnee explains that collaboration and helping others stood out as a missing piece in the industry—she wanted to create a space where artists could work together, learn from each other, and grow through joint online education rather than competing against one another.
688: Keep Inspiring Your Team, with Sarah Carroll
Q: So let's go all the way back. Like, how did a 15-year-old version of you become this tenacious about learning all these things?
Sarah describes a lifelong passion for the craft sparked by early exposure in a high-end salon, a relentless curiosity about the science behind hair, and a drive to learn from everyone around her, which propelled her into education and leadership at a young age.
684: The Data You've Never Been Shown Before
Q: What is the Kim Report and why is it important for salons and manufacturers?
The Kim Report consolidates anonymized salon data from multiple software platforms to show trends in revenue, transactions, and retail, helping manufacturers plan launches years in advance and helping salons benchmark themselves against top performers.
678: What's Your Exit Policy?
Q: How should owners involve their team in building the policy?
By soliciting input on what should be fair and effective, using that feedback to draft the policy, documenting everything, and then reviewing with the team to ensure clarity and buy-in.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

A consistently practical show for beauty and wellness pros that blends leadership, business operations, and personal development with deep dives into salon culture, branding, and growth strategies. Episodes frequently feature successful salon owners, educators, and industry innovators who share actionable frameworks—from succession planning and retention to bridging gaps between owners and stylists, tech-enabled marketing, and culture-building. A standout throughline is turning technical skill into scalable business systems, with guest perspectives that emphasize people, mentorship, and sustainable models.

The show often highlights how culture, leadership mindset, and structured processes drive growth more reliably than tactics alone. A no... more

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How many listeners does Beyond The Technique Podcast get?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. Earn Your Happy
4. The Mel Robbins Podcast
5. On Purpose with Jay Shetty

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. McKenzie Turley
2. Sarah Carroll
3. Kourtnee Jinright
4. Alain Audet
5. Lindsey Young-Bullock
6. Kellie Johnson
7. Jennifer Alvarez
8. Tonya Raybon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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