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Artwork for Beyond The Technique Podcast

Beyond The Technique Podcast

Kati Whitledge
Beauty Industry
Leadership
Client Retention
Salon Management
Maya
Beauty and Wellness Industry
Salon Ownership
Mental Health
Business Growth
Accountability
Personal Development
Entrepreneurship
Emotional Intelligence
Social Media Marketing
Mentorship
Personal Growth
Team Dynamics
Sustainability
Financial Management
Hiring Practices

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

PublishesTwice weeklyEpisodes300Founded11 years ago
Number of ListenersCategories
Fashion & BeautyArtsBusinessMarketing

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Artwork for Beyond The Technique Podcast

Latest Episodes

Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualities like communication, confidence, loyalty, optimism, decisiveness, and adaptab... more

YouTube

In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why salon owners must remain humble, stay pres... more

YouTube

Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference between pessimism, blind optimism, and reali... more

YouTube

What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond surface-level behaviors to uncover the motivations,... more

YouTube

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Recent Guests

Jennifer Culverhouse
Leadership and wellness division trainer and certified Enneagram coach with Summit Salon Business Center
Summit Salon Business Center
Episode: 0714: Which Enneagram Are You?
Kara Holden
Founder and CEO of Aglow
Aglow Sunless Tanning
Episode: 712: The Ultimate Business Upgrade
Heather Bagby
International speaker, facilitator, and author
Summit Salon Business Center
Episode: 710: The Book Every Salon Leader Needs, with Heather Bagby!
Ashlee Vance
Founder of Heal The Industry, mentor, educator
Heal The Industry
Episode: 708: Heal the Industry, with Ashlee Vance
Mandy McCullough
Award-winning salon owner, Redken educator and industry leader
Fix Salon Seattle; Redken
Episode: 706: Four Pillars to Becoming a Powerful Educator
Alfredo Lewis
Founder of Coat hair brand, industry disruptor
Coat
Episode: 704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
Chris Galeo
Founder of Grit and Grace Salon; retreats organizer
Grit and Grace Salon
Episode: 702: Never Lose Sight of Your Vision
Terry McKim
Multi-founder, operator and investor with a track record of building and scaling technology platforms in the service industry
IntroVu (and former Tippy founder)
Episode: 700: Hire Better, Stronger, Faster!
Nina Tulio
Respected media industry speaker, consultant, and salon business educator; author of Profit is Personal
Episode: 698: Profit is Personal, with Nina Tulio

Host

Kati Whitledge
Host of Beyond The Technique Podcast

Reviews

4.7 out of 5 stars from 124 ratings
  • Love!

    Great variety of topics, love that you talk to ALL types of industry leaders. Thank you

    Apple Podcasts
    5
    Holasted
    United States5 months ago
  • SO MUCH VALUE IN EVERY PODCAST,THANK YOU!

    Every podcast has so much value that you will take from as a leader!

    Apple Podcasts
    5
    WwAop
    United States8 months ago
  • Best get ready listen for entrepreneur salon owners, stylists & students

    While you look at yourself in the mirror and get ready physically for your day why not work on getting mentally prepared. I really enjoyed listening to several of the podcasts so far each day. Some of them are shorter so I can take on a few while I get ready and drive to work. I’ve enjoyed the mindset shares from industry professionals, the consistency in the message of continue showing up the right people will find you, whether that salon clients or staff, tips for younger, growing stylist, bui... more

    Apple Podcasts
    5
    Alcatscratch123456789
    United Statesa year ago
  • Hypocrite

    Do not take any advice from this fraud. Her salons are failing to the point where she closed her nail salon with absolutely no warning to clients or employees. Imagine leaving your workers instantly unemployed, and thinking you’re in a position to give anyone advice. She has a long history of poor business practices and management, and threatening employees with lawsuits if they ever speak up.

    Apple Podcasts
    1
    Sarahj103
    United Statesa year ago
  • Clean Beauty Fan

    I enjoy listening to Kati's interviews. She has great energy and is always positive. Today, I was surprised to hear she interviewed one of my mentors and my only trusted product line. Greg Starkman from Innersense Organic Beauty!!!

    I wish I could add a phone because while listening in the car, I had their Body Butter in my bag.

    I agree with you, Kati; I can’t get enough of this product. 🥰

    Apple Podcasts
    5
    Qurlgirl
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive energy and clear expertise from the host and guests stand out in reviews.
Shows consistently delivers practical leadership and growth insights for salon owners.
Guests are diverse and bring high-value, actionable advice for business growth.
A few listeners wish for broader credibly varied topics; overall feedback is highly positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

710: The Book Every Salon Leader Needs, with Heather Bagby!
Q: Tell us about the book Beautiful and Balanced and what it offers leaders.
The book presents 25 stories from different professionals, each ending with reflection exercises that apply the head, heart, and hand framework to real-world leadership, highlighting how grit, altruism, gratitude, and spirituality contribute to long-term success.
712: The Ultimate Business Upgrade
Q: So what amount of space do you minimally need to start, and what are the considerations for a room or studio?
Kara describes starter spaces around 200 square feet and typical room sizes of about 7x9 to 10x12 feet, emphasizing the need for multiple rooms for efficiency and the value of repurposing empty space to generate revenue.
712: The Ultimate Business Upgrade
Q: Okay. This is incredible. So you began as a technician, became an owner. What shifts did you have to make?
Kara explains she was balancing school and working in group homes, then pivoted to tanning with a small start and gradually grew through grit, training, and leveraging a supportive network to scale to multiple locations.
704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
Q: What led to Coat and the idea of a new top coat category?
A observation of social media-driven client dissatisfaction with color longevity, an exploration of the hydrophobic lipid layer, and collaboration with chemists to create a pro-only product that extends color life while remaining salon-revenue positive.
704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
Q: How did you become so gifted in your craft and grow behind the chair?
Alfredo emphasizes mentorship, a long apprenticeship, and the importance of assisting for years, learning formulas, and gradually building a reputation that led to celebrity client work and education roles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Beyond The Technique Podcast

What is Beyond The Technique Podcast about and what kind of topics does it cover?

The show targets beauty and wellness professionals aiming to grow their teams and businesses by focusing on leadership, culture, and strategy beyond technical skills. Across episodes, listeners hear actionable guidance on hiring, branding, customer experience, and scalable operations from salon owners, educators, and industry tech leaders. Noteworthy strengths include a practical, leadership-forward lens, diverse guest perspectives, and a clear emphasis on culture, education, and personal growth that listeners can apply to real-world growth. This mix makes it valuable for owners, managers, and aspiring industry leaders seeking reproducible tactics for long-term success.

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How many listeners does Beyond The Technique Podcast get?

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Which podcasts are similar to Beyond The Technique Podcast?

These podcasts share a similar audience with Beyond The Technique Podcast:

1. Thriving Stylist Podcast
2. Profitable Salon Owner Podcast
3. The Amy Porterfield Show
4. BigDeal
5. EmPowered Radio

How many episodes of Beyond The Technique Podcast are there?

Beyond The Technique Podcast launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond The Technique Podcast?

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What guests have appeared on Beyond The Technique Podcast?

Recent guests on Beyond The Technique Podcast include:

1. Jennifer Culverhouse
2. Kara Holden
3. Heather Bagby
4. Ashlee Vance
5. Mandy McCullough
6. Alfredo Lewis
7. Chris Galeo
8. Terry McKim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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