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Artwork for Beyond the B: Latest on the B Corp Movement

Beyond the B: Latest on the B Corp Movement

LIFT Economy: For the Benefit of All Life
B Corp Movement
Sustainability
B Lab
B Corp Certification
B Corporation
B Corps
Patagonia
B Corp Standards
Climate Action
Diversity and Inclusion
Champions Retreat
Climate Change
LIFT Economy
Workplace Culture
Impact Assessment
Nespresso
B Corp
Verification Process
Voting Rights
Covid-19 Pandemic

Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our ... more

PublishesTwice monthlyEpisodes57Founded2 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Beyond the B: Latest on the B Corp Movement

Latest Episodes

What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack th... more

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In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of early... more

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Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company’s mission over time. Drawing from both ... more

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What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox”... more

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Key Facts

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Recent Guests

Bernard Gouw
Social impact specialist with experience at B Lab
Independent consultant (former B Lab)
Episode: V2 Standards: Human Rights (w/ Bernard Gouw)
Amy Bourbeau
Co-founder of Seismic, B Corp expert
Seismic
Episode: The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)
Andy Schmidt
Co-founder of Seismic, sustainability consultant
Seismic
Episode: The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)
Eric Ries
Author and entrepreneur, Lean Startup creator, discussing Incorruptible
The Lean Startup Company / author of Incorruptible
Episode: How B Corps Become Incorruptible (w/ Eric Ries)
Todd Schifeling
Associate Professor in the Department of Management at Temple University's Fox School of Business
Temple University
Episode: The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)
Suntae Kim
Assistant Professor of Management and Organization at Johns Hopkins Carey Business School
Johns Hopkins University
Episode: The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)
Marcello Palazzi
Civic economist and entrepreneur, co-founder of B Lab Europe
Progressio Foundation; B Lab Europe
Episode: Can B Corps Still Change the System? (w/ Marcello Palazzi)
Corey Lien
Serial entrepreneur and social impact ecosystem builder; founder of Domi and co-founder of the Asia Pacific B Corp Association
Domi; Asia Pacific B Corp Association
Episode: Reclaiming the “Why” Behind B Corp (w/ Corey Lien)
Rooney Castle
President and CEO of Rhino Foods
Rhino Foods
Episode: Beyond Certification: What Living B Corp Values Actually Looks Like (w/ Rooney Castle)

Hosts

Emmy Allison
Co-host of the show
Ryan Honeyman
Co-host of the show

Reviews

5.0 out of 5 stars from 33 ratings
  • Great stuff!

    As a co-founder of a newly certified B Corp, I am really enjoying this podcast. I appreciate the candor and practical advice as well as the more philosophical conversations.

    Cheers!

    Jim Olson

    The Experience Alchemists

    Apple Podcasts
    5
    Bostonbeerman
    United States2 years ago
  • Approachable Expertise

    This podcast is incredibly interesting, practical, and fascinating! The information is down-to-earth, approachable, and the guests have high-level expertise. This is definitely a podcast to save and revisit!

    Apple Podcasts
    5
    Jillian Vorce
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is approachable, with high-level expertise from guests.
The show combines candor with practical advice for B Corp practitioners.
Great for listeners who want actionable takeaways and real-world insights.

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Talking Points

Recent interactions between the hosts and their guests.

V2 Standards: Human Rights (w/ Bernard Gouw)
Q: What role does governance play in the new standards, and how is board involvement integrated?
Board or executive leadership must approve key policies and processes; governance buy-in is seen as a guardrail to ensure real impact, with flexibility to accommodate company size and structure while maintaining high expectations.
V2 Standards: Human Rights (w/ Bernard Gouw)
Q: What is human rights and why was this topic chosen for the B Corp standards?
Human rights is framed as a universal, consensus-driven set of expectations based on the UN Guiding Principles, with a focus on negative impacts across employees, the supply chain, and consumers, and on prioritizing areas where risks are highest through saliency assessment.
How B Corps Become Incorruptible (w/ Eric Ries)
Q: How can a company prepare for or implement mission lock before going public?
Start with founder control and PPC conversions, add a mission guardian, require directors' oaths, and consider a spiritual holding company or a foundation to oversee the for-profit subsidiary; these steps create durable protections that survive investor pressures.
How B Corps Become Incorruptible (w/ Eric Ries)
Q: What is the main message or the most important concepts readers should take away from the book?
The central idea is that corruption comes from misalignment between an organization's stated mission and its incentives; the solution is to design two halves—ethos and integrity—through practical mechanisms like mission lock, governance protections, and guardian structures that keep the company aligned with human flourishing over the long term.
Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)
Q: What stood out to you about the Two Cert and SCS Global presentations on the new audit process and the differences between the platforms?
He notes that the Be Digital Audit Platform and AI enhancements could streamline the process and standardize documentation, but emphasizes that up front, blanket documentation requirements will shape how companies prepare.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show provides insider perspectives on Certified B Corporations and the evolving B Corp standards, with a focus on practical implications for governance, certification, and impact. Episodes typically feature practitioners, academics, and leaders from mission-driven companies who share origin stories, decision-making moments, and real-world lessons about balancing growth with authenticity, transparency, and systemic change. A recurring strength is translating complex standard changes into actionable guidance for founders, executives, and practitioners navigating certification, procurement, and governance in a rapidly evolving movement. A notable edge is the emphasis on lived culture and leadership—how values are embedded in operations, o... more

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this podcast launched 2 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Bernard Gouw
2. Amy Bourbeau
3. Andy Schmidt
4. Eric Ries
5. Todd Schifeling
6. Suntae Kim
7. Marcello Palazzi
8. Corey Lien

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