Beyond the B: Latest on the B Corp Movement

LIFT Economy: For the Benefit of All Life

B Corp Movement

Sustainability

B Lab

B Corp Certification

B Corporation

B Corps

Patagonia

B Corp Standards

Climate Action

Diversity and Inclusion

Champions Retreat

LIFT Economy

Climate Change

Workplace Culture

Impact Assessment

Nespresso

B Corp

Verification Process

Voting Rights

Covid-19 Pandemic

Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our ... more

33 ratings

Publishes	Twice monthly	Episodes	60	Founded	2 years ago
Number of Listeners		Categories	EntrepreneurshipManagementBusiness

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Latest Episodes

Circularity Lessons from Patagonia and Upcycled Foods (Rebroadcast)

In this rebroadcast of one of our most listened to episodes of all time, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled Foods. ... more

21 Jul 2026 • 1 hr 10 min

YouTube

V2 Standards: JEDI (w/ Bernard Gouw)

Bernard Gouw joins Ryan Honeyman to unpack the new Justice, Equity, Diversity, and Inclusion topic as part of the V2 B Corp standards. Drawing on his four and a half years at B Lab developing the Human Rights, Fair Work, and JEDI topics, Bernard expl... more

7 Jul 2026 • 1 hr 2 min • Most popular

YouTube

Tony’s Chocolonely: Mission Lock, Open Chain, & B Corps (w/ Douglas Lamont)

Douglas Lamont, CEO of Tony’s Chocolonely, joins Ryan Honeyman to discuss how Tony’s is using business to help end exploitation in the cocoa industry. Drawing on his experience at Innocent Drinks and Tony’s, Douglas shares how Mission Lock, Open Chai... more

23 Jun 2026 • 44 min • Popular

YouTube

V2 Standards: Human Rights (w/ Bernard Gouw)

What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack th... more

9 Jun 2026 • 1 hr 14 min

YouTube

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Recent Guests

Bernard Gouw

Social impact specialist with experience at B Lab

Independent consultant (former B Lab)

Episode: V2 Standards: Human Rights (w/ Bernard Gouw)

Amy Bourbeau

Co-founder of Seismic, B Corp expert

Seismic

Episode: The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)

Andy Schmidt

Co-founder of Seismic, sustainability consultant

Seismic

Episode: The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)

Eric Ries

Author and entrepreneur, Lean Startup creator, discussing Incorruptible

The Lean Startup Company / author of Incorruptible

Episode: How B Corps Become Incorruptible (w/ Eric Ries)

Todd Schifeling

Associate Professor in the Department of Management at Temple University's Fox School of Business

Temple University

Episode: The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)

Suntae Kim

Assistant Professor of Management and Organization at Johns Hopkins Carey Business School

Johns Hopkins University

Episode: The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)

Marcello Palazzi

Civic economist and entrepreneur, co-founder of B Lab Europe

Progressio Foundation; B Lab Europe

Episode: Can B Corps Still Change the System? (w/ Marcello Palazzi)

Corey Lien

Serial entrepreneur and social impact ecosystem builder; founder of Domi and co-founder of the Asia Pacific B Corp Association

Domi; Asia Pacific B Corp Association

Episode: Reclaiming the “Why” Behind B Corp (w/ Corey Lien)

Rooney Castle

President and CEO of Rhino Foods

Rhino Foods

Episode: Beyond Certification: What Living B Corp Values Actually Looks Like (w/ Rooney Castle)

Hosts

Emmy Allison

Co-host of the show

Ryan Honeyman

Co-host of the show

Reviews

5.0 out of 5 stars from 33 ratings

Great stuff!
As a co-founder of a newly certified B Corp, I am really enjoying this podcast. I appreciate the candor and practical advice as well as the more philosophical conversations.
Cheers!
Jim Olson
The Experience Alchemists
Apple Podcasts
5
Bostonbeerman
United States2 years ago
Approachable Expertise
This podcast is incredibly interesting, practical, and fascinating! The information is down-to-earth, approachable, and the guests have high-level expertise. This is definitely a podcast to save and revisit!
Apple Podcasts
5
Jillian Vorce
United States2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is approachable, with high-level expertise from guests.

The show combines candor with practical advice for B Corp practitioners.

Great for listeners who want actionable takeaways and real-world insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#157	Germany/Business/Entrepreneurship
Apple Podcasts	#213	Singapore/Business/Entrepreneurship

Talking Points

Recent interactions between the hosts and their guests.

V2 Standards: Human Rights (w/ Bernard Gouw)

Q: What role does governance play in the new standards, and how is board involvement integrated?

Board or executive leadership must approve key policies and processes; governance buy-in is seen as a guardrail to ensure real impact, with flexibility to accommodate company size and structure while maintaining high expectations.

V2 Standards: Human Rights (w/ Bernard Gouw)

Q: What is human rights and why was this topic chosen for the B Corp standards?

Human rights is framed as a universal, consensus-driven set of expectations based on the UN Guiding Principles, with a focus on negative impacts across employees, the supply chain, and consumers, and on prioritizing areas where risks are highest through saliency assessment.

How B Corps Become Incorruptible (w/ Eric Ries)

Q: How can a company prepare for or implement mission lock before going public?

Start with founder control and PPC conversions, add a mission guardian, require directors' oaths, and consider a spiritual holding company or a foundation to oversee the for-profit subsidiary; these steps create durable protections that survive investor pressures.

How B Corps Become Incorruptible (w/ Eric Ries)

Q: What is the main message or the most important concepts readers should take away from the book?

The central idea is that corruption comes from misalignment between an organization's stated mission and its incentives; the solution is to design two halves—ethos and integrity—through practical mechanisms like mission lock, governance protections, and guardian structures that keep the company aligned with human flourishing over the long term.

Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)

Q: What stood out to you about the Two Cert and SCS Global presentations on the new audit process and the differences between the platforms?

He notes that the Be Digital Audit Platform and AI enhancements could streamline the process and standardize documentation, but emphasizes that up front, blanket documentation requirements will shape how companies prepare.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show provides insider perspectives on Certified B Corporations and the evolving B Corp standards, with a focus on practical implications for governance, certification, and impact. Episodes typically feature practitioners, academics, and leaders from mission-driven companies who share origin stories, decision-making moments, and real-world lessons about balancing growth with authenticity, transparency, and systemic change. A recurring strength is translating complex standard changes into actionable guidance for founders, executives, and practitioners navigating certification, procurement, and governance in a rapidly evolving movement. A notable edge is the emphasis on lived culture and leadership—how values are embedded in operations, o... more

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this podcast launched 2 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Bernard Gouw
2. Amy Bourbeau
3. Andy Schmidt
4. Eric Ries
5. Todd Schifeling
6. Suntae Kim
7. Marcello Palazzi
8. Corey Lien

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