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Artwork for Beyond the B: Latest on the B Corp Movement

Beyond the B: Latest on the B Corp Movement

LIFT Economy: For the Benefit of All Life
B Corp Movement
Sustainability
B Lab
B Corp Certification
B Corporation
B Corps
Patagonia
Climate Action
B Corp Standards
Diversity and Inclusion
Champions Retreat
LIFT Economy
Climate Change
Workplace Culture
Impact Assessment
Nespresso
B Corp
Verification Process
Voting Rights
Covid-19 Pandemic

Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our ... more

PublishesTwice monthlyEpisodes57Founded2 years ago
Number of ListenersCategories
ManagementEntrepreneurshipBusiness

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Artwork for Beyond the B: Latest on the B Corp Movement

Latest Episodes

What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack th... more

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In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of early... more

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Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company’s mission over time. Drawing from both ... more

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What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox”... more

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Recent Guests

Amy Bourbeau
Co-founder of Seismic, B Corp expert
Seismic
Episode: The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)
Andy Schmidt
Co-founder of Seismic, sustainability consultant
Seismic
Episode: The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)
Eric Ries
Author and entrepreneur, Lean Startup creator, discussing Incorruptible
The Lean Startup Company / author of Incorruptible
Episode: How B Corps Become Incorruptible (w/ Eric Ries)
Todd Schifeling
Associate Professor in the Department of Management at Temple University's Fox School of Business
Temple University
Episode: The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)
Suntae Kim
Assistant Professor of Management and Organization at Johns Hopkins Carey Business School
Johns Hopkins University
Episode: The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)
Marcello Palazzi
Civic economist and entrepreneur, co-founder of B Lab Europe
Progressio Foundation; B Lab Europe
Episode: Can B Corps Still Change the System? (w/ Marcello Palazzi)
Corey Lien
Serial entrepreneur and social impact ecosystem builder; founder of Domi and co-founder of the Asia Pacific B Corp Association
Domi; Asia Pacific B Corp Association
Episode: Reclaiming the “Why” Behind B Corp (w/ Corey Lien)
Rooney Castle
President and CEO of Rhino Foods
Rhino Foods
Episode: Beyond Certification: What Living B Corp Values Actually Looks Like (w/ Rooney Castle)
Jeffrey Stewart
Founder and executive director of Enharmonic Encounters; former B Lab analyst; sustainability translator and consultant
Enharmonic Encounters; Enharmonic Encounters/LIFT Economy
Episode: Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)

Hosts

Emmy Allison
Cohost of the show; Impact advisor with deep ties to the B Corp ecosystem.
Ryan Honeyman
Cohost; Co-author of The B Corp Handbook and advisor on impact and governance.

Reviews

5.0 out of 5 stars from 33 ratings
  • Great stuff!

    As a co-founder of a newly certified B Corp, I am really enjoying this podcast. I appreciate the candor and practical advice as well as the more philosophical conversations.

    Cheers!

    Jim Olson

    The Experience Alchemists

    Apple Podcasts
    5
    Bostonbeerman
    United States2 years ago
  • Approachable Expertise

    This podcast is incredibly interesting, practical, and fascinating! The information is down-to-earth, approachable, and the guests have high-level expertise. This is definitely a podcast to save and revisit!

    Apple Podcasts
    5
    Jillian Vorce
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great episodes for B Corp practitioners
Listeners value approachable yet deep conversations that mix strategy with ethics
Audiences appreciate candor and practical, high-expertise discussions

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How B Corps Become Incorruptible (w/ Eric Ries)
Q: How can a company prepare for or implement mission lock before going public?
Start with founder control and PPC conversions, add a mission guardian, require directors' oaths, and consider a spiritual holding company or a foundation to oversee the for-profit subsidiary; these steps create durable protections that survive investor pressures.
How B Corps Become Incorruptible (w/ Eric Ries)
Q: What is the main message or the most important concepts readers should take away from the book?
The central idea is that corruption comes from misalignment between an organization's stated mission and its incentives; the solution is to design two halves—ethos and integrity—through practical mechanisms like mission lock, governance protections, and guardian structures that keep the company aligned with human flourishing over the long term.
Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)
Q: What stood out to you about the Two Cert and SCS Global presentations on the new audit process and the differences between the platforms?
He notes that the Be Digital Audit Platform and AI enhancements could streamline the process and standardize documentation, but emphasizes that up front, blanket documentation requirements will shape how companies prepare.
Patagonia Case Study (4 of 4) - Operations
Q: How does Patagonia approach lobbying and advocacy on issues they feel strongly about?
Patagonia actively advocates for issues they are knowledgeable about, like family leave and environmental causes.
Patagonia Case Study (4 of 4) - Operations
Q: How do you balance transparency when full 100% transparency isn't really possible?
We share what we know and assess what's important about what you do know, especially if it concerns controversial topics.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A values-driven, impact-focused show that dives into the B Corp Movement, standards development, and practical strategies for sustainability, equity, and governance in business. Conversations frequently center on certification updates, accountability, and how companies can balance purpose with growth, including real-world examples from leading practitioners and researchers. Noteworthy traits include direct access to insiders from the B Corp ecosystem, a pragmatic approach to complex standards, and a willingness to tackle contentious topics like fair work, pay equity, and steward ownership. The format is well-suited for listeners who want actionable insights for improving impact within their organizations or advising clients on responsible b... more

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this podcast launched 2 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Amy Bourbeau
2. Andy Schmidt
3. Eric Ries
4. Todd Schifeling
5. Suntae Kim
6. Marcello Palazzi
7. Corey Lien
8. Rooney Castle

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