Beyond Hormones, The Business of Wellness
Jody LayneRunning a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing... more
| Publishes | Twice weekly | Episodes | 62 | Founded | 8 months ago |
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| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
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Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patient... more
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You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI o... more
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What if you only needed four ideas to market your clinic for an entire month?
Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Th... more
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You've been sending in questions — and this time, we're answering them.
In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that ha... more
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- Smart, Strategic & So Valuable
Loved being a guest on Beyond Hormones! Jody brings such clarity and depth to the conversation, asking smart questions that really help unpack what actually works when it comes to growing a wellness practice. Our discussion on marketing for wellness businesses and med spas—and the Salted Edge approach we use at Salt Marketing—was both practical and energizing. Highly recommend this podcast to any clinic owner looking to grow with intention.
Apple Podcasts5Jorechwa
United States2 months ago - Extremely Helpful!
So much knowledge in digestible episodes. Highly recommend, thank you Jody!
Apple Podcasts5ZooKeeper_13United States2 months ago - What a find!
Jody has such a fun energy with her guests! It sounds like she is talking with close friends and absolutely cares about wellness and people. She asks great questions, and keeps the conversation on track where other interviewers might let the person ramble on too much. I love hearing about real business owners going through normal challenges that we all experience rather than just the elite success stories that often feel out of reach. She’s amazing! You have to check it out
Apple Podcasts5KlaivenXUnited States5 months ago - Jody is AMAZING!!
Jody does an incredible job bringing the best out of people. If you have a clinic in the hormone or wellness space give her a listen. The guests share how their clinic has evolved over their years and maybe how you can skip some of the mistakes. Entertaining and helpful!
Apple Podcasts5SnuggletinesandmanUnited States5 months ago - Practical Information Delivered in an Engaging Style
Jody is a phenomenal host who asks excellent questions and brings out the best in her exceptional guests. I’m looking forward to future episodes!
Apple Podcasts5Keto Kamp is PhenomenalUnited States7 months ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Across recent episodes, the show concentrates on building and growing hormone and wellness clinics with practical marketing, patient-centric storytelling, and scalable systems. Key themes include shifting messaging to center patients, using clear identity and core values to stand out, embracing automation and systems to cope with hiring pressures, and leveraging retention tactics like symptom tracking and patient appreciation to fuel growth. Interviews with clinic operators and marketers highlight actionable frameworks (such as the 7-11-4 concept and Salted Edge) and real-world lessons from ownership, branding, and partnerships. The series stands out for its hands-on, founder-focused conversations that blend marketing, operations, and patie... more
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this podcast launched 8 months ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Annie Figenshu
2. Kevin Hutchinson
3. Dr. Rick Welch
4. Dr. Darren Farnesi
5. Keith Reeves
6. Marlyn Diaz
7. Dr. Mariana Spinelli
8. Patrick Dermody
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