Better Messaging
PunchyMessaging shouldn't feel this hard. If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck. On Better Messaging, Emma Stratton, author and B2B messag... more
| Publishes | Twice monthly | Episodes | 6 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, Emma Stratton explores why so many tech companies end up with “naming debt” after giving every product its own unique, branded name. She explains why naming gets emotional, why clever names often create extra work for buyers, and why... more
Messaging can miss when it’s too technical, too vague, or sitting at the wrong level for your audience.
In this episode, Emma Stratton shows how to put messaging altitude into practice. Building on the previous episode, she introduces two simple pro... more
Ever written messaging that looked good on the page but still didn’t land? The problem might be altitude.
In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific... more
Getting internal buy-in on messaging can be one of the hardest parts of the work.
Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks ... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #156 |  United Kingdom/Business/Marketing |
Apple Podcasts | #7 |  Ukraine/Business/Marketing |
Apple Podcasts | #72 | Ukraine/Business |
Apple Podcasts | #153 |  Finland/Business/Marketing |
Apple Podcasts | #209 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #210 |  Hong Kong/Business/Marketing |
Apple Podcasts | #242 |  Switzerland/Business/Marketing |
Apple Podcasts | #243 |  South Africa/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Better Messaging
What is Better Messaging about and what kind of topics does it cover?
A practical podcast focused on translating technical complexity into clear, customer-centered messaging for B2B tech. Across episodes, the discussions center on finding the right messaging altitude to resonate with different buyers, gaining internal buy-in for new messaging, and creating human-centric copy that avoids jargon. Listeners can expect actionable frameworks, real-world examples, and exercises (such as So What and But How prompts) designed to help founders, marketers, and product teams craft messages that cut through noise and align across stakeholders. A standout throughline is turning intricate product details into tangible value propositions that connect with business buyers, technical buyers, and end users alike, making it esp... more
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How many listeners does Better Messaging get?
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What are the audience demographics for Better Messaging?
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How many subscribers and views does Better Messaging have?
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Which podcasts are similar to Better Messaging?
These podcasts share a similar audience with Better Messaging:
1. The Dave Gerhardt Show (from Exit Five)
2. Marketing Against The Grain
3. Pivot
4. Maintenance Phase
5. Normal Gossip
How many episodes of Better Messaging are there?
Better Messaging launched 2 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Better Messaging?
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Where can I see ratings and reviews for Better Messaging?
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