Behind the Stems
Ash WheelhouseBusiness, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids ... more
| Publishes | Weekly | Episodes | 41 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ArtsEntrepreneurshipDesignBusiness | |||
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Latest Episodes
If your website has 57 different inquiry pages, your calendar is full but your bank account isn't, and you've nearly started a retail shop, a wreath business, a ceramics side hustle and a workshop series all in the same year, this episode is going to... more
Six years in, Chloe from Your Day By Chloe has planned and styled some of the most beautiful weddings in NSW and I interrogated her. About quotes (she doesn't believe in them), about petal tosses (she's over it), about florists who send a stranger on... more
So my comments have been absolutely wild lately and I owe you guys an answer.
If you saw my recent carousel about my business journey, you'll know I mention a book that changed the way I thought about business. And now I have dozens of comments all ... more
Okay, confession: I started a third Instagram account. I'm not proud of it. But it forced me to get really ruthless about how I'm spending my time on social media, and the three strategies I landed on are working well enough that I wanted to share th... more
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Reviews
- A Gem!!
I did Wildflower Academy!! I learned so much and started booking more clients that align with me. Thank you for dropping so many gems!! Looking forward to seeing this podcast flourish💐
Apple Podcasts5Dirty Blossom
United States6 months ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #22 |  Australia/Arts/Design |
Apple Podcasts | #76 |  South Africa/Arts/Design |
Apple Podcasts | #196 |  New Zealand/Arts/Design |
Apple Podcasts | #249 |  Netherlands/Arts/Design |
Talking Points
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Frequently Asked Questions About Behind the Stems
What is Behind the Stems about and what kind of topics does it cover?
A pragmatic, no-nonsense look at building a wedding floristry business, with episodes spanning niching, pricing, client relationships, personal branding, and mindset. Hosts share real-world lessons from running a floral studio, balancing creativity with structure, and scaling to higher-budget weddings without burning out. Expect actionable frameworks, behind-the-scenes stories, and candid debates about industry norms, collaboration over competition, and sustainable growth for solopreneurs and small teams.
Noteworthy angles include practical systems for pricing and operations, a focus on niche clarity, and a strong emphasis on authentic storytelling and personal branding as growth levers. The tone combines strategy with candid reflections o... more
Where can I find podcast stats for Behind the Stems?
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How many listeners does Behind the Stems get?
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How many subscribers and views does Behind the Stems have?
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Which podcasts are similar to Behind the Stems?
These podcasts share a similar audience with Behind the Stems:
1. Bloommates
2. The Dirt on Flowers
3. The Floral CEO
4. Botanical Brouhaha Podcast
5. Up First from NPR
How many episodes of Behind the Stems are there?
Behind the Stems launched 7 months ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind the Stems?
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Where can I see ratings and reviews for Behind the Stems?
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What guests have appeared on Behind the Stems?
Recent guests on Behind the Stems include:
1. Giorgio Genaus
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