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Artwork for Behind the Stems

Behind the Stems

Ash Wheelhouse
Wedding Floristry
Wildflower Academy
Floristry
Social Media Marketing
Mental Health
Imposter Syndrome
Instagram
Social Media
Content Creation
Wedding Industry
Dubsado
Creativity In Times Of Crisis
Economic Impact On Business
Marketing Strategies
Wedding Planning
Customer Experience
Proposal Creation
Business Owner Identity
Pricing Strategy
Referrals

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids ... more

PublishesWeeklyEpisodes24Foundeda month ago
Number of ListenersCategories
DesignEntrepreneurshipBusinessArts

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Artwork for Behind the Stems

Latest Episodes

I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (or crispy flowers).

I also answer a Wildflower Academy member’s que... more

In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supervisor… just a wedding florist who suddenly had people relying on her and absolutely no idea how... more

Episode vibe:

It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my butt (and my bouquets).

Who it... more

I want to dedicate this episode to one of the most painful things we experience as florists, comparison.

That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find yourself spiralling down a rabbit ho... more

Key Facts

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Host

Ash
Your flower bestie and wedding flower coach, owner of Wildflower Academy. Host sharing insights in the wedding floristry world.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Canada/Arts/Design
Apple Podcasts
#8
Australia/Arts/Design
Apple Podcasts
#132
Australia/Arts
Apple Podcasts
#81
Russia/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4
Q: What feels possible for you now that didn't feel realistic at all a year ago?
Sophie now feels it's possible to work full-time in her business, purchase a floristry van, and be more visible and engaging on social media, which she previously doubted.
From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4
Q: What was it that brought you to Wildflower Academy?
Sophie followed Ash on Instagram and felt inspired by her journey, leading her to believe that the investment in the coaching program would be valuable. She was seeking guidance and felt a strong connection to Ash's approach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Household Income
Social Media Reach

Frequently Asked Questions About Behind the Stems

What is Behind the Stems about and what kind of topics does it cover?

Focusing primarily on the wedding floristry industry, content provides a candid look at the challenges and triumphs faced by florists. Common themes include practical business strategies, personal anecdotes about navigating the industry, and discussions about mental health and burnout. The episodes often blend actionable advice with personal reflections, fostering a supportive community for florists seeking to manage their businesses while maintaining creativity and passion. Listeners can expect a mix of strategic insights and relatable stories, making it both an informative and emotionally engaging experience for anyone in the floral business.

Where can I find podcast stats for Behind the Stems?

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How many listeners does Behind the Stems get?

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What are the audience demographics for Behind the Stems?

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How many subscribers and views does Behind the Stems have?

To see how many followers or subscribers Behind the Stems has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind the Stems?

These podcasts share a similar audience with Behind the Stems:

1. GROWTH GANG with The Lily Holmes
2. Good Hang with Amy Poehler

How many episodes of Behind the Stems are there?

Behind the Stems launched a month ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Stems?

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