Behind the Stems
Ash WheelhouseBusiness, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids ... more
| Publishes | Weekly | Episodes | 37 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessDesignEntrepreneurshipArts | |||
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Latest Episodes
In this episode, I’m chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched retail (because… no), and built an incredibly intentional brand by doing one bold thing: she commit... more
I accidentally started a third Instagram account.
And no, this is not something I ever wanted to do.
In this episode, I’m sharing a very honest, behind-the-scenes snapshot of how I’m using Instagram in 2026, why marketing feels so different to even... more
In this episode, I’m sitting down with Luen Free — flower farmer, former DJ and radio host, and one of the most thoughtful voices I know in the local growing space.
We talk about Luen’s path from nightlife and DJ booths to permaculture-style flower ... more
Okay, so this episode started as a casual drive to a friend’s house…
and somehow turned into a full-blown rant about what I actually think is damaging the floristry industry.
(You’ve been warned.)
In this episode, I’m talking about the moment I ne... more
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Reviews
- A Gem!!
I did Wildflower Academy!! I learned so much and started booking more clients that align with me. Thank you for dropping so many gems!! Looking forward to seeing this podcast flourish💐
Apple Podcasts5Dirty Blossom
United States4 months ago
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Chart Rankings
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Apple Podcasts | #169 |  United Kingdom/Arts/Design |
Apple Podcasts | #110 |  Australia/Arts/Design |
Apple Podcasts | #9 |  Netherlands/Arts/Design |
Apple Podcasts | #141 |  Russia/Arts/Design |
Apple Podcasts | #142 |  Poland/Arts/Design |
Apple Podcasts | #165 |  New Zealand/Arts/Design |
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Frequently Asked Questions About Behind the Stems
What is Behind the Stems about and what kind of topics does it cover?
This podcast offers an unfiltered look into the world of wedding floristry, exploring the intricate balance between business and creativity. Conversations encompass a wide range of topics, from entrepreneurial strategies and personal branding to the emotional challenges faced by florists, such as burnout and self-doubt. The host invites guests and shares personal anecdotes, making space for honest discussions about the realities of running a floral business. Listeners can anticipate practical tips, marketing insights, and relatable stories that resonate with those navigating the complexities of the floral industry. Unique elements include a focus on mindset shifts and collaborative practices, fostering a supportive community for wedding flo... more
Where can I find podcast stats for Behind the Stems?
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How many listeners does Behind the Stems get?
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What are the audience demographics for Behind the Stems?
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How many subscribers and views does Behind the Stems have?
To see how many followers or subscribers Behind the Stems has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Behind the Stems?
These podcasts share a similar audience with Behind the Stems:
1. Mamamia Out Loud
2. EXPANDED Podcast by To Be Magnetic™
3. The Dirt on Flowers
4. Botanical Brouhaha Podcast
5. The Floral CEO
How many episodes of Behind the Stems are there?
Behind the Stems launched 4 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind the Stems?
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Where can I see ratings and reviews for Behind the Stems?
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What guests have appeared on Behind the Stems?
Recent guests on Behind the Stems include:
1. Giorgio Genaus
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.