Behind the Stems
Ash WheelhouseBusiness, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids ... more
| Publishes | Twice weekly | Episodes | 22 | Founded | 16 days ago |
|---|---|---|---|---|---|
| Categories | DesignEntrepreneurshipArtsBusiness | ||||
Listen to this Podcast
Latest Episodes
Episode vibe:
It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my butt (and my bouquets).
Who it... more
I want to dedicate this episode to one of the most painful things we experience as florists, comparison.
That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find yourself spiralling down a rabbit ho... more
When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity.
I thought being busy meant I was successful. But somewhere along the way, I built a busin... more
Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel stuck working with clients who micro... more
Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it happens when you buy. If you’ve be... more
Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did)
In this episode, I’m sharing the messy, unfiltered story of:
•
St... more
I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio down the road.
Spoiler: couples don... more
This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a couple of days she booked her very fir... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #197 |  United States/Arts/Design |
Apple Podcasts | #127 |  United Kingdom/Arts/Design |
Apple Podcasts | #239 |  Australia/Arts/Design |
Apple Podcasts | #10 |  Russia/Arts/Design |
Apple Podcasts | #134 | Russia/Arts |
Apple Podcasts | #173 |  New Zealand/Arts/Design |
Top Design Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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How many episodes of Behind the Stems are there?
Behind the Stems launched 16 days ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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