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Beauty Insights

Beauty Insights

Beauty Insights c'est LE podcast qui décrypte les actualités et les tendances de l'industrie de la cosmétique et partage des insights clés. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

PublishesTwice monthlyEpisodes15Founded6 months ago
Language
French
Number of ListenersCategories
Fashion & BeautyArts

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Latest Episodes

Pendant des années, il a été synonyme de transformation, de correction, voire de camouflage. Mais aujourd’hui, une nouvelle ère s’ouvre : celle du maquillage soin, de l’expression libre, et du respect de la peau.

Dans cet épisode, on décrypte les gr... more

Ils sont éphémères, spectaculaires… et incontournables.

Les pop-up stores se multiplient dans l’univers de la beauté, transformant chaque lancement en expérience immersive.

Mais derrière le décor Instagrammable, que viennent vraiment chercher les ma... more

Elles dictent les tendances, boostent les ventes, co-créent des produits, mais peuvent aussi faire vaciller l’image d’une marque en quelques heures. Dans cet épisode, on plonge dans l’impact grandissant et parfois controversé des influenceuses beauté... more

💡 Produits multifonctions : vers une beauté plus simple, plus efficace, plus durable ?

Dans cet épisode de Beauty Insights, on plonge au cœur d’une tendance qui séduit aussi bien les jeunes générations que les consommatrices en quête de praticité :... more

Le boom des compléments alimentaires : entre promesse beauté, bien-être et marketing

Gummies, gélules, poudres… les compléments alimentaires sont partout. En quelques années, ils ont quitté les rayons discrets de la pharmacie pour devenir des produi... more

Depuis quelques années, le wellness s’est installé durablement dans l’industrie cosmétique : skincare, maquillage, compléments alimentaires, rituels sensoriels, expériences retail. Comment cette transformation s’est-elle opérée ? Pourquoi la beauté h... more

Cheveux texturés : histoire, réappropriation et controverses

Dans cet épisode, on plonge au cœur de la question des cheveux texturés, un terme qui regroupe toutes les textures capillaires qui ne sont pas lisses – bouclées, frisés, crépues. D’où vien... more

La Gen Z ne consomme pas comme les autres générations, et elle le prouve chaque jour.

Elle transforme la skincare en lifestyle, fait des réseaux sociaux ses nouveaux conseillers beauté, et impose de nouvelles règles aux marques… quitte à les boycotte... more

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How many episodes of Beauty Insights are there?

Beauty Insights launched 6 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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