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Banter with Billy

Envy
Artificial Intelligence
Marketing
Israel
Reddit
AI In Marketing
Leiteco
Linkedin
Venture Capital
Marketing Attribution
Influencer Marketing
Sendoso
Startups
Gaby Young
Customer Marketing
Zeer AI
Vendict
Go-To-Market
United States
Natie
Jewish People/identity

Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.

Expect candid banter wit... more

PublishesMonthlyEpisodes32Foundeda year ago
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MarketingBusiness

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Artwork for Banter with Billy

Latest Episodes

Before Fibbler had a product, ‪Adam Holmgren had an audience 👀

He spent two years posting on LinkedIn every weekday, building 25,000 followers directly in his target buyer pool, with nothing to sell. So when he launched, his first 50 customers came... more

Rashi Elmaliah named Waze. Eitan Chitayat ran branding for Apple, Google, and Volkswagen through his agency Natie. Between them, decades of building some of the most recognised brands in tech. Then October 7th happened, and both of them showed up wit... more

In this episode of Banter with Billy, Billy sits down with Vicky Books, Director of Marketing at ‪Grove Ventures‬, to break down what actually happens when a founder walks into a pitch meeting.

From “my market is everyone” to gut-feel validation, Vi... more

Is AI actually replacing marketers… or that's just good ol' FOMO?

In this episode of Banter with Billy, Marketing Envy's Billy Cina sits down with Sendoso's CEO Kris Rudeegraap to to talk all things AI in marketing.

Because  what we're seeing is no... more

Reddit is the most underrated B2B marketing channel right now. There, we said it!

And in this episode of Banter with Billy, Envy's own Billy Cina sits down with Olena Bomko to discuss how product marketers and founders are using (or should be using!... more

This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misund... more

If you think influencer marketing is only for B2C brands, think again.

If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising ... more

Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue.

In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline.

From creating full-fu... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Rashi Elmaliah
Brand and go-to-market leader within the Israeli tech industry
Episode: Career Vs. Advocacy? Two Leading Marketers Put Careers on Hold After Oct 7th | Banter with Billy
Eitan Chitayat
Founder of Natie, branding and creative expert
Natie
Episode: Career Vs. Advocacy? Two Leading Marketers Put Careers on Hold After Oct 7th | Banter with Billy
Vicky Books
Director of Marketing at Grove Ventures
Grove Ventures
Episode: How NOT to fail the First 5 Minutes of a VC Pitch? Billy Banters with Grove Ventures‬'s Vicky Books
Kris Rudeegraap
CEO of Sendoso
Sendoso
Episode: What Will Marketers of the Future Look Like? 🔮 Envy's Billy Cina Banters w/ Kris Rudeegraap
Olena Bomko
Product marketing expert focused on Reddit strategies
Independent / Case-focused on startups and SaaS
Episode: Reddit as a GTM Engine? Envy's Billy Cina Banters with Olena Bomko
Adi Blecher
VP Marketing Advisor
Independent advisor
Episode: Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher
Beth Katzman
Goddess, the ultimate global reporter for anything in tech
Tech journalism/coverage
Episode: Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher
Jess Cook
From Vector, marketing leader discussing influencer program
Vector
Episode: Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
Danit Ben Simon
Head of Demand Gen at Vendict
Vendict
Episode: Enough with the AI hype... Danit Ben Simon shares AI tools that will actually help your GTM

Host

Billy Cina
Host of Banter with Billy

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#29
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
Q: What kind of measuring tools did you use?
There was minimal formal tracking in the pilot to keep it lightweight; signals were observed through direct inquiries, LinkedIn mentions, and demos booked with influencer-led inquiries, offering directional insight into effectiveness without heavy attribution.
Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
Q: What does it mean that you put a plan together? Isn't influencer marketing more for B2C folks?
Influencer marketing can work for B2B when you partner with trusted voices that speak to your ICP, using structured briefs and a mix of customer and non-customer influencers to drive relevant conversations and demonstrate product value.
Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
Q: Please, what does Vector do? And why did you choose influencer marketing?
Vector builds ad audiences from site visitors, ad click data, and competitive research, enabling targeted messaging. The influencer plan was pursued as a way to reach marketers through credible voices, leveraging small-to-mid-sized influencers on LinkedIn to generate awareness and qualified leads.
Career Vs. Advocacy? Two Leading Marketers Put Careers on Hold After Oct 7th | Banter with Billy
Q: If you could give the mic to one person in the world who isn't speaking up for Israel right now, who would it be?
Both guests suggest influential figures who could help shift global attention and pressure, emphasizing the need for outspoken leadership from those with reach to amplify the Jewish narrative and stand against misrepresentation.
What Will Marketers of the Future Look Like? 🔮 Envy's Billy Cina Banters w/ Kris Rudeegraap
Q: What kinds of AI experiments have you run in your marketing stack?
They've automated SDR workflows with AI, using tools like Clay and Piper to handle data research, email prep, and inbound web chat, and they've integrated LinkedIn and HubSpot AI agents to streamline outreach.

Audience Metrics

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Frequently Asked Questions About Banter with Billy

What is Banter with Billy about and what kind of topics does it cover?

This show centers on the real-world challenges of B2B marketing leadership, with candid conversations from CMOs, VPs, and marketing chiefs about driving growth, branding, and revenue in fast-moving tech environments. Episodes span topics from strategic storytelling and customer-led messaging to the practical realities of fundraising, hiring, and implementing AI in GTM. Guests often share concrete lessons from campaigns, experiments in influencer and content programs, and how they balance brand-building with measurable outcomes. A notable strength is its mix of sharp, practical guidance and high-level industry context, offering listeners actionable takeaways for modern B2B marketing, demand generation, and product-led growth strategies. The ... more

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How many episodes of Banter with Billy are there?

Banter with Billy launched a year ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Banter with Billy?

Recent guests on Banter with Billy include:

1. Rashi Elmaliah
2. Eitan Chitayat
3. Vicky Books
4. Kris Rudeegraap
5. Olena Bomko
6. Adi Blecher
7. Beth Katzman
8. Jess Cook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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