B2B Case Study Podcast
Dave ThackerayFrustrated by ever-lengthier sales cycles? Case studies are one of the best ways to get the credibility and sign-off you need to radically reduce time to conversion. Join B2B copywriting expert Rachel and content strategist Dave for a fun and inspiring journey through case study strategy - from researching, and writing, to publishing and optimising your work. If you're in business, you need to get... more
| Publishes | Weekly | Episodes | 5 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
You've written your case study, and hit the Publish button.
The hard work is over. Or is it?
Now's your chance to let everyone know how great your business is at solving problems. There's no better way to show your expertise than by sharing the... more
How do you structure a client-winning success story? Is there a secret formula? And wouldn't you like to learn the 'write' way from one of the best B2B case study authors in the business? Well, you're in the right place - because Toronto-based Rachel... more
You've decided to make magic in your marketing and develop a case study strategy. You've identified the success stories to attract business. And now you're about to interview clients starring in your case studies. What do you ask? How do you make the... more
You've already got clients. But which will provide the best case study to inspire future business? Rachel and Dave dig deep into the whys and hows of selecting the right content matching the needs of your business and marketing channels.
B2B sales is a complex and challenging beast. But you can tame it by making the decision easier for your prospective client. That's where case studies and success stories come in.
On today's episode, Rachel and Dave make a captivating case for the ... more
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Apple Podcasts | #153 |  Philippines/Business/Marketing |
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B2B Case Study Podcast launched a year ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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