
The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, witho... more
| Publishes | Twice weekly | Episodes | 116 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessBooksArts | |||

Your message isn’t too nuanced, it’s just not landing.
This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested.
Allison shares a quick action... more
Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book.
In this conversation on the Author’s Edge podcast, Allison Lane sits down with Trena White, CEO of boutique hybrid publisher, Page Two. We expla... more
If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.
In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust.
You’l... more
Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.
On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually f... more
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I’ve been a big fan of Allison and this podcast since I wrote my first book. She always brings incredible content, advice, and stories from her guests. Finding visibility is tricky, but she breaks it down simply and I’ve learned so much. Highly recommend listening!
Smart. Practical. Funny. What I really appreciate is Allison’s no- nonsense approach. If you’re someone who wants to know the how-tos, this is where you should come!
I have to keep paper and pen handy when I listen to Author’s Edge because I always learned so much about promoting my book as well as myself. Highly recommend!
Allison has such an interesting mix of guests who have unique perspectives and new and surprising advice. Love the conversations!
Allison came to our interview well prepared so we had a good conversation about: Creativity has no expiration date; it's never too late to reinvent yourself or pursue creative passions Focus marketing efforts on "evergreen" channels: website/blog, podcasts, Pinterest, email list Prepare specific insights and tips to serve the audience when doing podcast interviews Let go of familiar routines/roles to make space for new creative pursuits It was a pleasure to chat with her!









Listeners, social reach, demographics and more for this podcast.
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this podcast launched 2 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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