Contagious Narrative
Mike TroianoMarketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 comm... more
| Publishes | Weekly | Episodes | 17 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Spent the week in NY at the big NFT show, here are my big takeaways.
What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And ... more
The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean fo... more
Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand the... more
I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here.
For more on how I got here and where I plan to go, give this a... more
Jwan sells a high quality herbal tea, and is debating whether to position it as an afternoon pick-me-up, or a niche brand that identifies its consumers as discerning tea drinkers. So what’s the right answer? --- Send in a voice message: ancho... more
Omar asks, “You’re in New York a lot... is it better to fly, or take the train?” Easy one, Omar, on the math, and the art. --- Send in a voice message: anchor.fm/miketrap/message
Tom Huntington (@thuntin) asks... "I heard a B2B SaaS CFO say that keeping pace with growth was the hardest thing. I asked who set the pace and CFO responded, “the market.” For non-web sales biz, I don’t really buy this. Someone internal is settin... more
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Contagious Narrative launched 7 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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