The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
Desirée Adams, Verve Event Co.With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and th... more
| Publishes | Weekly | Episodes | 227 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | RelationshipsSociety & CultureEducationHow To | |||
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Latest Episodes
Text the Wedding Planning Hotline
Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that mat... more
Text the Wedding Planning Hotline
In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by he... more
Text the Wedding Planning Hotline
Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend?
In this episode of The Planner’s Edit, Desirée Adams shar... more
Text the Wedding Planning Hotline
Your Instagram followers don't owe you anything. Your email list does.
In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a... more
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- A Wealth of Knowledge
Desiree is a wealth of knowledge when it comes to the wedding industry and all things planning! This podcast shines light on all the ins and outs of being in the wedding industry. Never a dull moment and always good advice!
Apple Podcasts5Frances Ledgewood
United States2 months ago - Can’t stop listening
I found this podcast today and I have binged so many episodes. Currently engaged and planning a wedding through a wonderful planner and it’s been so interesting and entertaining to learn about so many aspects of wedding planning. The sound quality and production is great and the host has a very soothing voice! Great podcast for 1.25x speed.
The host is clearly very educated, experienced, and extremely thoughtful in her content and it transcends the wedding planning industry. I shared episode... more
Apple Podcasts5hkcatzUnited States2 months ago - Valuable for a photographer, not just planners!
I’ve been listening to Desiree’s podcast for over a year now and find so much value in everything she says, as a wedding photographer myself. She has so much insight and experience in this industry. My favorite part of the latest episode is talking about how the word luxury is overused. I was just talking to my friend about this that it is so watered down and if you’re true luxury, you don’t have to say it, it’s felt.
I love Desiree’s heart behind everything she does, from this show to the wedd... more
Apple Podcasts5Seneca RyanUnited States3 months ago - Fantastic!
Every episode stays true to the topic and provides really helpful tips and tricks and gives me all the info I need as I prepare for my wedding. Highly recommend to any bride or groom!
Apple Podcasts5LexiD.13United States10 months ago - Just What I Needed!!!
As a newly engaged “mature” woman (I’ll be 62 when I get married to my soul mate in 2026) I have found your podcast to be invaluable as I navigate wedding planning for our full on 120 guest event here on the Eastern seacoast of New Hampshire. Things have changed a LOT since my 1st wedding in 1989 (all
for the better - including the groom LOL). My commutes are spent listening attentively to your amazing advice, frequently grabbing my phone to record a “note to self”to capture some new nugget of i... more
Apple Podcasts5suzkqUnited Statesa year ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #201 |  Canada/Education/How To |
Apple Podcasts | #63 |  Norway/Education/How To |
Apple Podcasts | #153 |  Singapore/Education/How To |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on practical strategies for wedding planners and industry pros to grow, market effectively, and systematize their businesses. Across episodes, topics like content marketing with creators, lead magnets and email marketing, content creation and repurposing, branding for luxury clients, SOPs and operations, inquiry management, and post-engagement marketing recur as core themes. Viewers likely appreciate actionable frameworks, a focus on high-end weddings, and a willingness to challenge conventional branding while emphasizing client experience and scalable systems. A standout angle is the host's emphasis on balancing authentic voice with strategic positioning, plus concrete tools and templates to implement improvements without ... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Wedding Planning Podcast
2. The Vendor Table - A Wedding and Photography Podcast
3. The Unconventional Wedding Planning Podcast
4. The Pre Nup: A Wedding Planning Podcast
5. The Mel Robbins Podcast
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Harmony Walton
2. Rachel Urban
3. Erica Smith
4. Brittny Drye
5. Dustin Lemick
6. Jaime Coase
7. Julia Rodgers
8. Gigi de Manio
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