All About Marketing Podcast
Ye Hu, Ph.D.Full college courses on various marketing analytics. Each season represent a specific marketing subject. Season 1: Marketing Analytics Season 2: Introduction to Marketing
| Publishes | Weekly | Episodes | 47 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, we explore the strategic and managerial challenges of evaluating sales performance, where data, judgment, and human behavior intersect. The discussion begins with the Seal Rite Envelope Company case, in which Sales Manager Rose Dougl... more
In this episode, we dive into the financial side of marketing performance—how firms assess the profitability of their sales operations across territories, products, and customer segments. The discussion walks listeners through the process of transfor... more
In this episode, we explore the final stage of sales force management—performance evaluation, where data meets decision-making. The discussion highlights the critical link between planning and evaluation: planning establishes goals, while evaluation ... more
In this episode, we dive into the art and science of sales territory design and management, exploring how companies balance efficiency, equity, and profitability across complex markets. The discussion opens with a compelling case: Michiko Takanaga, a... more
In this episode, we explore the strategic foundation of sales planning—the processes of forecasting and budgeting that guide every major business decision. Using Otis Elevator Company as a case example, the episode illustrates how accurate forecasts ... more
In this episode, we delve into the essence of leadership in sales organizations—what sets a true leader apart from a manager, and why leadership is indispensable to sales success. The discussion contrasts two foundational approaches: transactional le... more
In this episode, we examine the strategic and administrative challenges behind managing sales force expenses and transportation—critical yet often overlooked elements of sales management. The discussion opens with a case study of a salesperson pushin... more
In this episode, we explore the strategic art of sales force compensation—how pay structures, incentives, and expense management shape motivation and drive organizational success. The discussion begins with a breakdown of the major compensation model... more
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Frequently Asked Questions About All About Marketing Podcast
What is All About Marketing Podcast about and what kind of topics does it cover?
The show provides-focused discussions on marketing analytics, strategy, and practical applications for business growth. Recent episodes cover topics from building and coordinating sales and marketing teams to modern pricing approaches, channel mix, and integrated marketing communications. The conversations tend to balance theoretical frameworks with real-world case studies, touching on topics like AI and CRM's impact on marketing, customer-centric organizations, and ethical and legal considerations in marketing. A notable strength is its emphasis on cross-functional integration between marketing, sales, and technology, along with a willingness to tackle both strategic and operational challenges faced by professionals. This makes it useful f... more
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How many episodes of All About Marketing Podcast are there?
All About Marketing Podcast launched 9 months ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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