All About Marketing Podcast
Ye Hu, Ph.D.Full college courses on various marketing analytics. Each season represent a specific marketing subject. Season 1: Marketing Analytics Season 2: Introduction to Marketing
| Publishes | Weekly | Episodes | 45 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, we explore the final stage of sales force management—performance evaluation, where data meets decision-making. The discussion highlights the critical link between planning and evaluation: planning establishes goals, while evaluation ... more
In this episode, we dive into the art and science of sales territory design and management, exploring how companies balance efficiency, equity, and profitability across complex markets. The discussion opens with a compelling case: Michiko Takanaga, a... more
In this episode, we explore the strategic foundation of sales planning—the processes of forecasting and budgeting that guide every major business decision. Using Otis Elevator Company as a case example, the episode illustrates how accurate forecasts ... more
In this episode, we delve into the essence of leadership in sales organizations—what sets a true leader apart from a manager, and why leadership is indispensable to sales success. The discussion contrasts two foundational approaches: transactional le... more
In this episode, we examine the strategic and administrative challenges behind managing sales force expenses and transportation—critical yet often overlooked elements of sales management. The discussion opens with a case study of a salesperson pushin... more
In this episode, we explore the strategic art of sales force compensation—how pay structures, incentives, and expense management shape motivation and drive organizational success. The discussion begins with a breakdown of the major compensation model... more
This episode dives deep into the psychology of motivation within sales force management—how managers can understand, inspire, and direct the inner drive that fuels performance. The discussion begins with a central truth: all motivation is self-motiva... more
In this episode, we unpack the core principles of sales training—what makes programs effective, sustainable, and worth the investment. Drawing from both practical cases and management insights, the episode highlights the four essential phases of a su... more
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Frequently Asked Questions About All About Marketing Podcast
What is All About Marketing Podcast about and what kind of topics does it cover?
Focused primarily on marketing analytics, this series offers thorough explorations of various marketing topics through the lens of academic rigor. Each season serves as an in-depth course, tackling subjects such as marketing analytics and foundational marketing principles. By inviting industry experts, the content often intertwines theoretical frameworks with real-world applications, ensuring that listeners not only learn the concepts but also understand their practical implications. The series stands out due to its structured academic approach, resembling a classroom setting, which could appeal to both students and marketing professionals looking to elevate their skills.
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How many episodes of All About Marketing Podcast are there?
All About Marketing Podcast launched 8 months ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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