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All About Marketing Podcast

Ye Hu, Ph.D.
Digital Marketing
Advertising
Public Relations
Consumer Behavior
Sales Promotion
Social Media
Integrated Marketing Communications
Regression Analysis
Market Segmentation
Marketing
Logistics
Customer Relationships
Marketing Channels
Salesforce Management
Personal Selling
Value Creation
Marketing Principles
E-Commerce
Business Markets
Buyer Behavior

Full college courses on various marketing analytics. Each season represent a specific marketing subject. Season 1: Marketing Analytics Season 2: Introduction to Marketing

PublishesWeeklyEpisodes47Founded9 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for All About Marketing Podcast

Latest Episodes

In this episode, we explore the strategic and managerial challenges of evaluating sales performance, where data, judgment, and human behavior intersect. The discussion begins with the Seal Rite Envelope Company case, in which Sales Manager Rose Dougl... more

In this episode, we dive into the financial side of marketing performance—how firms assess the profitability of their sales operations across territories, products, and customer segments. The discussion walks listeners through the process of transfor... more

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In this episode, we explore the final stage of sales force management—performance evaluation, where data meets decision-making. The discussion highlights the critical link between planning and evaluation: planning establishes goals, while evaluation ... more

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In this episode, we dive into the art and science of sales territory design and management, exploring how companies balance efficiency, equity, and profitability across complex markets. The discussion opens with a compelling case: Michiko Takanaga, a... more

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In this episode, we explore the strategic foundation of sales planning—the processes of forecasting and budgeting that guide every major business decision. Using Otis Elevator Company as a case example, the episode illustrates how accurate forecasts ... more

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In this episode, we delve into the essence of leadership in sales organizations—what sets a true leader apart from a manager, and why leadership is indispensable to sales success. The discussion contrasts two foundational approaches: transactional le... more

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In this episode, we examine the strategic and administrative challenges behind managing sales force expenses and transportation—critical yet often overlooked elements of sales management. The discussion opens with a case study of a salesperson pushin... more

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In this episode, we explore the strategic art of sales force compensation—how pay structures, incentives, and expense management shape motivation and drive organizational success. The discussion begins with a breakdown of the major compensation model... more

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Introduction to Marketing Episode 18: The Global Marketplace
Q: How do you see the balance between global and local evolving for businesses in the future?
The rapid pace of globalization and technological changes will significantly shape this balance, requiring businesses to continuously adapt their strategies.

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Frequently Asked Questions About All About Marketing Podcast

What is All About Marketing Podcast about and what kind of topics does it cover?

The show provides-focused discussions on marketing analytics, strategy, and practical applications for business growth. Recent episodes cover topics from building and coordinating sales and marketing teams to modern pricing approaches, channel mix, and integrated marketing communications. The conversations tend to balance theoretical frameworks with real-world case studies, touching on topics like AI and CRM's impact on marketing, customer-centric organizations, and ethical and legal considerations in marketing. A notable strength is its emphasis on cross-functional integration between marketing, sales, and technology, along with a willingness to tackle both strategic and operational challenges faced by professionals. This makes it useful f... more

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How many episodes of All About Marketing Podcast are there?

All About Marketing Podcast launched 9 months ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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