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Artwork for AI & Marketing for Home Service Pros

AI & Marketing for Home Service Pros

Mauricio Cardenal
Roofing Industry
Lead Flow
AI In Marketing
Home Services
Automation
Private Equity
Lead Generation
Marketing Stack
Eustis Roofing
Branding
Marketing Strategies
Customer Acquisition Cost
Customer Journey
Business Growth Strategies
Customer Service
Customer Acquisition
Voice Agents
Roofing Business Partner
Mergers and Acquisitions
Sales Training

This is AI & Marketing for Home Service Pros — the show for contractors who want to grow without wasting time or money. If you're in roofing, HVAC, plumbing, or any home service business, we break down how AI and modern marketing can help you book more jobs, close more leads, and build a business that runs without babysitting every task

PublishesWeeklyEpisodes37Founded7 months ago
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MarketingCoursesEducationBusiness

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Artwork for AI & Marketing for Home Service Pros

Latest Episodes

If you’re a contractor relying on Google for leads, there’s one thing you need to understand:

Ranking your website is no longer enough.

In this episode, I sit down with Darren Shaw, founder of Whitespark, to break down what actually drives local se... more

Most contractors don’t have a lead problem; they have a call handling problem. In this episode, Mauricio Cardenal sits down with Lynn Wise, founder of Contractor in Charge, for a direct and eye-opening conversation about what’s really happening after... more

What do you do when the traditional roofing model stops working… and you have no marketing budget left?

In this episode, I sit down with Jen Silver, founder of Roofing Utah, for one of the most raw and honest conversations we’ve had on the show.

Je... more

Most contractors don’t plan to sell their business—until they’re forced to.

In this episode, I sit down with Alex Brown, Director of Business Development (West Coast) at Exit Stage Advisors, for an honest, practical conversation about what it really... more

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Recent Guests

Austin Rosenbaum
Founder and CEO of Demand IQ, building marketing and pricing technology for home services since 2020.
Demand IQ
Episode: Google Is Changing How Contractors Get Chosen—and Why Pricing Transparency Now Matters
Claudio Vilas
Founder of The Roofing Biz Broker and MMA advisor specializing in home services
The Roofing Biz Broker
Episode: Why Most Home Service Businesses Aren’t Built to Be Sold (Even When They’re Profitable)
Stephen Martinez
Founder of the American Dream Event, an initiative aimed at helping contractors scale their businesses for potential sale
American Dream Event
Episode: Building a Contractor Business With the End in Mind: What Makes a Company Sellable
Dmitry Lipinskiy
Founder of Roofing Insights, former roofing contractor, and content creator
Roofing Insights
Episode: What Contractors Get Wrong About AI and Marketing with Dmitry Lipinskiy
Corey Combs
Owner of South Shore Roofing & Exteriors
South Shore Roofing & Exteriors
Episode: Why Most Contractors Don’t Trust Their Marketing (And How to Fix It)
Marcus Sheridan
Marketing expert and author of Endless Customers
Episode: Trust Is the New Algorithm: How Contractors Get Recommended by AI
Ed Rollins
Owner of Rooftastic
Rooftastic
Episode: Why Most Contractors Fail With Marketing Agencies (And How Rooftastic Gets It Right)
Mike Feazel
CEO and founder of RoofMaxx and an expert in the roofing industry with over 40 years of experience.
RoofMaxx
Episode: Why Lead Costs Are Exploding for Home Service Businesses (And How Smart Contractors Are Adapting)
Richie Colletti
Owner of Leak Busters Roofing and a forward-thinking contractor with over 32 years in the roofing industry.
Leak Busters Roofing
Episode: 205 Leads in One Month: The AI Ad Strategy Behind Leak Busters’ Breakout Growth

Hosts

Mauricio Cardinal
Host of AI & Marketing for Home Service Pros, sharing insights on leveraging AI and effective marketing strategies for contractors.
Dennis Yu

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Talking Points

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Why Most Home Service Businesses Aren’t Built to Be Sold (Even When They’re Profitable)
Q: What should business owners focus on before selling?
They should look for gaps and think about their company from the buyer's viewpoint.
Why Most Home Service Businesses Aren’t Built to Be Sold (Even When They’re Profitable)
Q: What makes a company sellable?
The number one thing businesses that don't sell have is a lack of financials and the owner does everything.
Google Is Changing How Contractors Get Chosen—and Why Pricing Transparency Now Matters
Q: How have homeowner expectations changed around pricing?
Consumers now expect quick, upfront pricing due to immediate gratification influenced by advancements in technology.
Google Is Changing How Contractors Get Chosen—and Why Pricing Transparency Now Matters
Q: Why is pricing transparency no longer optional for contractors?
It is crucial for differentiation and trust, especially with the changing lead generation landscape.
Building a Contractor Business With the End in Mind: What Makes a Company Sellable
Q: What revenue does EBITDA level do the private equity look at?
Private equity firms generally look for businesses with an EBITDA over 2.5 to ensure potential profitability and scalability.

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Frequently Asked Questions About AI & Marketing for Home Service Pros

What is AI & Marketing for Home Service Pros about and what kind of topics does it cover?

This podcast focuses on the intersection of artificial intelligence and modern marketing strategies specifically tailored for contractors in the home services industry. It offers insights on how to navigate contemporary challenges in areas such as roofing, HVAC, and plumbing by leveraging technology to streamline operations and enhance customer acquisition. Episodes often feature industry experts who provide actionable advice on improving lead generation, integrating AI tools, and building scalable business models without excessive resource investment. Unique in its practical approach, the show emphasizes real-world applications and personal success stories, making it particularly relevant for contractors looking to adapt to the evolving ma... more

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How many listeners does AI & Marketing for Home Service Pros get?

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Which podcasts are similar to AI & Marketing for Home Service Pros?

These podcasts share a similar audience with AI & Marketing for Home Service Pros:

1. Roofing Success
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. The Daily
4. Leveraging AI

How many episodes of AI & Marketing for Home Service Pros are there?

AI & Marketing for Home Service Pros launched 7 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AI & Marketing for Home Service Pros?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on AI & Marketing for Home Service Pros?

Recent guests on AI & Marketing for Home Service Pros include:

1. Austin Rosenbaum
2. Claudio Vilas
3. Stephen Martinez
4. Dmitry Lipinskiy
5. Corey Combs
6. Marcus Sheridan
7. Ed Rollins
8. Mike Feazel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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