Advertising Not a Funny Business
Snigdha BoseSome feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy. If you want to join Advertising, brace yourself for the Jolt of Disillusionment. Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture... more
| Publishes | Infrequently | Episodes | 11 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter. But you'll find 5 imposters on your way that pretend... more
Language helps us understand and be understood by each other. But are brands and consumers speaking in the same Language? In this episode, I talk about the use of Language in the world of Marketing. Why brands want to 'own' words And how brands build... more
People don't want to consume Advertising, unless the brand has something Interesting to say. Digital age comes with new ways to make advertising Interesting. In this episode, I list down 7 ways in which advertising in the recent past has engaged peop... more
Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model. But... Is brand purpose only about the brand? An answer to Why it does what it does? What it stands for? What if we shi... more
Maslow's hierarchy of needs talks about different levels of needs and motivations that have to be fulfilled for you to grow at your full potential. That was developed in 1943. Today in the digital age, our reality is different. And so we need a new r... more
In this episode, I share my point of view on storytelling in advertising and how brand narratives are shaped through premise and human insights. I ask and wonder, Is it ok to tell the same stories again? Don’t we have any new stories any more? Have a... more
In this episode I discuss a few videos / 'memes' that went viral recently. Trying to understand what made them go viral - the social, cultural undercurrents that helped the content sail. You can listen to me talk about the wave of "rasode mein kaun t... more
There are many things wrong about Indian Matchmaking and how it is done. 'Arranging' people to get together is less about marriage, and more about family status. What could we change to make it more useful?
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Apple Podcasts | #238 |  India/Business/Marketing |
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Advertising Not a Funny Business launched 6 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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