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Adtech Unfiltered

Basis
Artificial Intelligence
Ad Tech
Values-Driven Media
Responsible Media
Adtech
Conscious Consumerism
First-Party Data
Advertising
Connected TV
Ad Technology
Digital Advertising
Givsly
Programmatic Advertising
Measurement
ROI In Advertising
Marketing
Workflow
Ethical Advertising
Martech
Client Relationships

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

PublishesMonthlyEpisodes72Founded7 years ago
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TechnologyMarketingBusiness

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Artwork for Adtech Unfiltered

Latest Episodes

What does growth marketing look like at one of the world's most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant's future. Together with host Noor Naseer, Ashley covers ... more

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Media is being rebuilt from the ground up. In this episode of Adtech Unfiltered, Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior ar... more

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On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performing, accountable performance marketing operation. F... more

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In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores how marketers can leverage CDPs, audience insights,... more

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Recent Guests

Ashley Travis
Head of Growth Marketing at Pizza Hut
Pizza Hut
Episode: How to Grow an Iconic Brand (with Ashley Travis)
Sara Fischer
Media correspondent at Axios; media contributor and analyst at CNN
Axios, CNN
Episode: Understanding the Next Era of Media (with Sara Fischer)
Frank Lamont Wade
Director of Performance Marketing at the University of Phoenix
University of Phoenix
Episode: The New Rules of Acquisition (with Frank-Lamont Wade)
Nick Riebel
Head of Marketing at Thermomix; former VP of Digital Marketing at EOS Fitness
Thermomix
Episode: Turning Customer Data Into Emotional Connection (with Nick Riebel)
Clare Liston
Executive with media and audience strategy background
Discover Financial Services (at time of recording); later executive director at WPP Media
Episode: How Savvy Marketers Evaluate Adtech (with Clare Liston)
Malorie Benjamin
Chief Transformation Officer at Dixon Schwabl & Co.
Dixon Schwabl & Co.
Episode: Winning the Modern Agency Pitch (with Malorie Benjamin)
Yousef Kattan
Founder and CEO of Truth Advertising (Truth Marketing)
Truth Advertising / Truth Marketing
Episode: The Attribution Reset (with Yousef Kattan)
Savannah Westbrock
Head of Agency Solutions at Radar Analytics, formerly VP of Innovation and Research at Koegi Partners
Radar Analytics
Episode: How Agencies Deliver Innovation (with Savannah Westbrock)
Liz Emery
Co-founder of Vyvr, focused on addressing privacy challenges in ad tech.
Vyvr
Episode: Target Effectively in the Privacy-First Era (with Liz Emery)

Host

Noor Naseer
Host of Adtech Unfiltered

Reviews

4.8 out of 5 stars from 41 ratings
  • A must-listen pod

    This is a great podcast for anyone in the Advertiisng Industry

    Apple Podcasts
    5
    Btk77
    United States7 years ago
  • Nice

    I liked the first episode of this podcast, I am looking for more episodes in the coming months.

    Thank you Centro

    Thank you Noor

    Apple Podcasts
    5
    itgate.ca
    Canada7 years ago
  • Fresh and insightful

    I like the variety of guests and discussion.

    Apple Podcasts
    5
    M Nayr
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, insightful discussions that help marketers stay ahead in a fast-changing adtech landscape.
The format balances.vendor/vendor landscape insights with actionable takeaways for campaigns.
Guests bring practical, real-world perspectives on measurement and strategy.

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Talking Points

Recent interactions between the hosts and their guests.

Understanding the Next Era of Media (with Sara Fischer)
Q: What do digital publishers get wrong about audience loyalty today?
The ease of maintaining subscriptions and friction in canceling are core issues; companies that invest in seamless, user-friendly product experiences (like Apple Pay integration) tend to reduce churn and retain loyal subscribers.
Understanding the Next Era of Media (with Sara Fischer)
Q: Which consolidation moves seem to be delivering real value, and when does bigger not mean better?
Bigger can be helpful when it preserves scale and enables digital transformation, but many large mergers fail to deliver, making integration, culture, and sustainable competition critical.
Understanding the Next Era of Media (with Sara Fischer)
Q: If you had to describe the state of the media industry in a headline today, what would it be?
The industry is highly distributed yet under intense pressure to compete, with opportunities arising from rethinking formats, monetization, and partnerships as platforms multiply and audience attention fragments.
The New Rules of Acquisition (with Frank-Lamont Wade)
Q: How does long-horizon optimization and the extended ramp of time in education affect your approach to testing and optimization?
We balance short-term acquisition needs with a long-term horizon by testing broadly, evaluating incremental impact, and using additional metrics (like brand lift and GOX studies) to justify investments beyond immediate conversions, ensuring marketing remains patient and disciplined.
The New Rules of Acquisition (with Frank-Lamont Wade)
Q: You've been with the University of Phoenix for a minute now. What observations have you made that distinguish higher education from other verticals?
Higher education marketing is highly value-driven for a more mature audience; campaigns must demonstrate long-term value, time efficiency, and meaningful career outcomes rather than simply promoting a degree, which changes how targeting, messaging, and measurement are approached.

Audience Metrics

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Frequently Asked Questions About Adtech Unfiltered

What is Adtech Unfiltered about and what kind of topics does it cover?

The show centers on advertising technology, measurement, and modern digital marketing strategy, featuring practitioners and leaders who dissect how data, AI, privacy, and transparency shape decisions across adtech, martech, and media planning. Episodes typically explore practical frameworks for evaluating vendors, designing data-driven pitches, and navigating evolving ecosystems like AI-enabled measurement, privacy regulations, and CTV/FAST. A standout thread across many conversations is the emphasis on trustworthy partnerships, real-world ROI, and responsible use of data to balance performance with user experience and ethical considerations.

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Which podcasts are similar to Adtech Unfiltered?

These podcasts share a similar audience with Adtech Unfiltered:

1. Pivot
2. Up First from NPR
3. The Daily
4. All-In with Chamath, Jason, Sacks & Friedberg
5. How I Built This with Guy Raz

How many episodes of Adtech Unfiltered are there?

Adtech Unfiltered launched 7 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Adtech Unfiltered?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Adtech Unfiltered?

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What guests have appeared on Adtech Unfiltered?

Recent guests on Adtech Unfiltered include:

1. Ashley Travis
2. Sara Fischer
3. Frank Lamont Wade
4. Nick Riebel
5. Clare Liston
6. Malorie Benjamin
7. Yousef Kattan
8. Savannah Westbrock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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