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Adtech Unfiltered

Basis
Artificial Intelligence
Ad Tech
Ad Technology
Digital Advertising
First-Party Data
Programmatic Advertising
Marketing
Measurement
Workflow
Advertising
Connected TV
Adtech
Collaboration
Creative Teams
Media Teams
Advertising Technology
Data Privacy
Martech
Education
Marketing Mix Modeling

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

PublishesMonthlyEpisodes66Founded7 years ago
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BusinessTechnologyMarketing

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Artwork for Adtech Unfiltered

Latest Episodes

Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the limits of a so-called "single source of truth," Yo... more

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Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spo... more

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Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from ... more

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What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategical... more

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Recent Guests

Yousef Kattan
Founder and CEO of Truth Advertising (Truth Marketing)
Truth Advertising / Truth Marketing
Episode: The Attribution Reset (with Yousef Kattan)
Savannah Westbrock
Head of Agency Solutions at Radar Analytics, formerly VP of Innovation and Research at Koegi Partners
Radar Analytics
Episode: How Agencies Deliver Innovation (with Savannah Westbrock)
Liz Emery
Co-founder of Vyvr, focused on addressing privacy challenges in ad tech.
Vyvr
Episode: Target Effectively in the Privacy-First Era (with Liz Emery)
Chad Hickey
Founder and CEO of Givsly
Givsly
Episode: Advertising with a Conscience (with Chad Hickey)
Darrick Li
VP at Media Planning Platform Guideline
Guideline
Episode: The Age of the Savvy Media Buyer (with Darrick Li)
Peter Crofut
A long-time ad tech professional and consultant with an extensive history at Google and Wurl.
Wurl
Episode: Finding Smarter CTV Audiences (with Peter Crofut)
Rob Christensen
EVP of Global Sales at Vevo
Vevo
Episode: Where Music, Culture and Advertising Meet (with Rob Christensen)
Ari Paparo
CEO of Marketecture Media and author of 'Yield'.
Marketecture Media
Episode: Becoming an AdTech God (with Ari Paparo)
Lara Krug
Chief Marketing Officer of the Kansas City Chiefs
Kansas City Chiefs
Episode: How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

Host

Noor Naseer
Host focuses on advertising technology and digital media advancements, engaging with industry experts to discuss trends and challenges in marketing.

Reviews

4.8 out of 5 stars from 41 ratings
  • A must-listen pod

    This is a great podcast for anyone in the Advertiisng Industry

    Apple Podcasts
    5
    Btk77
    United States7 years ago
  • Nice

    I liked the first episode of this podcast, I am looking for more episodes in the coming months.

    Thank you Centro

    Thank you Noor

    Apple Podcasts
    5
    itgate.ca
    Canada7 years ago
  • Fresh and insightful

    I like the variety of guests and discussion.

    Apple Podcasts
    5
    M Nayr
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the host's engaging style and ability to simplify complex topics, making them accessible to a broader audience.
Listeners praise the podcast for its insightful discussions and variety of expert guests focusing on current trends in advertising technology.
There is positive feedback on the podcast's value for professionals seeking to enhance their knowledge of digital marketing.

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Talking Points

Recent interactions between the hosts and their guests.

The Attribution Reset (with Yousef Kattan)
Q: Based on where we're at right now, if you were to look at a scale of one to 10, how challenging of a state of measurement and attribution are we in today?
The guest rates the current state as a seven or eight, noting improvements in data speed and analytical capabilities but acknowledging that the field remains complex and not fully solved.
How Agencies Deliver Innovation (with Savannah Westbrock)
Q: How do you prioritize which internal processes to actually innovate versus when we have to say what we've got already is good enough?
They assess processes by observing human behavior, and prioritize innovations that make it easier for people to do their jobs effectively.
How Agencies Deliver Innovation (with Savannah Westbrock)
Q: What processes do you have in place to ensure innovations actually solve client problems?
They build in feedback loops, adopt a pilot program mentality, and work closely with willing clients to test new approaches.
How Agencies Deliver Innovation (with Savannah Westbrock)
Q: How do you define innovation in the context of bringing it to your agency?
Savannah defines innovation as dynamic, breaking it down into additive, incremental, and subtractive innovation to enhance agency effectiveness.
Advertising with a Conscience (with Chad Hickey)
Q: For brands that are just starting to explore responsible media or values-driven advertising, what first steps do you recommend?
Brands should understand their values and ensure that their messaging reflects these values authentically without overthinking.

Audience Metrics

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Frequently Asked Questions About Adtech Unfiltered

What is Adtech Unfiltered about and what kind of topics does it cover?

Focused on the intersection of advertising technology and digital media, this series examines the latest trends and challenges shaping the landscape for marketers. Episodes cover a variety of significant themes such as privacy compliance in ad tech, ethical advertising practices, and innovative media strategies, showcasing influential leaders and experts in the field who provide insights into consumer behavior, data management, and the evolving role of technology in marketing efforts. Unique approaches discussed include values-driven media campaigns, the importance of first-party data, and the balance of creative content with compliance needs.

Where can I find podcast stats for Adtech Unfiltered?

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Which podcasts are similar to Adtech Unfiltered?

These podcasts share a similar audience with Adtech Unfiltered:

1. SBJ Morning Buzzcast

How many episodes of Adtech Unfiltered are there?

Adtech Unfiltered launched 7 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Adtech Unfiltered?

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Where can I see ratings and reviews for Adtech Unfiltered?

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What guests have appeared on Adtech Unfiltered?

Recent guests on Adtech Unfiltered include:

1. Yousef Kattan
2. Savannah Westbrock
3. Liz Emery
4. Chad Hickey
5. Darrick Li
6. Peter Crofut
7. Rob Christensen
8. Ari Paparo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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