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Adtech Unfiltered

Basis
Artificial Intelligence
Ad Tech
Ad Technology
Digital Advertising
First-Party Data
Programmatic Advertising
Marketing
Measurement
Workflow
Advertising
Connected TV
Adtech
Collaboration
Media Teams
Creative Teams
Advertising Technology
Data Privacy
Martech
Education
Marketing Mix Modeling

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

PublishesTwice weeklyEpisodes64Founded7 years ago
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TechnologyMarketingBusiness

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Artwork for Adtech Unfiltered

Latest Episodes

Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from ... more

YouTube

What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategical... more

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Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter deci... more

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In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connectio... more

YouTube

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Recent Guests

Liz Emery
Co-founder of Vyvr, focused on addressing privacy challenges in ad tech.
Vyvr
Episode: Target Effectively in the Privacy-First Era (with Liz Emery)
Chad Hickey
Founder and CEO of Givsly
Givsly
Episode: Advertising with a Conscience (with Chad Hickey)
Darrick Li
VP at Media Planning Platform Guideline
Guideline
Episode: The Age of the Savvy Media Buyer (with Darrick Li)
Peter Crofut
A long-time ad tech professional and consultant with an extensive history at Google and Wurl.
Wurl
Episode: Finding Smarter CTV Audiences (with Peter Crofut)
Rob Christensen
EVP of Global Sales at Vevo
Vevo
Episode: Where Music, Culture and Advertising Meet (with Rob Christensen)
Ari Paparo
CEO of Marketecture Media and author of 'Yield'.
Marketecture Media
Episode: Becoming an AdTech God (with Ari Paparo)
Lara Krug
Chief Marketing Officer of the Kansas City Chiefs
Kansas City Chiefs
Episode: How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)
Tameka Kee
SVP at the Coalition for Media Measurement (CIMM)
Coalition for Media Measurement
Episode: Fixing Measurement (with Tameka Kee)
Matt Barash
CCO at Nova and longtime industry voice known for his sharp takes and willingness to challenge the status quo
Nova
Episode: AdTech's Hidden Bottleneck (with Matt Barash)

Host

Noor Naseer
Host of discussions focusing on trends and innovations in advertising technology and digital media.

Reviews

4.8 out of 5 stars from 41 ratings
  • A must-listen pod

    This is a great podcast for anyone in the Advertiisng Industry

    Apple Podcasts
    5
    Btk77
    United States6 years ago
  • Nice

    I liked the first episode of this podcast, I am looking for more episodes in the coming months.

    Thank you Centro

    Thank you Noor

    Apple Podcasts
    5
    itgate.ca
    Canada7 years ago
  • Fresh and insightful

    I like the variety of guests and discussion.

    Apple Podcasts
    5
    M Nayr
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is deemed a valuable resource for staying updated on emerging trends and practical advice.
Listeners appreciate the insights into the advertising industry, particularly the focus on values-driven media and ethical advertising.
The variety of guests and topics keeps the content fresh and engaging for professionals in marketing and advertising.

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Talking Points

Recent interactions between the hosts and their guests.

Advertising with a Conscience (with Chad Hickey)
Q: For brands that are just starting to explore responsible media or values-driven advertising, what first steps do you recommend?
Brands should understand their values and ensure that their messaging reflects these values authentically without overthinking.
Advertising with a Conscience (with Chad Hickey)
Q: What are the risks for brands that don't authentically stand for something or fail to align with the values of their consumers?
Ignoring authenticity makes brands irrelevant, especially as younger consumers seek alignment with their values.
The Age of the Savvy Media Buyer (with Darrick Li)
Q: How can agencies and brands measure beyond last-click attribution in retail media?
It's essential to understand the overall outcomes desired from retail media investments, focusing on both performance metrics and brand awareness.
The Age of the Savvy Media Buyer (with Darrick Li)
Q: What are the biggest misconceptions around leveraging retail media networks?
One misconception is that data resides in one place; however, integrations with programmatic platforms allow advertisers to see results across various retail media networks.
The Age of the Savvy Media Buyer (with Darrick Li)
Q: What are the biggest measurement challenges in today's landscape?
Cross-platform measurement remains a key challenge, but collaboration and data availability are leading to improvements in how success is measured across different media channels.

Audience Metrics

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Frequently Asked Questions About Adtech Unfiltered

What is Adtech Unfiltered about and what kind of topics does it cover?

Focusing on the dynamic intersection of advertising technology and digital media, this podcast offers marketers insights into the latest trends and challenges shaping the digital marketing landscape. With a range of expert guests, each episode tackles different aspects of the ad tech sector, including responsible advertising, media planning evolution, programmatic strategies, and monetization in the streaming age. By addressing themes such as consumer behavior, ethical advertising, data-driven decision-making, and the rise of retail media, the discussions provide thought-provoking perspectives that are valuable for professionals looking to adapt and innovate in a rapidly changing environment. The combination of industry expertise and action... more

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Which podcasts are similar to Adtech Unfiltered?

These podcasts share a similar audience with Adtech Unfiltered:

1. AdTech Heroes - Interviews with Advertising Technology Executives
2. The Ezra Klein Show
3. The Supermassive Podcast
4. VR Download

How many episodes of Adtech Unfiltered are there?

Adtech Unfiltered launched 7 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Adtech Unfiltered?

Recent guests on Adtech Unfiltered include:

1. Liz Emery
2. Chad Hickey
3. Darrick Li
4. Peter Crofut
5. Rob Christensen
6. Ari Paparo
7. Lara Krug
8. Tameka Kee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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