Rephonic
Artwork for Adtech Unfiltered

Adtech Unfiltered

Basis
Artificial Intelligence
Ad Tech
Values-Driven Media
Responsible Media
Adtech
Conscious Consumerism
First-Party Data
Advertising
Ad Technology
Connected TV
Digital Advertising
Givsly
Programmatic Advertising
Measurement
ROI In Advertising
Marketing
Workflow
Ethical Advertising
Martech
Digital Marketing

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

PublishesMonthlyEpisodes68Founded7 years ago
Number of ListenersCategories
BusinessTechnologyMarketing

Listen to this Podcast

Artwork for Adtech Unfiltered

Latest Episodes

In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners. From avoiding "shiny object" syndrome to pressure-testing vendors w... more

YouTube

In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares how data, AI, and predictive modeling are reshaping... more

YouTube

Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the limits of a so-called "single source of truth," Yo... more

YouTube

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spo... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Daily
The DailyThe New York Times

Recent Guests

Clare Liston
Executive with media and audience strategy background
Discover Financial Services (at time of recording); later executive director at WPP Media
Episode: How Savvy Marketers Evaluate Adtech (with Clare Liston)
Malorie Benjamin
Chief Transformation Officer at Dixon Schwabl & Co.
Dixon Schwabl & Co.
Episode: Winning the Modern Agency Pitch (with Malorie Benjamin)
Yousef Kattan
Founder and CEO of Truth Advertising (Truth Marketing)
Truth Advertising / Truth Marketing
Episode: The Attribution Reset (with Yousef Kattan)
Savannah Westbrock
Head of Agency Solutions at Radar Analytics, formerly VP of Innovation and Research at Koegi Partners
Radar Analytics
Episode: How Agencies Deliver Innovation (with Savannah Westbrock)
Liz Emery
Co-founder of Vyvr, focused on addressing privacy challenges in ad tech.
Vyvr
Episode: Target Effectively in the Privacy-First Era (with Liz Emery)
Chad Hickey
Founder and CEO of Givsly
Givsly
Episode: Advertising with a Conscience (with Chad Hickey)
Darrick Li
VP at Media Planning Platform Guideline
Guideline
Episode: The Age of the Savvy Media Buyer (with Darrick Li)
Peter Crofut
A long-time ad tech professional and consultant with an extensive history at Google and Wurl.
Wurl
Episode: Finding Smarter CTV Audiences (with Peter Crofut)
Rob Christensen
EVP of Global Sales at Vevo
Vevo
Episode: Where Music, Culture and Advertising Meet (with Rob Christensen)

Host

Noor Naseer
Host of Adtech Unfiltered

Reviews

4.8 out of 5 stars from 41 ratings
  • A must-listen pod

    This is a great podcast for anyone in the Advertiisng Industry

    Apple Podcasts
    5
    Btk77
    United States7 years ago
  • Nice

    I liked the first episode of this podcast, I am looking for more episodes in the coming months.

    Thank you Centro

    Thank you Noor

    Apple Podcasts
    5
    itgate.ca
    Canada7 years ago
  • Fresh and insightful

    I like the variety of guests and discussion.

    Apple Podcasts
    5
    M Nayr
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, insightful discussions that help marketers stay ahead in a fast-changing adtech landscape.
The format balances.vendor/vendor landscape insights with actionable takeaways for campaigns.
Guests bring practical, real-world perspectives on measurement and strategy.

Top Technology Podcasts

Acquired
AcquiredBen Gilbert and David Rosenthal
Tomorrow, Today
Tomorrow, TodayShekhar Natarajan
The Room Podcast
The Room PodcastClaudia Laurie and Madison McIlwain
Eye On A.I.
Eye On A.I.Craig S. Smith
Building AI Boston
Building AI BostonBuilding AI Boston
Hard Fork
Hard ForkThe New York Times

Talking Points

Recent interactions between the hosts and their guests.

Winning the Modern Agency Pitch (with Malorie Benjamin)
Q: Is transparency a differentiator in programmatic and digital buying when pitching?
Transparency is valuable if clients understand it; it requires education about non-transparent margins and a clear line of sight into where dollars go and what impact the channels have, which builds trust and supports smarter decision-making.
Winning the Modern Agency Pitch (with Malorie Benjamin)
Q: What evaluation criteria do clients look at when you're pitching new business, and what have you prioritized?
Clients vary, but many still chase traditional click-through metrics; however, there's a growing emphasis on real business outcomes, data access for measurement, and the ability to map data to lifecycle and purchase paths, using predictive models to illustrate potential ROI.
Winning the Modern Agency Pitch (with Malorie Benjamin)
Q: What have you observed about the evolution of the pitch process, especially this year?
The industry has moved from a heavy focus on data infrastructure to leveraging AI as a practical solution, with clients wanting to understand how AI applications translate into real business outcomes and ROI.
The Attribution Reset (with Yousef Kattan)
Q: Based on where we're at right now, if you were to look at a scale of one to 10, how challenging of a state of measurement and attribution are we in today?
The guest rates the current state as a seven or eight, noting improvements in data speed and analytical capabilities but acknowledging that the field remains complex and not fully solved.
How Agencies Deliver Innovation (with Savannah Westbrock)
Q: How do you prioritize which internal processes to actually innovate versus when we have to say what we've got already is good enough?
They assess processes by observing human behavior, and prioritize innovations that make it easier for people to do their jobs effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Adtech Unfiltered

What is Adtech Unfiltered about and what kind of topics does it cover?

The show centers on advertising technology, measurement, and modern digital marketing strategy, featuring practitioners and leaders who dissect how data, AI, privacy, and transparency shape decisions across adtech, martech, and media planning. Episodes typically explore practical frameworks for evaluating vendors, designing data-driven pitches, and navigating evolving ecosystems like AI-enabled measurement, privacy regulations, and CTV/FAST. A standout thread across many conversations is the emphasis on trustworthy partnerships, real-world ROI, and responsible use of data to balance performance with user experience and ethical considerations.

Where can I find podcast stats for Adtech Unfiltered?

Rephonic provides a wide range of podcast stats for Adtech Unfiltered. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Adtech Unfiltered and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Adtech Unfiltered get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Adtech Unfiltered, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Adtech Unfiltered?

Rephonic provides comprehensive predictive audience data for Adtech Unfiltered, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Adtech Unfiltered have?

To see how many followers or subscribers Adtech Unfiltered has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Adtech Unfiltered?

These podcasts share a similar audience with Adtech Unfiltered:

1. The Daily

How many episodes of Adtech Unfiltered are there?

Adtech Unfiltered launched 7 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Adtech Unfiltered?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Adtech Unfiltered?

Rephonic pulls ratings and reviews for Adtech Unfiltered from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Adtech Unfiltered?

Rephonic provides full transcripts for episodes of Adtech Unfiltered. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Adtech Unfiltered?

Recent guests on Adtech Unfiltered include:

1. Clare Liston
2. Malorie Benjamin
3. Yousef Kattan
4. Savannah Westbrock
5. Liz Emery
6. Chad Hickey
7. Darrick Li
8. Peter Crofut

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days