Ad Spend Secrets: eCommerce Marketing Strategies
Luke SmithThis podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.Tune in each week for actionable tips and... more
| Publishes | Weekly | Episodes | 28 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusinessMarketing | ||||
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Latest Episodes
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche.
In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios.
Scenarios... more
Stop burning cash on Facebook ads because you're tracking the wrong metrics.
If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics.
Many eCommerce brands thin... more
I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website.
If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue could be silently ki... more
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!
Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads.
In t... more
Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…
In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should reconsider scaling th... more
We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies.
This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program.
Starting with a modest $2,000 monthly ad s... more
Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones.
And this blind spot could be killing your growth (thanks, Google).
In this episode of Ad Spend Secrets, Luke Smith reveals t... more
The Facebook advertising apocalypse has arrived!
Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.
In this episode of Ad Spend Secrets, Luke Smi... more
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Apple Podcasts | #99 |  India/Business/Marketing |
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this podcast launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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