Rephonic
Artwork for Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Jones
Instagram
Coffee & Contracts
Real Estate
Content Marketing
Real Estate Branding
Branding
Social Media Marketing
Artificial Intelligence
Personal Branding
Real Estate Marketing
Algorithm
Claude
Social Media
Content Strategy
Above Asking
Luxury Presence
Community Building
Real Estate Content
Real Estate Growth
Social Media For Real Estate

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any o... more

PublishesWeeklyEpisodes35Founded2 years ago
Number of ListenersCategories
MarketingBusinessEducationHow To

Listen to this Podcast

Artwork for Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Latest Episodes

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the content rules you’ve been tryin... more

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the content that gets the most like... more

YouTube

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the biggest thing keeping you invis... more

YouTube

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

The most memorable real estate brands aren’... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Shauna McCoy
Real estate agent and entrepreneur
Self-employed/Real Estate
Episode: The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh
McCoy Hursh
Real estate agent and entrepreneur, daughter of Shauna McCoy
Self-employed/Real Estate
Episode: The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh
Shelby St. Clair
Business coach and energetic strategist, founder of Shelby St. Clair and Co
Shelby St. Clair and Co
Episode: The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair
BryAnn Buhl
California agent, brand strategist, founder of BryAnn Buhl Studio
BryAnn Buhl Studio
Episode: How to Build a Real Estate Brand People Recognize Before They See Your Name with BryAnn Buhl
Sam Foley
Real estate agent and content creator
Self-employed / Real Estate Agent in Utah County
Episode: She Doubled Her Real Estate Business and Still Feels Behind with Sam Foley
Katelyn Rhoades
Social media strategist, entrepreneur, and host of Call Her Creator
Enfluence Marketing Studio
Episode: What Real Estate Agents Can Learn From Successful Creators with Katelyn Rhoades
Wendy Forsythe
Chief Marketing Officer at eXp Realty; former executive at Compass, Fathom, HomeSmart International
eXp Realty
Episode: How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe
Candice Carcioppolo
Brand coach who helps real estate agents build their brand
Sell It by Sirhant (coach)
Episode: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo
Chelsea Peitz
Social media educator, bestselling author and keynote speaker
Episode: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz

Hosts

Alyssa Stalker
Host of Above Asking, Head of Member Education and Strategy at Coffee & Contracts; real estate branding educator and marketer.
Haley Ingram
Co-host; CEO of Coffee & Contracts; brings hands-on branding and content strategy experience for agents.

Reviews

5.0 out of 5 stars from 42 ratings
  • Love this podcast!

    One of my favorite listens in the real estate space.

    Apple Podcasts
    5
    Kenzie Larch
    United States2 months ago
  • Needed this

    I love these bite-sized and approachable episodes. Sometimes I get overwhelmed with hour long podcasts with lots of details that branch out into multiple topics. The formatting here is really smart for most agents who can’t often scrounge up an hour of quiet time to focus. I also appreciate the perspective on AI slop, the importance of representing yourself and storytelling, and bringing the human back into that. And the reminder that you’re doing this to help people (clients), not to be a local... more

    Apple Podcasts
    5
    Dffgjjygc
    United States4 months ago
  • Love love love

    I love this podcast already!! So much good info and they are short and right to the point!

    Apple Podcasts
    5
    DaniBTBG5
    United States7 months ago
  • New and fresh!

    I’m loving the first few episodes of this podcast. I’ve been looking for something new and fresh to help me in my real estate business. 🩷

    Apple Podcasts
    5
    Rbatts24
    United States7 months ago
  • Exactly What I Needed!

    Such a good listen during my morning admin and exactly what I’ve been needing for that extra motivation! Love how much it aligns with what I’m trying to build with my own startup brand too 😄 Can’t wait to keep following along with your journey!

    Apple Podcasts
    5
    mrkeepingitrealestate
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise concise, actionable episodes that fit into busy agent schedules.
Audience appreciates authentic, non-fluff guidance from practitioners.
Positive sentiment around AI-enabled workflows used to actually grow business, not just save time.
Valued for practical, repeatable branding strategies rather than flashy hacks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair
Q: Tell us a little bit about you and what you do.
Shelby describes her focus on helping female founders combine systems, strategy, and soul to build six-figure brands, with an emphasis on authentic, unfiltered self-expression as a driver of growth.
How to Build a Real Estate Brand People Recognize Before They See Your Name with BryAnn Buhl
Q: How can a real estate agent start building a brand if they aren't naturally “pretty” at design or branding?
She emphasizes consistency, leveraging templates or hiring designers, and letting brand identity evolve naturally through authentic daily life and client interactions, while gradually elevating visuals as needed.
How to Build a Real Estate Brand People Recognize Before They See Your Name with BryAnn Buhl
Q: What made you bet on branding in the first place, choosing to build something intentional and distinct?
BryAnn explains she started in marketing for a local real estate team, realized the power of social media to reach the masses, and chose branding to differentiate herself in a small town, leveraging relationships and authenticity to grow referrals and become the trusted choice.
Where to Draw the Line With AI in Content Creation with Haley Ingram
Q: What should agents watch out for when using AI in marketing materials like flyers or posts?
Avoid relying on AI for complete content creation or mass posting; use AI as a helper for research, drafting, and ideas, but ensure every piece goes through a human review and reflects the agent's authentic voice.
Where to Draw the Line With AI in Content Creation with Haley Ingram
Q: What exactly does Coffee & Contracts have planned for the future regarding AI integration?
The goal is to provide highly unique, time-saving content that maintains a personal touch, with ongoing development of skills and plugins to tailor AI capabilities to each agent without going fully automated.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on practical, non-trendy approaches to real estate branding and content marketing. Episodes emphasize thinking first—developing a durable personal-brand strategy, sustainable content systems, and human-centered messaging that builds trust with clients. Listeners get actionable frameworks for leveraging AI as a thinking partner, batching and scripting content to reduce overwhelm, and aligning branding with business goals. A recurring theme is balancing authenticity with performance: how to stand out in crowded markets, stay consistent, and turn online presence into real conversations and referrals, all while avoiding burnout. Noteworthy is the founder's hands-on perspective from running a coaching ecosystem around Coffee & ... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shauna McCoy
2. McCoy Hursh
3. Shelby St. Clair
4. BryAnn Buhl
5. Sam Foley
6. Katelyn Rhoades
7. Wendy Forsythe
8. Candice Carcioppolo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days