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Artwork for Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Stalker
Instagram
Coffee & Contracts
Real Estate
Content Marketing
Social Media Marketing
Real Estate Branding
Branding
Real Estate Marketing
Algorithm
Content Strategy
Above Asking
Personal Branding
Luxury Presence
Artificial Intelligence
Community Building
Real Estate Growth
Real Estate Content
Aaron Grushow
Pinterest
Scripting / Content Creation Process

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any o... more

PublishesWeeklyEpisodes22Foundeda year ago
Number of ListenersCategories
EducationMarketingBusinessHow To

Listen to this Podcast

Artwork for Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Latest Episodes

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

A lot of agents think social media takes to... more

YouTube

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

If you've ever felt like you're showing up ... more

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

If your reach has been dropping lately, it ... more

YouTube

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

If you've ever felt like you're doing every... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Chelsea Peitz
Social media educator, bestselling author and keynote speaker
Episode: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz
Haley Ingram
CEO of Coffee & Contracts
Coffee & Contracts
Episode: How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram
Eric Simon
Founder of BAM
BAM
Episode: The Real Reason Your Real Estate Content Isn’t Standing Out
Jason Cassidy
Member of Real Broker / BAM ecosystem
Real Broker / BAM
Episode: The Real Reason Your Real Estate Content Isn’t Standing Out
Aaron Grushow
Senior Marketing Manager at Luxury Presence
Luxury Presence
Episode: Why Your Content Isn’t Attracting High-End Clients (And What They’re Actually Looking For) with Aaron Grushow of Luxury Presence
Kristen Cantrell
Mom, real estate agent, founder of multiple communities for women in real estate
Hello Culture; Moms in Real Estate; World Broker
Episode: The Strategy No One Talks About That Makes You Stand Out as a Real Estate Agent with Kristen Cantrell
Hailey Ingram
CEO and founder of Coffee & Contracts
Coffee & Contracts
Episode: The Simple Systems That Turn Instagram Followers Into Real Estate Clients with Haley Ingram

Host

Alyssa Stalker
Host of Above Asking; Head of Member Education and Strategy at Coffee & Contracts

Reviews

5.0 out of 5 stars from 21 ratings
  • Needed this

    I love these bite-sized and approachable episodes. Sometimes I get overwhelmed with hour long podcasts with lots of details that branch out into multiple topics. The formatting here is really smart for most agents who can’t often scrounge up an hour of quiet time to focus. I also appreciate the perspective on AI slop, the importance of representing yourself and storytelling, and bringing the human back into that. And the reminder that you’re doing this to help people (clients), not to be a local... more

    Apple Podcasts
    5
    Dffgjjygc
    United Statesa month ago
  • Love love love

    I love this podcast already!! So much good info and they are short and right to the point!

    Apple Podcasts
    5
    DaniBTBG5
    United States4 months ago
  • New and fresh!

    I’m loving the first few episodes of this podcast. I’ve been looking for something new and fresh to help me in my real estate business. 🩷

    Apple Podcasts
    5
    Rbatts24
    United States4 months ago
  • Exactly What I Needed!

    Such a good listen during my morning admin and exactly what I’ve been needing for that extra motivation! Love how much it aligns with what I’m trying to build with my own startup brand too 😄 Can’t wait to keep following along with your journey!

    Apple Podcasts
    5
    mrkeepingitrealestate
    United Kingdom4 months ago
  • Podcast Review

    absolutely love the information that has already been put out through this podcast and I cannot want to continue to follow along!

    Apple Podcasts
    5
    Addison Gaetano
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable, practical branding advice that translates to real results.
Audience notes the conversations are authentic and free of fluff, with clear frameworks.
Listeners appreciate the focus on local, sustainable content over trend-chasing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz
Q: What made you zero in on the trust piece specifically?
Chelsea explains that trust is foundational because online interactions replace traditional in-person relationship-building, and people decide to work with someone they feel they know, like, and trust. Without trust, content alone won't convert; you must show humanity and relatability.
Why Your Content Isn’t Attracting High-End Clients (And What They’re Actually Looking For) with Aaron Grushow of Luxury Presence
Q: How important is storytelling for luxury listings?
Storytelling is critical at the luxury level because every home has a story, and conveying deeper narratives beyond just the price or location helps create desire and emotional connection.
Why Your Content Isn’t Attracting High-End Clients (And What They’re Actually Looking For) with Aaron Grushow of Luxury Presence
Q: What should agents focus on in their content to break into the luxury market?
There isn't a single formula; agents should emphasize two things: demonstrate capability to get the job done and showcase lifestyle alignment with the client's values, while documenting authentic experiences rather than producing overly polished content.
How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram
Q: How can beginners avoid overwhelm from multi-platform pressure?
Pick one platform that aligns with your strengths and bandwidth, master it, and then expand as your business grows.
How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram
Q: How should a real estate agent choose where to focus on social media?
Start by identifying where your people are and what you enjoy; commit to one platform for at least 90 days, evaluate results, and only then scale.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on real estate branding and content strategy designed for agents who want to think strategically rather than rely on trends or templates. Episodes focus on building a durable personal brand, generating sustainable leads through content, and aligning social media activity with business goals. Guests typically bring expertise in branding, marketing automation, or community-building within real estate, and discussions emphasize practical systems, local content, and authentic storytelling to attract high-quality clients. A notable through-line is a emphasis on long-term brand health over quick hacks, plus a strong ecosystem around Coffee & Contracts as a resource for agents. This mix makes it especially valuable for agents, bro... more

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this podcast launched a year ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chelsea Peitz
2. Haley Ingram
3. Eric Simon
4. Jason Cassidy
5. Aaron Grushow
6. Kristen Cantrell
7. Hailey Ingram

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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