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Artwork for Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Stalker
Instagram
Coffee & Contracts
Real Estate
Content Marketing
Real Estate Branding
Social Media Marketing
Branding
Personal Branding
Artificial Intelligence
Real Estate Marketing
Algorithm
Content Strategy
Above Asking
Luxury Presence
Community Building
Social Media
Real Estate Content
Real Estate Growth
Social Media For Real Estate
Brand Strategy

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any o... more

PublishesWeeklyEpisodes28Foundeda year ago
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Artwork for Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Latest Episodes

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

One last minute decision pushed me way outs... more

YouTube

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

You don't need more hours in the day. You n... more

YouTube

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What do successful creators understand that... more

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

Why does content feel so much harder than e... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Katelyn Rhoades
Social media strategist, entrepreneur, and host of Call Her Creator
Enfluence Marketing Studio
Episode: What Real Estate Agents Can Learn From Successful Creators with Katelyn Rhoades
Wendy Forsythe
Chief Marketing Officer at eXp Realty; former executive at Compass, Fathom, HomeSmart International
eXp Realty
Episode: How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe
Candice Carcioppolo
Brand coach who helps real estate agents build their brand
Sell It by Sirhant (coach)
Episode: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo
Chelsea Peitz
Social media educator, bestselling author and keynote speaker
Episode: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz
Haley Ingram
CEO of Coffee & Contracts
Coffee & Contracts
Episode: How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram
Eric Simon
Founder of BAM
BAM
Episode: The Real Reason Your Real Estate Content Isn’t Standing Out
Jason Cassidy
Member of Real Broker / BAM ecosystem
Real Broker / BAM
Episode: The Real Reason Your Real Estate Content Isn’t Standing Out
Aaron Grushow
Senior Marketing Manager at Luxury Presence
Luxury Presence
Episode: Why Your Content Isn’t Attracting High-End Clients (And What They’re Actually Looking For) with Aaron Grushow of Luxury Presence
Kristen Cantrell
Mom, real estate agent, founder of multiple communities for women in real estate
Hello Culture; Moms in Real Estate; World Broker
Episode: The Strategy No One Talks About That Makes You Stand Out as a Real Estate Agent with Kristen Cantrell

Host

Alyssa Stalker
Host of Above Asking; Head of Member Education and Strategy at Coffee & Contracts

Reviews

5.0 out of 5 stars from 41 ratings
  • Needed this

    I love these bite-sized and approachable episodes. Sometimes I get overwhelmed with hour long podcasts with lots of details that branch out into multiple topics. The formatting here is really smart for most agents who can’t often scrounge up an hour of quiet time to focus. I also appreciate the perspective on AI slop, the importance of representing yourself and storytelling, and bringing the human back into that. And the reminder that you’re doing this to help people (clients), not to be a local... more

    Apple Podcasts
    5
    Dffgjjygc
    United States3 months ago
  • Love love love

    I love this podcast already!! So much good info and they are short and right to the point!

    Apple Podcasts
    5
    DaniBTBG5
    United States5 months ago
  • New and fresh!

    I’m loving the first few episodes of this podcast. I’ve been looking for something new and fresh to help me in my real estate business. 🩷

    Apple Podcasts
    5
    Rbatts24
    United States5 months ago
  • Exactly What I Needed!

    Such a good listen during my morning admin and exactly what I’ve been needing for that extra motivation! Love how much it aligns with what I’m trying to build with my own startup brand too 😄 Can’t wait to keep following along with your journey!

    Apple Podcasts
    5
    mrkeepingitrealestate
    United Kingdom5 months ago
  • Podcast Review

    absolutely love the information that has already been put out through this podcast and I cannot want to continue to follow along!

    Apple Podcasts
    5
    Addison Gaetano
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable, practical branding advice that translates to real results.
Audience notes the conversations are authentic and free of fluff, with clear frameworks.
Listeners appreciate the focus on local, sustainable content over trend-chasing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Real Estate Agents Can Learn From Successful Creators with Katelyn Rhoades
Q: How do you suggest agents overcome blocks or blockers in growing their business?
Identify the real bottlenecks, visualize long-term goals with a mentor, map out the steps to get there, and delegate non-core tasks to reclaim time for strategic work, such as hiring a transaction coordinator or a social media manager.
What Real Estate Agents Can Learn From Successful Creators with Katelyn Rhoades
Q: What were you doing before all of this and how did you get to where you are today?
Katelyn describes starting in real estate marketing, working at agencies, and then launching her own agency after recognizing the power of personal branding and social media to scale a business, especially after having her second child and deciding to pursue more flexibility and ownership.
What Real Estate Agents Are Asking About Content, Branding, and Confidence
Q: Am I leaving money on the table by posting market update graphics and 'just sold' posts that feel cringe to me?
Alyssa argues that those formats don't work when they're just numbers; you should use talking-head content tied to a specific data point and explain who it affects, making the content more visual, contextual, and personally relevant.
What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo
Q: How do you help agents go from 'I don't know who I help yet' to a clear target audience?
We get specific about who your favorite client is, what outcomes you deliver, and how you want to be known; we examine your calendar, emails, and messages to reveal your true values and how you show up.
What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo
Q: What would you say to a new agent about finding their lane and building a brand from scratch?
Start by partnering with an experienced agent you admire, invest in learning their process, and align your brand with how you want to do business; this anchors your future growth and helps you attract the right clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on real estate branding and content strategy designed for agents who want to think strategically rather than rely on trends or templates. Episodes focus on building a durable personal brand, generating sustainable leads through content, and aligning social media activity with business goals. Guests typically bring expertise in branding, marketing automation, or community-building within real estate, and discussions emphasize practical systems, local content, and authentic storytelling to attract high-quality clients. A notable through-line is a emphasis on long-term brand health over quick hacks, plus a strong ecosystem around Coffee & Contracts as a resource for agents. This mix makes it especially valuable for agents, bro... more

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this podcast launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Katelyn Rhoades
2. Wendy Forsythe
3. Candice Carcioppolo
4. Chelsea Peitz
5. Haley Ingram
6. Eric Simon
7. Jason Cassidy
8. Aaron Grushow

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