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阿閻 ON AIR 之 品牌故事

阿閻

在網路發達的時代 確實給了人們很多的便利 能一眼就看見哪個品牌出了什麼問題 哪個品牌做得很好,對社會有貢獻,大家要支持它等等 但是 你確定你瞭解這一切背後的故事嗎? 是努力?是炒作?是違法?是堅持? 為什麼會如此成功? 相信我 你覺得你知道的,其實只是表面 讓我來好好跟你說說其他你所不知道的事 Powered by Firstory Hosting

PublishesWeeklyEpisodes7Founded4 years ago
Language
Korean
Categories
CareersBusiness

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Artwork for 阿閻 ON AIR 之 品牌故事

Latest Episodes

麥當勞的那些反人類設計

完美的把世界頂級心理學的那套用在自家包裝

除了大街小巷的開門店

猝不及防的就會看到一家之外

連包裝!!!!!!!包裝!!!!!!!!!

都給你耍心機

重點是品牌運用了人本身的本能層、行為層和反思層

來一直不停的催眠大腦麥當勞的樣子

然後可能看到紅色配黃色就會認定是麥當勞的配色

別人用都是抄襲!!

好你個麥當勞叔叔

不愧是你

不過這套是真的有效的

學起來之後可以用在自己或是公司的方案上面

我覺得很棒喔~

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在星巴克跟costa還有瑞幸紅紅火火之前

有個叫做上島咖啡的稱霸咖啡界

上島咖啡火紅的時候

星巴克costa跟瑞幸毛都還沒長齊吧

這麼好的一個品牌

消失的原因竟然不是因為經營不擅

而且還被寫進了哈佛商學院的商業案例

到底事發生了什麼???

讓我告訴你們吧~

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大家印象最深刻的航空公司是哪家?

每個人對每家航空公司都會有不同的印象吧

像我就覺得國泰的飛機餐是最好吃的

華航我覺得是空服員的制服好看

虎航跟捷星因為是廉航,所以整個就很糟糕

廈門航空就一般般

德國漢莎航空很容易被搭訕,不要問我我也不知道為什麼

但是,以上這些不管好與壞,都少了一種感覺

所以我的第一名還是要給很用心的北歐航空

隨處可見的小筆記,能讓你會心一笑

候機室有種在家的舒適感

座位我也覺得有大一點點~

這集就來說說北歐航空 Scandinavian Airline System

對了 more

被自己國民懷疑為什麼會存在

被自己國家的媒體一直坑自己

這關品牌什麼事?

蛤?什麼?政府也要做品牌重創?

讓我們來看一下荷蘭軍隊是如何重新站起來的!

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自從被大英博物館分出來了以後

大英圖書館真的很努力很認真的在讓大家看見它的價值

他也實現了

成為世界上最大的學術圖書館之一

來跟我一起了解到底是怎麼成功的阿~~

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應該沒有人不知道MUJI吧

這一次的內容

就是裡裡外外把MUJI扒乾淨

來讓你們認識這間全世界都有的日本雜貨舖~

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阿閻 ON AIR 之 品牌故事 launched 4 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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