A Splice of Life Science Marketing
Matt Wilkinson and Jasmine Griuia-Gray | StrivennWelcome to the Splice of Life Science Marketing Podcast. With your hosts Matt Wilkinson and Jasmine Gruia-Gray. This is the show for scientists who've stepped out of the lab and into marketing, learning the ropes as they go.
| Publishes | Twice weekly | Episodes | 21 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
AI agents are shortlisting life science suppliers before humans get involved - brands invisible to AI are losing demand they cannot measure.
Shownotes:
Your next buyer might never visit your website. AI agents are already shortlisting suppliers, su... more
Persona AI keeps the customer present through organisational gravity - the internal approval process that dilutes buyer insight before launch.
You did the interviews. You built the personas. The campaign went to market and the open rates collapsed. ... more
Beta programs designed for validation rather than stress testing create launch liabilities that surface as field quality crises three to six months post-launch.Your beta sites completed the study.
A KOL sent a positive note. Nobody filed a reproduc... more
Life science PMs can reclaim strategic time using the DRAG framework -- but only if those hours go back into customer discovery, not more admin.
You reformatted a competitive comparison slide for sales. It took 40 minutes. They looked at it for 90 s... more
If your brand isn't cited by AI tools when buyers search your category, you're not losing a ranking - you're being skipped entirely before the decision is made.
Open ChatGPT, Perplexity, or Google AI Mode right now and type: "Name the top three comp... more
Your company's scientific content is exactly what AI models want to cite - and you're hiding it behind a gate. In this episode, Matt and Jasmine unpack two uncomfortable commercial realities: why life science brands are invisible in AI search despite... more
AI discoverability and product line extensions share the same root problem: misclassification kills outcomes before execution even begins.
Most life science companies are optimising the wrong thing - and paying for it twice. In this episode, Matt an... more
Most life science companies haven't checked whether AI recommends them. The ones that have are already pulling ahead.
In this episode, Matt Wilkinson and Jasmine Gruia-Gray dig into the real commercial stakes of AI search visibility for life science... more
Key Facts
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Apple Podcasts | #125 |  Denmark/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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