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Artwork for Making Creativity Pay

Making Creativity Pay

Dan Barnett
Edinburgh Fringe
Edinburgh Festival Fringe
Edinburgh, United Kingdom
Manchester
Edinburgh
Edinburgh Fringe Festival
London
Women In Comedy Festival
Leicester Comedy Festival
Pay What You Want
Gobby Girls
Trash Future
Slumber Party
Speak Of the Devil
UK Stand-Up Comedy
Fringe Festival
Coco the Time Travelling Tart
Fringe Economics
Barons Court Theatre
Live Comedy Association

Welcome to ‘Making Creativity Pay’, this isn’t a podcast about making millions, more about speaking to people in creative industries whether that’s music, literature, art or anything that relies on creativity about how that ties in with making a living from it. The aim is not about selling out any creative endeavour but to ensure that there is at least some way to pay the bills and keep the lights... more

PublishesTwice weeklyEpisodes111Founded6 years ago
Number of ListenersCategory
Arts

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Artwork for Making Creativity Pay

Latest Episodes

“I think actors can really focus in on like a minute ahead of what they're saying and a minute behind of what they're saying. And what they need a director to do is sort of, now here's the hour long statement of of this thing.

So so you got to trus... more

“So every day it was a real honest, quite transparent process. You looked in the bucket, you looked on the sum up and you knew what you have for the day and you got to take that home. I've had really good experiences with paid venues and really bad e... more

“[After stand-up] I moved into advertising, I'm a creative director in advertising so I write for a living and stand-up has always been a huge interest and so I realised a few years back I have lots of books about stand-up but there wasn't one about ... more

“I went very hard on marketing and promotion and one thing is getting the actors to feel confident doing that too. You are going to feed off the atmosphere of having 50 people in that room on the night so let's give ourselves the best opportunity to ... more

“It's a medieval farce about women's rights in the wake of the Norman invasion in 1066. It's very much within the remit of things that I love to work on. It's taking ideas that are reflected still today about kind of the progress of women's rights an... more

This episode is with Lucie Lutte who is founder of Arts organisation Limitless Presents and director of upcoming play Extremism that is on at The Cockpit Theatre from 29th Sep to 2nd October

We talk about what it takes to put a play like this togeth... more

"Some people were really scared... it kind of surprised me how many tourists I came across that didn't even seem to realise that Edinburgh Fringe was going on. And they were sort of walking down the mile, like what is happening right now. Some people... more

"I've taken four solo shows to the Edinburgh Fringe previously, which have all been multi-character shows, and slowly throughout, the very first show I did was just all characters, and then second, third, fourth, I started more and more each time bei... more

Key Facts

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Recent Guests

Vix Leyton
Comedian, podcaster and personal finance expert
Episode: Chief Petty Officer - Vix Leyton and Charlotte Redding
Charlotte Redding
Director who works in product management and software development
Episode: Chief Petty Officer - Vix Leyton and Charlotte Redding
Jonathan Grant
Author, former stand-up performer and comedy agent, and advertising creative director
Episode: The Inside Story of UK Stand-up in the 21st Century - Jonathan Grant: Reading The Room
Elise Simond
Writer and director, Meet the artist behind Speak of the Devil
Self-employed/independent theatre practitioner
Episode: Speak of The Devil - Writer and Director Elise Simond
Esalan Gates
Writer, director, producer; development officer at the Bush
Codex Theatre / Bush Theatre
Episode: God Save Us - Writer and Director Esalan Gates
Lucy Lutte
Founder of Limitless Presents; director of Extremism
Limitless Presents
Episode: Lucy Lutte - Actor and Director
Natalie Patuzzo
Clown, actor, director, facilitator
Episode: Clown and Fringe with Natalie Patuzzo
Charlie Vero-Martin
Comedian, actor, writer; puppeteer; improv and character comedy teacher
Episode: Poltergeist - Charlie Vero-Martin
Juliette Burton
Comedian, writer, presenter, and voiceover artist
Episode: Juliette Burton and Gareth Gwynn

Host

Dan Barnett
Host of the show focused on making creativity pay, with emphasis on practical strategies for monetizing creative work.

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Talking Points

Recent interactions between the hosts and their guests.

Chief Petty Officer - Vix Leyton and Charlotte Redding
Q: What are the future plans?
The guests hope to develop Chief Petty Officer as a podcast, complete its proposal and pitch it to a production company. They also discuss performing more live versions and possibly reviving Spendology.
Chief Petty Officer - Vix Leyton and Charlotte Redding
Q: So, Chief Petty Officer. And you went for 10 nights at the Free Fringe. So, kind of, what were the decisions behind that? Or is that just practical?
Charlotte Redding says a costly experience at a premium venue made the Free Fringe appealing because they could control the outcome. Vix Leyton adds that she could not afford to risk thousands of pounds again after a disappointing previous Fringe.
The Inside Story of UK Stand-up in the 21st Century - Jonathan Grant: Reading The Room
Q: What was the general take on what social media and TikTok and Instagram in particular have kind of done for and to stand-up comedy?
Grant says social platforms have created new ways to build audiences and enter comedy, while also encouraging viral-clip formats and constant content production that can exhaust performers.
The Inside Story of UK Stand-up in the 21st Century - Jonathan Grant: Reading The Room
Q: How did you find that balance between you, your thoughts, your editorial almost within a book and people's quotes?
Grant aimed to present a broad range of voices without telling readers what to think, allowing the interviews and their perspectives to carry the argument.
Lucy Lutte - Actor and Director
Q: In today's landscape, how do you approach staging a politically charged play for contemporary audiences?
Lucy explains the use of young actors' perspectives to frame the story, making it more relatable for audiences while carefully updating elements like social media to mirror today's context.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Making Creativity Pay

What is Making Creativity Pay about and what kind of topics does it cover?

This show centers on turning creative work into a viable livelihood, featuring candid conversations with artists, performers, writers, and industry professionals about the realities of funding, promotion, touring, and sustainability in the arts. Episodes consistently explore practical strategies for marketing fringe shows, managing budgets, navigating visas and funding landscapes, and building audiences across festivals and touring runs. A standout pattern is the blend of hands-on tactics (flyering, poster design, pricing models, partnerships) with larger industry insights (venue ecosystems, festival dynamics, and cross-border opportunities). The format tends to mix actionable advice with personal narratives, making it a useful resource for... more

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1. The Rest Is Entertainment

How many episodes of Making Creativity Pay are there?

Making Creativity Pay launched 6 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making Creativity Pay?

Recent guests on Making Creativity Pay include:

1. Vix Leyton
2. Charlotte Redding
3. Jonathan Grant
4. Elise Simond
5. Esalan Gates
6. Lucy Lutte
7. Natalie Patuzzo
8. Charlie Vero-Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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