A Slice Of - Packaging Design
Slice DesignPackaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find ... more
| Publishes | Monthly | Episodes | 39 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
The importance of colour choice in branding & packaging design
Colour is one of the most important elements of packaging design. Research shows that 52% of consumers first notice the colour on packaging before anything else.
The right use of colour... more
When should I change or update my branding & packaging design?
Most brand owners have been there and asked themselves this question. It’s really easy to get complacent and refuse the need for a change to your branding and packaging design because yo... more
Why brands should never ask their packaging design agency to pitch for free.
If you ask a design agency to pitch creative ideas for free, are you approaching the project in the right way and are you going to get the best agency work back?
To free p... more
Why Consumer Brands Should Consider Sonic Branding.
What Does Your Brand Sound Like?
In an era of visual overload and shrinking attention spans, brands are constantly searching for new ways to cut through the noise and clutter. While many have a br... more
The importance of creating robust brand guidelines in packaging design.
In order to be consistent, a brand needs to have a precise set of rules in place that dictate how it should be realised in any eventuality. That is where brand guidelines come i... more
How AI can't replace the role of the packaging design agency.
This morning, on LinkedIn, I came across a post that genuinely made me pause.
It was from a reputable marketer, someone with significant industry clout and a track record of pretty solid... more
How to not just be the best, but be the only brand for consumers.
Branding, is all about storytelling. It’s how you make an emotional connection with your consumer. Great stories, resonate and provide powerful recall that if crafted uniquely, can sp... more
How to brief your packaging design agency to get the best results.
We’ve all heard the stories of agencies and designers being briefed on the back of a fag packet or post-it notes. Briefings take many shapes and forms. Some are very thorough, othe... more
Key Facts
Reviews
A great background into the packaging design of some of our favourite food and drink brands and how they try to compete for our attention on shelf!
Podchaser53 years agoAlan Gilbody
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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