A History of Marketing
Andrew MitrakA podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
| Publishes | Weekly | Episodes | 48 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | HistoryBusiness | |||
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Latest Episodes
A History of Marketing / Episode 44
When I launched A History of Marketing at the start of this year, I had a vision of exploring the origins of our craft. But I never imagined that 2025 would be bookended by “The Father of Modern Marketing.”
Dr. ... more
A History of Marketing / Episode 43 If you studied marketing in school, you likely carried Kevin Lane Keller’s work in your backpack.
He co-authored Marketing Management, the all-time best-selling marketing textbook, alongside Philip Kotler. And wit... more
A History of Marketing / Bonus Episode
Earlier this year, I spoke with students at Syracuse University taking an “Essentials of Marketing” course. I shared stories from my non-traditional career in marketing that’s spanned filmmaking, virtual reali... more
A History of Marketing / Episode 42
This week, I’m sharing my excellent conversation with Geoffrey Colon, a creative strategist and author of Disruptive Marketing. Geoffrey is a self-described “hybrid” marketer with a career spanning the full spect... more
Recent Guests
Host
Reviews
- Fascinating and fun
A consistently great mix of stories, useful info, and surprising insights.
Apple Podcasts5Scott R. Morris
United States7 months ago - Great way to learn marketing
I appreciate the variety of guests and the research that goes into the interviews. It’s a unique way to learn marketing as well. Recommended to fellow marketers!
Apple Podcasts589GabrielleUnited States9 months ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #236 |  India/History |
Talking Points
Recent interactions between the hosts and their guests.
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Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About A History of Marketing
What is A History of Marketing about and what kind of topics does it cover?
This podcast offers a fascinating exploration of marketing's evolution over the years, discussing pivotal campaigns and theories that have shaped consumer culture and business strategies. It features interviews with a diverse range of guests, including leading marketers, scholars, and industry experts, who share their insights on historical marketing strategies, key figures, and innovative ideas that have influenced the field. Each episode serves as a window into the intricacies of marketing, revealing its deep connections to societal norms and behaviors. Unique aspects include its focus on historical context, making it a valuable resource for marketing professionals and enthusiasts alike, as well as anyone interested in understanding the n... more
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What are the audience demographics for A History of Marketing?
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How many episodes of A History of Marketing are there?
A History of Marketing launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on A History of Marketing?
Recent guests on A History of Marketing include:
1. Stephanie Forshee
2. Jim Spaeth
3. Ken Rufo
4. Russell Belk
5. Robert J. Herbold
6. Waldemar Pfoertsch
7. Professor Jonathan A.J. Wilson
8. Jean Kilbourne
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