A History of Marketing
Andrew MitrakA podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
| Publishes | Twice monthly | Episodes | 59 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | HistoryBusiness | |||
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Latest Episodes
A History of Marketing / Episode 54
Few people have challenged how I think about marketing more than Professor Byron Sharp. His book, How Brands Grow, might be the most influential marketing book of the contemporary era. It told a generation of mark... more
A History of Marketing / Episode 53
Nick Asbury is a creative writer, one half of the design partnership Asbury & Asbury, and the marketing industry’s most persistent critic of brand purpose.
He’s the author of The Road to Hell: How Purposeful Busi... more
A History of Marketing / Episode 52
Gian Fulgoni has spent 50 years as a pioneer in market research and audience measurement. From his work on scanner data at IRI in the 1970s to co-founding Comscore in 1999, Gian helped invent how marketing gets me... more
A History of Marketing / Episode 51
My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame and former chairman of the Advertising Research ... more
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Recent Guests
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Reviews
- Fascinating and fun
A consistently great mix of stories, useful info, and surprising insights.
Apple Podcasts5Scott R. Morris
United Statesa year ago - Great way to learn marketing
I appreciate the variety of guests and the research that goes into the interviews. It’s a unique way to learn marketing as well. Recommended to fellow marketers!
Apple Podcasts589GabrielleUnited Statesa year ago
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Apple Podcasts | #218 |  India/History |
Apple Podcasts | #244 |  Denmark/History |
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Frequently Asked Questions About A History of Marketing
What is A History of Marketing about and what kind of topics does it cover?
This show amplifies historical and analytical takes on marketing, branding, and media strategy through candid conversations with senior practitioners, researchers, and historians. Episodes trace the evolution of measurement, positioning, and brand storytelling—from early market research and print-era campaigns to modern digital realities shaped by AI and data—often highlighting how past practices inform today's decisions. The format typically blends theory with practical anecdotes, offering lessons for marketing leaders, researchers, and students alike. A notable through-line is how cross-functional alignment (sales, product, marketing, PR) and enduring principles—trust, authenticity, and storytelling—continue to drive effective campaigns a... more
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Which podcasts are similar to A History of Marketing?
These podcasts share a similar audience with A History of Marketing:
1. Founders
2. How I Built This with Guy Raz
3. The CMO Podcast
4. Pivot
5. The Rest Is Politics: US
How many episodes of A History of Marketing are there?
A History of Marketing launched 2 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact A History of Marketing?
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What guests have appeared on A History of Marketing?
Recent guests on A History of Marketing include:
1. Byron Sharp
2. Nick Asbury
3. Gian Fulgoni
4. Tod Johnson
5. April Dunford
6. Peter Van Wijnaerde
7. Scott McDonald
8. Stephanie Forshee
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.