A History of Marketing
Andrew MitrakA podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
| Publishes | Weekly | Episodes | 55 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | HistoryBusiness | |||
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Latest Episodes
A History of Marketing / Episode 50
Fifty episodes felt like a milestone worth marking. So I wanted a guest who was, well, obviously awesome.
April Dunford is the authority on positioning for B2B tech companies and the author of the updated and exp... more
A History of Marketing / Episode 49
Have you ever stood in front of a 500-year-old painting of a father devouring his son and asked yourself, “Who paid for this?” Me neither. Until I met Peter Van Wijnaerde.
Peter is a CMO based in Ghent, Belgium, ... more
A History of Marketing / Episode 48
This week, I’m joined by Scott McDonald, who spent three decades in the research trenches of America’s biggest magazine publishers before becoming president of the Advertising Research Foundation (ARF), an organiz... more
I have an unusual update this week: I made a game! It’s called The CMO Game.
You have 12 months and $5M to launch your product and climb from Director of Marketing to the C-Suite. But your CEO has aggressive goals and if you don’t meet them, it’s ga... more
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- Fascinating and fun
A consistently great mix of stories, useful info, and surprising insights.
Apple Podcasts5Scott R. Morris
United States10 months ago - Great way to learn marketing
I appreciate the variety of guests and the research that goes into the interviews. It’s a unique way to learn marketing as well. Recommended to fellow marketers!
Apple Podcasts589GabrielleUnited Statesa year ago
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Apple Podcasts | #219 |  Chile/History |
Apple Podcasts | #231 |  India/History |
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Frequently Asked Questions About A History of Marketing
What is A History of Marketing about and what kind of topics does it cover?
Across episodes, the show blends historical perspectives with modern marketing practice, featuring in-depth conversations about how campaigns, brands, and media ecosystems evolved from print and advertising research to today's digital and AI-influenced landscape. Guests span CMOs, professors, historians, and industry leaders, often tracing long-running themes like trust, brand equity, audience measurement, and storytelling authenticity through different eras. Noteworthy is the consistent emphasis on foundations—brand strategy, measurement, and narrative—paired with insights into how emerging technologies and data practices reshape marketing principles. This mix makes it a valuable listen for listeners who want both scholarly context and pra... more
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Which podcasts are similar to A History of Marketing?
These podcasts share a similar audience with A History of Marketing:
1. Uncensored CMO
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Prof G Pod with Scott Galloway
4. The CMO Podcast
5. Against the Rules: The Big Short Companion
How many episodes of A History of Marketing are there?
A History of Marketing launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact A History of Marketing?
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What guests have appeared on A History of Marketing?
Recent guests on A History of Marketing include:
1. April Dunford
2. Peter Van Wijnaerde
3. Scott McDonald
4. Stephanie Forshee
5. Jim Spaeth
6. Ken Rufo
7. Russell Belk
8. Robert J. Herbold
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.