A History of Marketing
Andrew MitrakA podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
| Publishes | Weekly | Episodes | 49 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessHistory | |||
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Latest Episodes
A History of Marketing / Episode 45
Today marks exactly one year since I hit publish on the very first episode of A History of Marketing. I wanted to do something special for the anniversary, so I’m happy to share my excellent conversation with Ror... more
A History of Marketing / Episode 44
When I launched A History of Marketing at the start of this year, I had a vision of exploring the origins of our craft. But I never imagined that 2025 would be bookended by “The Father of Modern Marketing.”
Dr. ... more
A History of Marketing / Episode 43 If you studied marketing in school, you likely carried Kevin Lane Keller’s work in your backpack.
He co-authored Marketing Management, the all-time best-selling marketing textbook, alongside Philip Kotler. And wit... more
A History of Marketing / Bonus Episode
Earlier this year, I spoke with students at Syracuse University taking an “Essentials of Marketing” course. I shared stories from my non-traditional career in marketing that’s spanned filmmaking, virtual reali... more
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- Fascinating and fun
A consistently great mix of stories, useful info, and surprising insights.
Apple Podcasts5Scott R. Morris
United States8 months ago - Great way to learn marketing
I appreciate the variety of guests and the research that goes into the interviews. It’s a unique way to learn marketing as well. Recommended to fellow marketers!
Apple Podcasts589GabrielleUnited States9 months ago
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Apple Podcasts | #170 |  India/History |
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Frequently Asked Questions About A History of Marketing
What is A History of Marketing about and what kind of topics does it cover?
Exploring the narratives and techniques that have influenced marketing throughout history, the focus falls on interviews with influential figures in the industry, including chief marketing officers, academics, authors, and historians. Topics range from customer-centric strategies and brand management to the evolution of digital marketing and the importance of storytelling in advertising. Noteworthy episodes highlight pivotal marketing campaigns and the insights gleaned from the careers of key players who have shaped the field, providing listeners with actionable knowledge and historical context. This combination of professional experiences and historical perspectives offers a unique learning opportunity for anyone interested in marketing de... more
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How many episodes of A History of Marketing are there?
A History of Marketing launched a year ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on A History of Marketing?
Recent guests on A History of Marketing include:
1. Stephanie Forshee
2. Jim Spaeth
3. Ken Rufo
4. Russell Belk
5. Robert J. Herbold
6. Waldemar Pfoertsch
7. Professor Jonathan A.J. Wilson
8. Jean Kilbourne
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.