A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
Publishes | Weekly | Episodes | 36 | Founded | 9 months ago |
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Number of Listeners | Categories | BusinessHistory |
A History of Marketing / Episode 33
This week I'm sharing an excellent conversation with Russell W. Belk, Professor and Kraft Foods Chair in Marketing at York University.
Professor Belk is recognized as a leading expert on consumption, materialism,... more
A History of Marketing / Episode 32
This week we’re diving into early internet history and the digital transformation of Hollywood with the one and only, Shelley Zalis.
Zalis is the founder and CEO of The Female Quotient, an organization dedicated ... more
A History of Marketing / Episode 31
Last time on A History of Marketing, Paul Feldwick celebrated advertising’s roots in entertainment and spectacle. This week, we hear almost the opposite perspective.
My guest, Robert J. Herbold, spent decades lea... more
A History of Marketing / Bonus Episode
This week’s conversation with Paul Feldwick was so packed with histories and insights that I simply couldn't fit everything into one episode. So, I cut out one of my favorite parts to share with you as a separa... more
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A consistently great mix of stories, useful info, and surprising insights.
I appreciate the variety of guests and the research that goes into the interviews. It’s a unique way to learn marketing as well. Recommended to fellow marketers!
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Apple Podcasts | #172 |
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Exploring the captivating narratives surrounding the evolution of marketing, this podcast provides listeners with a blend of historical context and modern marketing strategies. Each episode features conversations with industry experts, including CMOs, authors, and professors, who share insights on significant marketing campaigns and theories that have shaped business practices over time. Topics range from the intricate evolution of branding to the foundational theories of marketing as a discipline, making it an engaging resource for marketers and history enthusiasts alike.
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A History of Marketing launched 9 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on A History of Marketing include:
1. Russell Belk
2. Robert J. Herbold
3. Waldemar Pfoertsch
4. Professor Jonathan A.J. Wilson
5. Jean Kilbourne
6. Rob Salkowitz
7. Bill Moult
8. Ian Leslie
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