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A History of Marketing

Andrew Mitrak
Marketing
Branding
Advertising
Coca-Cola
Marketing Management
Public Relations
Edward Bernays
Pepsi
Brand Management
Kotler, Philip
History
Competitive Advantage
Brand Equity
Consumer Behavior
New Coke
Economics
Macintosh
Apple
Evangelism Marketing
Marketing Strategy

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org

PublishesWeeklyEpisodes36Founded9 months ago
Number of ListenersCategories
BusinessHistory

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Artwork for A History of Marketing

Latest Episodes

A History of Marketing / Episode 33

This week I'm sharing an excellent conversation with Russell W. Belk, Professor and Kraft Foods Chair in Marketing at York University.

Professor Belk is recognized as a leading expert on consumption, materialism,... more

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A History of Marketing / Episode 32

This week we’re diving into early internet history and the digital transformation of Hollywood with the one and only, Shelley Zalis.

Zalis is the founder and CEO of The Female Quotient, an organization dedicated ... more

YouTube

A History of Marketing / Episode 31

Last time on A History of Marketing, Paul Feldwick celebrated advertising’s roots in entertainment and spectacle. This week, we hear almost the opposite perspective.

My guest, Robert J. Herbold, spent decades lea... more

YouTube

A History of Marketing / Bonus Episode

This week’s conversation with Paul Feldwick was so packed with histories and insights that I simply couldn't fit everything into one episode. So, I cut out one of my favorite parts to share with you as a separa... more

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Recent Guests

Russell Belk
Professor and Kraft Foods Chair in Marketing at York University
York University
Episode: Russell Belk: The Extended Self and How Marketing Influences Identity
Robert J. Herbold
Former Senior Vice President at Procter & Gamble and Chief Operating Officer at Microsoft
Episode: Bob Herbold: Ex-Microsoft COO and Procter & Gamble SVP on Leading Marketing for Two Iconic Brands
Waldemar Pfoertsch
Professor of Marketing Management at the University of Limassol
University of Limassol
Episode: Waldemar Pförtsch: B2B Marketing & Ingredient Branding
Professor Jonathan A.J. Wilson
Professor at Regents University, London, Editor-in-Chief of the Journal of Islamic Marketing, and author of Halal Branding.
Regents University, London
Episode: Prof. Jonathan A.J. Wilson: Beats, Brands, and Belief - Lessons from Music & Islamic Marketing
Jean Kilbourne
Author, lecturer, filmmaker, and activist known for her work in feminist advertising criticism.
Episode: Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism
Rob Salkowitz
Writer for Forbes and author of Comic-Con and the Business of Pop Culture.
Forbes
Episode: Rob Salkowitz: Comic-Con & the Incredible Intersection of Comics and Marketing
Bill Moult
An entrepreneur and executive who has held leadership roles in various marketing research companies and institutions.
Former CEO and president of several marketing organizations.
Episode: Bill Moult: The Marketing Science Institute & Connecting Research to Results
Ian Leslie
Author of John & Paul, A Love Story in Songs
Episode: Ian Leslie: The Beatles' Marketing Genius
Rachel Kennedy
Professor and Associate Director of Product Development at the Ehrenberg-Bass Institute
Ehrenberg-Bass Institute
Episode: Rachel Kennedy: The Legacy and Impact of The Ehrenberg-Bass Institute

Host

Andrew Mitrak
Host of a podcast focusing on the stories and strategies behind marketing campaigns, engaging with experts across various fields related to marketing.

Reviews

5.0 out of 5 stars from 25 ratings
  • Fascinating and fun

    A consistently great mix of stories, useful info, and surprising insights.

    Apple Podcasts
    5
    Scott R. Morris
    United States4 months ago
  • Great way to learn marketing

    I appreciate the variety of guests and the research that goes into the interviews. It’s a unique way to learn marketing as well. Recommended to fellow marketers!

    Apple Podcasts
    5
    89Gabrielle
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners consistently appreciate the mix of stories and useful information, often highlighting the surprising insights shared by guests.
The podcast is recommended for its unique approach to learning about marketing through historical narratives and expert discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#172
Chile/History

Talking Points

Recent interactions between the hosts and their guests.

Shelley Zalis: The Birth of Online Research
Q: How did you know that the Internet would be a big thing?
She admits that she had no idea but was inspired by innovations in infomercials and decided to bridge offline research to online.
Paul Feldwick: Deconstructing the Myths of Advertising
Q: Did you discover things that made you think, I wish I had found this sooner?
There were things I questioned while working, and it took time to reconcile my experiences with historical insights I gained later.
Paul Feldwick: Deconstructing the Myths of Advertising
Q: Was it always your interest in the historical angle of advertising or did that come later?
It took a long time for me to fully process my interest in advertising history; initially, I absorbed what was happening without questioning it, but later I realized many accepted concepts were historically contingent ideas that had caught on at specific times and were not necessarily based on solid foundation.
Waldemar Pförtsch: B2B Marketing & Ingredient Branding
Q: What is ingredient branding?
Ingredient branding is where a component supplier's brand becomes important for the final customer's buying decision, creating a pull effect for that brand.
Waldemar Pförtsch: B2B Marketing & Ingredient Branding
Q: What inspired you to write this book specifically on B2B brand management?
The lack of understanding about B2B marketing among small and medium-sized companies and the need to elevate B2B branding to the same level as B2C was a major motivator.

Audience Metrics

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Frequently Asked Questions About A History of Marketing

What is A History of Marketing about and what kind of topics does it cover?

Exploring the captivating narratives surrounding the evolution of marketing, this podcast provides listeners with a blend of historical context and modern marketing strategies. Each episode features conversations with industry experts, including CMOs, authors, and professors, who share insights on significant marketing campaigns and theories that have shaped business practices over time. Topics range from the intricate evolution of branding to the foundational theories of marketing as a discipline, making it an engaging resource for marketers and history enthusiasts alike.

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4. We Study Billionaires - The Investor’s Podcast Network
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How many episodes of A History of Marketing are there?

A History of Marketing launched 9 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A History of Marketing?

Recent guests on A History of Marketing include:

1. Russell Belk
2. Robert J. Herbold
3. Waldemar Pfoertsch
4. Professor Jonathan A.J. Wilson
5. Jean Kilbourne
6. Rob Salkowitz
7. Bill Moult
8. Ian Leslie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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