
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing cha... more
| Publishes | Weekly | Episodes | 214 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.
The 2026 Expanded Ed... more
Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.
In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley... more
B2B marketing assumes buyers are rational. They probably aren’t.
Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.
Data increases confidence but not always wisdom.
In this session, Rory Sutherland... more
Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand’s reputation.
In this ... more
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It’s a great podcast for data driven marketers to dig into. So many good episodes with B2B marketing leaders.
My go-to show for go-to-market knowledge
I haven't heard this podcast jet, but sure it's gonna be awesome 🙏🔥
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show concentrates on B2B go-to-market strategies, revenue optimization, and the evolving role of marketing in enterprise buying. Episodes typically dissect practical frameworks for demand generation, attribution, and measurement, with a strong emphasis on ABM, AI-assisted tooling, content strategies for complex enterprise buying, and the alignment of marketing with sales. Guests range from practitioners to academics and founders, sharing concrete playbooks—ranging from LinkedIn Ads and paid media scalability to data storytelling and brand-driven demand. A notable strength is the blend of hands-on tactics with conceptual frameworks from respected marketing thought leaders, often illustrated with real-world case studies and actionable ste... more
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Attributed launched 4 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
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Recent guests on Attributed include:
1. Martina Lauchengco
2. Rory Sutherland
3. Leslie Venetz
4. Brendan Hufford
5. Mark Goloboy
6. Jenni Romaniuk
7. Anthony Blatner
8. Mark Ritson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.