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Attributed - A podcast by Dreamdata

Dreamdata
DREAMDATA
B2B Marketing
Artificial Intelligence
Positioning
Linkedin
Linkedin Ads
Product Marketing
AI In Marketing
Google
Mental Availability
Llms
Content Marketing
Brand Memory
Campfire Launch
B2B Product Launches
Eskimi
B2B Trust
Go-To-Market
Data Storytelling
Public Relations

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing cha... more

PublishesWeeklyEpisodes214Founded4 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for Attributed

Latest Episodes

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.

The 2026 Expanded Ed... more

YouTube

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.

In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley... more

YouTube

B2B marketing assumes buyers are rational. They probably aren’t.

Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.

Data increases confidence but not always wisdom.

In this session, Rory Sutherland... more

YouTube

Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand’s reputation.

In this ... more

YouTube

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Recent Guests

Martina Lauchengco
Product marketing leader and author, former investor and educator
Costanoa Ventures; UC Berkeley (teacher)
Episode: Repost: Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026
Rory Sutherland
Chief thought leader on behavioral science in B2B marketing
Ogilvy Copenhagen
Episode: Repost: Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026
Leslie Venetz
Sales strategist and author focusing on B2B outbound and trust-building in brands
Independent / Consultant
Episode: Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Brendan Hufford
Creator and founder of Growth Sprints; advisor to brands and SaaS companies
Growth Sprints
Episode: B2B Creator Playbook: Turning Attention into Revenue
Mark Goloboy
Marketing practitioner; has built GTM engines at EMC, TripAdvisor, Formlabs, Demand Science
Various including EMC, TripAdvisor, Formlabs
Episode: The Revenue-First Marketing Playbook with Mark Goloboy
Jenni Romaniuk
Research professor and International Director at Ehrenberg-Bass Institute
Ehrenberg-Bass Institute
Episode: The Marketing Science Behind Being Remembered in B2B
Anthony Blatner
Founder/Owner of Speedwork Social, LinkedIn Ads specialist
Speedwork Social
Episode: How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner
Mark Ritson
Marketing expert; former professor; founder of Mini MBA in Marketing
Mini MBA in Marketing
Episode: Mark Ritson: Making B2B Marketing Work Better
Joe Glover
Founder of the Marketing Meetup
Marketing Meetup
Episode: Joe Glover: The Power of In-Person Events in the Age of AI

Hosts

Steffen Hedebrandt
Host of the show, guides interviews and leads dialogue
Laura
Co-host/guide for episodes, welcomes guests and co-navigates discussions

Reviews

4.8 out of 5 stars from 13 ratings
  • Very insightful!

    It’s a great podcast for data driven marketers to dig into. So many good episodes with B2B marketing leaders.

    Apple Podcasts
    5
    Laura from Marketing
    Denmark2 years ago
  • Great show for marketers and GTM teams

    My go-to show for go-to-market knowledge

    Apple Podcasts
    5
    Demand gen nerd
    United States2 years ago
  • Can't wait to get started

    I haven't heard this podcast jet, but sure it's gonna be awesome 🙏🔥

    Apple Podcasts
    5
    Patrick Alessi
    Denmark4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very insightful and data-driven for marketing leaders.
A go-to for GTM knowledge and practical insights.
Shows promise and energy; onboarding new listeners with strong content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#177
France/Business/Marketing
Apple Podcasts
#75
Denmark/Business/Marketing
Apple Podcasts
#126
Sweden/Business/Marketing
Apple Podcasts
#135
India/Business/Marketing
Apple Podcasts
#163
South Africa/Business/Marketing
Apple Podcasts
#196
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Full-Funnel Marketing: Why Brand & Performance Go Hand-in-Hand
Q: How should a CMO think about leading vs. lagging indicators in B2B and B2C?
Lead with indicators that connect to revenue over time (demo signups, product views, sales conversations) rather than vanity metrics, and demonstrate progress toward revenue outcomes even if the revenue impact is not immediate.
Full-Funnel Marketing: Why Brand & Performance Go Hand-in-Hand
Q: What is Brandon's stance on attribution for tough-to-measure brand tactics?
Align with business outcomes by focusing on the metrics that matter to non-marketing stakeholders (e.g., foot traffic, sales, demo requests) and use marketing activities that can be connected to those outcomes through correlation and causal evidence with the help of strong partners and data.
Repost: Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026
Q: How should B2B marketers communicate value beyond direct ROI?
By framing marketing as a way of thinking that shapes decisions and by highlighting intangible assets like reputation, fame, and the psychological comfort of reducing downside risk.
Repost: Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026
Q: What underlying motivation has driven Rory's career in advertising and behavioral science?
To understand what people are really trying to do when they make decisions, beyond what they say they are trying to do, and to reveal the unconscious drivers behind B2B and B2C choices.
The New Marketing Ops: A Chat with Audrey Harze
Q: What is your approach for reaching strategic alignment and getting buy-in from the C-suite?
Lead with business impact, translate marketing metrics into executive-relevant outcomes, and demonstrate speed, cost efficiency, and the ability to measure signals that tie directly to growth and strategic goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Attributed

What is Attributed about and what kind of topics does it cover?

The show concentrates on B2B go-to-market strategies, revenue optimization, and the evolving role of marketing in enterprise buying. Episodes typically dissect practical frameworks for demand generation, attribution, and measurement, with a strong emphasis on ABM, AI-assisted tooling, content strategies for complex enterprise buying, and the alignment of marketing with sales. Guests range from practitioners to academics and founders, sharing concrete playbooks—ranging from LinkedIn Ads and paid media scalability to data storytelling and brand-driven demand. A notable strength is the blend of hands-on tactics with conceptual frameworks from respected marketing thought leaders, often illustrated with real-world case studies and actionable ste... more

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1. Uncensored CMO
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3. Prof G Markets
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. The Rest Is Politics: US

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Attributed launched 4 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Attributed?

Recent guests on Attributed include:

1. Martina Lauchengco
2. Rory Sutherland
3. Leslie Venetz
4. Brendan Hufford
5. Mark Goloboy
6. Jenni Romaniuk
7. Anthony Blatner
8. Mark Ritson

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