
There's no doubt about it. Computing ROI for a content marketing program is tricky. There are measurements and metrics to gauge audience consumption, but expressing the impact of those actions in dollars is practically impossible.
This episode is in... more
Email is one of the most cost-effective methods for marketing a business. For those with small budgets, email is the only viable direct channel between the company and their prospective customers. In this podcast we'll talk about how to grow your ema... more
You don't have to be an English expert to write effective business communications, but don't let lazy speaking habits make an unfavorable impression on your audience. Grammar-checking software will help clean up those passages that seem OK in casual ... more
This lesson describes two recent real-life examples where content marketing produced results for our clients - in entirely different ways.
This six-minute podcast is about how to use a frequently unexploited resource you've already got to stay top of mind with your customers and prospects - with very little investment. We did it with almost no money and so can you!
Sorry to break this to you, but there's probably a good portion of your email list that has lost interest. Neglecting to look at metrics and weed out the disengaged might make you feel good about the size of the list, but there are some long-term neg... more
Previously used PowerPoint
decks, magazine articles, newsletters, videos, cheat sheets, tutorials, or
customer case studies are probably sitting around your business gathering dust. So many companies spend time and money to create a piece of content ... more
Random publishing is not the
best use of informational content. Unfortunately, organizations often publish
profusely in short bursts of activity followed by long
periods of darkness where nothing new is generated. This approach impedes continuity.
I... more
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These podcasts share a similar audience with 90 Second Content Marketing Lessons:
1. Content Inc. - The Podcast
2. This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Amy Porterfield Show
5. Social Media Marketing Podcast
90 Second Content Marketing Lessons launched 11 years ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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