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Artwork for Content Inc.

Content Inc. - The Podcast

Joe Pulizzi
Content Creation
Content Marketing
Openai
Audience Engagement
Sam Altman
Artificial Intelligence
Billy Joel
Microsoft
Content Marketing Institute
Local Journalism
Content Tilt
Goal Setting
Content Monetization
Entrepreneurship
Niche Targeting
Marketing Strategies
Authenticity
Commerce
Songwriting
Email Marketing

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believ... more

PublishesWeeklyEpisodes527Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Content Inc.

Latest Episodes

Joe Pulizzi is back from London—and he’s got a story that will change how you think about the future of creation.

After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelik... more

This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode.

How did we get here? And more importantly—what can you, as a creator, take ... more

For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now?

This week, Joe shares how a post from Jonathan... more

YouTube

This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference in my career.

These ar... more

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Similar Podcasts

Recent Guests

Marcus Sheridan
Creator and entrepreneur, who discusses the concept of worthy causes.
Episode: What Is Your Worthy Cause Right Now? (456)
Michelle J. Raymond
Social media expert and entrepreneur
Episode: The Secret to Being a Content Entrepreneur [Special Episode] (439)

Host

Joe Pulizzi
Host and content marketing expert, known as the 'godfather of content marketing.' He provides insights based on years of experience in content entrepreneurship, aiming to guide startups and creators on building impactful content strategies.

Reviews

4.9 out of 5 stars from 164 ratings
  • Straight Talk for Content Entrepreneurs

    Joe provides insightful advice about sucess and growth. I look forward to his 5 minute nuggets of gold every Monday. I recommend his latest book “The Content Entrepreneur”. I really liked his discussion about writing with the creator of the True Crime Reporter podcast.

    Apple Podcasts
    5
    RiggsTV
    United Statesa year ago
  • A great listen

    This podcast provides an engaging exploration into the world of content strategy, offering listeners a wealth of knowledge delivered in digestible episodes. Joe’s mix of thought-provoking insights and practical tips make it a go-to resource for anyone navigating the digital content space. Deirdre

    Apple Podcasts
    5
    Deirdre Tshien
    United States2 years ago
  • Value-packed

    I’ve been learning and getting a lot out of the 5 minute episodes but listening to the 10K Creator episodes is what compelled me to write this 5-star review. It is a fantastic series. I’ve been getting so many takeaways from those episodes that it feels like a mini course.

    Apple Podcasts
    5
    ElizJoy14
    United States3 years ago
  • No Brainer Game Changer

    5 minute Mondays is a two fold no brainer. It’s quick (and even more so if you up the playback speed). But more importantly, it’s a game changer because Joe generously shares his real world wisdom on what it takes to start a business, run a business, build a business and sell a business. BOOM!! SUBSCRIBE and don’t give it a second thought.

    Apple Podcasts
    5
    LindaRey in Roxbury
    United States3 years ago
  • 5 minutes well spent

    Perfect for marketers starting their day!

    Apple Podcasts
    5
    Kyle E Anderson
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The episodes are praised for being succinct and packed with insightful content that resonates with both aspiring and experienced content creators.
Listeners appreciate the actionable advice and find it valuable for their entrepreneurial journeys.
Joe Pulizzi is recognized as a knowledgeable and engaging host, with many recommending the podcast for those interested in content marketing and entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creators Are Failing Because 9 in 10 Make This Mistake (433)
Q: What resonates the most with your audience?
Identifying the content that generates the most feedback and excitement is key to refining your approach.
The Secret to Being a Content Entrepreneur [Special Episode] (439)
Q: What are some key strategies content entrepreneurs should focus on?
They should focus on building a loyal audience, diversifying their revenue streams, and becoming the leading informational expert in their niche.
The Secret to Being a Content Entrepreneur [Special Episode] (439)
Q: How would you define a content entrepreneur?
A content entrepreneur is someone looking to be full time in this space, treating it as a business rather than just creating content.
What Is Your Worthy Cause Right Now? (456)
Q: What would you say to content entrepreneurs who are really struggling right now?
They need to have a purpose in their life and their business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
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Frequently Asked Questions About Content Inc.

What is Content Inc. about and what kind of topics does it cover?

Focuses on empowering entrepreneurs and startups by emphasizing the importance of audience building through valuable content rather than traditional product-driven marketing approaches. The episodes provide actionable insights, mindset shifts, and creative strategies designed to enhance content marketing techniques. Unique features include brief, digestible episodes that encourage listeners to reflect on building relationships with their audience and utilizing content as a means for growth. Each installment aims to inspire listeners with practical tips that can be implemented quickly, appealing especially to busy creators seeking to enhance their business impact without being overwhelmed.

Where can I find podcast stats for Content Inc.?

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How many listeners does Content Inc. get?

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What are the audience demographics for Content Inc.?

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How many subscribers and views does Content Inc. have?

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How many episodes of Content Inc. are there?

Content Inc. launched 11 years ago and published 527 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Content Inc.?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Content Inc.?

Rephonic pulls ratings and reviews for Content Inc. from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Content Inc.?

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What guests have appeared on Content Inc.?

Recent guests on Content Inc. include:

1. Marcus Sheridan
2. Michelle J. Raymond

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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