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Artwork for Content Inc.

Content Inc. - The Podcast

Joe Pulizzi
Content Creation
Content Marketing
Openai
Audience Engagement
Artificial Intelligence
Sam Altman
Billy Joel
Microsoft
Local Journalism
Content Marketing Institute
Content Tilt
Goal Setting
Content Monetization
Entrepreneurship
Niche Targeting
Marketing Strategies
Authenticity
Commerce
Songwriting
Email Marketing

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believ... more

PublishesWeeklyEpisodes538Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Content Inc.

Latest Episodes

How do you know when it's time to move on, even when nothing looks broken?

In this final episode of Content Inc. (for now), Joe reflects on how chapters in our lives and careers often end quietly, without a clear signal. He explores why so many cap... more

In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It's a deeply personal reflection on growing up around his grandfather's funeral home in Sandusky, Ohio, and the unexpecte... more

YouTube

In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing.

After a personal conversation with his wife about the commitments a... more

YouTube

In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now.

Joe explains how a well-kn... more

YouTube

Key Facts

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Recent Guests

Marcus Sheridan
Creator and entrepreneur, who discusses the concept of worthy causes.
Episode: What Is Your Worthy Cause Right Now? (456)
Michelle J. Raymond
Social media expert and entrepreneur
Episode: The Secret to Being a Content Entrepreneur [Special Episode] (439)

Host

Joe Pulizzi
Podcast creator and host, known as the 'godfather of content marketing.'

Reviews

4.9 out of 5 stars from 165 ratings
  • Straight Talk for Content Entrepreneurs

    Joe provides insightful advice about sucess and growth. I look forward to his 5 minute nuggets of gold every Monday. I recommend his latest book “The Content Entrepreneur”. I really liked his discussion about writing with the creator of the True Crime Reporter podcast.

    Apple Podcasts
    5
    RiggsTV
    United Statesa year ago
  • A great listen

    This podcast provides an engaging exploration into the world of content strategy, offering listeners a wealth of knowledge delivered in digestible episodes. Joe’s mix of thought-provoking insights and practical tips make it a go-to resource for anyone navigating the digital content space. Deirdre

    Apple Podcasts
    5
    Deirdre Tshien
    United States2 years ago
  • Value-packed

    I’ve been learning and getting a lot out of the 5 minute episodes but listening to the 10K Creator episodes is what compelled me to write this 5-star review. It is a fantastic series. I’ve been getting so many takeaways from those episodes that it feels like a mini course.

    Apple Podcasts
    5
    ElizJoy14
    United States3 years ago
  • No Brainer Game Changer

    5 minute Mondays is a two fold no brainer. It’s quick (and even more so if you up the playback speed). But more importantly, it’s a game changer because Joe generously shares his real world wisdom on what it takes to start a business, run a business, build a business and sell a business. BOOM!! SUBSCRIBE and don’t give it a second thought.

    Apple Podcasts
    5
    LindaRey in Roxbury
    United States3 years ago
  • 5 minutes well spent

    Perfect for marketers starting their day!

    Apple Podcasts
    5
    Kyle E Anderson
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's experience in content marketing brings credibility, making it a trusted resource for small business owners.
The short format is ideal for busy entrepreneurs looking to optimize their time while gaining valuable insights.
Listeners appreciate the actionable advice shared in concise episodes, highlighting the practicality and relevance for content entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#151
Australia/Business/Marketing
Apple Podcasts
#79
Taiwan/Business/Marketing
Apple Podcasts
#106
Finland/Business/Marketing
Apple Podcasts
#123
China/Business/Marketing
Apple Podcasts
#169
Singapore/Business/Marketing
Apple Podcasts
#235
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Creators Are Failing Because 9 in 10 Make This Mistake (433)
Q: What resonates the most with your audience?
Identifying the content that generates the most feedback and excitement is key to refining your approach.
The Secret to Being a Content Entrepreneur [Special Episode] (439)
Q: What are some key strategies content entrepreneurs should focus on?
They should focus on building a loyal audience, diversifying their revenue streams, and becoming the leading informational expert in their niche.
The Secret to Being a Content Entrepreneur [Special Episode] (439)
Q: How would you define a content entrepreneur?
A content entrepreneur is someone looking to be full time in this space, treating it as a business rather than just creating content.
What Is Your Worthy Cause Right Now? (456)
Q: What would you say to content entrepreneurs who are really struggling right now?
They need to have a purpose in their life and their business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Content Inc.

What is Content Inc. about and what kind of topics does it cover?

Focused on empowering entrepreneurs and startups, this podcast delivers insights on how to cultivate a loyal audience through exceptional content rather than traditional product-driven marketing. Each brief episode, lasting under 10 minutes, features Joe Pulizzi sharing actionable ideas and strategies tailored to those navigating the evolving landscape of content creation and digital marketing. The show emphasizes the importance of audience engagement, authenticity, and long-term relationship building, guiding listeners to prioritize content creation as a foundational element for business success.

Where can I find podcast stats for Content Inc.?

Rephonic provides a wide range of podcast stats for Content Inc.. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Content Inc. and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Content Inc. get?

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What are the audience demographics for Content Inc.?

Rephonic provides comprehensive predictive audience data for Content Inc., including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Content Inc. have?

To see how many followers or subscribers Content Inc. has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Content Inc. are there?

Content Inc. launched 11 years ago and published 538 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Content Inc.?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Content Inc.?

Rephonic pulls ratings and reviews for Content Inc. from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Content Inc.?

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What guests have appeared on Content Inc.?

Recent guests on Content Inc. include:

1. Marcus Sheridan
2. Michelle J. Raymond

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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