
Listen to the 20 Years of Icelantic: A five-episode podcast mini-series bringing together the people who built the brand — from the founding four to the next generation — to reflect on the moments, risks, friendships, and turning points that shaped two decades in the ski industry.
| Publishes | Daily | Episodes | 5 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusiness | ||||

Featuring: Jim Wyker, Ryan Scully, John Douthit, Hanna Whirty, Amanda Beaglehole, Sean Fox
The next generation steps in. Episode 5 explores what it means to inherit a twenty-year story, learn from the originals, and shape what the next chapter looks... more
Featuring: Sam Warren, Ben Anderson, Annelise Loevlie, and Travis Parr
Artwork, community, Winter on the Rocks, and stepping onto bigger stages. This episode reflects on the shift from making skis to building a brand rooted in culture and connection... more
Featuring: Scotty VerMerris, Ashley Hart, Ben Anderson, and Annelise Loevlie
Demo tours, flat tires, First Tracks, and a growing team. Episode 3 captures the scrappy energy of the early growth years — the long drives, the shared beers, the belief th... more
Featuring: Travis Parr, Annelise Loevlie, Ben Anderson, and Travis Cook
The garage days turn into something bigger. Trade shows, long drives, missed deals, tequila in Vegas, and the first real attempts at scaling a business in a competitive industry... more
Featuring: Travis Parr, Annelise Loevlie, Ben Anderson, and Travis Cook
Before there was a company, there were four friends. In Episode 1, the founding four look back on high school ski days, early artwork, and the moment the idea of starting a ski ... more
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Listeners, social reach, demographics and more for this podcast.
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This series collects two decades of lessons from the founders and next-gen leaders behind a notable outdoor brand, focusing on growth, culture, and the evolution from a scrappy startup to a lifestyle platform. Across episodes, listeners hear about brand storytelling, early experiments, community-building, and ambitious milestones—from first trade-show booths and basement beginnings to high-profile events and partnerships. The conversations emphasize people, culture, and consistent reinvention, with memorable anecdotes about leadership transitions, product ideas, and the brand's unique approach to experiential marketing and community involvement. The format is positioned as an oral history of a skate-to-ski brand that became a cultural movem... more
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20 Years Of Icelantic launched 3 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on 20 Years Of Icelantic include:
1. Travis Parr
2. Annalisa Lovely
3. Ben Anderson
4. Travis Cook
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