15分钟聊广告
一条青鱼每个广告人都有一颗八卦的心～ 从事了十几年广告行业，看过了广告的变迁，但依旧选择留在这个行业。广告并不能带你发财，但却能很好的让你参透商业运作的规律，以及那些不易被发觉的人性。 15分钟聊广告/15 min for Ads talk，我们一起来八卦下你身边的广告生活吧。
| Publishes | Weekly | Episodes | 105 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Society & Culture |
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Latest Episodes
上期我们聊了科技大厂如何用“技能蒸馏”榨取员工经验——微软用Viva监控你的一举一动，亚马逊用AI替代了100个店长。这期，我们回答两个更关键的问题：法律怎么回应？你怎么保护自己？
从欧盟的GDPR调查到中国首例“AI替代”判例，法律正在追上来。但在规范落地之前，你的经验可能已经被蒸馏了好几轮。这期给你五条全新的行动建议——不是“提醒你警惕”，而是“你可以做什么”。
本期主要新闻信源
* Edgen.tech（2026年5月20日）：《三大科技巨头用员工数据训练AI，面临法律风险》——微软、xA... more
今年早些时候，微软内部流出一份备忘录，标题直白得令人不安——《知识蒸馏的必要性》。这份文件明确写道：微软正系统性地将资深工程师的经验“蒸馏”进AI模型，目标是让一个初级员工借助AI，具备15年资深架构师的能力。
不止微软。亚马逊直接把最顶尖100个店长的运营逻辑喂给AI，训练出“AI店长”，然后替代了他们。2025年，全球科技行业因AI技能替代导致的岗位调整，涉及超过50万人。
这套逻辑离广告圈有多远？这期节目，我们从科技大厂的明确案例切入，看看“技能蒸馏”到底是怎么发生的，以及它正在通过工具迁... more
卷首语
今天这期是临时起意的脱稿聊天。没有大纲，没有AI，只想和你聊聊两个从我身边离开广告圈的朋友。
一个疫情期间陷入抑郁，后来考了打工签证飞去了新西兰，朋友圈从写字楼的日光灯变成了山海和夕阳。另一个去三线城市休养了半年，反而在大排档和夫妻老婆店里重新爱上了这一行，回来做了freelancer。
在讲了很多AI和职场避坑之后，我想和你分享这些真实的故事——因为在这片泥泞的沼泽里，有人在异国找到了新的山海，有人换了个姿势继续热爱。也许他们的路，也能让你看到一丝光亮。
⏱ 收听时间轴
* 00:00... more
做广告这行，每隔两三年就要被按着头学一个新词。前几年是元宇宙、Web3，到了2026年，不带上“Agentic AI（代理式AI）”都不好意思拿麦克风。
但关起门来说句实话：老板们在PPT里把Agentic AI吹得神乎其神，底下干活的人连这个词什么意思都没搞明白，该熬夜写的方案一个没少，该开的“拉齐会”照样开到凌晨。
这一期，我们把那些云山雾罩的“科技赋能”放一边，做一场沙盘推演——看看这个目前还停留在集团公关稿里的新概念，到底是乙方的“救命药”，还是会把整个行业拖入一场惨烈的价格战死循环？ more
Reviews
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坐标杭州 去年毕业 上份工作做的是编导策划的活 想转入到广告行业 打算从AE做起 投递简历之后 收到的基本是拒绝的信息 因为没有垂直的工作经验 发现进入也很不容易🥹
Apple Podcasts5拿拿铁.Chinaa year ago
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