15分钟聊广告
一条青鱼每个广告人都有一颗八卦的心～ 从事了十几年广告行业，看过了广告的变迁，但依旧选择留在这个行业。广告并不能带你发财，但却能很好的让你参透商业运作的规律，以及那些不易被发觉的人性。 15分钟聊广告/15 min for Ads talk，我们一起来八卦下你身边的广告生活吧。
| Publishes | Weekly | Episodes | 109 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Society & Culture |
Listen to this Podcast
Latest Episodes
承接上集 JWT 百年黄金时代，本期聚焦这座广告大教堂的崩塌之路。从 1987 年 WPP 资本并购撕开行业裂缝，再到数字化浪潮冲垮传统 4A 逻辑，完整走完智威汤逊从行业标杆到 2018 年彻底合并消失的全过程。
不单纯复盘企业兴衰，而是借 JWT 的落幕抛出行业终极拷问：当资本、流量、AI 不断消解创意的 “重量”，追求极致轻量化效率，身为依靠共情、观察、深度思考生存的广告人，我们正在失去什么？当所有厚重、有温度的手工式创意被批量算法内容替代，碳基创意人该如何找回属于自己的行业重力？
本期摘... more
本期简介
在创意生命周期只有 15 秒、品牌如泡沫般快速迭代的轻量化时代，我们坐上时间的逆行车，回到 150 多年前的纽约。从一间落满煤灰的红砖房开始，见证智威汤逊（JWT）如何为广告行业抢下第一份尊严特许状，如何用心理学尺规与细腻的同理心，砌起麦迪逊大道上那座最沉重的广告大教堂。
本期金句
• 业务和名号，只值 500 美金；而那些摸得着、压得稳、擦得锃亮的红木家具，却值 800 美金。
• 创意是靠不住的，我们要建立的是一套关于人类行为的科学图纸。
• 一个女人去买一块香皂，买一瓶... more
“意图经济”来了——短视频里的“导师”告诉你：《定位》已死，品牌部该撤了，极致产品力就能躺赢。
这些话，一半是趋势，一半是火葬场。
这期我们打破常规时长，做了一期面向CMO、企业主和广告公司管理层的超长特辑。从底层的商业逻辑到具体的技术演进，再到明天该如何战术落地——哪些是真实的技术变革，哪些是脱离了商业常识的“技术乌托邦”，彻底讲清楚。
战略上，AI负责在海量数据中做“减法”，把选择范围缩小；伟大的品牌力负责在最后的三选一中做“加法”，提供非理性的情感溢价。战术上，这期给你四条可以立刻落地的行... more
做广告这行，每隔两三年就要被按着头学一个新词。前几年是元宇宙、Web3、到了2026年，是Agentic AI。但关起门来，比那些“听不懂的新词”更让人心寒的，是一群连基本专业能力都没有的人，年年坐在广告奖的评委席上。
这一期从一个Local Agency CEO的真实案例讲起——他是多个国内知名广告奖的多年评委，朋友圈光鲜亮丽，但跟他聊商业计划，他只会说“我朋友”；聊创意判断，他的标准只有“资源堆砌”；聊报价，他连创意费不能高于制作费的基本常识都没有。
这不是个例。广告奖早已不是专业评审，而是... more
Reviews
- .
坐标杭州 去年毕业 上份工作做的是编导策划的活 想转入到广告行业 打算从AE做起 投递简历之后 收到的基本是拒绝的信息 因为没有垂直的工作经验 发现进入也很不容易🥹
Apple Podcasts5拿拿铁.Chinaa year ago
Top Society & Culture Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 15分钟聊广告
Where can I find podcast stats for 15分钟聊广告?
Rephonic provides a wide range of podcast stats for 15分钟聊广告. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 15分钟聊广告 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 15分钟聊广告 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 15分钟聊广告, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 15分钟聊广告?
Rephonic provides comprehensive predictive audience data for 15分钟聊广告, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 15分钟聊广告 have?
To see how many followers or subscribers 15分钟聊广告 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 15分钟聊广告?
These podcasts share a similar audience with 15分钟聊广告:
How many episodes of 15分钟聊广告 are there?
15分钟聊广告 launched 2 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 15分钟聊广告?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 15分钟聊广告?
Rephonic pulls ratings and reviews for 15分钟聊广告 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 15分钟聊广告?
Rephonic provides full transcripts for episodes of 15分钟聊广告. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.