15分钟聊广告
一条青鱼每个广告人都有一颗八卦的心～ 从事了十几年广告行业，看过了广告的变迁，但依旧选择留在这个行业。广告并不能带你发财，但却能很好的让你参透商业运作的规律，以及那些不易被发觉的人性。 15分钟聊广告/15 min for Ads talk，我们一起来八卦下你身边的广告生活吧。
| Publishes | Weekly | Episodes | 103 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Society & Culture |
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卷首语
今天这期是临时起意的脱稿聊天。没有大纲，没有AI，只想和你聊聊两个从我身边离开广告圈的朋友。
一个疫情期间陷入抑郁，后来考了打工签证飞去了新西兰，朋友圈从写字楼的日光灯变成了山海和夕阳。另一个去三线城市休养了半年，反而在大排档和夫妻老婆店里重新爱上了这一行，回来做了freelancer。
在讲了很多AI和职场避坑之后，我想和你分享这些真实的故事——因为在这片泥泞的沼泽里，有人在异国找到了新的山海，有人换了个姿势继续热爱。也许他们的路，也能让你看到一丝光亮。
⏱ 收听时间轴
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做广告这行，每隔两三年就要被按着头学一个新词。前几年是元宇宙、Web3，到了2026年，不带上“Agentic AI（代理式AI）”都不好意思拿麦克风。
但关起门来说句实话：老板们在PPT里把Agentic AI吹得神乎其神，底下干活的人连这个词什么意思都没搞明白，该熬夜写的方案一个没少，该开的“拉齐会”照样开到凌晨。
这一期，我们把那些云山雾罩的“科技赋能”放一边，做一场沙盘推演——看看这个目前还停留在集团公关稿里的新概念，到底是乙方的“救命药”，还是会把整个行业拖入一场惨烈的价格战死循环... more
职场里，除了硬实力，还有一种看不见的力量在左右你的发展——小圈子。站队、派系、嫡系……这些词听起来刺耳，但几乎每个行业都逃不掉。
这一期，我从广告圈的视角切入，聊聊公司内部真实存在的三种小圈子文化：阿康和创意为什么天然对立？策略为什么要站队创意？飞机稿背后的嫡系逻辑是什么？还有，本土公司里老板身边那些“自己人”，到底是怎么炼成的？
更重要的是，我跟你分享一个“职场处世的不可能三角”——不站队、拿好资源、不内耗，你最多只能选两样。三条路怎么选？代价分别是什么？
这不是一期能给你标准答案的节目... more
本期为奥美系列收官篇，拆解老牌 4A 奥美如何应对内忧外患、艰难数字化转型，复盘争议与行业启示。
核心内容
• 三重困境：数字化冲击颠覆创作节奏、客户从重品牌转向重流量转化、本土广告公司强势挤压，叠加内部人才流失、创意滑坡
• 转型突围：推行「一个奥美」改革，补齐数字化人才与部门，适配抖音 / 小红书等本土平台，回归奥格威创意初心，优化客户结构、深耕本土化
• 现状反思：奥美不再是行业绝对霸主，但仍是「广告黄埔军校」，转型为培养数字化 + 创意复合型人才的标杆
• 行业启示：专业是核心... more
Reviews
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坐标杭州 去年毕业 上份工作做的是编导策划的活 想转入到广告行业 打算从AE做起 投递简历之后 收到的基本是拒绝的信息 因为没有垂直的工作经验 发现进入也很不容易🥹
Apple Podcasts5拿拿铁.Chinaa year ago
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15分钟聊广告 launched 2 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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