15分钟聊广告
一条青鱼每个广告人都有一颗八卦的心～ 从事了十几年广告行业，看过了广告的变迁，但依旧选择留在这个行业。广告并不能带你发财，但却能很好的让你参透商业运作的规律，以及那些不易被发觉的人性。 15分钟聊广告/15 min for Ads talk，我们一起来八卦下你身边的广告生活吧。
| Publishes | Weekly | Episodes | 84 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Society & Culture |
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之前也和大家说过，由于我在去年更换了工作环境，所以今年会分享更多我在新的环境中的所思所感。
今天就抱了两则近期的感悟来，虽然整体录下来，我感觉有点虚和空，因为并没有base在某一个具体的案例上来分析。但我相信这是目前广告公司老板、员工、求职者的普遍状态，也是想要通过这两个现象，和大家浅浅的分享一下我自己的想法。
今天这期节目来久违的蹭一下热点。
虽然这不是我们节目一贯的风格，也和广告行业没有太大关系，但是和我们日日关心的品牌却有着千丝万缕的联系，从这个新鲜的案例里，也让我回想起了很多品牌管理层面需要注意的重要事项。
没有把这期节目归位日常节目，而是放在哈聊叭聊板块，主要也是因为它完全是我抒发个人想法，并不能算给到广告人们建议的一起内容，如果硬要说的话，这期节目可能更多是在八卦品牌人的角色吧。
2026年的第一期录制，就是做了一件以前从来没做过的事～
在元旦那天，我突然决定删掉原本已经录制好的2026第一期节目，重新即兴录了这期节目。
在没有大纲没有稿子的情况下，我为什么要如此“鲁莽”的做这件事？是因为在刚刚过去的25年的最后几天，我有一些深刻的领悟，觉得如果不在2026年的第一期节目中给大家分享的话太可惜了。所以，经历了我播客生涯中第一次“一秒推翻，就地重来”的举动。
但录完和制作完后，我是满意的。
想要传递的信息，有好好的、新鲜的传递给大家，也算是新年一个好的开头！
一到年末就是年终总结，很多宏大叙事的内容大家一定已经看到了，我既没有资格也没有能力去总结整个行业，但的确可以通过我自己浅薄的知识储备和洞察，来看一下我们每个广告牛马这一年过的有多不容易。但这些“不容易”却能给我们带来足够的启发，帮助我们分析自己2026年及往后的路该怎么走。
所以这期和下期节目，算是一个话题的上下篇。这一期重点聊一下2025年到底怎么过的；下期重点聊聊2026年我认为对于广告行业的重新定位，有哪些potential的方向。
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坐标杭州 去年毕业 上份工作做的是编导策划的活 想转入到广告行业 打算从AE做起 投递简历之后 收到的基本是拒绝的信息 因为没有垂直的工作经验 发现进入也很不容易🥹
Apple Podcasts5拿拿铁.China7 months ago
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