在场营销人
朱印Zoey信息过载，经验失效，营销人的每一天似乎都always day one。
带着好奇心和探索欲，我们与品牌方，广告人，营销操盘手一起探讨商业世界、营销趋势与职场成长。
打破信息茧房，拒绝经验主义，不注水的真话，不包装的案例，主打一个真诚分享和欢乐吐槽。
漫漫营销路，愿我们始终保持敏锐，随时在场。
主播：
Zoey，base 上海，《在场营销人》主理人 / 内容营销机构创始人 → zoeyyyinn（备注品牌及来意）
| Publishes | Infrequently | Episodes | 10 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Categories | MarketingBusinessManagement | ||
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【本期简介】
"视频号"这三个字，这两年几乎出现在每一份品牌年度规划里。开会的时候有人提一句我们明年要看看视频号，通常没人反对，也没人接话，然后这件事就挂在那儿，从年初挂到年底。
等到真要立项，问题才一个一个冒出来：投多少钱、配多少人、多久见效、是投达人还是自己开播。这些问题在抖音有答案，在小红书也有答案，唯独换到视频号，一个都答不出来。
这一期我请来了河林老师，他在视频号直播电商这条线上做了六年，做过头部达人直播间的操盘手，跑过多个百万级 GMV 专场，负责的项目登上过 2024 微信公开课 more
当“AI一键生成文案”和“数字人带货”成为行业热词，营销人正面临着前所未有的集体焦虑，但剥开这层技术外衣，真实的商业交付现场往往满地鸡毛。那些被吹上天的AI工作流，到底有多少是真正能落地的？又有多少只是中看不中用的花架子？作为始终坚持以逻辑和洞察来驱动营销的从业者，我们非常排斥那种盲目追逐风口、浮躁且脱离实际的做派。
本期《在场营销人》，我邀请到了国内某 科技大厂AI硬件营销事业部负责人 Tony 老师，我们拒绝宏大叙事与工具崇拜，回归一线的业务常识。我们将深度拆解三个核心痛点：AI 营销到底有... more
不知道大家有没有这样一个感受：这几年，品牌做内容营销，越来越像在走一条漫长的迷宫。我们在抖音、小红书这些平台上，砸钱、砸人、砸创意，短视频拍得越来越精良，直播话术练得越来越熟练，但总感觉哪里不对——流量来了又走，ROI却捉摸不定。更具体地说，我们常见到这样的困境：一条短视频爆了，几十万点赞，但直播间却没人买；短视频团队和直播团队，常常各自为战，一个追求品牌声量，一个背负销售指标，数据不通，目标不一，最终陷入内部消耗。这就是为什么，今天我们要深入聊聊「短直联动」这个听上去不新、但绝大多数品牌都没做... more
本期节目，我邀请到一位经历了重要职业转型的创业者——元秀，2022年，元秀曾和松鲜鲜团队共创了抖音渠道的0-1，助力松鲜鲜半年月销1000w，登顶抖音健康调味料第一名，他创办了一家抖音代运营机构，帮助食品品牌在抖音上做KOC矩阵投放，如今，他缩减了之前的代运营业务，亲手成立了自己的咖喱品牌——咖皇。
在这一个多小时里，我和嘉宾进行了一次坦诚的对话，这不仅关乎业务的变化，更关乎一次深刻的身份认知转变。从为别人做营销，到为自己做品牌，这中间存在着巨大的认知鸿沟。我个人始终对“做品牌”怀有敬畏之心，因... more
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Reviews
- 很受启发
但咱能不能多做几期啊，不要年更啊～～
Apple Podcasts5Melon1953Chinaa year ago - 这期节目启发很多，节目很棒，但是想提点建议
这期节目启发很多，谢谢分享，但是中间有一段听着很饶有兴趣的时候，主持人打断嘉宾的分享后，嘉宾的分享的内容就立刻中断了，朝另一个点去做剖析和分享了，导致我想听到嘉宾的想法没听到。这个体验不太好，希望以后在对话的过程中尽量让嘉宾顺着逻辑把话说完再换新问题问吧。感谢有这么好的节目～加油！
Apple Podcasts4白熊BrettChina2 years ago
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Apple Podcasts | #10 | China/Business/Marketing |
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在场营销人 launched 3 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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