在场营销人
朱印Zoey信息过载，经验失效，营销人的每一天似乎都always day one。
带着好奇心和探索欲，我们与品牌方，广告人，营销操盘手一起探讨商业世界、营销趋势与职场成长。
打破信息茧房，拒绝经验主义，不注水的真话，不包装的案例，主打一个真诚分享和欢乐吐槽。
漫漫营销路，愿我们始终保持敏锐，随时在场。
主播：
朱印Zoey创业的第七年，社交媒体生态观察者，懂品牌痛点的策略型操盘手，内容营销机构「擦想走火」创始人，帮助80+客户拿到生意结果。《不打工就创业》《在场营销人》主播，对话100+创始人&营销人｜来交个朋友，链接创业者&品牌合作��zoeyyyinn（备注来意）
| Publishes | Infrequently | Episodes | 6 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketingManagement |
Listen to this Podcast
Latest Episodes
在预算收紧的大环境下，一个新品牌究竟该如何破局？
本期我们邀请到一位拥有十年经验的快消品牌人雪琪，她曾在元气森林经历品牌高速增长，现在正负责一款速冻米面品牌的从0到1孵化。在本期节目中，我们一起聊了聊那些真金白银换来的生存智慧。听她坦白如何在小红书烧掉百万却颗粒无收，为什么说新品牌“渠道大于产品大于营销”，以及如何用不到10万的预算，拿到千万级别的明星合作素材 ，巧妙地用小预算撬动大结果的实操案例。
听过我播客的人可能都知道，我是一个很不喜欢宏大叙事的人，那些看似轰轰烈烈的大营销大创意，在我看来... more
哈喽大家好，我是zoey，今天的这一期播客依旧是聊增长，跟上一期聊电商增长不同，这一期节目我们探讨的是「如何通过内容帮助做高客单非标品企业」做增长。
今天请到的嘉宾韩叙，是前百度、美团、快手运营负责人，现在专注于帮助提供高客单价产品或服务的企业解决增长难题，特别是那些寻求新媒体转型的传统企业。
在本期节目中，我们探讨了高客单非标品与大众消费品营销获客的逻辑差异：做高客单别盲目追流量，关键是用内容建立「人」的信任，他提出「三角IP模型」：创始人IP+品牌IP+产品IP组合发力，帮助高客单企业破局同... more
2025年，我们再来聊电商增长，这一定不是一个容易的话题，相信很多市场人可能会有这样的体感：流量在裸泳，用户更清醒，而平台的镰刀越来越锋利。去年好用的打法今年却全部失效了，明明该布局的都布局了但营收和利润迟迟没有突破。这期我请来一位电商实战派的玩家——李解老师，来跟我们聊聊2025年消费品电商如何做增长。
在接下来50分钟，你会听到这些问题的答案：- 多平台布局陷入流量陷阱，如何判断一个新平台是否值得进入？哪些关键数据或信号是老板们必须关注的？- 直播到底是不是饮鸩止渴？达播和店播哪个更容易踩坑... more
--本期对话嘉宾��--芋艿，某互联网大厂CMO，一个拥有三份副业的大厂高管（小红书@芋艿和猫 公众号@芋艿和猫说 线下活动@猫客厅）
--本期内容�--本期节目是和@猫客厅-和猫说 的串台节目，我采访到了我非常喜欢的资深营销人芋艿~身为大厂高管的芋艿，竟然还同时经营着三份副业！分别是知识付费，咨询陪跑，以及今年新晋成为一家咖啡馆（猫客厅）的主理人。可能和许多人不同的是，芋艿的几次副业都是在误打误撞的情况下开启的，在探索副业的过程中，芋艿逐渐找到了大厂评价体系之外的价值感认可感，并且还反哺到了主... more
Reviews
- 很受启发
但咱能不能多做几期啊，不要年更啊～～
Apple Podcasts5Melon1953China5 months ago - 这期节目启发很多，节目很棒，但是想提点建议
这期节目启发很多，谢谢分享，但是中间有一段听着很饶有兴趣的时候，主持人打断嘉宾的分享后，嘉宾的分享的内容就立刻中断了，朝另一个点去做剖析和分享了，导致我想听到嘉宾的想法没听到。这个体验不太好，希望以后在对话的过程中尽量让嘉宾顺着逻辑把话说完再换新问题问吧。感谢有这么好的节目～加油！
Apple Podcasts4白熊BrettChinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #15 | China/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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