信息过载,经验失效,营销人的每一天似乎都always day one。 more
Publishes | Weekly | Episodes | 2 | Founded | 6 months ago |
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Language | ZH-CN | Categories | ManagementBusinessMarketing |
(首先声明!!本期节目没有任何贩卖焦虑的意思,真实分享,真诚探讨)2023年还有一个多月就要过去了,当我们怀抱着希望和干劲迎接2023年的到来,却没想到这一年的经济形势却着实给我们泼了一盆冷水。降本增效,裁员,降薪似乎成了今年职场的主旋律,作为最能“花钱”的marketing部门首当其冲,一方面,品牌方营销预算骤减,营销人不得不面对“巧妇难为无米之炊”的难题,另一方面,对于营销人的kpi考核却越来越严苛,既要流量又要销量凡事都讲roi。那么我们不禁要问,中层营销人的出路在哪里?营销人该如何修炼内... more
hi大家好,欢迎来到我们第1期的《在场营销人》!��在本期节目中,我们请到了百年全球教育集团-培生教育Pearson的内容营销负责人Emily,一起来聊一聊:高客单、低复购、决策长的产品该如何做营销。 more
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Apple Podcasts | #68 | China/Business/Marketing |
Apple Podcasts | #120 | South Korea/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
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在场营销人 launched 6 months ago and published 2 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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